Salesforce and Bayer Consumer Health on Optimizing Global and Local Marketplaces

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MTM Visionaries

Marketers That Matter

64 episodes

2 months ago

In this insightful conversation, Gersch and Stransky discuss how Rothy’s and Samsung are building purpose in their brands, consistency and innovation, channel strategies and partnership, and more. FOLLOW US! Find us on LinkedIn & Instagram

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Salesforce and Bayer Consumer Health on Optimizing Global and Local Marketplaces

MTM Visionaries

32 minutes

1 year ago

Salesforce and Bayer Consumer Health on Optimizing Global and Local Marketplaces

In this episode of Visionaries, Patricia Corsi, Chief Marketing & Information Officer at Bayer Consumer Health, and Antonio Sciuto, SVP of Global Business Development Officer at Salesforce, share their secrets to successfully navigating the ever-evolving global and local marketplace dynamics. For them, it comes down to two central questions: How do you evaluate across several markets what to approach globally and locally? What are the capabilities required to stand up the stra...