Meet Ojo, a 2024 UAMA/Marketing Major alumnus who’s now building his career at Burke. With a strong foundation in marketing strategy and Management, he brings a fresh perspective on how physical media shapes modern marketing. We’re excited to have him on the podcast to share his journey from university to industry and the lessons he’s learned along the way.
Season 7 is here! Calvin and Viktor return once again, and this year they’re joined by Jerica. In this episode, the hosts delve into student life and share their insights on the latest marketing trends.
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On this episode, learn about how marketing and entrepreneurship interact in the workforce, and listen to how Siddharth's life experiences shaped his journey in entrepreneurship!
On this Christmas special, listen to our exec team rant and discuss holiday traditions, favourite classes this semester, family heirlooms, Fido (not the company), and ofc some singing!
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On this episode, we’ll be chatting with Sarah about everything consumer behaviour! We discuss the evolution of consumer behaviour, her research, and current trends!
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Meet Alyssa Linford from Edmonton Global! On this episode we discuss everything from economic development to taking risks and try new opportunities, and lessons learned from university.
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A new academic year means a new season of the Marketing Major pod! In this episode, you'll meet the newest podcast directors for the season where we discuss student life, marketing, and everything in between!
P.S. Count how many times we say yeah in the episode
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Marketing connects all of us! In this episode, Ellaine and Emmanuel host Donnalee and Amber- professionals in both fashion and interior design who are UAlberta alumni. We explore various topics and connections between the realms of marketing, fashion, design, culture, and the best campus nap spots.
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In this episode, Ellaine and Emmanuel host Kelby and Evhan from Berlin Communications, a local agency in Edmonton. We cover a bunch of topics from local agency life, culture shocks, career opportunities in marketing, missing royal family members and more!
If you're a student who wants to be on our show send us a message on our Instagram @marketingmajor.mp3 or @uama_alberta!
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In this episode, Ellaine and Emmanuel host their first student guest! We chat with Alex Zivkovic, a marketing student who does a multitude of things from 3d design to photography. We discuss creativity, marketing yourself, useful tips for students, and more!
If you're a student who wants to be on our show send us a message on our Instagram @marketingmajor.mp3 or @uama_alberta!
Season 5 is officially here! This season we have both new and returning faces, listen in to get to know this years team, what we think of other business majors, and more! Link in bio!
In this episode Shamiale and Emmanuel chat with Spencer Bradshaw from the Nation Network and get to know his story and cover a multitude of topics from marketing in sports and marketing yourself, to consumer pet peeves and marketing trends!
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As this episodes title suggests, this time Shamiale and Emmanuel talk EVERYTHING with Klarissa Paradis. Everything from Klarissa's story, success, failure, current events, to branding, animals, and superheroes! This was such a PACKED episode, we hope you enjoy!
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In this veeeeery overdue episode, Shamiale and Emmanuel watch and discuss super bowl ads! We talk everything from the best, the worst and some of the oldest Super Bowl ads. If you'd like to watch the ads along with us, check out the links below!
Advertisement Links:
https://www.themill.com/newsfeed/super-bowl-throwbacks-10-of-our-most-iconic-super-bowl-ads/
https://www.menshealth.com/entertainment/g35342048/best-super-bowl-commercials-all-time/
https://athlonsports.com/nfl/20-best-super-bowl-commercials-all-time
https://www.distractify.com/p/worst-super-bowl-ads-of-all-time
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What does our future with A.I. hold? Should we really be worried about an A.I. takeover? Is it already too late?? In this Episode, Shamiale and Emmanuel talk with Eric Cheng, the Principal and founder of 12 Creative. We discuss Eric's story and get his best tips for growing a business, branding and value, corporate responsibility, and much more.
This episode is all about marketing getting you in your feels. In this episode Shamiale and Emmanuel talk with Joanne Bartolome, the CEO and founder of Empathie Creative. Joanne is a University of Alberta alumni and we discuss everything from her story, the challenges she faced starting her own business and what empathetic marketing truly means.
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New year new Marketing Major episode!! On this episode Shamiale and Emmanuel chat with Sophie McMillan, the Manager of Fan engagement for the Oilers to talk all things sports marketing, working for an agency, and majoring in marketing. Sophie is a University of Alberta alumni with an aspirational career so how did she do it?! Listen up and find out!
Welcome to Season 4! New hosts, new guests, new year, new vibesssss. Join us in this first episode as we introduce our hosts and you get to know them a bit better. From our University hot takes to what we really think about influencer marketing we are warming up the season with an exciting first episode.
It’s a wrap on Season 3!!! Thank you for sticking with us for this long, we hope you enjoy this last episode of the season and join us back on Season 4!
To start things off, Jenaya puts the boys on Poshmark and Moh talks us through his annual Air Force 1 splurge. Moh has slept on Parks and Rec for too long and now Jenaya has to watch both that and the Office, end of story. [0-10:27] Today we are joined by the OG Marketing Major Podfather Josh Radostits, who is a recent marketing grad from the U of A. We talked about the transition into “the real world” and what it was like graduating right into a pandemic. We try to crack the code on how you get your first job. We then dive into the whole imposter syndrome talk that marketers love and how quickly it sets in for Josh. [10:30-26:14 ] Moh reminisces about the past and shares how quirky of a guy Josh is and we learn about some of his new hobbies that are certainly better than watching paint dry. Josh then shares the wild twists and turns of his recent engagement to his now wonderful fiance Peyton. [26:18-36:19]
Josh tells us about his new position as an account coordinator at FKA and how there are some things that came easy but also some things that required a bit of skill. Moh questions how much actual content from our classes is used in a real job and we discuss what we learn beyond just the in-class content. [36:24-45:45]
Alex flips the script to Moh and Jenaya, our graduating members of the team to hear what life was like post-grad and what it took to release those university toxins from the system. We look ahead at the importance of both liking the people you’re surrounded with at work and knowing what you want in a company culture. We wrap up the episode by getting Josh’s seal of approval of the new directions the podcast has taken, congratulating Moh on his lovely run, and passing the torch to the new host of the next season! [45:50-1:04:08]
thanks for the laughs, friends
until next time!
Your eyes do not deceive you, we are indeed talking Public Relations today. The hosts generically discuss how their finals season was and get sidetracked by their quirky exam anxieties. Friendly tip: NEVER CHANGE YOUR ANSWER!!!!! Moh tries pitching a campaign idea to the hosts and let's just say it still needs some work. [0:00 - 7:00]
We then dive deep into the identity crisis that comes with graduating, it’s truly unhinging. [7:08 - 16:24]
We are blessed with the presence of Lori Harito who is a talented journalist turned publicist out of Toronto. Alex and Lori bond over their heritage which was absolutely hilarious! [16:30 - 18:20]
Lori lets us into her journey to becoming a publicist and eventually starting her own PR agency! She paints a great picture of how her stint in journalism helped her climb the ranks in public relations. None of the hosts really knew what publicists do, what goes into a PR release, and the different approaches to publicity...until Lori explains all that great stuff of course. While Marketing and PR are closely related, Lori clarifies the subtle differences between them and their dynamic. [18:25 - 37:29]
Being a good publicist boils down to connections and trust, Lori tells us how she’s gone about building both while dropping some great tips. Moh has a minor anxiety attack over how stressful being a publicist seems, it really takes a special breed to keep it all together. It turns out it's pretty easy to go through a PR nightmare, the way brands respond is really the deciding factor and most do it wrong. [37:35 - 51:21]
We then switch gears into how the pandemic affected Lori and the nature of PR. Her agency was taking off right before everything shut down but somehow she found a way to make it work. [51:26 - 56:14]
It’s time for PR NIGHTMARE!!! We put Lori through our new guest segment game. We throw some ~ hypothetical ~ brand blunders and she tells us how she would handle them as that brand’s publicist. Turns out she’s really good at her job. [56:10 - 1:07:46]
The gang chats about their takeaways from our insightful discussion with Lori. You’re going to want to stick around to the end for a little announcement for what's coming up next… [1:07:52 - 1:14:36]
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