Most MSPs lose the deal in the first 15 minutes of a discovery call, and they don’t even realize it. In this video, I walk you through the exact discovery call process that wins clients every single time. You’ll learn how to build rapport the right way, set the agenda so you’re in control, uncover pain points, identify client goals, and confirm if they’re truly the right fit. I’ll share the exact questions you should ask, how to use silence to your advantage, and why booking a meeting from a meeting is the secret to closing more deals. Whether you’re new to MSP sales or you’ve been at it for years, this framework will help you stop winging discovery calls and start winning clients with confidence.

In this eye-opening video, discover the #1 mistake most Managed Service Providers (MSPs) make in their packaging strategy: focusing on "we do IT" services like tech support and cybersecurity without tying them to real business outcomes. We'll break down why this generic approach leads to lost clients, price wars, and commoditized offerings, making your MSP blend into the crowd. Then, learn the powerful fix – shifting to outcome-based packaging that highlights results like boosted productivity, reduced risks, and scalable growth. Packed with real-world examples, step-by-step tips, and actionable advice, this guide will help you repackage your services to attract premium clients, increase recurring revenue, and stand out in a competitive market. Whether you're a solo MSP or scaling a team, implement these strategies today to transform your business and charge what you're truly worth!

Tired of cold calling and getting nowhere? In this video, I’ll show you exactly how MSPs can attract high-quality clients without ever picking up the phone for a cold call. You’ll learn practical, real-world marketing strategies that help you build trust, create visibility, and bring leads to you instead of chasing them. We’ll cover everything from content marketing and partnerships to referrals, automation, and smart outreach that doesn’t feel salesy. Whether you’re a solo MSP or running a growing team, this video will give you clear steps to get consistent leads the modern way. Watch until the end to learn how to set up a simple client attraction system that runs 24/7.

Ever wonder how Managed Service Providers (MSPs) really make money? In this video, I break down the business model behind MSPs and explain exactly where their revenue comes from. From monthly recurring revenue and service bundles to project work, hardware sales, cloud services, and cybersecurity add-ons, I’ll show you how MSPs create predictable income while adding massive value to their clients. Whether you’re running an MSP, thinking about starting one, or just curious about how IT companies actually profit, this video will give you a clear, simple explanation. Stick around to the end where I share the secret levers MSPs use to grow their margins and scale past the $1M mark.

In this episode I sit down with Steven to unpack how Landsweeper helps MSPs find every device fast and turn that data into real revenue. We cover asset discovery, network mapping, shadow IT, IoT and OT visibility, CVEs, and how to use simple reports to sell upgrades, stay compliant, and protect clients.

You will learn

• A simple discovery flow you can run before or right after onboarding

• How to map switches to ports and follow the trail to every device

• What to flag first Windows 10 upgrades, out of warranty gear, missing AV, and more

• How to turn reports into a 30 60 90 day plan clients love

• Smart ways to price and package discovery so you get paid

If you are an MSP owner, seller, or marketer this is a clear path to faster audits, easier proposals, and bigger projects without adding headcount.

Running an MSP without an RMM tool is like trying to fix every car in town by hand without any diagnostics — slow, painful, and nearly impossible to scale. In this video, I break down what an RMM (Remote Monitoring and Management) tool is, why it’s essential for every MSP, and how it saves you time, money, and headaches. You’ll see how RMM tools handle proactive monitoring, patch management, remote support, and automation to keep client systems running smoothly. I’ll also share beginner-friendly options like Atera, SuperOps, NinjaOne, N-able, Datto RMM, and Kaseya VSA, so you know which platform fits your stage of growth. Whether you’re brand new to the MSP world or ready to take your service delivery to the next level, this guide will show you why RMM is the foundation for efficiency, profitability, and client satisfaction.

Running an MSP is tough when you’re juggling tickets, emails, projects, billing, and client communication across different tools. That’s where a PSA, Professional Services Automation software, comes in. In this video, I break down exactly what a PSA is, why every new MSP owner needs one, and how it can help you stay organized, bill accurately, and scale your business without the chaos. You’ll learn the key benefits of using a PSA, the warning signs that it’s time to get one, and a quick look at beginner-friendly PSA options like Atera, SuperOps, HaloPSA, Syncro, and more. Whether you’re just starting your MSP journey or looking to grow with confidence, this video will give you the roadmap to build your business on the right foundation.

Your MSP website’s homepage is the first impression you give to potential clients and if it’s not designed the right way, you’re losing leads. In this video, I walk you through the perfect homepage layout for an MSP website, section by section. You’ll learn how to craft a headline that grabs attention, highlight the problems you solve, show the benefits of working with you, and build trust with testimonials, client logos, and case studies. I’ll also share how to structure your services, create a clear call-to-action, and use design elements that make your site professional, credible, and easy to navigate. Whether you’re building your first website or improving your current one, this guide will help you create a homepage that attracts prospects, builds authority, and gets more sales for your MSP.

Most MSP websites are confusing, filled with jargon, and missing the human touch. The problem? They’re faceless brands that fail to build the trust needed to win clients. In this video, Harrison Baron from Growth Generators breaks down the biggest mistakes MSPs make on their websites and shows you how to fix them with clear messaging, human connection, and trust-building strategies. From bad “About Us” pages to jargon-heavy service descriptions, you’ll see real examples and quick wins you can apply today. If you’re tired of losing prospects because your website doesn’t reflect the people behind your MSP, this is the video you need to watch.

Prospecting doesn’t have to be hard anymore. In this video, I break down how MSPs can use AI to find qualified prospects faster and easier than ever before. I’ll walk you through how to define your ideal customer profile, build and clean prospect lists, and uncover the right decision-makers without wasting hours of manual work. You’ll also see how AI can generate contact information, draft personalized outreach messages, and prioritize leads so you always know who to reach out to first.

Whether you’re an MSP owner, salesperson, or marketer, this video gives you the tools and workflows you need to save time and fill your pipeline with the right opportunities. By the end, you’ll know exactly how to prospect smarter, not harder, with AI. Subscribe for more MSP sales and marketing tips every week and start using AI to grow your business today.

Are you wondering if ScaleCon 2025 is worth attending? In this video, I break down everything you need to know about the #1 MSP sales, marketing, and growth event happening September 25–27 in New Orleans. ScaleCon brings together the top minds in the MSP industry with a no-fluff, no-pitch agenda designed to give you actionable strategies that actually work. From marketing tactics that fill your pipeline to sales frameworks that close deals, ScaleCon is built to help MSP owners, salespeople, and marketers grow faster and smarter. Plus, you’ll get to network with other ambitious MSP leaders, hear from real practitioners in the trenches, and walk away with a clear action plan to scale your business. If you’re serious about growing your MSP in 2025, this is the event you can’t afford to miss.

Want your dream customers to find you instead of your competitors? In this video, I’ll show you step-by-step how to use SEO (Search Engine Optimization) so your business shows up when the right people are searching on Google. You’ll learn how to figure out what your customers are actually searching for, the must-have SEO basics for your website, how to create content that pulls in qualified leads, local SEO tips to dominate your area, and simple tricks to build trust with Google so you rank higher. Stop chasing clients and start getting found today.

Providing 24/7 support as an MSP is one of the biggest challenges and opportunities in the IT services world. Clients expect you to be available when problems happen, whether it’s 2 PM or 2 AM. But how do you deliver round-the-clock coverage without burning out your team or destroying your margins?

In this video, I’ll break down the different models MSPs use to provide 24/7 support, from in-house teams to outsourcing, on-call rotations, and follow-the-sun models. You’ll learn the pros and cons of each, the tools that make it possible, and how to package and price 24/7 support so it’s profitable.

If you’re an MSP owner, salesperson, or marketer looking to grow your business, this video will give you the roadmap to confidently provide after-hours IT support while still keeping your sanity.

Upselling is one of the most powerful ways to grow your MSP without spending a dime on new client acquisition. In this video, I’ll break down exactly how you can increase revenue from the clients you already serve. You’ll learn where the biggest upsell opportunities are hiding, how to approach conversations without sounding pushy, and the simple framework to get clients saying “yes” more often. Whether you’re a solo MSP or running a 50-person team, these strategies will help you increase MRR, improve client satisfaction, and grow faster with less stress. Watch now and start unlocking the full potential of your existing clients.

Want more MSP clients without spending hours on guesswork? In this video, I’ll show you step by step how to build a targeted MSP prospecting list in just 15 minutes.

You’ll see:

How to define your ideal client profile (ICP)

Where to quickly find businesses that match

The tools I use to enrich and validate contacts

How to organize everything inside your CRM

My exact first-touch message to start conversations

This is a practical, real-world walkthrough you can copy today. No fluff. Just results.

Want real MSP growth without adding headcount? In this episode, Harrison sits down with Christina Klein from Lansweeper to show how top MSPs turn asset data into new services, cleaner pricing, and stickier clients.

You will learn:

Which tools are table stakes and what you can skip

How to use discovery and inventory to create paid health checks

Simple benchmark reports that prove value in QBRs

Where MSPs add 3 to 4 services a year using the same data

How to spot risk fast across IoT and shadow devices

Smart vendor strategy that supports growth, not bloat

What AI changes in the next 3 to 5 years and what stays the same

Most MSPs don’t struggle to find prospects, they struggle with what to say when they finally get in front of them. In this video, Harrison Baron from Growth Generators shares exactly how to start meaningful conversations with potential clients, whether it’s during a cold call, at a networking event, or in a first meeting. You’ll learn how to do the right amount of homework before reaching out, ask questions that get people talking, build credibility without bragging, and guide the conversation toward the next step without making things awkward. If you’ve ever felt stuck or nervous about what to say to prospects, this video will give you a clear framework to turn conversations into opportunities. Subscribe for more tips on MSP sales, marketing, and growth strategies.

Most MSP websites read like résumés: “We’ve been in business 20 years, we’re a Microsoft partner…” But here’s the truth, prospects don’t care. They want to know how you can solve their problems, reduce their risks, and help their business grow. In this video, I break down the biggest mistakes MSPs make on their websites and how to fix them. You’ll see why so many sites blend together like plain white t-shirts, why technical jargon confuses rather than convinces, and why weak calls to action leave business owners walking away. I’ll also share examples of MSP websites that get it right, plus a bonus at the end that can transform how you generate leads. If you’re serious about turning your MSP website into a client-winning machine, this video will give you the clarity and direction you need.

Want to get more out of your marketing without spending extra time? In this video, I’ll show you exactly how to turn one blog post into 10 different marketing assets for your MSP.

Most managed service providers write blogs that sit on their website collecting dust. Instead, I’ll teach you how to repurpose that single piece of content into LinkedIn posts, emails, graphics, short videos, checklists, and more. This strategy helps MSPs build authority, generate leads, and stay consistent with marketing while saving time.

If you’re an MSP owner, marketer, or salesperson looking to grow, this video is packed with practical tips you can use today.

Building a scalable onboarding process for new clients doesn’t have to be complicated. In this video, I’ll walk you through the exact steps to create an onboarding system that saves you time, builds trust, and keeps clients around longer.

You’ll learn:

Why onboarding is critical for retention

How to map the client journey

Ways to standardize communication with templates

How to automate repetitive steps without losing the personal touch

The secret to delivering early wins for new clients

Whether you run an MSP, agency, or service-based business, this framework will help you stop reinventing the wheel and start scaling with confidence.