In this episode, we sit down with Philippe Frigg of Versa Homes-known as the Fixed-Price King alongside Home Builder Marketers’ co-founder Nicolas Cormier. Philippe shares how he scaled his custom home business using social media, built authority in the luxury building space, and why fixed-price contracts beat cost-plus every time. From practical Instagram strategies to real talk about client relationships, referrals, and building a sustainable business, this episode is packed with insights every builder, marketer, and entrepreneur needs to hear.

Tune in and learn how to market smarter, build stronger, and grow your brand in today’s competitive landscape.

From foster care to finding purpose, Tommy Sigman’s story is one of resilience and hope! Hear how he overcame challenges, wrote a book to inspire others, and turned his struggles into a mission. Don’t miss this episode! 

Founded in the summer of 2023, Chris opened Element Pools Ltd. after working as the Construction Manager of one of the big box pool stores in Winnipeg for many years.

With over 15 years in the pool industry, Chris brings a wealth of knowledge to the Winnipeg pool market. With a focus on new pool construction, Chris has built and renovated numerous Commercial and Residential Pools over the course of his career. Chris has an eye for detail and believes in delivering the best product and overall customer experience. Through his time in the Commercial pool world, Chris developed experience in working with engineers and has implemented many of these standards into the residential pools he builds for a higher quality build, setting Element Pools above the rest. Chris loves to design custom pool projects with clients to tailor to their wants and needs while maintaining functionality and resilience in the products he delivers. From custom sun ledges, water features, automatic pool covers, Chris’ technical knowledge and skills are an expanding asset for Element Pools. Chris loves to be on-site to deliver on his customer-centric approach, while maintaining quality control. From conception to completion, Chris is your go-to contact for all things construction.

In the off-season, Chris loves to travel and spend time with his beautiful wife, Amy and their dog, Colton. However, don’t be surprised if he responds to your email with a picture of the ocean in the background, as he has a hard time not responding to customer emails.

Eric Fortenberry serves as Founder and CEO of JobTread, a construction estimating and project management software platform that has helped thousands of builders and contractors sell and manage billions in construction jobs.

Lucas is the Owner, Founder, and President of Secure-Rite Mobile Storage Inc.(⁠www.Secure-Rite.com⁠), which they launched in March 2005. They rent, sell, and modify shipping containers from five corporate locations across B.C. and Alberta.

Dennis and John are the founders of "EZ Modern Homes"

Here's some words from them-

"At EZ Modern Homes, we’re more than just builders – we’re creators, dedicated to bringing your dream home to life with precision, care, and craftsmanship. As a proud, veteran-owned business, we’ve made it our mission to combine our commitment to service with our passion for building.

Every project we take on is a journey we embark on together with our clients. From the first sketch to the final finishing touches, we handle every detail – pre-construction planning, construction, and post-construction services – ensuring your home is exactly what you imagined, and more.

Our approach is simple: We work tirelessly to turn your vision into reality, transforming blueprints into exceptional homes that stand as testaments to quality and design. With EZ Modern Homes, you’re not just building a house; you’re building a future, and we’re here to make it extraordinary!"

🎙️ Our Marketing Journey 🚀

In this episode, we share the highs and lows of our marketing journey—what worked, what didn’t, and the lessons we learned along the way. Whether you’re just starting or looking to improve, this episode will give you the inspiration and tools to grow your business.

Keeping Customers First! 🚀 ft. Scott Smith
In this episode, Scott shares his insights on why putting customers first is the key to long-term success. Tune in for valuable tips on building stronger relationships and growing your business!

Starting his career 25 yrs ago, Gates began working on small projects in cottage country, building decks, and completing roof renovations.
From there, he grew his experience and started interior home renovation and additions. He then moved into commercial tenant improvements for small to large corporations.
Gaetan has experienced projects ranging from 10K to over 40M in various roles throughout his career.

Joseph William Foster (born 18 May 1935) is the co-founder of Reebok with his older brother Jeffery William Foster (Jeff). He shares the same name as his grandfather, also named Joseph William Foster. Foster's grandfather was the founder of J.W. Foster & Sons and the pioneer of the spiked running shoe. The elder Foster also developed the trainer and provided most First Division (now English Premier League) Football teams with trainers.

In this episode we're going over all of the mistakes that most of the business owners are making and the solutions you can implement right away to set your business for scalability!

Hey! Welcome to the Marketing Foundations podcast! 🚀 If you’re ready to elevate your business game, you’ve come to the right place. Whether you’re a business owner, builder, entrepreneur, or simply someone looking to make your mark, we’re here to break down marketing tactics—from the basics to advanced strategies—that will help you shine in today’s competitive landscape.

Join us as we dive into essential marketing insights that will empower you to promote yourself and your brand effectively. Buckle up, because we’re on a mission to transform you into a BIG NAME in your industry!

Tune in on Apple Podcasts, Spotify, YouTube, Google Podcasts, or wherever you enjoy your content. And don’t forget to follow us on Instagram for even more valuable tips and tricks!

Thanks for listening, and we can’t wait to see you in the next episode! 🎉