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Marketing Vitals - On the Pulse of Healthcare
Pharmacy Podcast Network
35 episodes
2 hours ago
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All content for Marketing Vitals - On the Pulse of Healthcare is the property of Pharmacy Podcast Network and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
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Episodes (20/35)
Marketing Vitals - On the Pulse of Healthcare
AI in Healthcare Marketing: What Works—and What to Avoid | Marketing Vitals
In this episode, we break down the smart ways to integrate AI into your healthcare marketing strategy—and the pitfalls to avoid. From simplifying complex healthcare concepts for patient-friendly content to understanding the risks of misinformation and non-compliance with healthcare guidelines, we cover what every healthcare owner and their marketer needs to know when working with AI. Tune in for practical insights, real-world examples, and a clear path to using AI responsibly and effectively.
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2 months ago
14 minutes

Marketing Vitals - On the Pulse of Healthcare
Marketing Against PBMs: A March to a Million | Marketing Vitals
The show discussions are Modern Medical Mafia and Patient Protector - two projects to help expose PBMs. We discussed ways independent pharmacy owners can get involved in local legislation and patient education about PBMs and how they impact pharmacies. 
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3 months ago
22 minutes

Marketing Vitals - On the Pulse of Healthcare
Solving Tomorrow’s Challenges Today: Innovating Pharmacy Care with LTC@Home, HealNow & GRX Marketing | Marketing Vitals
It is expected that the need for long-term care at home services will double in the next fifty years - putting an even larger strain on caregivers and the healthcare workforce. On this episode of Marketing Vitals, VP of GRX Marketing, Kelly Bailey, is joined by trusted partners Paul Shelton from LTC @ Home and Susan Barrett from HealNow to discuss shifting to a patient engagement model. Tune in to learn how together we can improve your cash flow today and enhance patient outcomes tomorrow. If you have any questions or interested in working together, please contact us! Paul Shelton at pshelton@pharmacomplete.com, Susan Barratt at susan@healnow.io, and Kelly Bailey – kelly.bailey@grxmarketing.com.
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5 months ago
30 minutes

Marketing Vitals - On the Pulse of Healthcare
Partner Spotlight: AXE Rx’s Solution to Predatory Discount Cards | Marketing Vitals
Kelly Bailey, Vice President of GRX Marketing, is joined by Al Branca, President of AXE Rx, on this episode of Marketing Vitals to discuss AXE Rx’s unique profit opportunity for pharmacy owners. With their innovative technology platforms, tools and marketplaces, AXE Rx supports and develops pharmacy savings programs with a goal of bringing transparent prescription medication pricing.
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6 months ago
18 minutes

Marketing Vitals - On the Pulse of Healthcare
Marketing to your Target Audience: Lansworth | Marketing Vitals
Heavily focused on the finance sector, Lansworth had a goal of breaking into the pharmacy industry. On this episode of Marketing Vitals, we talk with Finch Marketing client, Carrie Koski, on how targeted marketing has impacted Lansworth achieving their goal. By understanding the pain points of their new target audience and using a strategic marketing approach, Lansworth became a credible and trusted company in a new market in a short timeframe.
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7 months ago
18 minutes

Marketing Vitals - On the Pulse of Healthcare
A Pulse on Amazon Pharmacy | Marketing Vitals
No matter your location, Amazon Pharmacy is affecting everyone. From rural independents to big-city multi-store pharmacies, Amazon is another competitor with an aggressive marketing strategy. So, how can you compete? Grab your headphones and join Kelly Bailey, Vice President of GRX Marketing, as she dives into various marketing strategies and campaign ideas to help your pharmacy be a force in your local market. 
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7 months ago
42 minutes

Marketing Vitals - On the Pulse of Healthcare
Pharmacy Beat with Bruce Kneeland: Marketing Your Brand | Marketing Vitals
You’ve developed a brand for your business. Now what? How do you instill your brand into your local market? Kelly Bailey is joined on this month’s Marketing Vitals podcast by independent pharmacy specialist, Bruce Kneeland, to dive deeper into branding and how to utilize it in your community to make a strong, lasting impression.
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8 months ago
35 minutes

Marketing Vitals - On the Pulse of Healthcare
Branding: A Driver for Success | Marketing Vitals - On the Pulse of Healthcare
One of the biggest drivers in your business’s overall success is branding. Your brand is your pharmacy’s unique identity that distinguishes you from your competitors. It’s more than just your logo. It’s your business’s values, credibility, and customer experience. On this episode, Nicolle and Kelly dive into how to use your branding to stand out from the crowd and make a strong, lasting impression.
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9 months ago
16 minutes

Marketing Vitals - On the Pulse of Healthcare
Grow Your Pharmacy with Long-Term Care at Home Services | Pharmacy Marketing Simplified
This year has been rough for independent pharmacies, but long-term care at home services can provide a tremendous avenue for growth and additional revenue. That is why GRX Marketing and Long-Term Care at Home Network have teamed up on this episode to dive into how exactly pharmacies can implement and benefit from offering long-term care at home services.
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11 months ago
39 minutes

Marketing Vitals - On the Pulse of Healthcare
Going Beyond Prescriptions with a Home Health Care Franchise | Pharmacy Marketing Simplified
What better way to diversify your pharmacy business by adding a home health care franchise! Offer complete care to your senior patients, while expanding your business. Debbie and Nicolle discuss the benefits of a home health care franchise and how to get started.Nicolle McClure - Host andDebbie Marcello, Founder & CEO at Happier at Home
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1 year ago
19 minutes

Marketing Vitals - On the Pulse of Healthcare
PBMs 101 & Communication Strategies | Pharmacy Marketing Simplified
Join Nicolle Mcclure and Monique Whiney as they discuss how PUTT helps independent pharmacies navigate the complicated world of PBMs. Monique shares ideas of how pharmacy owners can get involved with PUTT or at the state level.   
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2 years ago
30 minutes

Marketing Vitals - On the Pulse of Healthcare
Why Your Pharmacy needs a Custom Website | Pharmacy Marketing Simplified
What story does your pharmacy website tell? Is it different than other pharmacies in your community? Listen to the latest episode to learn why having a custom website for your pharmacy is so important.  To learn more about your website's potential contact:  PharmacyMarketing.com  This episode is sponsored by UltiGuard Safe Pack UltiGuard Safe Pack is the only pen needle product that comes with an all-in-one sharps container. Learn more about why UltiGuard Safe Pack is the best choice for your patients and your pharmacy. Learn more UltiGuard Safe Pack https://omny.fm/shows/pharmacy-podcast-network/playlists/ultiguard-safe-pack-podcast  See omnystudio.com/listener for privacy information. Learn more about your ad choices. Visit megaphone.fm/adchoices
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4 years ago
16 minutes

Marketing Vitals - On the Pulse of Healthcare
Educational Marketing during Flu Season | Pharmacy Marketing Simplified
New flexibilities in delivering flu vaccinations could be a ‘game-changer’, but without them, pharmacies may struggle to run a flu vaccination program at all this winter. Pharmacies are preparing for what is expected to be a surge in flu vaccinations this year as Americans are putting a greater focus on staying healthy amid the coronavirus pandemic. Pharmacies are preparing for what is expected to be a surge in flu vaccinations this year as Americans are putting a greater focus on staying healthy amid the coronavirus pandemic.  In anticipation of that double whammy of flu and covid-19, the disease caused by the novel coronavirus, flu vaccine manufacturers have boosted production by about 15 percent, to record levels, with nearly 200 million doses for the United States. During the 2019-2020 flu season, more than the 175 million doses were churned out, industry officials said. Contact the Pharmacy Marketing experts about Educational Marketing during the Flu season: PharmacyMarketing.com  Sponsored by: UltiGuard Safe Pack is the only pen needle product that comes with an all-in-one sharps container. Learn more about why UltiGuard Safe Pack is the best choice for your patients and your pharmacy. Learn more UltiGuard Safe Pack https://www.ulticare.com/ultiguard-safe-pack/podcast   See omnystudio.com/listener for privacy information. Learn more about your ad choices. Visit megaphone.fm/adchoices
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5 years ago
25 minutes

Marketing Vitals - On the Pulse of Healthcare
Open Enrollment Reviews | Pharmacy Marketing Simplified
Marketing For Open Enrollment Approximately 10,000 people a day turn 65 in the United States. That’s a huge opportunity to gain new patients not only during Open Enrollment for Medicare Part D, but throughout the entire year. Before we dive into year around marketing, let’s talk about the more pressing time of Open Enrollment. With it starting next week, be sure you are helping your patients find the best plan for them. Learn more here: https://www.grxmarketing.com/post/open-enrollment  Sponsored by UltiGuard Safe Pack The UltiGuard Safe Pack is the only pen needle product that comes with an all-in-one sharps container. Learn more about why UltiGuard Safe Pack is the best choice for your patients and your pharmacy. Learn more UltiGuard Safe Pack https://www.ulticare.com/ultiguard-safe-pack/podcast  See omnystudio.com/listener for privacy information. Learn more about your ad choices. Visit megaphone.fm/adchoices
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5 years ago
13 minutes

Marketing Vitals - On the Pulse of Healthcare
Back to School Marketing | Pharmacy Marketing Simplified
September is just around the corner, and Labor Day cookouts are mere days away. While this celebration marks the relative end of the summer, for the kids in your life, it also means it’s time to go back to school. Emotions are high this time of year. Kids want to make a good impression, sporting the latest fashions and newest gear to impress their friends. Their parents, in turn, want to make sure they’re prepared with enough food and the right supplies to make it through their day. Pharmacy Owners should be equally energized. Back-to-school season is a big deal in this country: In previous years, retailers saw roughly $828 billion in sales during the back-to-school season. Right now the only retail holiday bringing in more cash in the U.S. is the so-called “winter holiday” where holly jolly gift-giving frenzies dominate buying patterns. So when does this holiday officially start? Some brands begin their marketing campaigns as early as July, not long after those Independence Day fireworks fizzle out. That’s partly because there’s no standard school start date in the U.S. Some districts in Arizona, for example, begin as early as mid July. Students in Boston, however, won’t be boarding their school buses until early September. Check out:  PharmacyMarketing.com  See omnystudio.com/listener for privacy information. Learn more about your ad choices. Visit megaphone.fm/adchoices
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5 years ago
11 minutes

Marketing Vitals - On the Pulse of Healthcare
Kids Vitamins Club | Pharmacy Marketing Simplified
Children grow up quickly. As a parent, you’ve probably gone through countless sizes of clothing, ever-changing tastes in food, and a seemingly interminable increase in height as your child grows. Your child’s fast growth rate requires all of the essential vitamins, minerals, and nutrients, which they can get from a healthy, balanced diet. However, as you know, kids can be picky eaters, which can make it nearly impossible to give them the vitamins and minerals they need every day. That’s where vitamins come into play. These supplements can make a great addition to your child’s daily routine to help give him or her all of the proper nutrition they need to grow up big and strong. Here are 6 big benefits that vitamins have for your kids: Fills in the Nutritional Gap – If your child is a fussy eater or if he or she simply doesn’t receive the proper nutrition needed daily, vitamins can be a great way to fill in the gaps, so to speak. Our bodies need vitamins and minerals to function correctly, and supplementary vitamins can help cover all the bases to ensure that your child is growing and developing properly. Gives Them Energy – Your child needs plenty of energy to help them grow and enjoy the day. B vitamins, which are typically found in many of the foods we eat, help convert what we eat into energy. However, our bodies have a limited capacity to store B vitamins, so we need to replace them each day. Giving your child vitamins, especially those rich in many of the B vitamins, can help ensure that you are giving them all the energy they need every day. Strengthens Healthy Bones – Calcium and vitamin D are essential for strong, healthy bones and teeth. When your child receives these nutrients in the vitamins you give, you are promoting the growth and development of strong bones not only during their childhood but also into their teenage and adult years. Supports Healthy Eyes – Proper nutrition, including plenty of beta-carotene and vitamin A, is vital for strong eye development and health. Children’s vitamins that include these nutrients can help give your child everything he or she needs to develop healthy eyes and sustain healthy vision. Strengthens the Immune System – As a parent, you probably know that children often bring a slew of germs and bugs home with them from school. That’s because their immune systems are still developing and are not as strong as an adult’s. Fortunately, you can help give your child’s immune system a boost with supplementary vitamins, especially those that contain zinc and vitamin C. Helps Support a Healthy Brain – A child needs the right nutrients, particularly iodine, to think properly, process information, and grow mentally. However, a recent study has shown that 1 in 3 children did not receive enough iodine between the ages of 8 and 10. A multi-vitamin that contains iodine is a sure way to give your child what he or she needs to develop a healthy brain. Contact: PharmacyMarketing.com  See omnystudio.com/listener for privacy information. Learn more about your ad choices. Visit megaphone.fm/adchoices
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5 years ago
9 minutes

Marketing Vitals - On the Pulse of Healthcare
How to Market Your Pharmacy in a Time of Crisis - PPN Episode 983
During a time of crisis, as an independent pharmacy owner, you may be thinking it’s best to put on the brakes with marketing. When in fact, the opposite is true. People more than ever are looking for trusted resource, medication options, supplies and more from their local pharmacies. Listen to the latest Pharmacy Marketing Simplified podcast, to learn why it’s important to be marketing during this time, where you should be marketing, and tips for promoting your pharmacy. PharmacyMarketing.com   See omnystudio.com/listener for privacy information. Learn more about your ad choices. Visit megaphone.fm/adchoices
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5 years ago
26 minutes

Marketing Vitals - On the Pulse of Healthcare
Pharmacy Marketing Leaders GRX Marketing 10 Years - PPN Episode 922
Pharmacy Marketing Simplified podcast host Nicolle McClure and Todd Eury talk about what they've learned about pharmacy in the last ten years in celebration of GRX Marketing's 10th year in business serving independently owned pharmacies.  “Starting GRX Marketing 10 years ago, I honestly wasn’t sure where it would go, but I knew we wanted to help other independents stand out in their community. I am so thankful for all our clients, partners and people that have believed in us, especially those who took a chance early on and listened to our story and what we believed in. As we celebrate our 10 year anniversary, we look forward to the next 10 years of helping even more independent pharmacy owners, expanding our marketing programs, and helping create a voice for everyone within this industry. Cheers to all the pharmacy owners out there. You are what drives us every day.” – Nicolle McClure, President of GRX Marketing See omnystudio.com/listener for privacy information. Learn more about your ad choices. Visit megaphone.fm/adchoices
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5 years ago
25 minutes

Marketing Vitals - On the Pulse of Healthcare
GeoFencing in Pharmacy - Pharmacy Marketing Simplified - PPN Episode 888
On the latest Pharmacy Marketing Simplified Podcast, Nicolle McClure speaks with Pam Clarke, Digital Marketing Expert at Cox Media about Geofencing. What exactly is GeoFencing, and how can you use it to help market your pharmacy? We’ll discuss all the ins and outs, including what it is, how to best use it, and a few restrictions to be aware of. Pam will also give some examples of campaigns other independent pharmacies have seen success with. Tune in to learn how the hyper-targeted method can work for your pharmacy. See omnystudio.com/listener for privacy information. Learn more about your ad choices. Visit megaphone.fm/adchoices
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5 years ago
32 minutes

Marketing Vitals - On the Pulse of Healthcare
Marketing a Profitable Weight Loss Program - PPN Episode 817
As independent pharmacy owners look to other revenue sources to keep their business viable, learn how starting a weight loss program within your pharmacy could be the perfect solution. Dr. Kathy Campbell, pharmacy owner and founder of Dr. Kathy Weight Loss, discusses how she created the program, integrated it with her pharmacy business, and marketed it to her customers and the community. More information: PharmacyMarketing.com  See omnystudio.com/listener for privacy information. Learn more about your ad choices. Visit megaphone.fm/adchoices
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6 years ago
42 minutes

Marketing Vitals - On the Pulse of Healthcare