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Ops Cast
MarketingOps.com
222 episodes
11 hours ago
Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Danielle Urban, Co-founder and CEO of Cartographer Consulting. Danielle brings a blend of demand generation, operations, and HubSpot expertise, helping early-stage startups and scaling teams build smarter, more sustainable marketing systems. The conversation focuses on Martech maturity, how to know when you have outgrown your current setup,...
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Marketing
Business,
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All content for Ops Cast is the property of MarketingOps.com and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Danielle Urban, Co-founder and CEO of Cartographer Consulting. Danielle brings a blend of demand generation, operations, and HubSpot expertise, helping early-stage startups and scaling teams build smarter, more sustainable marketing systems. The conversation focuses on Martech maturity, how to know when you have outgrown your current setup,...
Show more...
Marketing
Business,
Careers
Episodes (20/222)
Ops Cast
From Scrappy to Scalable: Martech Maturity in HubSpot with Danielle Urban
Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Danielle Urban, Co-founder and CEO of Cartographer Consulting. Danielle brings a blend of demand generation, operations, and HubSpot expertise, helping early-stage startups and scaling teams build smarter, more sustainable marketing systems. The conversation focuses on Martech maturity, how to know when you have outgrown your current setup,...
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6 days ago
50 minutes

Ops Cast
From Ticket-Taker to Strategic Influencer with Sarah Lane-Hawn
Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Sarah Lane-Hawn, a fractional marketing leader and consultant who helps organizations shape their go-to-market strategy and build operational infrastructure with intention. Sarah brings experience leading both marketing operations and demand generation, offering a clear view of how these functions can work together more strategically. The d...
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1 week ago
56 minutes

Ops Cast
The Human Side of Marketing Ops with Sari Hegewald
Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Sari Hegewald, Vice President of Marketing Operations at CeriFi. Sari leads a 10-person team covering marketing automation, creative, content, events, and more, and brings a unique perspective on the human side of marketing operations. She explains why the best MOps leaders focus not only on campaigns and systems but also on relationships, ...
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2 weeks ago
55 minutes

Ops Cast
Uncovering Company-Level Impact: Rethinking Social Attribution with Chris Golec and Emily Gustin
Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Chris Golec, Founder and CEO of Channel99, and Emily Gustin, Business Development Manager at LinkedIn. Chris and Emily share how the shift from individual-level to company-level attribution is transforming how B2B marketing teams measure ROI, particularly in social media. They discuss how LinkedIn and Channel99 are partnering to provide mar...
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3 weeks ago
56 minutes

Ops Cast
Bridging the Gap: Building Mutual Understanding Between Marketing and Ops with Monica Wright
Text us your thoughts on the episode or the show! In this special 200th episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Monica Wright, growth and demand generation leader with deep experience in both marketing operations and demand generation. Monica brings a rare dual perspective on what it takes for marketing and operations teams to work together effectively. In this episode, Monica discusses the often-overlooked challenge of mutual understan...
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3 weeks ago
53 minutes

Ops Cast
Translating Data to Boardroom Impact with Jon Russo
Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we’re joined by Jon Russo, founder of B2B Fusion and former CMO of high-tech companies across Silicon Valley, New York City, and Luxembourg. Jon shares his insights on why Marketing Operations professionals often struggle to communicate their impact to the C-suite and how AI, cleaner data, and strategic thinking are changing the game. Jon dives into ...
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1 month ago
48 minutes

Ops Cast
When ROI Comes for Your MQLs: Hard Truths with Ellie Cary
Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we’re joined by Ellie Cary, Senior Demand Generation Manager at StarTree. Ellie shares her experience navigating marketing performance challenges, including what happens when teams hit MQL goals but still face cuts, and why ROI visibility has become critical for MOps leaders. Ellie discusses the limitations of attribution and reporting, how over-engineered ...
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1 month ago
59 minutes

Ops Cast
Mapping the Customer Journey: B2C Lessons for B2B Teams with Pradeep Manivannan
Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we’re joined by Pradeep Manivannan, Martech Consultant at Academy Sports & Outdoors. Pradeep brings extensive experience from roles at eBay, Salesforce, and Nordstrom, offering a unique perspective on connecting data, building journey-based experiences, and aligning marketing operations across channels. Pradeep explains how to map customer journeys effe...
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1 month ago
53 minutes

Ops Cast
Building Trust in an Age of AI with Karen Kranack
Text us your thoughts on the episode or the show! In this episode of Opscast, Michael Hartmann and Naomi Liu are joined by Karen Kranack, Director of Applied AI Strategy and Experience, to explore the intersection of AI, brand strategy, and trust. Karen shares her insights on how AI is transforming marketing and operations, while emphasizing the importance of building and maintaining trust in this rapidly evolving field. We dive into key considerations for marketing professionals as they navi...
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1 month ago
51 minutes

Ops Cast
The Foundational Operations Gap with Evan Kubitschek
Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Evan Kubicek, founder of Grow Rogue. Evan brings 15 years of experience in marketing operations and shares insights on what he calls the foundational operations gap, a critical area that many early-stage companies overlook as they scale. Evan explains why addressing foundational processes and systems early on is essential to avoid building ...
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1 month ago
45 minutes

Ops Cast
Inside the CMO Mindset: Budget Gaps, Burnout, and the Role of AI with Ahmed Datoo
Text us your thoughts on the episode or the show! In this episode of Ops Cast by MarketingOps.com, powered by The MO Pros, Michael Hartmann speaks with Ahmed Datoo, CEO and co-founder of Allgood and a self-described recovering CMO. Ahmed reflects on his time leading marketing teams and shares a candid perspective on why CMOs struggle with attribution, budget allocation for MarketingOps, and the ongoing pressure to justify impact across creative, analytical, and strategic dimensions. The conve...
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2 months ago
58 minutes

Ops Cast
How AI Upleveled the Promise of Personalization with Dean de la Peña
Text us your thoughts on the episode or the show! In this episode of Ops Cast by MarketingOps.com, powered by The MO Pros, hosts Michael Hartmann, Mike Rizzo, and Naomi Liu speak with Dean de la Peña, VP of Identity, Data Strategy, and SaaS at Resonate. Dean discusses the role of predictive intelligence in marketing and explains how brands can utilize more comprehensive data signals to enhance audience targeting and personalization. He also outlines the importance of identity resolution and d...
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2 months ago
50 minutes

Ops Cast
Will MQAs Replace MQLs? with Andrea Frazier and Jessica Fewless
Text us your thoughts on the episode or the show! Text us your thoughts on the episode or the show! In this episode of Ops Cast by MarketingOps.com (powered by The MO Pros), hosts Michael Hartmann, Mike Rizzo, and Naomi Liu delve into one of the most discussed shifts in B2B marketing and revenue operations: the evolving roles of Marketing Qualified Leads (MQLs) and Marketing Qualified Accounts (MQAs). In this episode, you’ll learn: Why the traditional MQL model may be falling short and where...
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2 months ago
52 minutes

Ops Cast
Inside the Community-Building Power of Women in Marketing Operations
Text us your thoughts on the episode or the show! Text us your thoughts on the episode or the show! In this episode of Ops Cast by MarketingOps.com, powered by The MO Pros, host Michael Hartmann is joined by co-hosts Mike Rizzo and Naomi Liu to explore the role of community within the Marketing Operations profession. What does community look like for Marketing Ops professionals? Why is it more than just networking? And how do different experiences transform what people need from a profession...
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2 months ago
1 hour 2 minutes

Ops Cast
How Can Marketers Partner with Sales in the Boardroom with Kyle Priest and Eric Hollebone
Text us your thoughts on the episode or the show! On today's episode, we talk with Kyle Priest (former CMO, CRO, COO, and President at multiple SaaS firms and agencies) and returning guest Eric Hollebone (President & COO at Demand Lab) to discuss what it really takes for marketing to have a voice at the leadership table. Together, they explore how alignment between marketing, sales, and RevOps creates not only better stories but better business results—and how marketers can shift their mi...
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2 months ago
59 minutes

Ops Cast
Alignment in Action: Turning Metrics into Meaningful Business Results with Pratibha Jain
Text us your thoughts on the episode or the show! On today's episode, we talk with seasoned B2B marketing leader Pratibha Jain, who has spent nearly two decades driving demand, growth, and operational excellence across multiple industries. From cloud computing to HR tech, she’s seen—and measured—it all. Together, they unpack how to bridge gaps between marketing, sales, and operations to deliver measurable business impact. Tune in to hear: Why alignment between Marketing Ops, RevOps, and...
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2 months ago
56 minutes

Ops Cast
Balancing Strategic Projects and Tactical Needs in Ops with Carissa McCall
Text us your thoughts on the episode or the show! On today's episode, we talk with Carissa McCall, Director of Revenue Operations at Liquibase, to tackle one of the most common challenges in marketing and revenue operations: how to balance strategic projects with the unrelenting pull of daily fires and ad hoc requests. Carissa shares a candid and insightful look into her approach to building a sustainable capacity model, prioritization frameworks, and time management practices that empower he...
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3 months ago
41 minutes

Ops Cast
The Meaning of Life, the Universe, and MOPs with Andy Caron
Text us your thoughts on the episode or the show! On todays episode, we down with Andy Caron, President of Revenue Pulse, to explore the unexpected intersections of curiosity, attribution, psychology, and the marketing operations profession. Andy shares her non-linear journey from costume design and publishing to marketing ops leadership, revealing how seemingly unrelated experiences laid the foundation for a successful career in MarTech and consulting. We unpack the role of curiosity and "ha...
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3 months ago
54 minutes

Ops Cast
Moneyball for Lead Scoring with Lucas Winter
Text us your thoughts on the episode or the show! On today's episode, we sit down with lead scoring consultant Lucas Winter to explore a refreshing, data-first perspective on building lead scoring models—one that challenges the conventional wisdom and AI hype alike. With storytelling flair and practical insights, Lucas discusses how marketers can uncover true buying intent and dramatically improve sales efficiency. Tune in to hear: "Moneyball" Meets Marketing Ops: Lucas applies the Mone...
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3 months ago
47 minutes

Ops Cast
Demand Gen and Ops Working Together with Janelle Amos
Text us your thoughts on the episode or the show! On today's episode, we are joined by Janelle Amos, founder and chief strategist at Elevate Growth, to explore how demand generation and marketing/revenue operations teams can thrive through better collaboration, mutual understanding, and strategic alignment. With a rich background in revenue marketing, advising, and podcasting, Janelle brings powerful perspective and practical tips on fostering cross-functional trust, communication, and shared...
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3 months ago
42 minutes

Ops Cast
Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Danielle Urban, Co-founder and CEO of Cartographer Consulting. Danielle brings a blend of demand generation, operations, and HubSpot expertise, helping early-stage startups and scaling teams build smarter, more sustainable marketing systems. The conversation focuses on Martech maturity, how to know when you have outgrown your current setup,...