Consumer values have changed over the pandemic. Community, connectedness, emotions, purpose - all form a much larger part of the buying decision. People will pay for great experiences, for local products, for personalisation, for sustainable practices - to contribute to a greater purpose. How should you leverage this trend for growth? And how can you tug at your audience's heartstrings to create long-term loyalty & a lifetime of value? Panel of Speakers: Erin Rigby, Senior Publ...

It's been six months since Facebook pulled the rug out from underneath brands and publishers. They put it back quickly but make no mistake, it will happen again and no platform is immune. Learn where the good brands are focusing their content efforts, how or if they changed tack during the past six months, and what's in store for their future content strategies and tactics. Panel of Speakers: Jarrod Price, Head of Brand & Product Marketing, RACQ https://www.linkedin.com/in/jarrodprice/...

Customer-centric philosophy has changed the game of acquiring, serving and retaining customers. Modern businesses treat their customers as segments of one, personalising the customer journey at every stage, and doing what’s right by customers to continually build their loyalty. We know this increases customer lifetime value, satisfaction and profitability, but with limited resources, how can we reorganise our businesses to build customer centric cultures, strategies and ways of working. Pan...

If you're a B2B marketer, most of your conversations revolve around the sales team's targets and their collateral needs (read: fliers). But the data clearly shows B2B companies that focus more resources on building their brand profile win more sales, more often, at a better price, and for longer periods of time. So how do we break our obsession with sales to create better brands that sell more? Panel of Speakers: Kirsty Jackson, Marketing & Community Director, Freelancing Gems ...

COVID-19 threw us for a loop in 2020, shaking the office working model to the core. As many in the marketing and digital industries were forced to work from home full-time, the rulebook for connecting, motivating and leading teams has well and truly been thrown out. Or has it? Panel of Speakers: Laura Campbell, Partner, Deloitte Digital LinkedInIain Calvert, Ecommerce Consultant & Trainer, Boom - Aussie Ecommerce Training LinkedInBrett Wiskar, Chief Future Officer, Wiley and Co. Pty Lt...

The game has changed, or has it? Where should businesses focus their marketing strategy efforts as we head into a new year that promises only one thing: no promises! Hear case studies from brands that did game-changing work during the COVID lockdown, and find out where they think things will head in the new but uncertain year ahead. Panel of Speakers: Tim Cochrane, Head of Experience & Marketing, Goodstart Early Learning LinkedIn Clare Dale, National Campaign & Strategy...

As we still work our way through COVID-19, personal branding is more important than ever. How we present ourselves online may be the only way people find and connect with us moving forward. Our panellists all offer a unique viewpoint on how to make the most of your digital presence to further your career, attract new clients or simply spread the good word about your work. Panellists include: Mike Swaby, Strategy Manager, Telstra Enterprise LinkedIn | Twitter @mikeswaby | Insta @...

Identifying vulnerabilities and protecting yourself. Join us as we discuss how you can take small steps to prevent data leaks, understand cyber-crime tools and empower yourself protect your digital life. Poor cybersecurity is impacting businesses of all sizes, it is not only embarrassing, but can have financial consequences and permanently damage your brand. The more you know, the less likely you are to be a victim. Knowledge is power! Panellists include: John Powell, Principal Securi...

Google Ads, artificial intelligence, digital display ads that are never clicked - all the technology in the world has put customers at our fingertips, but have we sacrificed truly creative solutions for the allure of hyper-targeted technological solutions? Are we still building amazing, effective brands built on differentiation and distinctiveness, or do we rush to silver bullet tactics? Panellists include: Nick Pritchard, Founder and Eternal Optimist, Nick Did This LinkedInScott Oxford, Cre...

What does marketing look like as society continues to digitize and consumer channels shift? Marketers will need to not only personalise their campaigns to remain relevant; they will need to evangelise and humanize messaging to reach consumers with smaller budgets and resources. This panel will explore the current state of data-driven and personalised marketing to provide consumers with targeted products and services. Panellists include: Erin Core, Head of Marketing – Artistic, Queensland Bal...

94% of global internet users own a smartphone. The IAB claims the time we're spending online has risen 40 per cent in one year. Your customers are digitising their habits and since being in lockdown this has only increased. So how can marketers adapt to these behaviour changes? Panellists include: Kath Usabal, Campaign Manager, Vision6 LinkedIn | Twitter @vision6 | Insta @vision6ersPeter Pynta, CEO | APAC Neuro-Insight LinkedIn | Twitter @neuro_insightKelly Jamieson, Managing Director and Co-...

What do we do now that the excesses of influencers on the internet are being called out by audiences? Are there still influencer opportunities for brands at a time when people are turning their gaze towards the news and away from internet personalities? This session will look at how influencer marketing has been affected, what is being effective right now and what the industry may look like in the next few years. Panellists include Victoria Harrison, Founder & Director, The Exposur...

Join us as we explore the current state of podcasts as an effective tool for brands, advertisers and consumers alike. As the world changes around us, audio may be entering a golden age of possibility. Can you ‘hear’ it? Panellists include: Anita Siek, Founder and Head Strategist at Wordfetti, Podcaster at Brandfetti LinkedIn | Insta @wordfetti @brandfetti James Henderson, Founder and Director of Aych Media LinkedIn | Insta @jimseshJacob Aldridge, Founder of “Don’t Waste a Good Recession...

It’s like an Escher drawing! Getting together the most brilliant minds who’ll show you that when we think a little differently and act a little more radically, our futures can and will look bright! Tune in to talk through the things you need to know for our new reality. Whether you are organizing an online event, curating the content, in charge of the tech, speaking to an audience, or participating as an attendee, this event can help. Panellists include: Jodie Parker, Managing Director...

National advertising spend last year fell for the first time in seven years. Disruption from consultants, reducing budgets and thinning margins are squeezing agencies right now. But is it too early to talk of their demise, and what model would replace it? During this podcast, you'll discover: How we got here and why it's important What is happening at the coal face in the industry todayWhat marketers need to know to get the best from their agency relationshipsHow to prepare for the futu...

Businesses without audience-focused content that achieve business goals are in for a world of pain. In this discussion, our panellists will share how they approach the distinct objectives their businesses set for them, what they do to create compelling content moments for their audiences, how they fit into the wider business goals, and how to measure success or failure. During this podcast, you'll discover: How to align content with business objectivesWhy an audience focus and distinct tone ...

This is the Networx you've been waiting for all year - an opportunity to hear from an expert panel on what the future of marketing strategy and innovation holds in 2020 and beyond. If you've got a head for strategy or aspire to take your business to the next level, you can't miss this event. Join us for networking and a panel discussion on Innovation and Strategy for 2020, followed by our annual Xmas Party. During this podcast, you'll discover: Innovation trends we'll see take off and make a...

"Data is the new oil." A limited metaphor, but one that describes the hunger of businesses in the 21st century for this precious resource. Whether you're a new, growing, or established business, the data you collect is the most valuable asset you hold. But where is it? And do you really own it? How do you unlock its potential energy to deliver amazing customer experiences and business value? The answers and tools you seek might be right under your nose! If 'AI' is a line item in your business...

The world of chief marketing officers is changing rapidly. CMO's are being tasked with rapidly adjusting to changing customer preferences whilst staying relevant and achieving growth. Join us for networking and a panel discussion with our CMO panel. During this podcast, you'll discover: What skills do marketers aspiring to the C-suite need to be investing in now?How do you balance the need for data-driven results and long-term strategies such as brand awareness?What are you looking for in yo...

In the Silicon Valley world of technology, failure has less negative connotations than in any other area of business. There are always more lessons learned than when an individual, team or company achieves success. And changing your mindset to embrace failure can have fantastic results. We speak to panellists across creativity and technology about failures in their own careers, what they've learned, how to avoid the same mistakes and how it's changed their approach to business. During ...