In this episode, Sara Simmonds—impact innovator and former fashion industry buyer—shares how founders in sustainability tech can break through the noise. With over 500,000 companies competing in the space, simplicity in positioning, a strong hero offer, and emotionally resonant messaging are no longer nice-to-haves—they're essential. Learn how to turn complexity into clarity and scale impact in a crowded market.

In this episode of The Megadeals Podcast, Niclas Persson joins David to explore how SMEs play a crucial role in sustainability. While big corporations dominate the conversation, SMEs contribute a significant share of industrial emissions—but with fewer resources, how can they keep up? We break down the challenges of regulation, corporate influence, and financial constraints, plus how banks, insurers, and digital platforms can drive real change. Featuring real-world examples, this episode unpacks how sustainability can be a competitive advantage, not just a compliance hurdle.

In this episode of the Megadeals Podcast, we sit down with Karin Åkerblom, CEO of Tromb, to discuss her unconventional journey from sales rep to CEO in just six months. Karin shares her insights on leading with curiosity, fostering innovation, and making tech more inclusive. She also reveals the challenges and opportunities of digital transformation, how to build high-performing teams, and why having fun at work is key to success. Tune in for an inspiring conversation filled with bold decisions, valuable lessons, and a fresh take on leadership in the tech industry.

In this episode of the Megadeals Podcast, Christopher Engman speaks with Adam Howatson, CEO of LogiSense, about his unique career journey from Chief Marketing Officer at OpenText to leading LogiSense in the usage-based billing revolution. Adam shares insights on scaling OpenText from $150M to $2.8B in revenue, the strategic importance of cross-functional leadership, and how usage-based pricing is reshaping industries like IoT and SaaS. Tune in to hear Adam’s advice on building a well-rounded leadership team, the impact of AI on pricing models, and his vision for the future of enterprise monetisation.

Dive into lithium-ion batteries with Christopher Engman and Kenzo Nagai, a battery industry expert. They'll discuss the market's growth and the key players involved. This episode explores: - The growing role of lithium-ion batteries in energy storage, especially for electric vehicles. - Why lithium-ion is winning the battle against hydrogen for electric vehicles. - The complex ecosystem of lithium-ion battery production, from cell manufacturers to niche application developers. - Hot trends in the industry, including solid-state batteries and advancements in anode and cathode materials. - The impact of geopolitics on battery production and the rise of gigafactories in North America.

In this episode of the Megadeals podcast, host Bora Brännström and guest Jef Sharp, CEO of Qnect, dive into the revolutionary changes Qnect brings to steel construction. By integrating advanced technology, Qnect is transforming an industry historically plagued with delays and overruns. Their platform, leveraging cloud computing, automation, and optimization, streamlines collaboration across all construction stakeholders, reducing time, costs, and environmental impact. Qnect's patented software automates up to 80% of steel connections, allowing for significant savings and enabling engineers to concentrate on critical project aspects. Join us to explore how Qnect is shaping the future of green construction.

In this episode of the Megadeals podcast, hosts Christopher Engman and Bora Brännström discuss how to navigate the sales and marketing dynamics of entering a finite market with a new offering, particularly in the sustainability sector. They highlight the essential shift from traditional sales methods, advocating the adoption of innovative Deal Orchestration strategies and the use of media to boost the visibility and credibility of your key people, or "rainmakers," thereby enhancing their impact without the need to increase the sales force. Moreover, Bora and Christopher provide a thorough examination of the social codes in online environments, which are vital for effectively engaging with potential clients in these finite markets.

Welcome to Episode 50 of the Megadeals podcast. Join the author Christopher Engman and William Alteryd in discussing "The Bold Move," an innovative initiative that brings together Megadeals and the Industrial Management and Engineering program at Luleå University. This episode is essential listening for anyone intrigued by the intersection of education and business, especially in the tech and sustainability sectors.

Founder and CEO of Fluint.io, Nate Nasralla teaches how to sell with buyers, not to them. In this podcast episode, Nate and Christopher discuss strategies for successful enterprise sales. They emphasize the importance of identifying and empowering deal champions in order to win over key stakeholders. Additionally, Nate points out the importance of effective communication in B2B sales and the challenges of scaling messaging and positioning. Ps. You will also get an explanation of how to create a “cohesive narrative."

ABM is mistakenly seen as a technology when it's really about targeting specific groups of accounts with tailored messaging throughout the funnel. The podcast guests, Christopher Strandell and Erik Annerberg have over 20 years of experience in the ABM industry.

In this podcast episode HP Indigo "veteran" Christian Menegon shares an inspiring story of how he and the HP Indigo team influenced and shaped the ecosystem from traditional analogue to digital printing technology.

The three Megadeals Advisory founders have a dialogue around learnings from 2021.

We have acted on feedback from you listeners who want to hear more from our previous podcast guest Mareo McCracken. This time we talk about why Mareo's newly released book "Really care for them" is a great introduction to other sales books and disciplines and how to really care for the customers you intend to help.

Andy Paul is back with us and talks about his latest book, Sell without selling out. He shares his experience throughout the years that made him write this book.

We talk to the legend and host of the number #1 sales podcast, The Sales Enablement Podcast - Andy Paul.

Meet Sofia Svanholt. A Megadealer at Microsoft, started off a path of an engineer but got later to love the process of helping people and building relationships on a professional level. She tells her story of 25 years in the IT business, working with Global SLS companies, going from selling to orchestrating big complex megadeals.

Growing your salespeople in numbers has been a traditional step for increasing revenue. One big shift hitting us right now with a brutal impact is marketing being developed for full-funnel strategies instead of just being the top funnel strategy.

In this episode, Christopher & Bora meet Patrik Möller from CorPower Ocean, one of the companies in our sustainability report (Nordic top 50). CorPower is a Swedish technology company that enables 100% renewable energy by using a buoy that captures energy from the ocean’s waves. With this technology, you can actually power around 500 million homes, which makes this wave energy solution a complete game-changer.

Where should you spend your time, money, and resources? What people do you need in an organization to make it fly and execute? Today, some of the best companies are spending 50/50 between marketing and sales. Our forecast is that a future version of megadeals is closer to 70/30 or 80/20. Here, Christopher, David & Bora are talking about which techniques you need to combine and design in order for your organization to sign megadeals.