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Parentheses (The Podcast)
Belle White
32 episodes
1 week ago
The copywriting podcast that shares weekly tips on marketing, messaging, and business for creative entrepreneurs and impact-driven business owners.
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Marketing
Business
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All content for Parentheses (The Podcast) is the property of Belle White and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The copywriting podcast that shares weekly tips on marketing, messaging, and business for creative entrepreneurs and impact-driven business owners.
Show more...
Marketing
Business
Episodes (20/32)
Parentheses (The Podcast)
The Wedding Planning Episode

Little bit of a different episode this week - I'm sharing the ups and downs, honest thoughts, and advice on wedding planning. From the toughest decisions, best resources, and emotions that come up throughout the process... listen in now!

✨ Website bellewhite.ca

✨ Instagram @bellewhitecreative

✨ LinkedIn linkedin.com/in/belle-white

✨ Facebook @bellewhitecreative

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2 years ago
45 minutes 22 seconds

Parentheses (The Podcast)
How to Write Your Services Page

Beyond your list of services... what should you put on your services page to increase conversions, and bring your dream clients and projects into your inbox? This week's episode of Parentheses, we're sharing all the content & copy tips for a sweet services page, our review of Daisy Jones & The Six, and how we're feeling heading into March!

✨ Website bellewhite.ca

✨ Instagram @bellewhitecreative

✨ LinkedIn linkedin.com/in/belle-white

✨ Facebook @bellewhitecreative

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2 years ago
38 minutes 1 second

Parentheses (The Podcast)
What's Going On with AI in Marketing?

AI and ChatGPT is a hot topic in the marketing and business world these days - how it works, how to use it effectively, and how it will change different industries.  I've been doing my fair share of research, trials, and having conversations around how it will impact marketing, SEO, and content creation. This week's episode is all about how to use it, why I'm excited, the value of thinking of it as a "tool" and what to do if you're feeling overwhelmed by the topic!

✨ Website bellewhite.ca

✨ Instagram @bellewhitecreative

✨ LinkedIn linkedin.com/in/belle-white

✨ Facebook @bellewhitecreative


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2 years ago
26 minutes 50 seconds

Parentheses (The Podcast)
Your Go-to Newsletter Content Guide

Newsletters are an incredible tool for businesses when leveraged well! This week we're sharing exactly how to create content for a newsletter to improve your open rate, create loyal subscribers, and build community WHILE strategically growing your business. 

✨ Episode mentioned: 5 Newsletters I'm Loving

✨ Website bellewhite.ca

✨ Instagram @bellewhitecreative

✨ LinkedIn linkedin.com/in/belle-white

✨ Facebook @bellewhitecreative

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2 years ago
41 minutes 32 seconds

Parentheses (The Podcast)
Taglines, Cults, and Brand Vocabulary

What's the difference between brand messaging and brand vocabulary? How do words build brands and communities? We're talking all things brand vocabulary (taglines, brand-specific terms, and feeling like we belong) and how to work on your own brand messaging!

✨ Website bellewhite.ca

✨ Instagram @bellewhitecreative

✨ LinkedIn linkedin.com/in/belle-white

✨ Facebook @bellewhitecreative


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2 years ago
36 minutes 20 seconds

Parentheses (The Podcast)
The Art of Getting Things Done

We're backkkk with a jam-packed episode this week: I'm sharing a recap of my recent work trip to the Caribbean, 3 new book reviews, and how you're mindset around getting things done can drastically improve your productivity and life. 

✨ Website bellewhite.ca

✨ Instagram @bellewhitecreative

✨ LinkedIn linkedin.com/in/belle-white

✨ Facebook @bellewhitecreative

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2 years ago
37 minutes 9 seconds

Parentheses (The Podcast)
How to Keep People on Your Website

How do you keep people on your website longer? Why do we want them to anyways? We're answering these questions and more on today's episode — plus sharing a review of Conversations with Strangers by Sally Rooney and what I've been up to this week (hint: packing & working like crazy).

✨ Website bellewhite.ca

✨ Instagram @bellewhitecreative

✨ LinkedIn linkedin.com/in/belle-white

✨ Facebook @bellewhitecreative

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2 years ago
26 minutes 52 seconds

Parentheses (The Podcast)
The One About Marketing Systems

This week, we're diving into marketing systems - what they are, how they make marketing your business easier, and how to get started in creating your first systems for marketing. I'm also sharing some personal updates including wedding dress woes, an exciting trip that's coming up, and what I thought about Kaleidoscope on Netflix!

Podcasts Mentioned In The Episode: 

✨ Repurposing Content

✨ Marketing Newsletters I Love

Links & Connecting with BWC:

✨ Website bellewhite.ca

✨ Instagram @bellewhitecreative

✨ LinkedIn linkedin.com/in/belle-white

✨ Facebook @bellewhitecreative


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2 years ago
30 minutes 23 seconds

Parentheses (The Podcast)
Trusting Your Gut & Optimizing Your Website for Q1

This week we're diving into website optimizations for Q1, habits that alleviate stress, and trusting your gut. Also featuring reviews of The It Girl, by Ruth Ware, and my experience watching Babylon in theatres. 

✨ Website bellewhite.ca

✨ Instagram @bellewhitecreative

✨ LinkedIn linkedin.com/in/belle-white

✨ Facebook @bellewhitecreative

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2 years ago
42 minutes 21 seconds

Parentheses (The Podcast)
First Week of January Feelings

It's the first week of January and I'm sharing tips & tricks for tackling the beginning of 2023 if you're NOT into setting big goals for your year. I'm also recapping my time going home for the holidays, New Years Eve plans, and what I've been watching & reading this month!

✨ Website bellewhite.ca

✨ Instagram @bellewhitecreative

✨ LinkedIn linkedin.com/in/belle-white

✨ Facebook @bellewhitecreative


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2 years ago
34 minutes 27 seconds

Parentheses (The Podcast)
My Top Book Recs of 2022

The great book recap of 2022 is HERE! I'm reviewing my GoodReads and giving my top recommendations for what to read in 2023. Get ready to talk all things books and take notes on titles to add to your list!

✨ Website bellewhite.ca

✨ Instagram @bellewhitecreative

✨ LinkedIn linkedin.com/in/belle-white

✨ Facebook @bellewhitecreative

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2 years ago
48 minutes 1 second

Parentheses (The Podcast)
The Turning 25 Episode

I turned 25 and I have lots to say about it! I'm getting into some sad personal news, how turning 25 is making me feel, what I'm excited about for the coming year, and what I'm still learning. 

✨ Website bellewhite.ca

✨ Instagram @bellewhitecreative

✨ LinkedIn linkedin.com/in/belle-white

✨ Facebook @bellewhitecreative


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2 years ago
31 minutes 8 seconds

Parentheses (The Podcast)
Preparing for the Holiday Season ( Plus My Crazy Hot Yoga Story)

Feeling festive or feeling stressed? Either way, this week I'm sharing some thoughts on the holiday season, ideas for creating a festive state of mind, and a crazy hot yoga story. Hope you enjoy!

✨ Website bellewhite.ca

✨ Instagram @bellewhitecreative

✨ LinkedIn linkedin.com/in/belle-white

✨ Facebook @bellewhitecreative

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2 years ago
40 minutes 13 seconds

Parentheses (The Podcast)
Romanticizing Your Life & Business Tools I Love

This week we're getting into romanticizing your life, taking yourself out on a solo date, World Cup recaps, book clubs, a review of My Policeman, and the tools I use to help run my business... Hope you enjoy!

✨ Website bellewhite.ca

✨ Instagram @bellewhitecreative

✨ LinkedIn linkedin.com/in/belle-white

✨ Facebook @bellewhitecreative

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2 years ago
52 minutes 29 seconds

Parentheses (The Podcast)
When to Update Your Brand Messaging

What IS brand messaging exactly? And when is the right time to update yours? This week I'm answering brand messaging questions, recapping Yellowstone, and sharing a book review of The Club by Ellery Lloyd. Hope you enjoy!

✨ Website bellewhite.ca

✨ Instagram @bellewhitecreative

✨ LinkedIn linkedin.com/in/belle-white

✨ Facebook @bellewhitecreative

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2 years ago
40 minutes 47 seconds

Parentheses (The Podcast)
Adult Friendships & Dress Shopping

Friendships in your 20s - making friends, having friends, comparing friendships... We're getting into all of it this week. I'm also recapping wedding dress shopping, reviewing Enola Holmes 2, and Christmas tree decorating. Hope you enjoy!

✨ Website bellewhite.ca

✨ Instagram @bellewhitecreative

✨ LinkedIn linkedin.com/in/belle-white

✨ Facebook @bellewhitecreative

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2 years ago
44 minutes 14 seconds

Parentheses (The Podcast)
Banff Weekend, Cold Coffee, and Social Proof

This week I'm recapping my weekend in Banff Alberta, sharing a movie review for See How They Run, and talking alllll about social proof for your marketing. Testimonials, case studies, reviews, logos, and more to help with your conversion. Hope you enjoy!

✨ Website bellewhite.ca

✨ Instagram @bellewhitecreative

✨ LinkedIn linkedin.com/in/belle-white

✨ Facebook @bellewhitecreative

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2 years ago
49 minutes 14 seconds

Parentheses (The Podcast)
Organic Growth on Instagram

We're diving into all things Instagram - how the app works, how to use it, shifting your mindset around it.... PLUS I'm sharing some personal updates including my latest book review, thoughts on snow in the city, and more. Hope you enjoy!

✨ Website bellewhite.ca

✨ Instagram @bellewhitecreative

✨ LinkedIn linkedin.com/in/belle-white

✨ Facebook @bellewhitecreative

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3 years ago
41 minutes 53 seconds

Parentheses (The Podcast)
Customer Experience X Branding

Let's chat initial thought on Midnights, book review of Quarry Girls, the true crime podcast I'm loving, how to get out of a slump, and how to stand out as a brand. Hope you enjoy!

✨ Website bellewhite.ca

✨ Instagram @bellewhitecreative

✨ LinkedIn linkedin.com/in/belle-white

✨ Facebook @bellewhitecreative

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3 years ago
43 minutes 2 seconds

Parentheses (The Podcast)
The Biz Trip Recap

Get ready for a chaotic recap of my recent business trip to Vancouver Island, plus gave approximately 5835829826 recommendations from food, travel, brands, and more. Hope you enjoy!

✨ Website bellewhite.ca

✨ Instagram @bellewhitecreative

✨ LinkedIn linkedin.com/in/belle-white

✨ Facebook @bellewhitecreative

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3 years ago
40 minutes 49 seconds

Parentheses (The Podcast)
The copywriting podcast that shares weekly tips on marketing, messaging, and business for creative entrepreneurs and impact-driven business owners.