Home
Categories
EXPLORE
True Crime
Comedy
Business
Society & Culture
Health & Fitness
Sports
Technology
About Us
Contact Us
Copyright
© 2024 PodJoint
00:00 / 00:00
Podjoint Logo
US
Sign in

or

Don't have an account?
Sign up
Forgot password
https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/51/a3/be/51a3be5e-7653-3f2a-96d8-5d5fa75cff91/mza_16585374501114005630.jpg/600x600bb.jpg
Marketing for the Rest of Us
Steve Schramm
34 episodes
3 months ago
So, you know how EVERYBODY gives you the same few pieces of marketing advice? And...you know how you've tried them all but haven't moved the needle? Yeah, we know the feeling. You already get WHAT to do, but you can't seem to execute your marketing the way that others do. Well, those days are over. This podcast is for those who are ready to rework age-old marketing wisdom into a repeatable system that actually works, every time, even if you've already tried it all before. This is Marketing for the Rest of Us. This is THE unfair advantage for online entrepreneurs.
Show more...
Marketing
Business
RSS
All content for Marketing for the Rest of Us is the property of Steve Schramm and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
So, you know how EVERYBODY gives you the same few pieces of marketing advice? And...you know how you've tried them all but haven't moved the needle? Yeah, we know the feeling. You already get WHAT to do, but you can't seem to execute your marketing the way that others do. Well, those days are over. This podcast is for those who are ready to rework age-old marketing wisdom into a repeatable system that actually works, every time, even if you've already tried it all before. This is Marketing for the Rest of Us. This is THE unfair advantage for online entrepreneurs.
Show more...
Marketing
Business
Episodes (20/34)
Marketing for the Rest of Us
The Only Metric that Matters [REVISITED]
You can track lots of metrics and they're likely to give you a good idea of how your business is doing. But when it comes down to metrics that really matter - metrics that will help you keep your online marketing flowing in - there is only one metric that matters: the number of people you add to your email list daily. As the list grows, the business grows and metrics like conversion rate and bounce rate don't really matter. Download my Conversion Rate Cheat Sheet for FREE: northmacservices.com/conversions
Show more...
3 years ago
10 minutes

Marketing for the Rest of Us
The Healthy Balance Between Numbers Obsession and Showing Up
There's no question that numbers play a big role in business. After all, if you can't track your progress and measure your results, how do you know what's working and what isn't? But at the same time, it's important not to get obsessed with numbers. Because at the end of the day, it's people who make businesses succeed - not numbers alone. So today, we're going to talk about the healthy balance between having a strong focus on numbers and also showing up to do the work that will make those numbers grow.
Show more...
3 years ago
8 minutes

Marketing for the Rest of Us
There are ONLY 3 Types of Customers
If you're in business, then you know that customers are everything. Without them, you don't have a business. But what kind of customers should you be targeting? Are all customers created equal? Of course not! There are only three types of customers in the digital world and understanding which type you're dealing with is key to success. So stay tuned to learn about the three types of customers, and how to best serve them!
Show more...
3 years ago
13 minutes

Marketing for the Rest of Us
How to Brainstorm Topics for Your Content [REVISITED]
Coming up with topics for your content can be tough. You want to make sure you're providing valuable information while also keeping them interested, but where do you start?
Show more...
3 years ago
13 minutes

Marketing for the Rest of Us
To Publish is to be Human
What does it mean when we say "to publish is to be human"? For me, it's a reminder that we all have something to share, no matter how small or seemingly insignificant. And when we share our work with others, we connect on a deeper level, building community and strengthening relationships. Isn’t that what being human is about? Today, we’ll talk about just that—what it means to publish your work and why it’s important to do so. Want to know more about it? Stay tuned!
Show more...
3 years ago
12 minutes

Marketing for the Rest of Us
4 Pillars of Attractive Online Marketing
In business, we are always looking for an edge—something that will set us apart from the competition and make us more attractive to customers. Fortunately, there is a lot of great online marketing out there that can help us achieve just that. But what are the key components of successful online marketing? There are actually four pillars of attractive online marketing that you should focus on. Stay tuned in today’s episode and we’ll take a closer look at each one. Download this Attractive Character Worksheet for FREE now: northmacservices.com/attractivecharacter
Show more...
3 years ago
13 minutes

Marketing for the Rest of Us
Everything Except Creativity is a Commodity
In today's world, just about everything is a commodity. The only thing that isn't is creativity. But what does that mean for your business? And how can you make sure your business isn't like everyone else's? In today’s episode, we’ll discuss three principles that will explain why everything except creativity is a commodity. Stay tuned to learn more.
Show more...
3 years ago
16 minutes

Marketing for the Rest of Us
How Important is Design?
Most people think that design is important. And, it is! But it's definitely not the most important thing, and focusing too much on it could be detrimental. In this episode we'll cover three things design does well, and one very important thing that design does NOT do well. Enjoy!
Show more...
3 years ago
17 minutes

Marketing for the Rest of Us
3 Principles of Evidence-Based Marketing
Marketing is a complex and ever-changing beast. What works today might not work tomorrow, and what used to work might not work anymore. Trying to stay on top of the latest trends and methods can be tricky, especially when there are so many different opinions out there. So how do you know what's actually working in marketing? Is there really any science to it, or is it just a matter of luck? As it turns out, evidence-based marketing is an actual thing, and following these three principles can help your campaigns succeed more often than not. So what are they? Stay tuned to find out!
Show more...
3 years ago
15 minutes

Marketing for the Rest of Us
Audit Your Experts

Everybody loves a good expert. We love to hear what they have to say, and we especially love it when they validate our own thoughts and opinions. But how do you know when you're dealing with an actual expert? And more importantly, how do you know that their advice is actually good? In this episode, I'm going to share with you three criteria that you can use to audit your experts. So without further ado, let's get started!

Show more...
3 years ago
15 minutes

Marketing for the Rest of Us
The Life-changing Magic of USPs

What do you think of when you hear the word "magic"? For most people, images of magicians and wizards come to mind. But there is another kind of magic that can be just as life-changing – the magic of USPs. What are USPs? They are unique selling propositions, and if you learn how to use them effectively, they can make a huge difference in your business. Tune in to today’s episode to find out how!

Show more...
3 years ago
14 minutes

Marketing for the Rest of Us
3 Keys to How Marketing Really Works

There's a lot of talk about marketing and what it takes to be successful in it. But the truth is, there's no one-size-fits-all answer to that question. Marketing is a complex field with many moving parts, and what works for one business may not work for another. However, there are three keys that are essential to your marketing success. If you understand and apply these principles, you'll be well on your way to achieving your marketing goals. So what are these three keys to how marketing really works? Tune in to today’s episode to find out!

Show more...
3 years ago
7 minutes

Marketing for the Rest of Us
People Need (and Want) to be Told What to Do

As much as we like to think of ourselves as independent beings, the truth is that we need and want somebody to tell us what to do. This is especially true when it comes to marketing— your audience needs to be told what to do in order to take the desired action on their own. So how do you go about calling your audience to action? In today’s episode,  we’ll find out the why and how this approach could help you boost your business.

Show more...
3 years ago
15 minutes

Marketing for the Rest of Us
If I Know What to Do, Why Isn’t It Working!? [REVISITED]
Do you think you already KNOW what you should be doing in your marketing, but it's just NOT working at all? In this episode, we're going to talk about the problem with this thinking.
Show more...
3 years ago
12 minutes

Marketing for the Rest of Us
Why Your Stories DO Matter!

Last week, we talked about how telling your story and weaving it into the fabric of your marketing efforts does not actually matter. But today, we’re going to discuss how your story means everything and is actually the key when it comes to your business. I know it sounds paradoxical but trust me, it will all make sense. Tune in to today’s episode to find out how your story can help you boost your business.

Show more...
3 years ago
13 minutes

Marketing for the Rest of Us
Why Your Story Doesn't Matter

Whether you're starting a new business or updating your current profile, you're probably figuring out how to tell your story and weave it into the fabric of your marketing efforts. Afterall, everyone loves to hear the story of someone who starts with nothing and then makes something out of themselves, right? Actually, this is what most business owners fail to realize—that telling your story doesn’t really matter. So what does? Why am I so sure on this? Let’s find out on today’s episode.

Show more...
3 years ago
10 minutes

Marketing for the Rest of Us
Title: 5 Principles to Make Your Website Convert - MRU17

So you've designed and developed your website, but the bounce rate is so high and conversions are so low. You’re maybe wondering what the problem could be. There probably isn't just one thing that's bugging your users, and it's quite likely that your website needs to improve on several things. That’s what we’re going to talk about in today’s episode. Let me share with you five principles to help increase the conversion rate for your website.

Download this FREE video now: https://northmacservices.com/5principles 

Show more...
3 years ago
12 minutes

Marketing for the Rest of Us
The Russian Doll Stack

As business owners, we always want to find new ways to market our products better. However, thinking of a new marketing strategy could oftentimes be costly but may have little to no return of investment at all for your business. But what if I told you that there's this effective way for you to kick your marketing up a notch by maximizing the existing products that you already have? In today's episode, we'll share with you this useful tool called the Russian Doll Stack and how it can help you boost your sales without spending so much.

Download this $297 Value Widget Brainstormer for FREE now: northmacservices.com/widget

Show more...
3 years ago
12 minutes

Marketing for the Rest of Us
What to Do When You Lose a Client

In business, you may have heard the saying that “Your most valuable asset is your network”, and by “network”, it means your clients, existing or potential ones. But what if along the way, you lose a client or two? Losing just one of your clients can pose a serious financial blow, but I’ll tell you one thing—it should not be the end for your business. In this episode, let’s talk about how you should handle this scenario and how to strategize your next move for the continuity of your business.

Show more...
3 years ago
12 minutes

Marketing for the Rest of Us
What the Heck is a Sales Funnel and How Do I Get One Now?!

You're a business person. You have a business idea, and you're going to sell an awesome product, right? So how do you market it? How do you make people buy the thing that you want them to buy? Welcome to the world of sales funnels! In this episode, let's dive into what a sales funnel is and how this simple yet helpful technique could just be the trick to boost your business.

Download this free content now:
https://northmacservices.com/10waystouseasalesfunnel

Show more...
3 years ago
10 minutes

Marketing for the Rest of Us
So, you know how EVERYBODY gives you the same few pieces of marketing advice? And...you know how you've tried them all but haven't moved the needle? Yeah, we know the feeling. You already get WHAT to do, but you can't seem to execute your marketing the way that others do. Well, those days are over. This podcast is for those who are ready to rework age-old marketing wisdom into a repeatable system that actually works, every time, even if you've already tried it all before. This is Marketing for the Rest of Us. This is THE unfair advantage for online entrepreneurs.