You've probably heard of vitamin B3. It's a molecule that's in your cells right now, quietly helping keep you alive. It goes by other names such as nicotinamide. You've also heard of niacinamide, particularly if you're a skincare girly on social media.
Sometimes it's just called vitamin B3, or occasionally you will see NAD plus booster.
It's all largely the same thing. Kind of.
I wanted to have a chat about this particular ingredient because it's one of the many pieces of magic in Incrediballs, my new drinks start-up, which launches next week, so I know a lot about this ingredient.
But I also want to talk about it because it's kind of a symptom of the massive wellness industry, which is actually about three times larger than pharma.
So is it just hype, is it actually useful or does it just give you really expensive wee... ?
In this episode I share:
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