Mattel and Walmart Execs Harmonizing Innovation and Transformation within Legacy Brands

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MTM Visionaries

Marketers That Matter

64 episodes

2 months ago

In this insightful conversation, Gersch and Stransky discuss how Rothy’s and Samsung are building purpose in their brands, consistency and innovation, channel strategies and partnership, and more. FOLLOW US! Find us on LinkedIn & Instagram

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Mattel and Walmart Execs Harmonizing Innovation and Transformation within Legacy Brands

MTM Visionaries

30 minutes

1 year ago

Mattel and Walmart Execs Harmonizing Innovation and Transformation within Legacy Brands

In this episode of the MTM Visionaries Podcast recorded on 10/25, Lisa McKnight, EVP and Chief Brand Officer at Mattel, Inc., and William White, SVP and Chief Marketing Officer at Walmart, came together to discuss how they marry innovation with tradition for their legacy brands. Throughout the conversation they shared valuable insights and brand strategies, including aligning your brand’s purpose to every action, balancing tradition and innovation, creating maximum touchpoints ac...