Ever felt like your brand was just one step away from online sales stardom?Listen in as Pinterest Manager Laura Rike joins me to uncover the transformative power of Pinterest for online brands. Far from just a social platform, Pinterest serves as a robust search engine, ripe for businesses to exploit through strategic keyword targeting. Laura generously shares her expertise on organic and paid strategies to drive traffic, leads, and sales, minus the tech-induced headaches. In this episod...

Struggling with the weight of imposter syndrome and anxiety? You're not alone. Unlock the secrets to thriving in the entrepreneurial world despite the inner critic that whispers doubt with our special guest Ann Robinson, a burnout coach extraordinaire and licensed clinical social worker. We tackle the silent signals of stress entrepreneurs often ignore and deliver actionable insights on reclaiming your confidence and control. Ann drops transformative wisdom on why reaching out is the gol...

Are your online sales stagnant? Need a fresh perspective on how to harness the power of social media and influencer marketing to enhance your brand visibility? We’ve got you covered in this episode with Johanna B. Voss, the trusted talent manager for social media influencers. Johanna shares her invaluable insights on how to simplify and stay consistent with content creation for social media marketing. We explore the significance of categorizing content to fuel idea generation and maintain org...

Discover the world of affiliate marketing with our special guest, Justine Galea, who's helped B2B tech companies like Shopify, FreshBooks, and Gusto run their affiliate programs for over a decade. Get the lowdown on this low-risk customer acquisition channel and unlock the secrets of commission rates, competitive analysis, and more.We also dive into crucial affiliate marketing do's and don'ts, exploring everything from generous commission structures to finding the best platform for your affil...

Have you ever wondered how to take the legal steps to protect your online business? We sat down with Michelle Murphy - a small business attorney who specializes in working with online entrepreneurs - to get the inside scoop on everything from trademark law to registering copyrights.Listen in as Michelle shares her expertise on trademarking and copyrighting for business owners, breaking down the differences between copyrights, trademarks, and patents in layman's terms. She also offers invaluab...

What if we told you that influencer marketing could help boost your sales and stand out online? Our special guest, Jenny Dinh-Safransky, founder of JDS Project's Talent Management Agency spills the ins and outs of influencer marketing. She's on a mission to connect diverse female creators with like-minded brands. By tuning in, you'll learn exactly how influencer marketing can drive sales and build powerful relationships with potential customers.We also discuss the ever-evolving influencer lan...

Ever wondered how a passion for arts and culture can lead to a successful e-commerce fashion business? We had an incredible conversation with the dynamic Caroline Mangosing, Founder and Creative Director of Vinta Gallery, a luxury, ready-to-wear, modern, Filipina and Filipino-inspired fashion brand. Listen as she takes us through her inspiring journey from being a director of a Filipino arts and cultural center in Toronto to starting her own successful e-commerce fashion business. We discuss ...

Get ready to uncover the secrets of running a successful online Etsy and Shopify store while skyrocketing your social media following with Jasmine Smith, founder of JaSmith Designs. Discover how Jasmine's strategic use of social media has attracted over 100,000 followers and learn how you can do the same to grow your online presence. We dive into the power of social media platforms like Instagram, TikTok, and Pinterest to market your business, as Jasmine shares her valuable insights on buildi...

Are you struggling to make an impact on TikTok? Can TikTok truly be a game-changer for brands? In this episode, TikTok Expert Caitlin Jenco, uncovers the importance of brands creating personable, behind-the-scenes content on platforms like TikTok to truly engage their audience. Learn from the success of CEOs like Tarte Cosmetics’, who actively connect with their audience and share their stories. Caitlin provides tips on getting started, recommends apps for content creation and sched...

Flodesk co-founder Rebecca Shostak shares her journey of building a million-dollar brand and reveals valuable insights on the power of affiliate marketing, the challenges faced while launching a business, and the importance of trust and flexibility when managing remote teams. Learn from the successes of Flodesk customers who have transformed their email marketing into a significant revenue generator with the help of Flodesk. Tune in now to discover how this game-changing platform can help you...

Ever wondered how to skyrocket your online sales through the power of paid ads? Join us as we sit down with Gabriela Marcano, paid ad specialist and founder of GM Ignited, who reveals the secrets to mastering Facebook, Instagram, and TikTok to elevate your business success.Discover the essential components of an effective Facebook Ads strategy and the common mistakes that could be holding you back. Gabriela shares her wisdom on having a high-converting, optimized website, the power of video a...

Where Marketing & Finance collide. The ultimate podcast for entrepreneurs that want to learn from the best launching April 21st 2023.Subscribe to the podcast at www.theopscollective.com/podcast to be the first to know when new episodes go live!-----------------------------------------------------------------For more actionable strategies and resources check out www.theopscollective.com/podcast About The Ops Collective-------------------------------------Ready to turn your business into a ...