Nonprofit Storytelling

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Magnolia Media Group

10 episodes

9 months ago

Does your nonprofit identify with one of these scenarios?You’ve grown and have more services, which means other departments are communicating to your existing audienceYou want to grow so jumping on digital marketing trends seems like an easy way to get more attention for your causesYou’ve had to shift resources around in your organization since the pandemic and have not seemed to find your marketing stride in this new normalEach of these scenarios offers its own set of marketing challenges, s...

Non-Profit

Business

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Non-Profit

Business

Episodes (10/10)

Nonprofit Storytelling

Why branding matters to storytelling

2 years ago

28 minutes

Nonprofit Storytelling

What nonprofits could learn from for-profit marketing

It's true: nonprofits could learn a thing or two from for-profits. In this episode, Paige Havens – independent marketing consultant, or Change Agent, as she likes to call herself – shares what she's learned during her 30+ years in the nonprofit and for-profit marketing world. Listen as she speaks to the importance of maintaining good business sense within nonprofits, prioritizing telling authentic stories, and actually asking people to give. And don't miss the simple question that made her st...

3 years ago

29 minutes

Nonprofit Storytelling

Telling stories with care

Stories are all about people, right? But making them about people - in the best possible way - isn't always as easy as it seems. In this episode, Brooke Hoffman shares what she's learned about telling stories for nonprofit clients over the past several years. Showing care and empathy are key elements to treating people, and their stories, with dignity.

3 years ago

16 minutes

Nonprofit Storytelling

5 keys to good nonprofit communication

On this episode, Scott Mawdesley, VP of Corners Outreach and founder of Dads on Tap, shares what he's learned in his more than two decades of nonprofit leadership experience. He shares five keys to good nonprofit communication, what makes storytelling vital in his opinion, some ways to tame the overwhelm as a nonprofit communicator and more.

3 years ago

39 minutes

Nonprofit Storytelling

Special holiday episode: Storytelling advice for 2022

Thinking about your storytelling/marketing plans for 2022? You'll want to listen to this special episode as our team from Magnolia Media Group dishes on the things they've learned working with nonprofits over the years, plus they spill some tips and tricks you can use going into 2022.

3 years ago

27 minutes

Nonprofit Storytelling

Part 1 of 2: Marketing and development - a nonprofit's dream team

Can your development person also be your storytelling/marketing person? Do you know your "why"? How often do you ask questions/listen to your audience? On this episode, which is part one of a two-part series, we chat with Kelly Brewer, Director of Development for Eagle Ranch, on the importance of storytelling to the ranch, on having great visuals, how vital it is for development and marketing to work hand in hand and more. Plus, Kelly shares some really inspiring stories, so start listening now!

4 years ago

43 minutes

Nonprofit Storytelling

Part 2 of 2: Marketing and development - a nonprofit's dream team

How closely should marketing and development work together? Find out as we talk to Stefanie Long, Eagle Ranch's director of communications. Stefanie dishes out advice as she talks about the importance of collaboration, sharing stories in various ways that draw out the senses, how crucial visual storytelling is, common mistakes and more.

4 years ago

33 minutes

Nonprofit Storytelling

Grow Your Nonprofit by Telling Great Stories - an interview with Randy Redner

Want your nonprofit to be memorable? Tell your audience stories that resonate with them. On this episode, Randy Redner, CEO and president of the Community Foundation for Northeast Georgia, shares how storytelling has helped the Community Foundation more than double in size over the past five years. Get advice from Randy on "surround-sound marketing", mistakes to avoid and more. Learn more about the Community Foundation at cfneg.org.

4 years ago

41 minutes

Nonprofit Storytelling

Why Storytelling Matters to the Athens Area Community Foundation

Community Foundations are a bit unique in the nonprofit world and telling their story can be challenging. Listen in as Magnolia Media Group's Chief Storyteller Heather Loveridge chats with Sarah McKinney, CEO of the Athens Area Community Foundation. Sarah talks about how storytelling has helped AACF grow, the importance of storytelling to development, common mistakes nonprofits make, and more.

4 years ago

34 minutes

Nonprofit Storytelling

Raising $60 million+ through the power of storytelling

For Peg Jones, Chief Development Officer for the North American Mission Board, storytelling plays a key role in helping raise more than $60 million each year for the campaigns she and her team manage. Listen in as she talks about how her team at NAMB pivoted their storytelling during the pandemic, how they plan their stories (you might be surprised at how far in advance they plan), her advice for other nonprofits and more.

4 years ago

31 minutes