In this episode, our host Deborah Chiaravalloti sits down with Christine Barotta, Chief Communication Officer for Harvard Medical Faculty Physicians at B. I. Medical Center, to discuss the often-overlooked topic of vendor value in healthcare marketing. Christine shares her insights on the top three things marketing professionals need from vendors, the importance of not giving marketing professionals homework, and how vendors can better understand the evolving healthcare landscape to provide valuable services. Tune in for valuable tips and a guide to successful vendor-client relationships in the healthcare industry.
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