I am so excited to drop this convo with my friend and powerhouse guest, Tisha Hyter.

We’re talking all about something I’m totally obsessed with right now: the Primetime Woman – women aged 45–65 who are stepping into their full power, purpose, and philanthropic influence.

Tisha and I go deep on:

💥 What it means to be a Primetime Woman
💰 Why this group is the most philanthropic cohort in history
👯‍♀️ How women are giving in community and using their skills – not just writing checks
👀 Why we’re DONE with the BS and want real impact and real connection
⚰️ And yep… I said it: the big gala is dead. (Long live pickleball tournaments & purpose-driven tea parties!)

Tisha shares her own journey – from sales and marketing to sleigh-at-home mom (yes, sleigh 💅) to nonprofit leader – and how turning 50 became her "locker room moment" to reimagine the second half of life.

As a proud Primetime Woman myself, this one felt personal. If you’re a nonprofit leader wondering how to tap into this powerful group of donors (and avoid turning them off), this episode is for you.

Important Links:

Upcoming Events: https://www.rheawong.com/events/ 

My Big Ask Gifts Program: https://go.rheawong.com/big-ask-gifts-program 

My Book, Get That Money Honey: https://go.rheawong.com/get-that-money-honey 

My Newsletter: https://www.rheawong.com/