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Marketing Transformed Podcast
AcrossThePond
69 episodes
6 months ago
That’s a wrap for the Marketing Transformed Playlist. This Season 5 Finale features Samuel Monnie & Chris Lawson as we reflect on the key themes and ahas from our interviews with a diverse representation of leaders,practitioners and entrepreneurs. We also discuss what stood out to us as breakthrough ideas to the world of work,the world of marketing and the world of leadership. Read the show notes and transcript at www.marketingtransformed.com. We’d love to hear your comments and questions - email us at marketingtransformedshow@gmail.com and we’ll respond to as many as we can. Like this show? Then please take a moment to leave us a review on Apple. Follow us and Subscribe on Spotify, Google and all good podcasting platforms. You can find @SamuelMonnie and @ChrisLaws0n on Twitter.
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Business
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That’s a wrap for the Marketing Transformed Playlist. This Season 5 Finale features Samuel Monnie & Chris Lawson as we reflect on the key themes and ahas from our interviews with a diverse representation of leaders,practitioners and entrepreneurs. We also discuss what stood out to us as breakthrough ideas to the world of work,the world of marketing and the world of leadership. Read the show notes and transcript at www.marketingtransformed.com. We’d love to hear your comments and questions - email us at marketingtransformedshow@gmail.com and we’ll respond to as many as we can. Like this show? Then please take a moment to leave us a review on Apple. Follow us and Subscribe on Spotify, Google and all good podcasting platforms. You can find @SamuelMonnie and @ChrisLaws0n on Twitter.
Show more...
Business
Episodes (20/69)
Marketing Transformed Podcast
68 - Season 5 Finale. Samuel Monnie & Chris Lawson. Across The Pond Marketing Transformed Playlist
That’s a wrap for the Marketing Transformed Playlist. This Season 5 Finale features Samuel Monnie & Chris Lawson as we reflect on the key themes and ahas from our interviews with a diverse representation of leaders,practitioners and entrepreneurs. We also discuss what stood out to us as breakthrough ideas to the world of work,the world of marketing and the world of leadership. Read the show notes and transcript at www.marketingtransformed.com. We’d love to hear your comments and questions - email us at marketingtransformedshow@gmail.com and we’ll respond to as many as we can. Like this show? Then please take a moment to leave us a review on Apple. Follow us and Subscribe on Spotify, Google and all good podcasting platforms. You can find @SamuelMonnie and @ChrisLaws0n on Twitter.
Show more...
4 years ago
28 minutes 21 seconds

Marketing Transformed Podcast
67 - Allen Adamson AfterCast™ Bonus Episode. FROM Marketing Theory - TO Routine Disruption
In this bonus AfterCast™ episode Samuel Monnie and Chris Lawson recap, reflect and remix topics from the Episode 66 interview with Allen Adamson. We discuss culture in marketing and the redefinition of music, being open to disrupting yourself, and share tips on how to measure a brand. Read the show notes and transcript at marketingtransformed.com. We’d love to hear your comments and questions - email us at marketingtransformedshow@gmail.com and we’ll respond to as many as we can. Like this show? Then please take a moment to leave us a review on Apple. Follow us and Subscribe on Spotify, Google and all good podcasting platforms. You can find @SamuelMonnie and @ChrisLaws0n on Twitter.
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4 years ago
28 minutes 42 seconds

Marketing Transformed Podcast
66 - Allen Adamson Interview. FROM Marketing Theory - TO Routine Disruption
In this episode Samuel Monnie and Chris Lawson are joined by Allen Adamson,Co-Founder and Managing Partner of Metaforce. We discuss Theory vs Practice in marketing,the rewards and challenges of being an adjunct instructor and the power of routine disruption. Listen out for the quickfire round with brands for us to learn from, thought leaders that Allen has on his radar, and the difference between Brand and Branding. Read the show notes and transcript at www.marketingtransformed.com. We’d love to hear your comments and questions - email us at marketingtransformedshow@gmail.com and we’ll respond to as many as we can. Like this show? Then please take a moment to leave us a review on Apple. Follow us and Subscribe on Spotify, Google and all good podcasting platforms. You can find @SamuelMonnie and @ChrisLaws0n on Twitter.
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4 years ago
29 minutes 17 seconds

Marketing Transformed Podcast
65 - Minter Dial AfterCast™ Bonus Episode.Storytelling & Serendipity
In this bonus AfterCast™ episode Samuel Monnie and Chris Lawson recap, reflect and remix topics from the Episode 64 interview with Minter Dial. We discuss being your real and authentic self, the power of role modelling modern leadership, Sam picks a different leadership quote from Jacinda Ardern and three key takeaways. Contact: https://www.marketingtransformed.com/
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4 years ago
27 minutes 9 seconds

Marketing Transformed Podcast
64 - Minter Dial Interview. Storytelling & Serendipity
In this episode, Samuel Monnie and Chris Lawson are joined by Minter Dial Keynote speaker, emcee, author, podcaster and elevator. Minter reveals key themes from his book: You Lead - How Being Yourself Makes You a Better Leader. We discuss storytelling, Minter’s claim that “Leadership sucks - 70% of employees are unengaged”, his take on the biggest changes in marketing transformation over the past decade, the need for more human marketing and we reveal his biggest marketing regret! Contact: https://www.marketingtransformed.com/
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4 years ago
21 minutes 53 seconds

Marketing Transformed Podcast
63 - Amanda Fone & Adrian Walcott AfterCast™ Bonus Episode. People Powered Marketing
In this bonus AfterCast™, Samuel Monnie and Chris Lawson review and remix topics discussed with Amanda Fone and Adrian Walcott. They discuss the importance of diversity and inclusion and showcase the abundant evidence that it will actually benefit your organization beyond profitability, alongside the value of disrupting the norm in order to push yourself and your business forward. Contact: https://www.marketingtransformed.com/
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4 years ago
28 minutes 16 seconds

Marketing Transformed Podcast
62 - Amanda Fone & Adrian Walcott - Interview - People Powered Marketing
In this episode Chris Lawson and Samuel Monnie are joined by Adrian Walcott, co-founder of Brands with Values, and Amanda Fone, founder of F1 Recruitment. They set up BAME2020/ No Turning Back a long term programme committed to sustainable change with a focus on increasing the diversity of talent in the marketing and comms sector. A great discussion about the importance of diversity and inclusivity in the workplace and how 2020 pushed people to become bolder on organisational commitments to diversity. Contact: https://www.marketingtransformed.com/
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4 years ago
31 minutes 34 seconds

Marketing Transformed Podcast
61 - Nick Bradley AfterCast™ Bonus Episode. Burning The Boat And Self Reinvention
In this bonus AfterCast™ episode Samuel Monnie and Chris Lawson reflect on, recap and remix the topics covered in last week’s interview with Nick Bradley - Host of "Scale Up Your Business" podcast. We discuss why 50 is the new 30, storytelling, your personal brand, how to become a successful entrepreneur and whether burning the boat really is a good method to follow. Contact: https://www.marketingtransformed.com/
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4 years ago
26 minutes 48 seconds

Marketing Transformed Podcast
60 - Nick Bradley Interview Burning The Boat And Self Reinvention
Chris and Sam are joined by entrepreneur and multi ultra-marathon runner, Nick Bradley. We discuss the importance of your own personal brand and how that can scale up your business. Hear the funny story of Nick quitting his job on the spot and never looking back. And we reflect on how life changing events, sometimes tragic can have a big impact on work. Contact: https://www.marketingtransformed.com/
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4 years ago
24 minutes 47 seconds

Marketing Transformed Podcast
59 - Yin Rani AfterCast™ Bonus Episode.A lifetime student of Marketing
In this bonus AfterCast™ episode Samuel Monnie and Chris Lawson recap, reflect and remix topics from the Episode 58 interview with Yin Rani. We discuss how diverse is your network? How diverse is your Linked In network? How Planning and Luck has played a role in our lives and careers. Tips, techniques and resources to address fears and biases and three key takeaways. Contact: https://www.marketingtransformed.com/
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4 years ago
25 minutes 42 seconds

Marketing Transformed Podcast
58 - Yin Rani Interview. A lifetime student of Marketing
In this episode,Samuel Monnie and Chris Lawson are joined by Yin Rani CEO of MilkPep: a champion of Change, Collaboration, Ideas, People, Data. We discuss Agency vs Client side (yes there is a Star Wars Dark side reference), the importance of being a people-first leader, how diverse is your network? Catching the zeitgeist in marketing communication and strategy vs execution. Contact: https://www.marketingtransformed.com/
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4 years ago
27 minutes 52 seconds

Marketing Transformed Podcast
57 - Arjo Ghosh AfterCast™.Bonus Episode. Backstory of Entrepreneurial success
In this bonus AfterCast™ podcast episode Samuel Monnie and Chris Lawson recap, reflect and remix topics from the interview with Arjo Ghosh. The advent of digital marketing, self-reflection, the entrepreneurial spirit and the power of questioning. With case studies of some inspirational entrepreneurial success stories. As always we finish with three key takeaways from the episode. Contact: https://www.marketingtransformed.com/
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4 years ago
26 minutes 38 seconds

Marketing Transformed Podcast
56 - Arjo Ghosh Interview. Backstory of Entrepreneurial success
This week’s episode is a stimulating chat with entrepreneur, Arjo Ghosh. One of the earliest entrants into the digital marketing space and now working on a new venture. Chris Lawson and Samuel Monnie interview Arjo through his key moments in his career and what really drove him to become a better entrepreneur. “Challenging questions” is a key theme to driving success, both personally and in business. Contact: https://www.marketingtransformed.com/
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4 years ago
27 minutes 50 seconds

Marketing Transformed Podcast
55 - Samuel Monnie & Chris Lawson return with Marketing Transformed
In this season 5 preview, Samuel Monnie and Chris Lawson announce the Marketing Transformed Playlist. We interview the greatest minds on both sides of the Pond,change makers impacting marketing culture for the better,and leaders who ripped up the rulebook to focus on routine disruption. In the AfterCast™ episode, you’ll get a recap,a reflection and our extended remix of topics that deserve more attention. Listen in if you are an entrepreneur, rising star or CMO looking for new ideas. Contact: https://www.marketingtransformed.com/
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4 years ago
17 minutes 9 seconds

Marketing Transformed Podcast
54 - Season 5 Trailer with Samuel Monnie and Chris Lawson
Season 5 is called the Marketing Transformed playlist because you get an interview episode with a special guest, accompanied by an AfterCast™ episode. In the AfterCast™ episode, you’ll get a recap, a reflection and our extended remix of the topics that deserve more attention. So if you are an entrepreneur, rising star or CMO looking for new ideas find us at marketingtransformed.com on Spotify, Apple, Google and all good podcast platforms
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4 years ago
1 minute 41 seconds

Marketing Transformed Podcast
53 - Season 4 FINALE Agile Marketing Action Plan (#AMAP)
That's a wrap! In this season 4 FINALE Chris Lawson and Samuel Monnie review the Marketing Transformed ‘Agile Marketing Action Plan’ (#AMAP). We highlight how the Cornerstones, Skills, Mindsets and Behaviours for Modern Marketers are vital to delivering marketing transformation. Whether you are early in your career, an established professional or an entrepreneur - you can take advantage of our free offer available to listeners through October 31 2020.
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5 years ago
38 minutes 13 seconds

Marketing Transformed Podcast
52 - How To Role Model Modern Leadership (#AMAP)
In this episode Samuel Monnie and Chris Lawson explain why modern leaders embrace the phrase “I am the one, and it's not about me” (courtesy of Amir Ghannad). We are in an era where the compassion and strength demonstrated by NZ Prime Minister Jacinda Ardern is being both emulated and criticized. That’s why we provide a 6 step plan on how to role model modern leadership and leave you with examples and resources that you can put to use right now.
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5 years ago
27 minutes 15 seconds

Marketing Transformed Podcast
51 - How To Inspire Collaboration With Your Product Partners (#AMAP)
In this episode Samuel Monnie and Chris Lawson explore why the old paradigm of collaboration needs to expand beyond the expected partnerships (ie - of sales and marketing, technology infrastructure and development). They highlight the critical role in a modern business that product and marketing must play - in breaking siloed relationships and ensuring you are truly customer-obsessed.
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5 years ago
29 minutes 16 seconds

Marketing Transformed Podcast
50 - How To Measure What Matters (#AMAP)
In this episode Samuel Monnie and Chris Lawson discuss Measures, Metrics, KPI’s and provide an 5 step plan on how to know that you are succeeding and meeting or even exceeding marketing, customer and financial expectations. (#AMAP) - Agile Marketing Action Plan.
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5 years ago
24 minutes 22 seconds

Marketing Transformed Podcast
49 - How To Fuel A Transformation Mindset
In this episode Chris Lawson and Samuel Monnie explore the transformation mindset. You aren’t born with it, it’s an approach to life and work which separates those that watch businesses organically grow or decline, vs those that take action and look to affect change.
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5 years ago
25 minutes 29 seconds

Marketing Transformed Podcast
That’s a wrap for the Marketing Transformed Playlist. This Season 5 Finale features Samuel Monnie & Chris Lawson as we reflect on the key themes and ahas from our interviews with a diverse representation of leaders,practitioners and entrepreneurs. We also discuss what stood out to us as breakthrough ideas to the world of work,the world of marketing and the world of leadership. Read the show notes and transcript at www.marketingtransformed.com. We’d love to hear your comments and questions - email us at marketingtransformedshow@gmail.com and we’ll respond to as many as we can. Like this show? Then please take a moment to leave us a review on Apple. Follow us and Subscribe on Spotify, Google and all good podcasting platforms. You can find @SamuelMonnie and @ChrisLaws0n on Twitter.