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Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast
Heidi Thompson
344 episodes
3 days ago
👉 Watch my free training to go from hustling for leads to getting steady bookings. You’re not alone. So many wedding pros feel stuck in “learning mode,” convinced they need to complete every course or certification before they can really make progress. But that belief is quietly keeping you from growing. In this episode, we’re talking about why finishing every course isn’t the key to success, and what actually moves the needle when it comes to booking more clients and building a business you ...
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Marketing
Business,
Entrepreneurship
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All content for Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast is the property of Heidi Thompson and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
👉 Watch my free training to go from hustling for leads to getting steady bookings. You’re not alone. So many wedding pros feel stuck in “learning mode,” convinced they need to complete every course or certification before they can really make progress. But that belief is quietly keeping you from growing. In this episode, we’re talking about why finishing every course isn’t the key to success, and what actually moves the needle when it comes to booking more clients and building a business you ...
Show more...
Marketing
Business,
Entrepreneurship
Episodes (20/344)
Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast
You Don’t Need to Finish Every Course to Grow Your Wedding Business
👉 Watch my free training to go from hustling for leads to getting steady bookings. You’re not alone. So many wedding pros feel stuck in “learning mode,” convinced they need to complete every course or certification before they can really make progress. But that belief is quietly keeping you from growing. In this episode, we’re talking about why finishing every course isn’t the key to success, and what actually moves the needle when it comes to booking more clients and building a business you ...
Show more...
5 days ago
12 minutes

Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast
Wedding Industry Networking: How to Build Real Connections Without Burning Out with Oralia Aguirre
👉 Watch my free training to go from hustling for leads to getting steady bookings. Are you tired of feeling like networking in the wedding industry is just another thing draining your time and energy? You’re not alone. So many wedding pros know they should be networking, but the constant meetups, endless DMs, and awkward introductions often lead to burnout instead of bookings. The good news? Building real connections in the wedding industry doesn’t have to feel exhausting. When you focus on g...
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1 week ago
55 minutes

Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast
The 5 Second Website Rule For Getting More Wedding Inquiries
👉 Watch my free training to go from hustling for leads to getting steady bookings. Are you getting plenty of website traffic but not enough wedding inquiries? You’re not alone. Most wedding pros think their website looks great, but if it’s not booking clients, there’s a problem and it usually comes down to how fast couples can tell whether you’re the right fit for them. Your wedding business website has about five seconds to capture a couple’s attention and make them want to reach out. If i...
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2 weeks ago
18 minutes

Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast
Why Your Wedding Business Attracts Price-Shopping Couples (And How To Change It)
👉 Watch my free training to go from hustling for leads to getting steady bookings. Why does your wedding business keep attracting price-shopping couples? If you feel like everyone who inquires only cares about price, you’re not alone. Many wedding pros are stuck in a cycle of competing on price because their marketing unintentionally makes them look just like everyone else. The good news? You can change that. In this episode, we’re diving into how to stop your wedding business price shoppin...
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3 weeks ago
17 minutes

Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast
Getting Ghosted After Wedding Inquiries? Here’s Why.
👉 Watch my free training to go from hustling for leads to getting steady bookings. Are you getting ghosted after wedding inquiries and wondering what went wrong? It is one of the most frustrating experiences for wedding professionals. You spend time replying quickly, sending information, and hoping for a response… only to hear silence. The truth is, ghosting usually has less to do with couples being rude and more to do with how your wedding inquiry process is set up. If your process leaves c...
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1 month ago
13 minutes

Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast
Advertising on The Knot and WeddingWire: The Hidden Costs No One Talks About
👉 Watch my free training to go from hustling for leads to getting steady bookings. Are you thinking about advertising on The Knot and WeddingWire but starting to wonder if it is really worth it? You are not alone. So many wedding pros jump into these platforms hoping for a steady stream of leads, only to find themselves frustrated, exhausted, and questioning where their money went. On the surface, these directories look like the easy answer. But behind the glossy sales pitch, there are hidden...
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1 month ago
27 minutes

Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast
Real Wedding Submissions That Editors Love: Tips to Get Featured with Jainé Kershner
👉 Watch my free training to go from hustling for leads to getting steady bookings. Are you struggling to get your real wedding submissions published? You’re not alone. So many wedding pros spend hours creating galleries and writing copy only to hear nothing back from editors. It feels frustrating, and you’re left wondering what editors really want to see. The truth is, getting featured isn’t about luck, it’s about strategy. Real wedding submissions are one of the best ways to boost your...
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1 month ago
51 minutes

Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast
How to Book More Weddings in 2026: What Every Wedding Pro Needs to Know
Are you wondering how to book more weddings in 2026? You’re not alone. Wedding pros everywhere are already thinking about what the next booking season will look like, and it is shaping up to be very different from the past. Couples are taking longer to book, they’re doing more research before reaching out, and the competition for attention has never been higher. In this episode, I’m breaking down what you need to know about the wedding market right now and how to prepare your business so you ...
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1 month ago
33 minutes

Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast
Crafting Client Experiences That Turn Into Wedding Referrals With Lianne M. Feliciano
Are you wondering how to get more wedding clients without relying on ads or price cuts? The secret is simpler than you think. The way you craft your client experience directly impacts how many wedding referrals you receive. In this episode of the Evolve Your Wedding Business podcast, I’m joined by Lianne M. Feliciano to talk about how creating a luxury client experience can naturally turn happy couples into your biggest source of referrals. Lianne shares what couples truly remember, how to cr...
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2 months ago
51 minutes

Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast
Want a Calm, Consistent Booking Season in 2026? Now Is the Time to Act
Are you hoping 2026 will finally be the year your wedding business has a calm, consistent booking season instead of feeling like a rollercoaster? Right now is when the work that leads to those steady wedding bookings in 2026 actually happens. The truth is, if you wait until things slow down to think about your marketing, you’ll already be behind. Since the end of COVID, I’ve noticed a clear difference between wedding pros who book all the weddings they want at the prices they want and those w...
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2 months ago
13 minutes

Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast
Why The Usual Wedding Marketing Advice Has Not Worked for You
Are you pouring time and energy into your wedding marketing but still struggling to get booked? You're not alone. So many wedding professionals follow the usual advice, post on social media, pay for wedding advertising, and still feel like they’re spinning their wheels. If you're wondering why the bookings aren’t coming in, even though you're doing what you're “supposed” to do, this episode is for you. In this episode, I’m unpacking the real reason your wedding marketing hasn’t been working a...
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2 months ago
9 minutes

Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast
The Belief That’s Secretly Sabotaging Your Wedding Bookings
It’s not just about pricing or response time. There’s a hidden belief that’s quietly sabotaging your wedding bookings and most wedding pros don’t even realize it’s there. In this episode, we’re digging into the real reason your inquiry process might be costing you clients. I’m sharing a personal story that will hit close to home, especially if you’ve ever wondered why couples seem to vanish after reaching out. If you’re tired of feeling like your wedding marketing strategy is missing somethin...
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3 months ago
13 minutes

Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast
Why You’re Still Not Booking Weddings Even Though You’re Doing Everything Right
Why aren’t you getting wedding bookings even though you’re doing everything they say to do? You’re showing up on Instagram. You’re following the trends. You’re posting consistently. And yet... inquiries are slow. Bookings feel harder than ever. If you’ve found yourself wondering what else you could possibly be doing, you’re not alone. Right now, so many wedding professionals are spinning their wheels because they’re missing one essential piece of their wedding marketing strategy. And without ...
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3 months ago
10 minutes

Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast
Why Booking Weddings Feels Harder in 2025 & What Is Actually Working Now
Does booking weddings feel harder in 2025 than it used to? You’re not imagining it. I hear it all the time from wedding pros who are doing everything they’re supposed to be doing, showing up on social media, blogging, and networking but the inquiries just aren’t coming in the way they used to. The truth is, the wedding market has shifted, and the strategies that worked even a year or two ago might not be cutting it anymore. In this episode, we’re diving into why booking weddings feels harder ...
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3 months ago
10 minutes

Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast
They Didn’t Ghost You. You Ghosted Them. Stop Sabotaging Your Wedding Bookings.
Are you losing wedding bookings and wondering why leads keep ghosting you? I hear this all the time from wedding pros who feel like they’re doing everything right. Couples inquire, maybe you reply with a pricing guide or a quick message, and then… crickets. But what if they didn’t ghost you? What if you ghosted them? In this episode, I’m digging into what really happens after an inquiry lands in your inbox and why your current wedding inquiry process might be turning potential clients away. I...
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3 months ago
13 minutes

Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast
Breaking Into the Luxury Wedding Market: How Nikisha King Raised Her Prices and Attracted Premium Clients
Why is it so hard to break into the luxury wedding market? So many wedding pros dream of working high-end weddings but don’t know how to raise their prices or attract premium clients. You’re doing great work, but the jump to luxury feels out of reach. In today’s episode, I’m joined by Nikisha King, a wedding stationery designer who made that leap. She shares how she transitioned into the luxury wedding market, raised her prices with confidence, and started booking high-end clients who value h...
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4 months ago
52 minutes

Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast
Behind On Your Goals? Build A Wedding Business Plan That Gets You Back On Track
Falling behind on your wedding business goals? You're not the only one. It’s easy to start the year with a full head of steam and then lose momentum when client work, life, and overwhelm take over. But here’s the good news you can still turn things around. In this episode, I’m walking you through how to build a wedding business plan that helps you reset, refocus, and actually grow your wedding business in a way that feels doable. If you’re ready to stop spinning your wheels and start making i...
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4 months ago
15 minutes

Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast
How To Book More Weddings With A Seasonal Social Media Strategy With Nina Addeo
Why does social media feel like such a grind and still not bring in bookings? So many wedding pros are stuck in the loop of “posting to post,” never really knowing what to say or whether it’s actually working. If you’ve ever stared at your Instagram wondering what to share, this episode is for you. Because the truth is, you don’t need to be everywhere or post every day to make social media work for your wedding business. You just need a seasonal strategy that speaks directly to what your coup...
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4 months ago
50 minutes

Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast
Wedding Vendor Marketing ADHD: Why You Keep Avoiding Your To-Do List (And What to Do Instead)
Do you ever sit down to work on your wedding marketing and suddenly find yourself deep-cleaning your fridge, scrolling social, or chasing a dozen half-finished tasks instead? You’re not lazy and you’re not broken. You’re experiencing what I like to call Wedding Vendor Marketing ADHD. If you’ve ever struggled to follow through on your wedding business marketing to-do list even when you know what needs to get done, this episode is going to feel like a breath of fresh air. Because it’s not just ...
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4 months ago
17 minutes

Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast
Inside Look: How Wedding Pros in The Wedding Business Collective Are Using AI
Are you curious about how AI for wedding pros actually works in real life? I’m not talking about vague marketing hype or tech jargon. I’m talking about real wedding professionals using AI to save time, clarify their message, and book more of the right clients. In this episode, I’m giving you a behind-the-scenes look at how members of The Wedding Business Collective are using two custom AI tools I created just for wedding pros. These aren’t generic prompts or robotic content generators. These ...
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5 months ago
19 minutes

Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast
👉 Watch my free training to go from hustling for leads to getting steady bookings. You’re not alone. So many wedding pros feel stuck in “learning mode,” convinced they need to complete every course or certification before they can really make progress. But that belief is quietly keeping you from growing. In this episode, we’re talking about why finishing every course isn’t the key to success, and what actually moves the needle when it comes to booking more clients and building a business you ...