In part 2 of "Common Marketing Misconceptions of Adtech CEOs," Joe Zappa and Eric Franchi discuss a viral post by Scope3's Brian O'Kelley and what other adtech founders and CEOs can learn from his approach to CEO evangelism. Then they bat back and forth other common mistakes, such as worrying about overexposure and over-indexing on events as a marketing tactic. Plus, Joe provides concrete tactical advice for CEOs who don't know what to post about.

Anne joins Eric Franchi and Joe Zappa to discuss why the Ad Context Protocol matters, what it will take for agentic advertising to achieve widespread adoption, how agents will drive better outcomes for open internet advertising, and the evolution of Scope3. Plus, Joe gives Anne a chance to dunk on the company's haters. 

Eric Franchi and Joe Zappa discuss the acquisition of IAS and the company's potential future directions, how an open internet adtech company could crack the SMB market and which companies are most likely to do it, and the surge of optimism around AI — from GEO to OpenAI to Silicon Valley's return to adtech investing.

U of Digital CEO and co-founder Shiv Gupta joins the pod to educate Joe and Eric on AI's transformation of adtech, the three legs of the modern sales stool, and how sales and marketing are blurring. Plus, Joe finds out about "jeans parties," an ancient practice handed down to Gen Xers from the Mesopotamians.

On the Friday before Labor Day, Joe and Eric got loose (or Joe got loose and Eric tolerated his shenanigans). Joe debriefs a recent hire that went wrong, Eric discusses Q4 adtech prep, and the guys debate who can do more pull-ups.

Joe goes solo to rattle off 10 common misconceptions adtech CEOs have about marketing. No way to grow a business like calling out your customer. Topics include how to find great marketers, how often to communicate, and how to measure the impact of adtech marketing.

Magnite CPO Adam Soroca and Streamr CEO and co-founder Jonathan Moffie join the pod to discuss the leading SSP buying the CTV creative automation platform. Adam and Jonathan break down the thinking behind the deal, how it came together, and what other startup founders can learn from Streamr's example. Joe posits that performance TV is the big thesis in adtech and asks the guys what Magnite needs to do to deliver on its promise.

Traditional PR is dead! But don't take our word for it. Ask an actual journalist, former Wall Street Journal and AdWeek reporter Mike Shields. Mike tells Joe and Eric why Joe's shtick about throwing out the 2005 marketing playbook resonates with him, how to actually succeed at traditional PR or media relations, and what adtech companies can do instead to get the word out.

Serial entrepreneur and investor Auren Hoffman joins Eric and Joe to discuss why he shouldn’t have sold LiveRamp and how he’d push the company forward today, what he’s excited about in adtech, how to spot great talent, and things most people he respects believe that he disagrees with. Tune in to find out whether EQ is overrated and why Auren might start another adtech company.

Universal Ads' James Borow joins Eric and Joe to discuss the key components of the performance TV category, Universal Ads' unique approach, how big an impact performance TV will have on the open web as a whole, and what he's learned from selling multiple companies. Hijinks about corporations ensue.

tvScientific CEO and co-founder Jason Fairchild joins the pod a second time to discuss fundraising strategies. Tips for Open Marketers include taking more at-bats, choosing the right timing and making the success of the company feel inevitable, making strategics' success a part of your success, and surrounding yourself with the right people, especially for your first company. Joe also lectures Jason and Eric on proper sunscreening habits.

PayPal's Dan Robbins joins Joe and the Italian Beef on the pod to discuss how management and collaboration changes as an organization grows from one person to over 100 (which Dan oversaw at Roku), heuristics and personality frameworks for understanding people's tendencies and motivations, and why marketing should be an input, not just an output. Plus, Joe tests the guys' patience with his fervor for astrology for business bros aka the enneagram.

Onetag Co-CEO Filippo Gramigna joins Eric and Joe on the pod to discuss running Onetag as co-CEO with founder Daniel Pirchio, Italian vs Nordic vs American debate styles, and how and when to expand a European adtech company to the US. Filippo gives Joe and Eric some tips on how to navigate intergenerational disagreements, and the trio dives into the nuances of curation.

Blis President Alex Boras joins the pod to do a live demo of Blis AI, the location-based DSP's new AI media planning and audience building tool. Alex walks Eric Franchi and Joe Zappa through the tool, showing how audience building has changed with AI from a manual, step-by-step process into a synthetic, highly customized, streamlined exchange between planner and machine.

Eric Franchi and Joe Zappa dive into the tenets of the Cluely marketing playbook, focusing specifically on lessons for adtech and martech founders and marketers. In short: Tell a provocative story about heroes and villains, leverage the CEO as chief evangelist, and capitalize on social channels. Also, Joe shares a big idea for scaled adtech companies: buy creator-led media, especially Marketecture, à la Hubspot and The Hustle.

Serial CEO and board member Corey Ferengul joins Eric Franchi and Joe Zappa to teach the audience everything they need to know about boards, especially from the founder's perspective. When do you assemble a board? Who should be on it? How do you structure it? What types of questions are great for boards? How do you prepare for updates? And how does the marketing leader communicate with the board? Corey provides the deepest dive out there on boards for adtech founders and marketers.

Jonah joins Eric Franchi and Joe Zappa to discuss the key factors that allowed his company Moat to exit for $850M to Oracle and how he's approaching GTM differently this time around with his marketing measurement company Mobian. Joe, Eric, and Jonah riff on the Mobian story in real-time, and Joe scintillates the audience with a detour into French philosophy (courtesy of Jonah's dad).

Big Happy CEO Jonathan Frohlinger joins Eric Franchi and Joe Zappa to discuss how he got a mobile creative tech business off the ground, learnings in GTM and hiring from his agency days, and what an adtech moat looks like in the AI era. Plus, Jon shares some news: Big Happy's expansion from mobile to DOOH.

Duration Media CEO Andy Batkin joins Eric Franchi and Joe Zappa to discuss why and how his company evolved from a focus on viewability to curation and combining old-school sales and marketing tactics with more modern approaches.

First, Eric shares a prediction from Anthropic's CEO on AI-fueled labor disruption and examines how that will affect jobs in advertising, media, and adtech. Then, Joe shares his critique of romanticizing the open web and clarifies three things adtech companies should be thinking about when considering the future of the open web: what consumers want, what advertisers want, and websites vs CTV, audio, and DOOH.