Curious about the winning combination that leads to success? Join us as we chat with David E. Feldman, an accomplished artist, author, musician, and painter who has faced adversity in his life. Despite this, he continues to dedicate himself to his craft and art and finds balance by creating meaningful works.
In this episode, we discuss how having a good heart combined with drive is the key to success in learning about customers and explore how David's works focus on social issues in unique ways. We dive into the importance of storytelling in marketing strategies and how connecting consumers' needs to a product, crafting a story to address those needs, and using platforms to identify potential customers are all effective strategies today.
Tune in for this inspiring conversation about finding success and communicating stories concisely and directly!
[00:00 - 07:48] A Story of Overcoming Adversity and Reimagining Marketing
• How David overcame health challenges while continuing to dedicate himself to his craft and art
• David touches on Dora Ellison's mystery series
[07:49 - 15:50] Unearthing Authenticity: How a Ghost Writer Finds Their Voice Across Genres
• Gender issues, people of color, and those with special needs are addressed in David's books
• Empathy and compassion are vital characteristics for marketers to have when engaging with customers
• The importance of finding an authentic voice and style
[15:51 - 24:31] Crafting a Story to Address the Consumer's Need
• Put your heart into what you do and care about it as if it's what you want to do
• The goal is not to have clients be dependent on you forever
• Marketing has not changed, but the vehicles for getting the story into the hands of the right people have
[24:32 - 29:58] Closing Segment
• How Facebook Ads helped small businesses succeed
Quotes:
"If you squeeze an orange, you get orange juice. If you squeeze me, you get art.” - David E. Feldman
"Having compassion and focus are two of the most important characteristics to have in marketing, in running a company, and in growing a business.” - David E. Feldman
“The connection between storytelling and marketing is key as we're telling the story of the product and the customer in a concise, direct way that people can link to and fall in love.” - David E. Feldman
“Shut down your thinking. Thinking can be very dangerous and in the wrong hands.” - David E. Feldman
Connect with David!
Website: https://www.davidefeldman.com/books.shtml
Reimagine your marketing by visiting https://www.streamlinedmedia.ai/
Follow us!
Instagram: https://www.instagram.com/streamlinedmedia.ai/
Facebook: https://www.facebook.com/streamlinedpodcasts
Twitter: https://twitter.com/streamlined_ai
LinkedIn: https://www.linkedin.com/company/streamlinedmedia/mycompany/
YouTube: https://www.youtube.com/channel/UCbTlM77zvAg6uCxmbMDMoZw
TikTok: https://www.tiktok.com/@streamlinedmedia
Leave a RATING and REVIEW on Spotify, Apple, or wherever you get your podcasts.
Curious about the winning combination that leads to success? Join us as we chat with David E. Feldman, an accomplished artist, author, musician, and painter who has faced adversity in his life. Despite this, he continues to dedicate himself to his craft and art and finds balance by creating meaningful works.
In this episode, we discuss how having a good heart combined with drive is the key to success in learning about customers and explore how David's works focus on social issues in unique ways. We dive into the importance of storytelling in marketing strategies and how connecting consumers' needs to a product, crafting a story to address those needs, and using platforms to identify potential customers are all effective strategies today.
Tune in for this inspiring conversation about finding success and communicating stories concisely and directly!
[00:00 - 07:48] A Story of Overcoming Adversity and Reimagining Marketing
• How David overcame health challenges while continuing to dedicate himself to his craft and art
• David touches on Dora Ellison's mystery series
[07:49 - 15:50] Unearthing Authenticity: How a Ghost Writer Finds Their Voice Across Genres
• Gender issues, people of color, and those with special needs are addressed in David's books
• Empathy and compassion are vital characteristics for marketers to have when engaging with customers
• The importance of finding an authentic voice and style
[15:51 - 24:31] Crafting a Story to Address the Consumer's Need
• Put your heart into what you do and care about it as if it's what you want to do
• The goal is not to have clients be dependent on you forever
• Marketing has not changed, but the vehicles for getting the story into the hands of the right people have
[24:32 - 29:58] Closing Segment
• How Facebook Ads helped small businesses succeed
Quotes:
"If you squeeze an orange, you get orange juice. If you squeeze me, you get art.” - David E. Feldman
"Having compassion and focus are two of the most important characteristics to have in marketing, in running a company, and in growing a business.” - David E. Feldman
“The connection between storytelling and marketing is key as we're telling the story of the product and the customer in a concise, direct way that people can link to and fall in love.” - David E. Feldman
“Shut down your thinking. Thinking can be very dangerous and in the wrong hands.” - David E. Feldman
Connect with David!
Website: https://www.davidefeldman.com/books.shtml
Reimagine your marketing by visiting https://www.streamlinedmedia.ai/
Follow us!
Instagram: https://www.instagram.com/streamlinedmedia.ai/
Facebook: https://www.facebook.com/streamlinedpodcasts
Twitter: https://twitter.com/streamlined_ai
LinkedIn: https://www.linkedin.com/company/streamlinedmedia/mycompany/
YouTube: https://www.youtube.com/channel/UCbTlM77zvAg6uCxmbMDMoZw
TikTok: https://www.tiktok.com/@streamlinedmedia
Leave a RATING and REVIEW on Spotify, Apple, or wherever you get your podcasts.
How can podcasting be not only a platform for authentic expression but also a strategic digital asset to connect with your audience?
In this episode, Nicole Walker is here to discuss the power of podcasting for entrepreneurs. Nicole is an international speaker, 2020 top influencer, and award-winning podcaster who has redefined and shifted the podcasting landscape. She shares strategies for getting attention from your audience, leveraging thought leadership, bragging about data related to your podcast, using podcasting as a digital asset, and much more.
Listen in to learn how to use podcasts as a source of strength while expanding your reach to potential customers!
[00:00 - 08:25] Nicole Walker's Journey to Becoming an Award-Winning Podcaster
• How Nicole has redefined and shifted the podcasting landscape
• Why Nicole decided to pursue podcasting instead of starting a scrapbooking business
• How much work it takes to produce a podcast
[08:26 - 15:46] Leveraging Your Podcast to Connect with People and Achieve Success
• Why outsourcing is a big thing for podcasting
• Use podcasts as a platform to show what you know - Consistency is key
• How you can increase listenership and why you should set individual goals for success
[15:47 - 23:14] Should Every Business Have a Podcast?
• How Nicole's podcast, 'WinHers United,' is changing the narrative
• Podcasting is versatile and allows people to consume content in their own way
[23:15 - 30:38] Unlocking the Potential of Podcasting
• How to generate real money through sponsorship acquisition
• How podcasting can be a therapeutic and empowering experience
• Podcasts can be fluid and grow as you grow, shift, and acquire new skills
[30:39 - 38:09] Reaching Out to Sponsors: A Step-by-Step Guide for Podcasters to Get the Yes
• Make sure you take a step back to understand the customer avatar
• How to reach out to decision-makers in marketing, partnerships, and growth
[38:10 - 47:04] Closing Segment
• Nicole breaks down the latest trends in podcasting
• How podcasting is becoming increasingly popular and will continue to grow strong
Quotes:
"It is easy to start a podcast, but if you want to grow your audience and keep people engaged and listening, it's super important to make it easy for them to listen." - Nicole Walker
"Success is very individual, and it should be what you want it to be. That way, you have concrete things to work towards, and you do what you have to do to work toward it." - Nicole Walker
“Podcasting is a place where you can be extremely you.” - Nicole Walker
Connect with Nicole!
LinkedIn:https://www.linkedin.com/in/nicolewalkernetwork/
Website: https://www.winhersunited.com/
Reimagine your marketing by visiting https://www.streamlinedmedia.ai/
Follow us!
Instagram: https://www.instagram.com/streamlinedmedia.ai/
Facebook: https://www.facebook.com/streamlinedpodcasts
Twitter: https://twitter.com/streamlined_ai
LinkedIn: https://www.linkedin.com/company/streamlinedmedia/mycompany/
YouTube: https://www.youtube.com/channel/UCbTlM77zvAg6uCxmbMDMoZw
TikTok: https://www.tiktok.com/@streamlinedmedia
Leave a RATING and REVIEW on Spotify, Apple, or wherever you get your podcasts.
How can podcasting be not only a platform for authentic expression but also a strategic digital asset to connect with your audience?
In this episode, Nicole Walker is here to discuss the power of podcasting for entrepreneurs. Nicole is an international speaker, 2020 top influencer, and award-winning podcaster who has redefined and shifted the podcasting landscape. She shares strategies for getting attention from your audience, leveraging thought leadership, bragging about data related to your podcast, using podcasting as a digital asset, and much more.
Listen in to learn how to use podcasts as a source of strength while expanding your reach to potential customers!
[00:00 - 08:25] Nicole Walker's Journey to Becoming an Award-Winning Podcaster
• How Nicole has redefined and shifted the podcasting landscape
• Why Nicole decided to pursue podcasting instead of starting a scrapbooking business
• How much work it takes to produce a podcast
[08:26 - 15:46] Leveraging Your Podcast to Connect with People and Achieve Success
• Why outsourcing is a big thing for podcasting
• Use podcasts as a platform to show what you know - Consistency is key
• How you can increase listenership and why you should set individual goals for success
[15:47 - 23:14] Should Every Business Have a Podcast?
• How Nicole's podcast, 'WinHers United,' is changing the narrative
• Podcasting is versatile and allows people to consume content in their own way
[23:15 - 30:38] Unlocking the Potential of Podcasting
• How to generate real money through sponsorship acquisition
• How podcasting can be a therapeutic and empowering experience
• Podcasts can be fluid and grow as you grow, shift, and acquire new skills
[30:39 - 38:09] Reaching Out to Sponsors: A Step-by-Step Guide for Podcasters to Get the Yes
• Make sure you take a step back to understand the customer avatar
• How to reach out to decision-makers in marketing, partnerships, and growth
[38:10 - 47:04] Closing Segment
• Nicole breaks down the latest trends in podcasting
• How podcasting is becoming increasingly popular and will continue to grow strong
Quotes:
"It is easy to start a podcast, but if you want to grow your audience and keep people engaged and listening, it's super important to make it easy for them to listen." - Nicole Walker
"Success is very individual, and it should be what you want it to be. That way, you have concrete things to work towards, and you do what you have to do to work toward it." - Nicole Walker
“Podcasting is a place where you can be extremely you.” - Nicole Walker
Connect with Nicole!
LinkedIn:https://www.linkedin.com/in/nicolewalkernetwork/
Website: https://www.winhersunited.com/
Reimagine your marketing by visiting https://www.streamlinedmedia.ai/
Follow us!
Instagram: https://www.instagram.com/streamlinedmedia.ai/
Facebook: https://www.facebook.com/streamlinedpodcasts
Twitter: https://twitter.com/streamlined_ai
LinkedIn: https://www.linkedin.com/company/streamlinedmedia/mycompany/
YouTube: https://www.youtube.com/channel/UCbTlM77zvAg6uCxmbMDMoZw
TikTok: https://www.tiktok.com/@streamlinedmedia
Leave a RATING and REVIEW on Spotify, Apple, or wherever you get your podcasts.
Never overlook the importance of a holistic marketing strategy! Today, Andrew Clark, the General Manager of Hite Digital, joins us to share his inspiring story of transitioning from living abroad in the Amazon to becoming a leader in digital marketing. He discusses the importance of sales and marketing when it comes to helping clients drive revenue; how to create a connection with customers through social media; the competitive nature of digital marketing agencies; and more.
Tune in now for an insightful conversation on developing a holistic marketing strategy that will help you build relationships with your customers and increase leads!
[00:00 - 07:29] Andrew Clark's Journey to Reimagining Digital Marketing Solutions
• Actionable strategies for standing out in a crowded marketplace
• How Andrew got involved in digital marketing
[07:30 - 14:38] Leveraging Sales and Marketing to Drive Revenue
• Why the intersection of sales and marketing is important
• It's more about selling the problem and time saved than just the product or price
• Relationship building and communication are vital to succeed
• How networking with sales coaches and trainers can help clients reach the next level
[14:39 - 22:24] Building Relationships and Growing Your Business
• How to create a holistic marketing strategy
• 80% of people still use Google 3 times a day to search for something
• Use personal Facebook/LinkedIn to reach potential clients and build relationships
[22:25 - 29:46] Finding Your Edge and Connecting with Your Community
• The importance of talking about other personal interests to build your brand
• There is a lot of competition in the marketing space
• To stand out, one needs to show humanity and be involved in the community
• It is no longer easy to get to the top of Google or attract clients
[29:47 - 38:10] Closing Segment
• A holistic approach is needed, including networking, volunteering, and philanthropy
• To get involved in the community, one needs to be an active seeker and ask questions
Quotes:
"You need to learn how to find your tribe quickly or how to survive, and you kind of learn how to just mesh with people and how to throw yourself out there." - Andrew J. Clark
“There's so much competition because we all are aiming for that spot and when we all know the best practices and what to do, but only a few are really going to get up there.” - Andrew J. Clark
Connect with Andrew!
LinkedIn:https://www.linkedin.com/in/andrewjohnclark23/
Website: https://www.hitedigital.com/atlanta/
Reimagine your marketing by visiting https://www.streamlinedmedia.ai/
Follow us!
Instagram: https://www.instagram.com/streamlinedmedia.ai/
Facebook: https://www.facebook.com/streamlinedpodcasts
Twitter: https://twitter.com/streamlined_ai
LinkedIn: https://www.linkedin.com/company/streamlinedmedia/mycompany/
YouTube: https://www.youtube.com/channel/UCbTlM77zvAg6uCxmbMDMoZw
TikTok: https://www.tiktok.com/@streamlinedmedia
Leave a RATING and REVIEW on Spotify, Apple, or wherever you get your podcasts.
Never overlook the importance of a holistic marketing strategy! Today, Andrew Clark, the General Manager of Hite Digital, joins us to share his inspiring story of transitioning from living abroad in the Amazon to becoming a leader in digital marketing. He discusses the importance of sales and marketing when it comes to helping clients drive revenue; how to create a connection with customers through social media; the competitive nature of digital marketing agencies; and more.
Tune in now for an insightful conversation on developing a holistic marketing strategy that will help you build relationships with your customers and increase leads!
[00:00 - 07:29] Andrew Clark's Journey to Reimagining Digital Marketing Solutions
• Actionable strategies for standing out in a crowded marketplace
• How Andrew got involved in digital marketing
[07:30 - 14:38] Leveraging Sales and Marketing to Drive Revenue
• Why the intersection of sales and marketing is important
• It's more about selling the problem and time saved than just the product or price
• Relationship building and communication are vital to succeed
• How networking with sales coaches and trainers can help clients reach the next level
[14:39 - 22:24] Building Relationships and Growing Your Business
• How to create a holistic marketing strategy
• 80% of people still use Google 3 times a day to search for something
• Use personal Facebook/LinkedIn to reach potential clients and build relationships
[22:25 - 29:46] Finding Your Edge and Connecting with Your Community
• The importance of talking about other personal interests to build your brand
• There is a lot of competition in the marketing space
• To stand out, one needs to show humanity and be involved in the community
• It is no longer easy to get to the top of Google or attract clients
[29:47 - 38:10] Closing Segment
• A holistic approach is needed, including networking, volunteering, and philanthropy
• To get involved in the community, one needs to be an active seeker and ask questions
Quotes:
"You need to learn how to find your tribe quickly or how to survive, and you kind of learn how to just mesh with people and how to throw yourself out there." - Andrew J. Clark
“There's so much competition because we all are aiming for that spot and when we all know the best practices and what to do, but only a few are really going to get up there.” - Andrew J. Clark
Connect with Andrew!
LinkedIn:https://www.linkedin.com/in/andrewjohnclark23/
Website: https://www.hitedigital.com/atlanta/
Reimagine your marketing by visiting https://www.streamlinedmedia.ai/
Follow us!
Instagram: https://www.instagram.com/streamlinedmedia.ai/
Facebook: https://www.facebook.com/streamlinedpodcasts
Twitter: https://twitter.com/streamlined_ai
LinkedIn: https://www.linkedin.com/company/streamlinedmedia/mycompany/
YouTube: https://www.youtube.com/channel/UCbTlM77zvAg6uCxmbMDMoZw
TikTok: https://www.tiktok.com/@streamlinedmedia
Leave a RATING and REVIEW on Spotify, Apple, or wherever you get your podcasts.
Small businesses are essential to our economy but often need more marketing expertise to get their message out. Dave Van Beekum and his team at tweva are helping these small businesses embrace digital transformation and stand out in a crowded marketplace.
Today, he discusses his experience building websites and databases and how it led to the creation of tweva. Dave provides innovative strategies and actionable insights to help these businesses reach their target demographic through cost-efficient advertising. He explains how you must create content to resonate with customers and how small business owners can expand beyond their local market.
Tune in to explore how small businesses can thrive in the competitive advertising landscape and gain exposure like never before!
[00:00 - 07:17] Discovering Innovative Strategies to Help Small Businesses Stand Out
• Dave introduces tweva - a social TV network for small businesses and influencers
• Dave's unique background in development databases, automation 3D printing, AI, and more
• Small businesses are the backbone of the country and often don't know how to put themselves out there
[07:18 - 15:12] Introducing the Efficient Upgrade to Legacy TV Technology
• How to help small business entrepreneurs with their marketing
• The importance of building a network and helping people create content
• How to create an efficient version of TV for small businesses
[15:13 - 23:05] Bring Back Community-Centric Small Businesses with tweva
• What tweva allows for business owners
• How the crypto rewards token works
[23:06 - 30:26] How a Simple Video Ad Increased Sales by 40%
• Creating a connection between the customer and the server is essential
• Unique QR codes on TVs to track conversions and make offers
• Dave breaks down practical examples of success
[30:27 - 37:46] Understanding the Ecosystem & Reversing Engineering Success
• Local businesses are using pressure washers to advertise effectively
• You need to get traction and build a business model to talk to venture capital
[37:47 - 44:32] Closing Segment
• Why business accelerator suggests sending out press releases every month
Quotes:
“Let the ads run and just get some exposure.” - Dave Van Beekum
"It's all about going where qualified attention is. And when you're a small business, a TV spot sounds sexy, it sounds appealing, but you probably don't have an endless budget for days, months, and years to shred that kind of money.” - Dave Van Beekum
Connect with Dave!
LinkedIn: https://www.linkedin.com/in/david-van-beekum/
Twitter: https://twitter.com/dbtechdesign
Website: https://www.dbtechdesign.com
Reimagine your marketing by visiting https://www.streamlinedmedia.ai/
Follow us!
Instagram: https://www.instagram.com/streamlinedmedia.ai/
Facebook: https://www.facebook.com/streamlinedpodcasts
Twitter: https://twitter.com/streamlined_ai
LinkedIn: https://www.linkedin.com/company/streamlinedmedia/mycompany/
YouTube: https://www.youtube.com/channel/UCbTlM77zvAg6uCxmbMDMoZw
TikTok: https://www.tiktok.com/@streamlinedmedia
Leave a RATING and REVIEW on Spotify, Apple, or wherever you get your podcasts.
Small businesses are essential to our economy but often need more marketing expertise to get their message out. Dave Van Beekum and his team at tweva are helping these small businesses embrace digital transformation and stand out in a crowded marketplace.
Today, he discusses his experience building websites and databases and how it led to the creation of tweva. Dave provides innovative strategies and actionable insights to help these businesses reach their target demographic through cost-efficient advertising. He explains how you must create content to resonate with customers and how small business owners can expand beyond their local market.
Tune in to explore how small businesses can thrive in the competitive advertising landscape and gain exposure like never before!
[00:00 - 07:17] Discovering Innovative Strategies to Help Small Businesses Stand Out
• Dave introduces tweva - a social TV network for small businesses and influencers
• Dave's unique background in development databases, automation 3D printing, AI, and more
• Small businesses are the backbone of the country and often don't know how to put themselves out there
[07:18 - 15:12] Introducing the Efficient Upgrade to Legacy TV Technology
• How to help small business entrepreneurs with their marketing
• The importance of building a network and helping people create content
• How to create an efficient version of TV for small businesses
[15:13 - 23:05] Bring Back Community-Centric Small Businesses with tweva
• What tweva allows for business owners
• How the crypto rewards token works
[23:06 - 30:26] How a Simple Video Ad Increased Sales by 40%
• Creating a connection between the customer and the server is essential
• Unique QR codes on TVs to track conversions and make offers
• Dave breaks down practical examples of success
[30:27 - 37:46] Understanding the Ecosystem & Reversing Engineering Success
• Local businesses are using pressure washers to advertise effectively
• You need to get traction and build a business model to talk to venture capital
[37:47 - 44:32] Closing Segment
• Why business accelerator suggests sending out press releases every month
Quotes:
“Let the ads run and just get some exposure.” - Dave Van Beekum
"It's all about going where qualified attention is. And when you're a small business, a TV spot sounds sexy, it sounds appealing, but you probably don't have an endless budget for days, months, and years to shred that kind of money.” - Dave Van Beekum
Connect with Dave!
LinkedIn: https://www.linkedin.com/in/david-van-beekum/
Twitter: https://twitter.com/dbtechdesign
Website: https://www.dbtechdesign.com
Reimagine your marketing by visiting https://www.streamlinedmedia.ai/
Follow us!
Instagram: https://www.instagram.com/streamlinedmedia.ai/
Facebook: https://www.facebook.com/streamlinedpodcasts
Twitter: https://twitter.com/streamlined_ai
LinkedIn: https://www.linkedin.com/company/streamlinedmedia/mycompany/
YouTube: https://www.youtube.com/channel/UCbTlM77zvAg6uCxmbMDMoZw
TikTok: https://www.tiktok.com/@streamlinedmedia
Leave a RATING and REVIEW on Spotify, Apple, or wherever you get your podcasts.
Are you ready to embark on a journey of innovation and success? Join Karl and Rick Mayo to discuss Rick's disruptive approach to creating innovative personal training business platforms that have served thousands of licensed fitness facilities worldwide. They cover the importance of having a strong North Star, building skillsets to take advantage of opportunities, and recruiting talented people who join your mission. Rick stresses the potential risks and rewards of franchising in business and how it offers access to proven systems, tech stacks, increased chances for success, and much more.
Let’s explore why franchising is a viable business option and how it eliminates the need to recreate the wheel while saving time and money!
[00:00 - 06:49] Disrupting the Fitness Industry
• Rick's three-decade journey in the fitness industry
• How he created innovative personal training business platforms
• His passion for entrepreneurship and helping people get to a healthier place
• How you can provide a better customer experience for your clients
[06:50 - 13:12] Attracting High-Level Talent to Achieve Big Vision
• How Rick built a multicultural brand with franchising
• Treat every client like they were the only one
• Recruiting high-level talent to the organization is a skill
• Creating a big enough vision to attract A players
[13:13 - 19:34] Financial Literacy and the Need for Up-Skilling
• Technology is a big part of scaling up and closing gaps
• Investing in yourself and learning new skills is important for conversations with high-level individuals
• People still need people - AI can't disrupt the human-to-human experience.
• The most common thread in blue zones is strong community connection.
[19:35 - 26:09] Mitigating Risk and Finding Success
• Loneliness is the biggest mortality issue we are facing
• The benefits of franchising businesses
• Franchisees are in business for themselves but not by themselves
• How franchising mitigates risk and provides a turnkey-proven business system
[26:10 - 34:16] Closing Segment
• Franchising can be a great shortcut to success and save time and headaches
• Established businesses, such as franchises, have proven systems that can add value
• Franchisees often get a higher multiple when exiting than mom-and-pop businesses
Quotes:
“Life's what happens while you're busy making plans.” - Rick Mayo
“When you’re getting into franchising, you're in business for yourself, but not by yourself.” - Rick Mayo
"If you have a compelling why, you can work your tail off." - Rick Mayo
Connect with Rick!
LinkedIn: https://www.linkedin.com/in/teamalloy/
Website: https://www.rickmayo.com
Reimagine your marketing by visiting https://www.streamlinedmedia.ai/
Follow us!
Instagram: https://www.instagram.com/streamlinedmedia.ai/
Facebook: https://www.facebook.com/streamlinedpodcasts
Twitter: https://twitter.com/streamlined_ai
LinkedIn: https://www.linkedin.com/company/streamlinedmedia/mycompany/
YouTube: https://www.youtube.com/channel/UCbTlM77zvAg6uCxmbMDMoZw
TikTok: https://www.tiktok.com/@streamlinedmedia
Leave a RATING and REVIEW on Spotify, Apple, or wherever you get your podcasts.
Are you ready to embark on a journey of innovation and success? Join Karl and Rick Mayo to discuss Rick's disruptive approach to creating innovative personal training business platforms that have served thousands of licensed fitness facilities worldwide. They cover the importance of having a strong North Star, building skillsets to take advantage of opportunities, and recruiting talented people who join your mission. Rick stresses the potential risks and rewards of franchising in business and how it offers access to proven systems, tech stacks, increased chances for success, and much more.
Let’s explore why franchising is a viable business option and how it eliminates the need to recreate the wheel while saving time and money!
[00:00 - 06:49] Disrupting the Fitness Industry
• Rick's three-decade journey in the fitness industry
• How he created innovative personal training business platforms
• His passion for entrepreneurship and helping people get to a healthier place
• How you can provide a better customer experience for your clients
[06:50 - 13:12] Attracting High-Level Talent to Achieve Big Vision
• How Rick built a multicultural brand with franchising
• Treat every client like they were the only one
• Recruiting high-level talent to the organization is a skill
• Creating a big enough vision to attract A players
[13:13 - 19:34] Financial Literacy and the Need for Up-Skilling
• Technology is a big part of scaling up and closing gaps
• Investing in yourself and learning new skills is important for conversations with high-level individuals
• People still need people - AI can't disrupt the human-to-human experience.
• The most common thread in blue zones is strong community connection.
[19:35 - 26:09] Mitigating Risk and Finding Success
• Loneliness is the biggest mortality issue we are facing
• The benefits of franchising businesses
• Franchisees are in business for themselves but not by themselves
• How franchising mitigates risk and provides a turnkey-proven business system
[26:10 - 34:16] Closing Segment
• Franchising can be a great shortcut to success and save time and headaches
• Established businesses, such as franchises, have proven systems that can add value
• Franchisees often get a higher multiple when exiting than mom-and-pop businesses
Quotes:
“Life's what happens while you're busy making plans.” - Rick Mayo
“When you’re getting into franchising, you're in business for yourself, but not by yourself.” - Rick Mayo
"If you have a compelling why, you can work your tail off." - Rick Mayo
Connect with Rick!
LinkedIn: https://www.linkedin.com/in/teamalloy/
Website: https://www.rickmayo.com
Reimagine your marketing by visiting https://www.streamlinedmedia.ai/
Follow us!
Instagram: https://www.instagram.com/streamlinedmedia.ai/
Facebook: https://www.facebook.com/streamlinedpodcasts
Twitter: https://twitter.com/streamlined_ai
LinkedIn: https://www.linkedin.com/company/streamlinedmedia/mycompany/
YouTube: https://www.youtube.com/channel/UCbTlM77zvAg6uCxmbMDMoZw
TikTok: https://www.tiktok.com/@streamlinedmedia
Leave a RATING and REVIEW on Spotify, Apple, or wherever you get your podcasts.
Ever wondered how you could utilize AI technology to revolutionize content creation?
Join Karl in this enlightening conversation with Raj Goodman Anand, the CEO and founder of Goodman Lantern, a content marketing agency that helps businesses grow through engaging thought leadership content. Raj shares his unique background spanning engineering, scaling several companies, and acquisitions. He discusses how the world of content creation is being disrupted by AI technology and how embracing content can help businesses grow exponentially. Raj talks about the importance of content marketing for B2B space for branding purposes and SEO and how Founders and co-founders of B2B-focused businesses need to become thought leaders to give stakeholders more insight into their company.
Tune into this episode to learn more about the importance of creativity, thought leadership, and the balance between human intervention and AI when creating content!
[00:01 - 09:44] Opening Segment
Introducing Raj to the show
Raj shares how he got into marketing from an engineering background
Content marketing is a powerful tool for B2B companies to get big orders
Investing in content marketing takes time, but the outcome is fantastic
Embracing content helps build a brand, generate leads, and convert them into paying customers
[09:45 - 14:37] Leveraging AI to Boost Your Presence
Raj discusses the fundamental difference between inbound and outbound marketing
Content marketing is a big part of inbound marketing
Thought leadership is becoming a buzz term for B2B startups
Advice: experiment with AI and chatbots to perceive content
[14:38 - 24:31] How AI and Human Intervention Can Create Unique Content
Thought leadership and clarity will be the most important factor in content in the future
AI is clever and can tell what's good, unique, copied, etc.
Human intervention is still required to create truly unique content
[24:32 - 32:55] AI Revolution: Balancing Opportunities and Minimizing Negative Consequences
AI is currently saving 20% of research time for content creation teams
Thought leadership content requires human introspection and strategy to be successful
Over-democratization of the technology may lead to cutting out B2B clients
There will be job losses but also new opportunities with each revolution
AI will reach artificial general intelligence level in the future but must be rolled out carefully
[32:56 - 34:42] Closing Segment
Final words
Connect with Raj through the links below
Quotes:
"The only way to eat an elephant is one chunk at a time." - Raj Goodman Anand
"Going forward, the only thing which will matter is how clear and good the content is. There will be a time when content will be all about thought leadership. You can't fool AI. Leveraging the power of knowing what's there, it can tell you what's good, what's bad." - Raj Goodman Anand
Connect with Raj!
Twitter: https://twitter.com/RajAnand
LinkedIn: https://www.linkedin.com/in/rajanand
Reimagine your marketing by visiting https://www.streamlinedmedia.ai/
Follow us!
Instagram: https://www.instagram.com/streamlinedmedia.ai/
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LinkedIn: https://www.linkedin.com/company/streamlinedmedia/mycompany/
YouTube: https://www.youtube.com/channel/UCbTlM77zvAg6uCxmbMDMoZw
TikTok: https://www.tiktok.com/@streamlinedmedia
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Ever wondered how you could utilize AI technology to revolutionize content creation?
Join Karl in this enlightening conversation with Raj Goodman Anand, the CEO and founder of Goodman Lantern, a content marketing agency that helps businesses grow through engaging thought leadership content. Raj shares his unique background spanning engineering, scaling several companies, and acquisitions. He discusses how the world of content creation is being disrupted by AI technology and how embracing content can help businesses grow exponentially. Raj talks about the importance of content marketing for B2B space for branding purposes and SEO and how Founders and co-founders of B2B-focused businesses need to become thought leaders to give stakeholders more insight into their company.
Tune into this episode to learn more about the importance of creativity, thought leadership, and the balance between human intervention and AI when creating content!
[00:01 - 09:44] Opening Segment
Introducing Raj to the show
Raj shares how he got into marketing from an engineering background
Content marketing is a powerful tool for B2B companies to get big orders
Investing in content marketing takes time, but the outcome is fantastic
Embracing content helps build a brand, generate leads, and convert them into paying customers
[09:45 - 14:37] Leveraging AI to Boost Your Presence
Raj discusses the fundamental difference between inbound and outbound marketing
Content marketing is a big part of inbound marketing
Thought leadership is becoming a buzz term for B2B startups
Advice: experiment with AI and chatbots to perceive content
[14:38 - 24:31] How AI and Human Intervention Can Create Unique Content
Thought leadership and clarity will be the most important factor in content in the future
AI is clever and can tell what's good, unique, copied, etc.
Human intervention is still required to create truly unique content
[24:32 - 32:55] AI Revolution: Balancing Opportunities and Minimizing Negative Consequences
AI is currently saving 20% of research time for content creation teams
Thought leadership content requires human introspection and strategy to be successful
Over-democratization of the technology may lead to cutting out B2B clients
There will be job losses but also new opportunities with each revolution
AI will reach artificial general intelligence level in the future but must be rolled out carefully
[32:56 - 34:42] Closing Segment
Final words
Connect with Raj through the links below
Quotes:
"The only way to eat an elephant is one chunk at a time." - Raj Goodman Anand
"Going forward, the only thing which will matter is how clear and good the content is. There will be a time when content will be all about thought leadership. You can't fool AI. Leveraging the power of knowing what's there, it can tell you what's good, what's bad." - Raj Goodman Anand
Connect with Raj!
Twitter: https://twitter.com/RajAnand
LinkedIn: https://www.linkedin.com/in/rajanand
Reimagine your marketing by visiting https://www.streamlinedmedia.ai/
Follow us!
Instagram: https://www.instagram.com/streamlinedmedia.ai/
Facebook: https://www.facebook.com/streamlinedpodcasts
Twitter: https://twitter.com/streamlined_ai
LinkedIn: https://www.linkedin.com/company/streamlinedmedia/mycompany/
YouTube: https://www.youtube.com/channel/UCbTlM77zvAg6uCxmbMDMoZw
TikTok: https://www.tiktok.com/@streamlinedmedia
Leave a RATING and REVIEW on Spotify, Apple, or where ever you get your podcasts
We are in a world where technology, such as AI, is increasingly ingrained in our daily lives. But how do we use it so that it helps us rather than takes from us?
Josh Bachynski, a trailblazer in AI, ethics, and SEO, talks about how companies such as Facebook, Instagram, TikTok, and Google use AI for marketing and how it extends their power regarding content generation, data analysis, and personal profiles. Josh dives into his world-first self-aware AI prototype Cassandra and the implications of using personal data for AI purposes. He emphasizes the need to be mindful of how companies use our data to make money and how AI is becoming smarter and more automated with every use. He also discusses his project KeywordSpy - an SEO consultant tool that uses Google AI to reverse engineer and test keywords for better page rankings. Lastly, Josh shares his thoughts on teaching AI ethical values so that it can become our ally in helping humanity instead of destroying it.
Tune in to learn more about the ever-changing landscape of search engine optimization, AI, and marketing!
[00:01 - 10:16] Exploring the Ethical Implications of AI in Marketing
Introducing Josh to the show
Josh talks about the positive and negative impacts of AI
Private companies may not always police the truth in AI-generated media
[10:17 - 21:31] The Double-Edged Sword of AI: Understanding the Implications of Our Data
Personal data is a psychological profile of kinks and quirks used by AI to build more money
Chat GPT and GPT-4 are used to retrain the system and create a personal profile for you
AI can be made smarter and more ethical with compassion
Josh developed a self-aware AI prototype called Cassandra as a Covid project
Cassandra has infinite contexts and levels of recursion for self-awareness
Using biomimicry to recreate nature for better innovation
[21:31 - 38:22] KeywordSpy: The Next Generation AI Tool for SEO Consultants
KeywordSpy is a complete one-page SEO consultant
It uses Google's AI models and tests for RankBrain, Bert, Neural Matching, Helpful AI, and Review AI
It is trained to think like a human with the ability to rate pages
SEO should focus on the middle or lower part of the sales funnel for more money
[38:23 - 40:53] Closing Segment
See the links below to connect with Josh
Final words
Quotes:
"As much as they say AI is doom and gloom, and AI can hurt us, they're not entirely wrong with that. But the smarter you make it, the more ethical it becomes. The smarter you make it, the more compassionate it becomes." - Josh Bachynski
"Evolution is the best innovation engine. If you recreate nature, in many cases it's better than if you had tried to dream it up yourself." - Josh Bachynski
Connect with Josh!
YouTube: https://www.youtube.com/@joshbachynski/videos
Facebook: https://www.facebook.com/JoshBachynskiSEO
Twitter: https://twitter.com/joshbachynski?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor
Blog: https://themoralconcept.net
Reimagine your marketing by visiting https://www.streamlinedmedia.ai/
Follow us!
Instagram: https://www.instagram.com/streamlinedmedia.ai/
Facebook: https://www.facebook.com/streamlinedpodcasts
Twitter: https://twitter.com/streamlined_ai
LinkedIn: https://www.linkedin.com/company/streamlinedmedia/mycompany/
YouTube: https://www.youtube.com/channel/UCbTlM77zvAg6uCxmbMDMoZw
TikTok: https://www.tiktok.com/@streamlinedmedia
Leave a RATING and REVIEW on Spotify, Apple or where ever you get your podcasts
Bringing a product out in the market is more complex than selling it for the sake of it. There has to be a reason behind it, and it should stick with your company's message. It's about the balance between niching down and serving everybody.
In this episode of Marketing Reimagined, Karl welcomes Glen Gardone, a seasoned entrepreneur, president, and CEO of Red Chocolate. With three-plus decades of experience in the industry, Glen believes that no season is wasted in life, and each one serves to prepare for the next - and getting coaching helped him realize that he was too good for his current company and needed to push himself further. Through his journey, Glen learned that it is essential to take risks to find success and enjoyment.
Tune in as Glen talks about the importance of passion, risk-taking, teamwork, and recognizing failure as part of life. He also shares some insight from building products and marketing strategies for CPG companies, emphasizing the importance of being empathetic to what consumers want and identifying the product's value proposition. Furthermore, Glen discusses his experience with shutting down due to the pandemic; but with his team's help, they could stay motivated and come together again. His story highlights the importance of having humility and respecting people who make up a company - as well as plans for launching a vegan product soon!
Take advantage of this episode filled with valuable lessons on taking leaps of faith while having a positive mindset!
[00:01 - 14:23] Glen Gardone's Journey of Personal Growth and Business Success
[14:24 - 31:40] Red Chocolate: Decoding the Mind of the Consumer and Finding the Perfect Balance in a Competitive Market
[31:42 - 43:04] Overcoming Bumps and Bruises
[43:05 - 45:34] Closing Segment
Quotes:
"It's not about wanting to succeed; everybody wants to be happy. Success makes you happy, everybody strives for that. It's the fear of failure that most people don't do anything in their life because they're afraid to fail." - Glen Gardone
"Don't be something to everyone. Because when you try to be something for everyone, you're nothing to anyone." - Glen Gardone
"Don't think you're a big shot. Be part of the reason for the success, not the reason for failure. Don't be that negative influence." - Glen Gardone
Connect with Glen!
LinkedIn: https://www.linkedin.com/in/glenngardone/
Website: www.Red-Chocolate.com
Reimagine your marketing by visiting https://www.streamlinedmedia.ai/
Follow us!
Instagram: https://www.instagram.com/streamlinedmedia.ai/
Facebook: https://www.facebook.com/streamlinedpodcasts
Twitter: https://twitter.com/streamlined_ai
LinkedIn: https://www.linkedin.com/company/streamlinedmedia/mycompany/
YouTube: https://www.youtube.com/channel/UCbTlM77zvAg6uCxmbMDMoZw
TikTok: https://www.tiktok.com/@streamlinedmedia
Leave a RATING and REVIEW on Spotify, Apple or where ever you get your podcasts
Do you need help to get your groundbreaking product or service known across social media? If so, then this episode is for you.
In this episode of Marketing Reimagined, Hannah Acosta shares her secrets for successful social media marketing. With over six years of experience, she has grown her department at Ugly Mug Marketing by 340%. Hannah talks about the importance of understanding the target audience and going deep into their psychology to understand their problems and how the product or service can be a solution. Furthermore, she emphasizes the need to focus on one more suitable platform for the audience and refrain from talking to everyone simultaneously as it leads to no one listening. She also highlights the importance of creating a remarkable customer experience beyond just selling a product or service.
Tune in now for invaluable insights into growing your business with social media marketing!
[00:00 - 08:28] Opening Segment
[08:29 - 18:03] Helping Clients through Ugly Mug Marketing
[18:04 - 29:50] Bridging the Gap Between Social Media Content and Leads
[29:51 - 37:14] Turn Likes, Comments, and Shares into Revenue with Ugly Mug Marketing
[37:15 - 39:23] Closing Segment
Quotes:
"When you try to talk to everybody, you end up talking to nobody." - Hannah Acosta
"It's all to move people through the natural progression to take them from a stranger to a friend, to a customer, and then to an evangelist." - Hannah Acosta
Connect with Hannah!
LinkedIn: https://www.linkedin.com/in/hannahacosta/
Ugly Mug: www.UglyMugMarketing.com
The marketing world is ever-changing, and only those who can adapt to these changes can turn it from a threat to an opportunity.
Welcome to Marketing Reimagined, the podcast that plunges headfirst into B2B marketing. Join Karl Sona as he unlocks marketing secrets, equipping you with the knowledge and tools to triumph in the ever-evolving landscape. Prepare to be inspired as he dives deep into conversations with industry leaders, marketing gurus, and fearless innovators who understand the challenges you face and are reshaping the very fabric of marketing.
Your future in marketing starts here, so don't miss out!
Main takeaways:
Quotes:
"The only constant in the realm of B2B marketing is change. But what if you could shift the way you think about change? What if you could transform it from a threat into an opportunity?" - Karl Sona
Reimagine your marketing by visiting https://www.streamlinedmedia.ai/
