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No Hacks: Future-proofing your career in the age of AI
Slobodan (Sani) Manić
209 episodes
1 week ago
The promise is irresistible: generate anything you want, instantly, with zero effort. We’ve been told that AI is the great democratizer, but in this episode, we argue it’s actually the most catastrophic lie of the digital age. The truth is, this endless supply of cheap, fast content is fundamentally destroying value and driving the collapse of the internet as we know it. We're not seeing liberation; we're seeing an intellectual lazy river that's turning the web into a toxic digital swamp. In ...
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All content for No Hacks: Future-proofing your career in the age of AI is the property of Slobodan (Sani) Manić and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The promise is irresistible: generate anything you want, instantly, with zero effort. We’ve been told that AI is the great democratizer, but in this episode, we argue it’s actually the most catastrophic lie of the digital age. The truth is, this endless supply of cheap, fast content is fundamentally destroying value and driving the collapse of the internet as we know it. We're not seeing liberation; we're seeing an intellectual lazy river that's turning the web into a toxic digital swamp. In ...
Show more...
Marketing
Education,
Business,
Entrepreneurship,
Self-Improvement
Episodes (20/209)
No Hacks: Future-proofing your career in the age of AI
209: The Zero-Effort Lie - How AI Is Accelerating the Death of the Internet
The promise is irresistible: generate anything you want, instantly, with zero effort. We’ve been told that AI is the great democratizer, but in this episode, we argue it’s actually the most catastrophic lie of the digital age. The truth is, this endless supply of cheap, fast content is fundamentally destroying value and driving the collapse of the internet as we know it. We're not seeing liberation; we're seeing an intellectual lazy river that's turning the web into a toxic digital swamp. In ...
Show more...
1 week ago
16 minutes

No Hacks: Future-proofing your career in the age of AI
208: How AI Is Forcing Brands to Be More Human with Brent Csutoras
As the world rushes to adopt AI, what if the most future-proof skill isn't mastering the machine, but mastering human connection? In this episode, Sani sits down with Brent Csutoras, a true OG of the internet who has been a core member of the Reddit community since 2006. Brent argues that the unfiltered, honest, and often chaotic conversations happening on Reddit, a platform he calls "the real world online", provide the ultimate blueprint for the future of brand building. So many brands fail ...
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1 month ago
1 hour 8 minutes

No Hacks: Future-proofing your career in the age of AI
207: The Empathy Advantage - Bryan Eisenberg on Why Stories, Not Tools, Will Win in the Age of AI
What do you do when you feel like you've swallowed an elephant? For Bryan Eisenberg, a pioneer of Conversion Rate Optimization (CRO), that feeling was both a personal crisis and the inspiration for his new book. In this deep and insightful conversation, Bryan takes us on a journey through his 30-year career, from the earliest days of the internet to the current age of AI. He reveals the one-word secret that has guided his success with brands like Google and Disney: Empathy. Bryan explains why...
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1 month ago
1 hour

No Hacks: Future-proofing your career in the age of AI
206: The Vibe Coding Trap and What to Do Instead
Welcome to No Hacks, the podcast that cuts through the noise to reveal the truth about the future of work and the impact of AI. In this episode, we're taking a look into the phenomenon of "vibe coding" – the idea that you can simply describe an app to an AI and have it magically built. Is Vibe Coding the shortcut to tech success, or just another false promise? Sani argues that the hype around pure vibe coding mirrors the deceptive playbook of dropshipping gurus: selling a dream that ultimatel...
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1 month ago
32 minutes

No Hacks: Future-proofing your career in the age of AI
205: AI, Search, and the Jobs of Tomorrow with Olga Andrienko
The world of work is changing faster than ever, and AI is leading the charge. What does this mean for industries like SEO, marketing, and content? And more importantly, what does it mean for your career? In this episode of No Hacks, I’m joined by Olga Andrienko, a marketing leader who transitioned from VP of Brand Marketing into AI operations. Her journey is the perfect case study for how professionals can adapt when the ground shifts under their feet. We start with Olga’s “lightning bolt mom...
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2 months ago
49 minutes

No Hacks: Future-proofing your career in the age of AI
204: #ChatGate - Your ChatGPT Conversation Could Be Indexed and Anyone Could Read Them
In this emergency solo episode I walk you through #ChatGate, the discovery that thousands of “shared” ChatGPT conversations are now fully searchable on Google. We de-mystify the site: operator, trace the unusual timeline that puts OpenAI, Google Cloud and Microsoft on a collision course, and explain why some marketers cheer while privacy advocates panic. Most importantly, you’ll learn how to check whether your chats are exposed and what to do next. Key Takeaways Shared ChatGPT lin...
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3 months ago
15 minutes

No Hacks: Future-proofing your career in the age of AI
[S03E11] No Juniors, No Google, No Chill: Survival Tips for the AI Shake-Up with Erin Weigel and Lukas Vermeer
What does life look like when search engines, junior tech jobs, and even human therapists start losing ground to generative AI? In this lightning-charged round-table, host Sani sits down with experimentation legends Erin Weigel and Lukas Vermeer to test-drive a future that’s already creeping into the present. In this episode you’ll hear: “RIP Google SERPs?”. Lukas explains why he’s stopped opening SERPs and lets ChatGPT do the leg-work instead, and what that means for SEO as a profession...
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4 months ago
42 minutes

No Hacks: Future-proofing your career in the age of AI
[S03E10] Behavioral Design Secrets from YouTube, Google, and Duolingo with Katie Dove
Why don’t users do what they say they’ll do? Why does great UX still fail sometimes? And what do the world’s top companies know about behavior that most of us miss? In this episode, Sani sits down with Katie Dove, behavioral designer at Irrational Labs, to break down the Three B Framework, a powerful behavioral design tool used by teams at Google, YouTube, and Duolingo. They unpack how context shapes decisions, why psychological friction is often invisible, and what it really takes to drive e...
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5 months ago
32 minutes

No Hacks: Future-proofing your career in the age of AI
[S03E09] Know Your Customer, Grow Your Brand: Email Marketing Masterclass with Omar Lovert
What separates email campaigns that convert from those that get ignored? It all comes down to understanding your customers, deeply. In this episode, Sani welcomes back Omar Lovert for a masterclass on customer-centric email marketing. Together, they unpack why AI can’t replace real customer insight, how to use RFM segmentation to identify your most valuable users, and the frameworks that top-performing brands use to map the customer journey and boost lifetime value. From tactical tips on opti...
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5 months ago
40 minutes

No Hacks: Future-proofing your career in the age of AI
[SOLO] Magician vs. Conductor: How to Build (and Fix) Products with AI in 2025
Heads-up: I use some salty language. Nothing hateful, just passionate about this topic. Skip if that’s not your vibe. It’s 2 AM, your side-project just went viral, and the signup flow is on fire. Do you keep “vibe-coding” blind prompts, or step up as the conductor who actually knows the score? In this first-ever solo episode, I unpack why “anyone can code with AI” is 2025’s biggest myth and show you how to turn large language models into the ultimate co-pilot instead of a ticking time-bomb. K...
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5 months ago
13 minutes

No Hacks: Future-proofing your career in the age of AI
[S03E08] Data Minimalism, Experimentation, and Ethical AI with Matt Gershoff
In this episode, Sani sits down with Matt Gershoff, CEO and Co-founder of Conductrics, to talk about how being intentional, not just fast, leads to better experimentation, better customer relationships, and better outcomes. Matt shares the wild story of how a machine learning summer school (and donkeys in pajamas!) helped spark Conductrics. They unpack why "just in case" data collection is broken, why data minimalism matters now more than ever, and how companies should rethink experimentation...
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6 months ago
43 minutes

No Hacks: Future-proofing your career in the age of AI
Google Doesn’t Need Your Blog Posts Anymore, Here’s What to Do Instead with Jono Alderson
Is content marketing finally dead? In this no-BS conversation, I’m joined by digital strategist Jono Alderson to unpack the new reality of SEO, content, and how Google’s evolution is leaving traditional marketing behind. Jono explains why so much content is now obsolete, how search is changing with AI, and why the only real path forward is to be more human, more trustworthy, and more brand-driven than ever before. 🔥 What We Talk About: 00:00 – Is content marketing dead? Jono kicks off with a ...
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6 months ago
9 minutes

No Hacks: Future-proofing your career in the age of AI
Is the Internet Dead? The Rise of Bot-to-Bot Web & the Decline of Human Content with Anne Berlin
In this episode of No Hacks, host Sani is joined by technical SEO strategist Anne Berlin to explore one of the most disturbing and fascinating topics on the web today: the Dead Internet Theory. Is most of what we see online actually created by bots, for bots? What happens when the web becomes a wasteland of AI-generated slop and abandoned digital ruins? Anne draws on her extensive experience analyzing crawl logs, server stats, and digital infrastructure to reveal how bot traffic is outpacing ...
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6 months ago
10 minutes

No Hacks: Future-proofing your career in the age of AI
[S03E07] Growing Smarter, Not Louder: The 1-1-1 Framework for Early-Stage Startups with Ward van Gasteren
Growth doesn’t have to mean being everywhere at once or chasing every shiny new tactic. In this episode of No Hacks, I talk with Ward van Gasteren — one of Europe’s first growth hackers — about how to grow smarter, not louder. Ward shares his go-to method for helping early-stage startups: the 1-1-1 Framework — one audience, one channel, one message. We dig into how founders and product teams can stop spreading themselves too thin, avoid early-stage overwhelm, and finally find traction through...
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7 months ago
37 minutes

No Hacks: Future-proofing your career in the age of AI
[SHORT] Winning Buy-In: How to Build a Support Network for Digital Experimentation with Sam Barber
In this episode, senior experimentation specialist Sam Barber joins me to unpack what it really takes to drive change through digital experimentation. Spoiler: it’s not just about tests and tools, it’s about people. They explore how to build a solid support network inside any organization, how to win over skeptics, and why shouting (strategically) about your wins might just be your best move. Topics Covered: Why experimentation needs internal alliesHow to communicate value beyond test results...
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7 months ago
9 minutes

No Hacks: Future-proofing your career in the age of AI
[S03E06] What Go-to-Market Really Means — Early Traction, Smart Systems, and AI with Maja Voje
You’ve probably heard “go-to-market” thrown around like it’s just a product launch. But it’s way more than that — and today’s guest breaks it all down with clarity, energy, and zero fluff. In this episode, I sit down with Maja Voje, an internationally recognized go-to-market strategist who’s worked with over 750 companies, including global giants like Google, Bayer, and Rocket Internet. We unpack what makes GTM actually work, why focus beats scale, how to find your earliest adopters, and how ...
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7 months ago
51 minutes

No Hacks: Future-proofing your career in the age of AI
[SHORT] What Google Analytics Can’t Tell You (But Your Users Will) with Daniël Granja Baltazar
Google Analytics shows you what users do — but it can’t tell you why. In this episode, Daniël Granja Baltazar explains how qualitative research reveals the story behind the numbers, helping marketers improve conversion, fix broken journeys, and build better customer experiences. With real examples from his work at Vodafone Business, Daniël shares how interviews, mini surveys, and sales-marketing collaboration uncover insights that dashboards miss. Whether you’re running experiments, building ...
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7 months ago
9 minutes

No Hacks: Future-proofing your career in the age of AI
[S03E05] The Power of Founder Brand: Why B2B Growth Starts With You with Ognjen Bošković
Most B2B founders wait too long to start building their personal brand—if they think about it at all. But those who get it right unlock a massive competitive edge. In this episode, Ognjen Bošković breaks down what founder branding actually is, why it works, and how to do it without falling into the typical LinkedIn traps. About the Guest Ognjen Bošković is the founder of Raven, a consultancy and community helping B2B founders build their brand and scale their business. He’s an expert in conte...
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7 months ago
40 minutes

No Hacks: Future-proofing your career in the age of AI
[SHORT] Podcasting 101: Building Brand Awareness and Networking with Anja Lordanić Mustać
Just Start. That’s the message Anja Lordanić Mustać had for anyone procrastinating on launching their podcast. I had an awesome chat with her about why podcasting is such a game-changer for personal branding and business. We talked about: 🎙️ Overcoming the fear of starting (because yeah, you’ll suck at first, and that’s fine!) 🎙️ The crazy networking opportunities a podcast creates 🎙️ Simple, no-BS steps to get started without overcomplicating it 🎙️ Why podcasting isn’t a time drain (it act...
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7 months ago
12 minutes

No Hacks: Future-proofing your career in the age of AI
[S03E04] Optimizing Events & Growth: Behind the Scenes of Europe’s Biggest Growth Summit with Julia Rumpf
What does it take to optimize one of Europe’s most impactful growth and digital experimentation conferences? In this episode, Julia Rumpf shares her insights into planning GMS—from curating high-impact speakers to leveraging AI and digital tools to enhance attendee experience. She reveals the intersection of digital and physical event elements, the behind-the-scenes challenges of running an international conference, and how research-driven optimization makes events more valuable for everyone ...
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7 months ago
46 minutes

No Hacks: Future-proofing your career in the age of AI
The promise is irresistible: generate anything you want, instantly, with zero effort. We’ve been told that AI is the great democratizer, but in this episode, we argue it’s actually the most catastrophic lie of the digital age. The truth is, this endless supply of cheap, fast content is fundamentally destroying value and driving the collapse of the internet as we know it. We're not seeing liberation; we're seeing an intellectual lazy river that's turning the web into a toxic digital swamp. In ...