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Modern Direct Seller Podcast
Becky Launder
261 episodes
5 days ago
The Modern Direct Seller Podcast provides strategy, training and systems to empower modern direct sellers to reach big goals and find success in direct sales. Whether you are new to direct selling or a seasoned pro, Becky Launder helpful tips, training and resources to rock your biz.
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All content for Modern Direct Seller Podcast is the property of Becky Launder and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The Modern Direct Seller Podcast provides strategy, training and systems to empower modern direct sellers to reach big goals and find success in direct sales. Whether you are new to direct selling or a seasoned pro, Becky Launder helpful tips, training and resources to rock your biz.
Show more...
Marketing
Business
Episodes (20/261)
Modern Direct Seller Podcast
E260: Holiday Promo Playbook for Direct Sellers

In this episode of the Modern Direct Seller Podcast, we’re unwrapping a complete Holiday Promo Playbook designed to make your busiest season run smoother. Learn how to leverage text marketing to connect with customers instantly and batch plan social content so you can show up consistently without burning out. From quick-win campaign ideas to festive engagement posts and easy repurposing tips, this episode gives you a clear plan to simplify your marketing and keep sales rolling all season long.


If you’re ready to take the guesswork out of your holiday marketing, our Holiday Plan will give you fresh ideas to share all season long. And when it’s time to boost those Black Friday sales, the Project Broadcast Workshop will walk you through simple texts that make a big impact.


Time-Based Notes:

  • 2:10 – How text marketing boosts holiday sales

  • 3:57 – Five text marketing ideas

  • 11:59 – Batch planning social content for the season

  • 13:05 – Holiday content themes that drive engagement

  • 15:04 – Quick tips for batch filming and repurposing posts

  • 16:53 – Leaving space for real-life holiday moments


Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!


Get the full show notes at https://moderndirectseller.com/episode260

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5 days ago
19 minutes 24 seconds

Modern Direct Seller Podcast
E259: Content, Capture, Convert: How to Turn Followers into Loyal Customers

In this episode of the Modern Direct Seller Podcast, we’re diving into the three-part framework that helps direct sellers turn casual followers into loyal customers. You’ll learn how to build a content system that attracts attention, capture leads beyond social media algorithms, and convert those leads into repeat buyers. We’re covering what kind of content actually moves the needle, how to set up simple lead-capture tools, and how to create offers that inspire quick action and lasting loyalty in your business.


Join us for the free Get Found, Get Leads, Get Paid training on October 29 to learn how to set up a content and website system that works for you—even when you’re offline. Explore examples, templates, and trainings at ModernDirectSeller.com.


Time-Based Notes:

  • 02:37 – Content Strategy: Long-Form vs. Short-Form

  • 06:46 – CinchShare Free Plan & TikTok Experiment

  • 11:50 – The Capture Phase: Lead Collection

  • 14:59 – The Convert Phase: Turning Leads into Customers

  • 19:07 – Get Found, Get Leads, Get Paid


Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!


Get the full show notes at https://moderndirectseller.com/episode259

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1 week ago
21 minutes 25 seconds

Modern Direct Seller Podcast
E258: Team Building in the Digital Age

In this episode of the Modern Direct Seller Podcast, we’re talking all about team building and how it’s changed in today’s digital world. We’re diving into what’s working right now to grow a team, from rethinking outdated language to building systems that work behind the scenes. You’ll learn daily, weekly, and monthly strategies to help you show up with confidence, connect with the right people, and create momentum in your business.


Time-Based Notes:

  • 0:55 – Team building isn’t one-size-fits-all

  • 3:13 – How many new team members you actually need to build momentum

  • 5:43 – Ditching outdated approaches and shifting your team-building language

  • 7:51 – The “Three + Three + Three” formula for daily business-building activity

  • 10:53 – Weekly content ideas to attract potential team members

  • 12:14 – Why monthly opportunity events still work, and how to run them

  • 16:41 – Long-term systems that work 24/7: websites, blogs, videos, and email funnels

  • 21:12 – Give your vocabulary a glow-up: terms to replace and modernize

  • 23:25 – Final encouragement: direct sales as a launchpad to entrepreneurship


Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!


Get the full show notes at https://moderndirectseller.com/episode258

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2 weeks ago
27 minutes 33 seconds

Modern Direct Seller Podcast
E257: Work Less and Win More with Lianne Kim

In this episode of the Modern Direct Seller Podcast, we’re joined by business coach and “accidental entrepreneur” Lianne Kim for a powerful conversation about redefining success, building a sustainable business, and embracing a life-first approach to entrepreneurship. From solo backpacking adventures in Southeast Asia to running a thriving international community of mompreneurs, Lianne shares how she built a values-aligned business that allows her to work less—and win more. We also unpack sales mindset shifts, team-building tips, and what it really takes to grow without burning out.


Catch Lianne on Instagram and tune in to her podcast, The Business of Thinking Big,  where she shares mindset, strategy, and hustle tips to help you grow your revenue and serve more dream clients. Planning to be in Toronto? Check out MamaCon, her annual conference for mom entrepreneurs, happening November 7. Curious about the book Lianne’s currently loving? It’s Be Ready When the Luck Happens by Ina Garten.


Time-Based Notes:

  • 1:34 – Rapid-fire questions: travel stories, favorite reads, poolside recharging, and office supplies

  • 7:55 – Lianne’s entrepreneurial journey

  • 15:06 – The early days (and big growth) of MamaCon

  • 19:58 – Building a business that makes space for family

  • 23:57 – Creating systems that support freedom

  • 27:14 – Hiring, leadership, and building a team that lasts

  • 32:08 – Sales tips for direct sellers: listen more, pitch less

  • 41:15 – Breaking through plateaus and redefining success

  • 49:12 – Where to find Lianne and what’s next


Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!


Get the full show notes at https://moderndirectseller.com/episode257

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3 weeks ago
51 minutes 12 seconds

Modern Direct Seller Podcast
E256: Q4 Launch + Holiday Spending Trends You Can’t Ignore (2025 Edition)

In this episode of the Modern Direct Seller Podcast, we break down how to make Q4 your strongest business season yet. You’ll hear the latest holiday spending trends, why buyers are prioritizing value and connection over discounts, and a four-phase roadmap to guide your promotions from October through December. Packed with strategies for bundles, events, and Black Friday offers, this episode will help you maximize sales and wrap up the year with momentum.


Start planning now with our Holiday Planning Guide and map out your 90-day plan using the Quarterly Strategy Framework. For extra support, join the Modern Direct Seller Academy and catch the upcoming Black Friday workshops. 


Time-Based Notes:

  • 4:22 - 2025 Holiday Spending Trends You Need to Know

  • 7:13 - What Shoppers Want Now: Value, Connection, and Trust

  • 10:42 - Phase 1: Building Buzz with Teasers and VIP Lists

  • 13:31 - Phase 2: Driving Sales During Black Friday Week

  • 18:04 - Phase 3: Catching Last-Minute Buyers Before Cutoffs

  • 20:23 - Phase 4: Post-Deadline Strategies and January Prep

  • 22:02 - Immediate Action Steps to Start in October


Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!


Get the full show notes at https://moderndirectseller.com/episode255

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1 month ago
26 minutes 26 seconds

Modern Direct Seller Podcast
E255: You Already Have What It Takes with Kim Underwood

In this episode of the Modern Direct Seller Podcast, we have a chat with Kim Underwood, a true multi-hyphenate with a heart for people. Drawing from her experiences as radio host, mentor, jBloom leader, and cancer survivor, she shows us what it looks like to live with purpose and perseverance. We talk about doing hard things, pushing past imposter syndrome, and reminding ourselves (and others) that we’re more capable than we think even on the messy days.


You can learn more about Kim by visiting kimunderwood.com, where she’s sharing encouragement and getting ready to launch a blog with more lifestyle and heart-centered content. You can also catch her on the air during the afternoon show at Joy FM 99.1 in St. Louis.


Time-Based Notes:

  • 1:24 - Rapid-fire favorites with Kim: TV shows, snacks, and office supplies

  • 4:36 - Kim’s background, faith, and life outside of work

  • 5:59 - Facing hard things: counseling and cancer

  • 9:17 - What teen girls (and all of us) need to hear about being enough

  • 12:42 - Behind the mic: radio, connection, and making people feel seen

  • 15:59 - Kim’s jBloom journey and overcoming imposter syndrome

  • 19:41 - Don’t quit, don’t compare, and just keep blooming


Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!


Get the full show notes at https://moderndirectseller.com/episode255

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1 month ago
23 minutes 47 seconds

Modern Direct Seller Podcast
E254: Black Friday Strategies for Direct Sellers with Steph Paradiso

In this episode of the Modern Direct Seller Podcast, we sit down with Steph Paradiso, founder of Inspired Social Collective, to talk about Black Friday strategies for direct sellers. Steph shares why planning ahead is key, how to create stacked offers that stand out, and what to do right now to build visibility before the holiday rush. Consider this your no-nonsense playbook for mapping out a clear plan to make your Q4 your most profitable season yet.


You can connect with Steph on Instagram at @InspiredSocialCo or on her personal page @StephParadiso. Be sure to check out her Black Friday Revenue Roadmap program, where she walks you step by step through the exact framework we covered in today’s episode.


Time-Based Notes:

  • 0:28 - Rapid Fire: Black Friday favorites & best deals

  • 4:51 - Meet Steph Paradiso & Inspired Social Collective

  • 8:50 - Why Black Friday is a marathon, not a one-day event

  • 14:28 - Planning ahead: setting goals and building visibility early

  • 19:47 - Creating stacked offers that actually convert

  • 26:47 - Cutting through the noise during Black Friday

  • 31:19 - Marketing trends that are sticking in 2025

  • 32:59 - Balancing business, family, and the holiday season

  • 35:37 - First steps to get started with your Black Friday plan

  • 36:45 - Where to connect with Steph + Black Friday Revenue Roadmap


Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!


Get the full show notes at https://moderndirectseller.com/episode254

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1 month ago
38 minutes 43 seconds

Modern Direct Seller Podcast
E253: Overcoming Objections Like a Pro

In this episode of the Modern Direct Seller Podcast, the spotlight is on one of the most common (and uncomfortable) parts of the sales process: objections. We break down the most common objections direct sellers face, whether it’s about pricing, product fit, time constraints, or confidence in the business, and offer practical ways to respond without losing momentum. Get ready to walk away with strategies to keep conversations moving forward, without feeling spammy, salesy, or discouraged by the word “NO.”


Time-Based Notes:

  • 0:56 - Normalizing objections in direct sales

  • 5:25 - Sales stats that reframe rejection

  • 7:03 - Customizing objection responses

  • 8:05 - Responding to “It’s too expensive”

  • 12:07 - Responding to “Not sure it’s for me” and similar pushback

  • 17:46 - Objections around the business opportunity

  • 18:30 - Responding to “I don’t have time”

  • 21:48 - Responding to “I’m not a salesperson”

  • 23:09 - Responding to “I don’t have the budget”

  • 26:27 - Responding to “I won’t be good at this” + confidence coaching

  • 28:33 - Why tracking your ‘yes rate’ matters

  • 30:08 - Create your objection cheat sheet


Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!


Get the full show notes at https://moderndirectseller.com/episode253

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1 month ago
30 minutes 15 seconds

Modern Direct Seller Podcast
E252: The Journey to Elevate Your Brand with Evelyn Abernathy

In this episode of the Modern Direct Seller Podcast, Evelyn Abernathy, beauty and wellness coach and founder of Purple Essence by Evelyn, shares what it really looks like to grow beyond direct sales and step fully into your own brand. From her first blog posts to the decision to move her business under one digital roof, Evelyn opens up about the mindset shifts, content strategy, and personal growth that helped her evolve from reseller to CEO. 


If you’ve ever felt the pull to build something that reflects your values, expertise, and voice, this episode is your sign to begin.


Want to dive deeper into Evelyn’s world of holistic beauty and wellness? Visit PurpleEssenceByEvelyn.com to grab her free Royal Wellness Guide and follow her on Instagram, Facebook, LinkedIn, TikTok, and YouTube @PurpleEssenceByEvelyn.


Time-Based Notes:

  • 01:24 - Meet Evelyn Abernathy, Founder of Purple Essence

  • 02:23 - Evelyn’s story in direct sales with Jafra and doTERRA

  • 05:51 - Blogging as self-care and content strategy

  • 11:34 - Transitioning her blog to the Oh My Hi platform

  • 17:17 - Evolving from skincare rep to wellness brand owner

  • 22:46 - From blog posts to YouTube content

  • 25:03 - Delegating social media to focus on growth

  • 30:45 - The power of the Academy VIP community

  • 34:56 - Evelyn’s favorite office supplies + where to find her


Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!


Get the full show notes at https://moderndirectseller.com/episode252

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2 months ago
37 minutes 48 seconds

Modern Direct Seller Podcast
E251: Avoiding Burnout with Delegation Queen Nata Salvatori

In this episode of the Modern Direct Seller Podcast, we chat with “Delegation Queen” Nata Salvatori about avoiding burnout and stepping fully into your CEO role. Nata shares her journey from accidental CEO to running multiple businesses, why balance is a myth, and how work-life integration and smart delegation can free up your time and energy. You’ll walk away with practical tips for starting small, shifting your mindset, and investing in support so you can grow your business without running yourself down.


You can connect with Nata on Instagram at @accidentalceo.co or join her free Facebook community, The Accidental CEO Collective. She also just launched her Delegation Secrets course, where she walks you step by step through the framework we discussed today—perfect if you’re ready to stop doing it all yourself and finally build the business (and life!) you want.


Time-Based Notes:

0:28 Meet Accidental CEO, Nata Salvatori

3:45 Navigating Burnout & Balance in Business

11:24 Delegation: Why it's Essential

13:47 Getting Over Delegation Trust Issues

16:17 Let's Talk Budget

24:48 What Delegation Brings Back to You

28:36 Favorites & How to Connect with Nata

31:21 Sponsor Message


Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!


Get the full show notes at https://moderndirectseller.com/episode251

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2 months ago
31 minutes 55 seconds

Modern Direct Seller Podcast
E250: How to Balance Building Relationships and Automating Marketing in Direct Sales

In this episode of the Modern Direct Seller Podcast, we’re hanging out with three of our Academy VIP members—Cindy Ortiz, Mary Sarah Hoole, and Amy Colbert—for a real, behind-the-scenes chat on balancing relationships with marketing automation. From in-person events and referrals to websites, lead magnets, and email marketing, they share what’s actually working for them right now. We talk about showing up authentically, focusing on consistency (not perfection), and building a business that feels sustainable without relying only on social media. It’s packed with ideas and encouragement you can put into action today!

 

Want to connect with today’s guests? You’ll find Cindy at cindyortiz.net, Amy over at amycolbertbeauty.com, and Mary Sarah at legallyscented.com. Be sure to check them out and see how they’re building their brands in their own unique ways!


Time-Based Notes:

0:36 Meet Cindy Ortiz, Mary Sarah Hoole & Amy Colbert

4:50 Most Successful Sales Strategies

9:36 How These Direct Sellers are Using Oh My Hi

17:12 Tips to Grow Your Audience

25:42 Advice for New Direct Sellers

37:05 Biggest Wins as Academy VIP Members

44:39 Fave Office Supplies & How to Connect

50:10 Sponsor Message 


Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing! 


Get the full show notes at https://moderndirectseller.com/episode250

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2 months ago
50 minutes 43 seconds

Modern Direct Seller Podcast
E249: What is (Really) Working for Direct Sellers in 2025

In this episode of the Modern Direct Seller Podcast, we’re pulling back the curtain on what’s actually working for direct sellers right now—and why sticking to old playbooks just won’t cut it anymore. We share fresh, real-world examples of sellers who are breaking through the noise, growing their customer base, and building their personal brands in creative, modern ways. If you’re ready to shake things up, meet your customers where they’re at, and find strategies that work in today’s market—not last year’s—this episode is packed with inspiration and ideas you can put into action this fall.


Curious about taking your business to the next level? Text Becky at 619-760-2300 or send her DM on Instagram @moderndirectseller to learn more about Academy VIP and see if it’s the right fit for you!


Time-Based Notes:

0:24 Back to Business with Academy VIP

2:55 What's Working in 2025?

5:25 Mindset & Consistency

7:48 Amary with jBloom's Success on TikTok

12:03 Natasha with Jordan Essential's Success on YouTube

14:08 The Value of Email & Text Lists

15:46 Layering Complimentary Products in Your Biz

17:47 Amplifying Your Voice Above the Algorithm

21:09 Common Theme: A Personal Brand

23:54 Join Academy VIP

24:58 Sponsor Message


Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!


Get the full show notes at https://moderndirectseller.com/episode249

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2 months ago
25 minutes 31 seconds

Modern Direct Seller Podcast
E247: 10x Moves with Mendy Paxton and Melissa Thury

In this episode of the Modern Direct Seller Podcast, we’re joined by Academy VIPs Melissa Thury and Mendy Paxton for a real and inspiring conversation about making bold 10x moves in business and life. From launching websites and coaching programs to creating digital products and navigating big transitions, Melissa and Mendy share how they’re stepping outside their comfort zones and saying yes to growth. We also talk about overcoming imposter syndrome, staying grounded through change, and the importance of surrounding yourself with a supportive community.


Want to connect with Melissa and Mendy? You can find Melissa over on Facebook at Balance and Business with Melissa or on Instagram at @melissathury. Mendy’s website is bloom2beyou.com, and she’s also active on Instagram at @bloom2beyou. Give them a follow and cheer them on as they make big moves this year!


Time-Based Notes:

0:32 Meet Mendy Paxton & Melissa Thury

3:53 Melissa & Mendy's Current 10x Moves

7:50 Navigating Imposter Syndrome

14:21 Advice We'd Give Our Past Selves

18:29 The Power of Academy VIP

22:01 Favorites & How to Connect

25:06 Sponsor Message


Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!


Get the full show notes at https://moderndirectseller.com/episode248

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2 months ago
25 minutes 39 seconds

Modern Direct Seller Podcast
E247: Empowering Women Through Direct Sales with Joni Rogers-Kante, Founder of SeneGence

In this inspiring episode of the Modern Direct Seller Podcast, we sit down with Joni Rogers-Kante, Founder and CEO of SeneGence, to explore how she built an iconic beauty brand rooted in product quality, distributor empowerment, and unwavering truth. Joni shares her personal journey from single motherhood with $7 to launching a billion-dollar direct sales company that prioritizes women’s success through fair compensation, education, and community. From early innovation in clean beauty to leading with heart and integrity, Joni unpacks the turning points, challenges, and powerful mission that continue to fuel her commitment to the direct sales channel—and encourages listeners to take bold, confident action in their own businesses.

 

Learn more about SeneGence at www.senegence.com.


Time-Based Notes:

0:40 How Joni Roger-Kante Created SeneGence

6:47 Milestones and Turning Points

14:36 Why We Should Protect the Direct Sales Model

19:16 How Education Empowers Direct Sellers

21:23 Advice for New Direct Sellers

24:56 Sponsor Message


Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!


Get the full show notes at https://moderndirectseller.com/episode247

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3 months ago
25 minutes 29 seconds

Modern Direct Seller Podcast
E246: Consistency Beats Motivation: Sarah Reick and Paige Swenson’s Path to Success

In this episode of the Modern Direct Seller Podcast, we sit down with Academy VIPs Sarah Reick and Paige Swenson—two powerhouse women who’ve faced career curveballs, company closures, and life’s everyday chaos, and still show up consistently in their businesses. We talk about how they’ve leaned into structure, stayed true to their personal brands, and built momentum even when motivation was nowhere to be found. If you've ever felt like life is a little too much but you're still determined to grow, this one's for you.


You can connect with Sarah on Instagram at @mamasarah_3 and learn more about her journey at sarahsrealcleankitchen.com. Paige is on Instagram @paigeaswenson, and you can dive into her content at paigeswenson.com.


Time-Based Notes:

0:41 Meet Sarah Reick and Paige Swenson

1:20 Paige's Story

2:42 Sarah's Story

4:55 Tips to Stay Grounded & Move Forward

11:17 How to Set Your Schedule

13:13 How Paige & Sarah Built Their Personal Brands

20:27 What's Great About NuSkin

22:32 Looking to the Future

24:53 Thoughts on Academy VIP

27:39 Office Supplies & How to Connect

29:52 Sponsor Message


Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!


Get the full show notes at https://moderndirectseller.com/episode246

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3 months ago
30 minutes 26 seconds

Modern Direct Seller Podcast
E245: Bold Moves, Big Dreams & Unapologetically Badass

In this episode of the Modern Direct Seller Podcast, we sit down with the unapologetically bold duo Renee Carbone Fleming and Sierra Whitener—hosts of the Unapologetically Badass podcast. Together, they share their journeys of reinvention, resilience, and refusing to play small, especially for women over 40. From building boutique brands and breaking rules to launching books and motivating thousands, they get real about fear, pivoting, and boldly pursuing what lights you up. You’ll walk away inspired to embrace your own inner badass, trust your next move—even if it’s scary—and know that reinvention isn’t just possible, it’s powerful.

 

Follow Renee Carone Fleming on all platforms and check out her coaching programs and Badass Queen brand. Find Sierra Whitener at @SierraWhitener across social, and don’t forget to check out her boutique, DUJAMI, for trendy finds and feel-good fashion. You can also tune into their podcast Unapologetically Badass wherever you listen!


Time-Based Notes:

0:40 Meet Renee Carbone Fleming & Sierra Whitener

15:27 What it Means to be Unapologetically Badass

20:15 Navigating the New You

25:30 Advice When You're Making a Switch

31:51 Reflecting on Scary, Bold Moves

38:46 Renee & Sierra's Faves

41:00 How to Connect with Renee and Sierra

42:49 Sponsor Message


Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!


Get the full show notes at https://moderndirectseller.com/episode245

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3 months ago
43 minutes 23 seconds

Modern Direct Seller Podcast
E244: Behind the Scenes of DSA Canada

In this episode of the Modern Direct Seller Podcast, Becky and Jeremy Launder take us behind the scenes of DSA Canada 2025, sharing their biggest takeaways from the intimate, high-energy event in Kelowna, BC. From reconnecting with industry friends to fresh conversations about affiliate programs, AI, and innovative strategies for reaching younger demographics, this year’s conference was all about pivoting, creativity, and connection. You’ll hear direct from attendees and industry leaders who are testing new approaches, navigating change, and collaborating across company lines to strengthen the future of direct sales. Whether it’s leveraging AI tools with heart or rethinking recruitment, this episode is packed with inspiration and forward-thinking insights.

 

A huge thank you to our incredible guests for sharing their time, insights, and experiences: Donna Pinsonneault of She’s Got Leggz, Sherri Dickie of Vector Marketing Canada, Judie Barta of Real You Health Coach Collective, Jorge Huaman-Pinillos of Immunotec, Jackie McClements of Shaklee, Ben Robinson of Abby AI, and Peter Maddox, President of DSA Canada. We loved learning from each of you!


Time-Based Notes:

0:18 Catching up with Becky & Jeremy

3:25 Reflecting on the Conference

10:47 Donna Pinsonneault of She’s Got Leggz

13:25 Sherri Dickie of Vector Marketing Canada

15:41 Judie Barta of Real You Health Coach Collective

19:35 Jorge Huaman-Pinillos of Immunotec

21:43 Jackie McClements of Shaklee

23:44 Ben Robinson of Abby AI

26:37 Peter Maddox, President of DSA Canada

29:05 Closing Thoughts

30:34 Sponsor Message


Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!


Get the full show notes at https://moderndirectseller.com/episode244

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3 months ago
31 minutes 8 seconds

Modern Direct Seller Podcast
E243: Super Supporters: The Secret to Organic Growth in Direct Sales

In this episode of the Modern Direct Seller Podcast, we’re diving into the power of super supporters—those loyal fans who go above and beyond to promote your business. Inspired by Pat Flynn’s Superfans, we explore how just a handful of these champions can drive major organic growth in your direct sales journey. We’ll walk through how to identify your current super supporters, ways to cultivate new ones, and how to make sharing your brand easy and rewarding. From personal recognition to swipe copy and referral perks, you’ll walk away with actionable strategies to love on your biggest fans and keep them coming back for more.


Time-Based Notes:

0:28 Let's Talk Super Fans

4:37 Identifying Your Super Supporters

6:29 Cultivating Future Super Supporters

9:12 Make it Easy to Share

11:38 Reward & Recognize

13:25 Sponsor Message


Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!


Get the full show notes at https://moderndirectseller.com/episode243

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4 months ago
13 minutes 58 seconds

Modern Direct Seller Podcast
E242: Inside the DSA: Dave Grimaldi on Regulation, Relationships & the Road Ahead

In this episode of the Modern Direct Seller Podcast, we sit down with Dave Grimaldi, the new President and CEO of the Direct Selling Association (DSA), for an insightful conversation about the future of the industry. With a background in government affairs and firsthand experience as a former direct seller, Dave shares what the DSA is doing to advocate for the channel at both the federal and state levels—especially when it comes to regulation, compliance, and protecting income opportunities. He dives into the importance of storytelling in building trust with policymakers, why now is a pivotal moment for advocacy, and how direct sellers can play a role in shaping what’s next.

 

Want to connect with Dave? He genuinely wants to hear from you! You can reach him directly by phone or text at 202-380-2203 or visit dsa.org to learn more about the Direct Selling Association and how to get involved.


Time-Based Notes:

0:35 Meet the New President of the DSA: Dave Grimaldi

4:51 Dave's Current Top Priorities

10:42 Why it's Important to Support the DSA

14:57 How Direct Sellers Can Get Involved

18:34 What Should be on Your Radar as a Direct Seller

23:54 Dave's Favorites

28:21 Sponsor Message 


Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing! 


Get the full show notes at https://moderndirectseller.com/episode242

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4 months ago
28 minutes 55 seconds

Modern Direct Seller Podcast
E241: Work + Life Harmony: Balancing Business & Family without Burnout

In this episode of the Modern Direct Seller Podcast, we're switching things up as Becky shares her guest interview from the Work + Life Harmony podcast with Megan Sumrell. Tune in for a behind-the-scenes look at how Becky balances entrepreneurship and family life with intentional time boundaries, a daily 9–2 work schedule, and clear roles in working alongside her husband. They also dive into the inspiration behind Oh My Hi, an all-in-one website platform built for non-techie entrepreneurs, and how it's evolving to meet the needs of growing businesses. It’s a real, honest chat about what it takes to run a business (or two!) without burning out.

 

Time-Based Notes: 0:33 Check out the Work + Life Harmony Podcast1:21 Coming up in Today's Episode1:57 Catching up with Becky Launder5:02 How Becky Establishes Non-Working Time9:05 How Becky Works with Her Husband, Jeremy11:49 How Oh My Hi was Born17:02 What Makes Oh My Hi Different20:52 Becky's Vision for Oh My Hi23:00 A Website is Never Done24:38 Mindset + Strategy with Business #227:47 Sponsor Message


Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!


Get the full show notes at https://moderndirectseller.com/episode241

Show more...
4 months ago
28 minutes 19 seconds

Modern Direct Seller Podcast
The Modern Direct Seller Podcast provides strategy, training and systems to empower modern direct sellers to reach big goals and find success in direct sales. Whether you are new to direct selling or a seasoned pro, Becky Launder helpful tips, training and resources to rock your biz.