Welcome to the season finale of The Emotion Effect! Today, we’re looking at the future of emotional marketing—how AI makes brands smarter and raises big ethical questions.
Explore why customers connect emotionally with purpose-driven brands.
هل تساءلت يومًا لماذا بعض العلامات التجارية تكتسب ولاءً أقوى عندما تدافع عن قضايا اجتماعية؟”
How rituals create emotional connections with brands and boost customer loyalty.
Welcome back to The Emotion Effect, where we explore the psychology behind the most powerful marketing strategies. Today, we’re talking about something subtle but compelling—rituals in branding!
Storytelling isn’t just entertainment—it’s science. Our brains are wired to respond to stories because they create emotional connections, make messages memorable, and drive action. Let’s break down why stories are one of the most powerful tools in marketing.
Emotional marketing is a double-edged sword—it can win hearts or break trust. By staying authentic, culturally aware, and balanced, you can create emotional campaigns that inspire, engage, and drive action—without alienating your audience.
Delight is a critical aspect of emotional marketing that focuses on exceeding customer expectations, leaving a lasting positive impression, and fostering brand loyalty. Customers are more likely to share their experiences, recommend your brand, and return for future interactions when they are delighted.
Humans seek connections to feel valued, understood, and part of something bigger. Brands that fulfill this need through community building, storytelling, shared values, and emotional resonance can forge lasting relationships beyond transactions, creating meaningful customer loyalty and advocacy.
We can use negative emotions to drive positive or supportive actions, but if we use them ethically, Knowing the 5 principles for ethical use will drive the positive action.
Discover the power of positive branding by using the twin pillars techniques.
It's a podcast for marketers, entrepreneurs, and business consultants, offering practical tips and strategies on marketing in a simple, engaging, and approachable way.
