Marketing is evolving faster than ever. As trends come and go, it's becoming harder to decide which strategies are effective at generating revenue.
As marketers, we are constantly bombarded with new tools and strategies that we imagine will help us improve our results.
It can be difficult to sort through all of the options and figure out which ones will actually work for our business.
We often default to comparing our own strategies to what others in our industry are doing- it will save us time anyways, right?
Well, actually no, it doesn’t.
This may save time in the short term, but long term, it prevents us from developing truly creative and customer-centric solutions for our business
We imagine a world where more marketers are taking informed strategic risks AND measuring ROI. We believe the two are not mutually exclusive! We want to empower you to try new strategies and break past the mindset of finding the “perfect” strategy.
We believe to become an extraordinary marketer, you can’t use ordinary methods or ordinary ways. We are action-oriented, "growth" marketers, open to experimenting and learning. We are risk takers that believe in long term wins for the customer equals long term wins for our business too.
How? Human. Centric. Marketing. The combination of where science, creativity, and strategy meet, or as we also like to call it: “Markigy”. [This episode was produced and brought to you by Reignite Media].
All content for Markigy: The Science of Marketing Strategy is the property of Leanne Dow-Weimer and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Marketing is evolving faster than ever. As trends come and go, it's becoming harder to decide which strategies are effective at generating revenue.
As marketers, we are constantly bombarded with new tools and strategies that we imagine will help us improve our results.
It can be difficult to sort through all of the options and figure out which ones will actually work for our business.
We often default to comparing our own strategies to what others in our industry are doing- it will save us time anyways, right?
Well, actually no, it doesn’t.
This may save time in the short term, but long term, it prevents us from developing truly creative and customer-centric solutions for our business
We imagine a world where more marketers are taking informed strategic risks AND measuring ROI. We believe the two are not mutually exclusive! We want to empower you to try new strategies and break past the mindset of finding the “perfect” strategy.
We believe to become an extraordinary marketer, you can’t use ordinary methods or ordinary ways. We are action-oriented, "growth" marketers, open to experimenting and learning. We are risk takers that believe in long term wins for the customer equals long term wins for our business too.
How? Human. Centric. Marketing. The combination of where science, creativity, and strategy meet, or as we also like to call it: “Markigy”. [This episode was produced and brought to you by Reignite Media].
In this episode of Markigy: The Science of Marketing Strategy, Leanne talks with Melissa Rosenthal, co-founder of Outlever and former BuzzFeed, Cheddar, and ClickUp leader. They discuss why vanity metrics like traffic and impressions fall short, how AI is fueling saturation, and why owned narratives matter more than ever. Discover how human-first content and trusted networks shape the future of marketing.
Ready to turn TikTok Shop into a seven-figure sales channel? Brennan Tobin joins Leanne to reveal why speed, volume, and messy early testing are the real secrets to dominating social commerce.
Marketing ops is the often-overlooked force that turns strategy into reality—and in this episode, Darrell Alfonso explains why it's time to treat it as essential infrastructure, not back-office support. From Amazon to Indeed, he shares hard-won lessons on execution, data, and the real reasons GTM plans fail.
In this episode, Leanne talks with Oleg Kovalev, CMO of Aspect Health, about how building simple, scalable systems, rooted in customer insight, led to a 10x revenue jump in under a year. They break down why trust-building content, strategic constraints, and saying no to the wrong ideas are what actually drive growth.
In this episode, Leanne and Stephen Stouffer unpack how AI agents are transforming marketing operations—from automating repetitive tasks to flagging customer churn risks in real time. They explore the evolving role of marketers, the need for guardrails, and how future teams will include both humans and intelligent agents. Whether you're tech-savvy or just AI-curious, this conversation offers practical insights for staying relevant in a rapidly shifting landscape.
In this week’s episode of Markigy: The Science of Marketing Strategy, I sat down with Jesse Harris, Senior Editor at Brand Lab, to unpack what happens when you let research—not assumptions—guide your GTM playbook.
Jesse shares results from a rigorous study on how chemists prefer to consume content, why most marketers overestimate the impact of social media, and how AI hype often misses the mark with highly technical buyers.
In this episode, Leanne and Darren explore the critical importance of breaking down silos between marketing, sales, and finance to achieve aligned, data-driven growth. With actionable insights and real-world examples, they highlight how teamwork, transparency, and forward-thinking strategies can drive long-term business success.
In this episode host Leanne Dow-Weimer is joined by James Furbush, VP of Marketing at AccessOne, to explore how trust is the cornerstone of impactful marketing strategies. Drawing from his experience in healthcare marketing, James shares valuable insights on navigating complex sales cycles, creating content that resonates with diverse stakeholders, and building meaningful, long-term relationships.
Join us for an exclusive live stream with futurist and AI expert Vincent Koc as he shares his groundbreaking insights on using AI as a transformative resource, shifting perspectives for future-proof strategies, and building a marketing powerhouse from the ground up. Together, we'll uncover how to bring bold ideas to life and create a resilient, agile marketing department prepared for what lies ahead based on an accurate and expert understanding of AI.
Join us as we dive into the world of Marketing Operations (MOPs) with special guest Britney Young, who shares how MOPs transformed her digital strategy approach. Learn how to fully leverage tools, personalize campaigns, and maximize efficiency in your marketing processes for long-term success. Don't miss these actionable insights to take your strategy to the next level!
Join us in thinking strategically about the talent and systems involved in Marketing Operations, aka MOPs
Defining Marketing vs Marketing Operations
Understanding where it fits, or doesn't, in a strategic organization
Discusses what MOPS is NOT, and who should care about MOPs
A few good examples
Looking forward- what does the future hold?
Host Leanne Dow-Weimer is joined by Jonathan (Jon) Moran, global marketing leader for SAS’s marketing solutions, to explore ethical data use in modern marketing technology- including the inputs and outputs of things like genAI and contemporary platforms. They'll discuss how marketing teams can responsibly harness the power of MarTech and customer analytics to build trust, reduce risks, and create lasting value.
Today's guest Matt Johnson helps us answer "How do we use the neuroscience perspective to marketing to enable teams and brands to better understand consumers"? Matt is sharing his expertise as a consultant, author, speaker, and professor who unveils powerful insights into how to these concepts to boost brand loyalty, and ultimately favor with consumers
In this episode, host Leanne Dow-Weimer talks with Kerry Guard, CEO of MKG Marketing, about transforming marketing strategies for lasting impact. They discuss the importance of shifting from traditional lead generation to building brand trust and authenticity, especially in complex industries like cybersecurity. The conversation emphasizes focusing on high-quality leads over large numbers and explores how AI can support marketing without replacing the human touch. Listeners will gain insights into maintaining personal connections, understanding their audience, and the future trends in marketing.
In this episode, Frank Schieber, B2B Director of Demand Generation, joins to discuss creating demand by driving engagement as a strategy- The importance of engagement over efficiency, Balancing data and context, and leveraging engagement tactics for better ROI
In this episode, Leanne interviews Chris Daglow, a Martech innovator, who shares his journey to creating the cutting-edge Neyo platform. Chris discusses the importance of clean data and AI integration in modern marketing and offers insights on adapting to evolving data privacy regulations. Tune in for valuable tips on leveraging data for personalized, effective marketing campaigns.
Leanne and Stefan Gladbach try to solve a major problem in B2B marketing- misalignment. Listen as they investigate how using a product marketing lens to shape their strategies internally and externally can create meaningful solutions. Hint: It involves collaboration, communication, and being genuine.
In this episode, Leanne interviews Branden Cobb, the founder of MarketingExec.US, who explains the concept of advertising elasticity and its impact on marketing effectiveness. Brandon shares insights on strategic timing for advertising, emphasizing cost-effective periods like September for maximizing returns. The discussion also covers the future of marketing with AI-driven personalization and the importance of using zero and first-party data to enhance customer experiences.
In this episode we explore effective SEO strategies that prioritize business impact over mere traffic metrics. Sam Dunning, founder of Breaking B2B and an SEO expert, shares his journey from retail to SEO and offers actionable insights for creating high-quality content and competing in saturated markets. This episode is a must-listen for businesses looking to leverage SEO for genuine growth and revenue generation.
Marketing is evolving faster than ever. As trends come and go, it's becoming harder to decide which strategies are effective at generating revenue.
As marketers, we are constantly bombarded with new tools and strategies that we imagine will help us improve our results.
It can be difficult to sort through all of the options and figure out which ones will actually work for our business.
We often default to comparing our own strategies to what others in our industry are doing- it will save us time anyways, right?
Well, actually no, it doesn’t.
This may save time in the short term, but long term, it prevents us from developing truly creative and customer-centric solutions for our business
We imagine a world where more marketers are taking informed strategic risks AND measuring ROI. We believe the two are not mutually exclusive! We want to empower you to try new strategies and break past the mindset of finding the “perfect” strategy.
We believe to become an extraordinary marketer, you can’t use ordinary methods or ordinary ways. We are action-oriented, "growth" marketers, open to experimenting and learning. We are risk takers that believe in long term wins for the customer equals long term wins for our business too.
How? Human. Centric. Marketing. The combination of where science, creativity, and strategy meet, or as we also like to call it: “Markigy”. [This episode was produced and brought to you by Reignite Media].
