Are you ready to level up your sales game? Welcome to OnBD with ALF, the podcast that brings you the best advice and success stories from industry leaders in media and advertising.
Each episode, we tackle the challenges of new business to help you elevate your own sales strategy. If you're in business development and looking to sharpen your sales techniques, discover actionable insights, and stay ahead of the competition, you're in the right place.
If you want to do business with the UK’s leading brands, request an ALF Insight demo.
Hosted on Acast. See acast.com/privacy for more information.
Are you ready to level up your sales game? Welcome to OnBD with ALF, the podcast that brings you the best advice and success stories from industry leaders in media and advertising.
Each episode, we tackle the challenges of new business to help you elevate your own sales strategy. If you're in business development and looking to sharpen your sales techniques, discover actionable insights, and stay ahead of the competition, you're in the right place.
If you want to do business with the UK’s leading brands, request an ALF Insight demo.
Hosted on Acast. See acast.com/privacy for more information.
Simon Peel has worked for, among others, MediaCom, Mindshare, 20th Century Fox and Adidas. Now he's Vice President of Global Marketing for the healthcare brand Haleon born out of GSK, Novartis and Pfizer.
In our Top Two Challenges, Simon describes the challenges facing both Haleon and the sector as a whole as being similar; through advertising, the need to create an emotional connection between the consumer and the brand in order to differentiate from retailers' own brand. As Rory says, price is key and sometimes you don't wake up with a 50p headache it's a £2.80 headache! The guys discuss marketing procurement and testing. Has the spreadsheet taken over?
Also under consideration, placebos, the dumb principal (sic), Sir Patrick Valance gets a shout as does RADIO with Rory saying he never heard a radio campaign that didn't work and yet it's often the bit that gets cut from the budget.
If you want to do business with the UK’s leading brands Request an ALF Insight demo.
Hosted on Acast. See acast.com/privacy for more information.
