Are you ready to ditch toxic products? Are you sick of searching the internet for natural health solutions? Do you want a step-by-step guide to wellness? Stop surviving in your everyday life and start thriving toward your wellness goals. Learn how to use essential oils, strengthen your immune system, boost your energy, and stop using toxic products.
Hi, I’m Alison Mullinax, and I’m here to help educate individuals on how to use essential oils to improve their overall health. On this podcast you will learn
o How to use essential oils safely
o Ditch toxic products
o Dive deeper into natural personal care products
o Use essential oils to improve areas like sleep, immune support, emotions, digestion and so much more.
o Understand that not all essential oils brands are alike
o Learn more about essential oils infused supplements
If you are ready to finally make your overall wellness a priority that, has YOU as the center of it all with solutions that are simple, achievable, and easy with results that are undeniable like more energy, focus, immune support, improved sleep, less anxiety, and understanding how essential oils work– this podcast is for you! Go pour yourself a cup of coffee and start that diffuser because it’s time to jump in.
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Are you ready to ditch toxic products? Are you sick of searching the internet for natural health solutions? Do you want a step-by-step guide to wellness? Stop surviving in your everyday life and start thriving toward your wellness goals. Learn how to use essential oils, strengthen your immune system, boost your energy, and stop using toxic products.
Hi, I’m Alison Mullinax, and I’m here to help educate individuals on how to use essential oils to improve their overall health. On this podcast you will learn
o How to use essential oils safely
o Ditch toxic products
o Dive deeper into natural personal care products
o Use essential oils to improve areas like sleep, immune support, emotions, digestion and so much more.
o Understand that not all essential oils brands are alike
o Learn more about essential oils infused supplements
If you are ready to finally make your overall wellness a priority that, has YOU as the center of it all with solutions that are simple, achievable, and easy with results that are undeniable like more energy, focus, immune support, improved sleep, less anxiety, and understanding how essential oils work– this podcast is for you! Go pour yourself a cup of coffee and start that diffuser because it’s time to jump in.
If you’ve ever felt like you’re posting and creating but not really seeing results, this episode is for you.
I’m sharing the honest truth about what I’ve been learning in my own business — how easy it is to get caught up in doing all the things without actually knowing what’s working.
We’ll walk through the three things you should measure every single month (traffic, leads, and engagement), how your website connects all the dots, and why tracking your numbers brings clarity, confidence, and direction.
This isn’t about doing more — it’s about doing what matters most.
And if you’re ready to stop guessing what’s working and start building a simple, strategic plan that fits your season, book a Strategy Session with me: https://deeprootedco.com/strategy
We took all the notes for you over at https://deeprootedco.com/2025/10/08/ep-21/
Your website doesn’t have to be fancy — it just has to work.
In this episode, I’m breaking down how a simple, three-page website can completely transform your business presence online. You’ll learn what to include on each page (Home, Services, and Contact), why clarity matters more than complexity, and how to make your site start working for you — even while you sleep.
If you’ve been relying only on Instagram or Facebook to represent your business, it’s time to build your home base.
👉 Ready to get your business rooted online? I’m offering 3-page website packages for $595 this month — perfect if you want a clean, strategic site that actually converts.
Book your free consult at deeprootedco.com
We took all the notes for you - check them out here: https://deeprootedco.com/2025/10/21/ep-20/
Before you invest in your website, you need one thing — a solid brand foundation.
In this episode, I’m breaking down what branding really means (beyond your logo), why consistency matters more than perfection, and the top three mistakes I see small business owners make when building their brand.
If your marketing feels scattered or your visuals don’t quite match who you are — this episode will help you root your message and simplify your next steps.
Plus, I’ll share how a Strategy Session can help you clarify your brand message and feel confident moving forward — no pressure, no pushy sales pitch, just one hour of clarity and direction.
Mentioned in this episode:→ Book your Strategy Session: https://deeprootedco.com
We took all the notes for you:
→ Check them out here:
Stop hiding behind your Instagram page — your business deserves a real online home.In this episode, I break down why social media is borrowed land and how a simple 3-page website can completely change how clients see your business. You’ll learn what to include on your starter site, how to move beyond “looking legit” to actually being strategic, and hear a real client success story of what happened when she ditched her Vagaro site for a professional design.
If you’re ready to finally get your business rooted online, I'm offering a limited-time $595 3-page website special.
💻 Learn more or book your free consult at deeprootedco.com
We took all the notes for you here: https://deeprootedco.com/2025/10/07/ep-18/
You’re fully booked, your clients are happy—but your marketing? It’s barely hanging on. If you're constantly saying, “I want to grow, but I just don’t have the time,” this episode is for you.
In today’s episode, we’re talking about:
The tipping point where DIY marketing stops working
How to know when it's time to delegate
What tasks you can outsource right now (hint: it's more than you think)
A real-life example of how DFY marketing helped one of my clients finally grow without burning out
🎯 Ready to hand off the things that are slowing you down? Book a free discovery call and let’s talk DFY marketing: https://calendly.com/deeprootedco-info/free-consult
We took all the notes for you: https://deeprootedco.com/2025/09/30/ep-17/
You’ve been told to “just be consistent” with your marketing—but what if you’re being consistent with the wrong things?
In this episode, we’re busting the myth that posting daily is the key to growth. I’ll walk you through the real meaning of consistency in your business—one that’s rooted in strategy, not stress. From content pillars to brand message to marketing funnels, we’re digging into what actually builds momentum (without burning you out).
Plus: I’ll share the 3 layers of consistency that I teach inside the Micro-Marketing Blueprint and how you can use them to create a simple, sustainable system that actually works.
🎯 Whether you’re stuck on what to post or tired of doing “all the things” with no results, this episode is your permission to pivot.
We took all the notes for you at https://deeprootedco.com/2025/09/23/episode-16/
If your marketing feels stuck—but you can't figure out why—this episode is for you. Today we're unpacking the two biggest reasons beauty and wellness professionals stall out: a broken system or a blocked mindset. You’ll learn how to identify which one is holding you back (or if it’s both), plus a quick audit you can do today to gain clarity. I’m also sharing a powerful client story to show what happens when you stop hiding and start aligning.
Need support? Book a clarity call or coaching session at deeprootedco.com/services
Let’s get your marketing—and your confidence—back on track.
We took all the notes for you at: Episode 15
Feeling stuck on what kind of support your business actually needs? In this episode, we’re breaking down the difference between taking a course, hiring a coach, or outsourcing your marketing altogether—and helping you figure out which one fits your current season of business. You’ll hear real client stories, self-assessment questions, and a quick training to help you confidently choose your next step forward.
Whether you’re ready to DIY, want someone in your corner, or just want it done for you—this episode will bring clarity and momentum.
→ Want to explore your options? Head to https://deeprootedco.com
Don't worry we took all the notes for you at deeprootedco.com/ep-14
If your first instinct during a slow season is to launch something new, hold up. In this episode, I’m breaking down the real reason your marketing might not be working—and spoiler: it’s not because you need another offer.
You’ll learn:
Why more services often lead to burnout, not bookings
The 3 signs you need strategy (not a new freebie or service)
What a strong marketing foundation actually looks like
A real client story that shows how simple strategy = big results
Ready to stop guessing and start growing? Tune in now and let’s get your marketing rooted in what already works.
🎧 Book your Strategy Session at https://deeprootedco.com
📲 Come say hey on Instagram @deeprootedmarketing
We took all the notes for you - Ep 13
Course doors are officially open! 🎉
If you’ve been wondering whether The Micro-Marketing Blueprint is really the right fit for you, this episode is the honest breakdown you need. I’m walking you through who it’s for, what’s inside, and how it helps beauty and wellness pros go from overwhelmed and scattered to confident and strategic.
If you're tired of guessing when it comes to your marketing, press play—and then head to the link below to grab your spot before doors close.
👉 Enroll now: https://deeprootedco.com/course
We took all the notes for you over at www.deeprootedco.com/episode12
Feeling like you're doing all the things but still not seeing results? You're not alone—and this episode is here to give you hope and a clear path forward. I’m sharing the story of one client who went from total burnout to consistently booking dream clients—and the mindset + strategy shifts that changed everything.
If your marketing feels scattered or exhausting, this episode will help you take a breath, zoom out, and realign with what actually works.
👉 Want a strategy that fits your business? The Micro-Marketing Blueprint will be launching August 26th get on the wait list Here
We took all the notes for you at www.deeprootedco.com/episode11
Episode 10: Why More Posts Won’t Save Your Marketing
Posting every day, chasing trends, rewriting your captions again and again... sound familiar?
In this episode of Marketing for the Micros, I’m pulling back the curtain on a common misconception: that more content = better marketing. Spoiler alert—it doesn’t.
If you’re a beauty or wellness pro stuck in the post-and-pray cycle, this episode will help you understand why quantity isn’t the answer—and what to focus on instead if you want to actually grow.
We’ll break down:
Why posting more isn’t fixing your marketing
The difference between visibility and value
How to stop the burnout and start showing up with intention
What strategic, simplified marketing really looks like
It’s time to shift from scattered and exhausted to focused and aligned.
Tune in now—and if you’re ready to build a marketing system that works for you, check out my The Micro-Marketing Blueprint Get on the Waitlist (Doors Open August 26th).
We took all the notes for you at deeprootedco.com/episode-10
Feeling stuck in your marketing? Like you’re throwing out post after post, hoping something lands? In this episode, I’m sharing what happens when you finally stop guessing and start leading your marketing with intention.
We’ll dig into the mindset shift that turns scattered content into real results—and how clarity becomes your best marketing tool. Whether you're a beauty pro, wellness practitioner, or small business owner ready to ditch the overwhelm, this episode is your permission slip to simplify and show up with purpose.
🎯 Want to build your marketing with confidence and strategy? My Signature Course will be opening on August 26th —grab the link in the show notes!
We took all the notes for you check out them out here https://deeprootedco.com/2025/08/05/episode-9/
Think branding is just a logo? Think again. In this episode, we’re busting the most common branding myths that are quietly keeping your business small. If your marketing feels scattered, this might be why. Let’s get clear, confident, and ready to grow.
We took all the notes for you check out Episode 8
Not sure what actually happens inside a Strategy Session—or if it’s right for you? In this episode, I walk you through exactly what to expect, how it helps you go from stuck to strategic, and why one focused hour can bring serious clarity to your marketing, messaging, and business direction.
Whether you’re overwhelmed by content planning, confused about your offers, or just craving a clear next step—this is your starting point.
🎯 Book your Strategy Session: https://deeprootedco.com/email-opt-in
Follow @deeprootedmarketing on Instagram for more tips.
We took all the notes for you at https://deeprootedco.com/2025/07/22/episode-7/
If you're feeling stuck on your brand colors, fonts, or overall “look,” this episode is your permission to pause. Because branding doesn’t start in Canva—it starts with clarity.
In this episode of Marketing for the Micros, I’m sharing why jumping straight into colors or a logo can actually keep your business from standing out—and what to do first instead. I walk you through the brand foundation I use with my clients, plus share real-world examples of what happens when visuals and messaging don’t align.
Whether you’re DIYing your brand or planning to hire a designer later, this episode will help you make decisions with intention—so your brand actually connects with the people you’re here to serve.
🎧 You’ll learn:
• Why your colors aren’t your brand
• What to define before you choose any visuals
• How I changed my own brand to attract the right audience
• What happens when you start with strategy
📩 Ready to build a brand that actually fits your business?
Grab my free guide From Post to Plan and get on the email list to hear when the branding mini-course drops!
We took all the notes for you Show Notes Episode 06
Is your brand message actually working—or just sounding good?
In today’s episode, we’re digging into the three biggest signs that your brand message might be off. From attracting the wrong type of clients to constantly rewriting your bio (guilty!), we’re unpacking the subtle red flags that signal it’s time for a tune-up.
You’ll learn:
How to know if your message is attracting the wrong audience
Why rewriting your website or Instagram bio weekly is a red flag
A simple formula to clearly explain what you do (without overthinking it)
Real-world examples from estheticians, massage therapists, fitness trainers—and even me!
How a strategy session can help you find clarity and connect with your dream clients
If you're ready to show up more confidently, book more aligned clients, and finally feel like your content makes sense—this one’s for you.
👉 Ready to clarify your brand message and attract the right people?
Book your Strategy Session here: https://calendly.com/deeprootedco-info/strategy-session
We took all the notes for you Episode 05 Show Notes
Let’s be real: posting without a plan is exhausting. In this episode, we’re diving into one of the most powerful tools you can use to create consistent, strategic content without the stress—content pillars.
You’ll learn:
→ What content pillars actually are (no fluff, no jargon)
→ Why they make content planning so much easier
→ 5 common mistakes to avoid when choosing your pillars
→ A simple 3-step method to build your own, based on your brand, services, and values
→ Real-life examples from massage therapists, fitness coaches, dietitians, and more
Whether you’re brand new to content planning or ready to get more strategic with your posts, this episode will help you show up with clarity and confidence.
🎧 Hit play—and let’s simplify your strategy.
We took all the notes for you at Episode 04 Show Notes
Marketing funnels don’t have to be scary, salesy, or filled with jargon. In this episode, we’re breaking down what a funnel actually is (in normal-people language) and why it matters for your business—especially if you’re a beauty or wellness pro trying to book more clients without burning out.
We’ll walk through the 3 core stages of a simple funnel, how to build trust without being pushy, and how you can start mapping out your own—even if you’re figuring it out as you go.
You’ll learn:
What a funnel really is (and what it’s not)
The 3 stages of every marketing funnel
How I’m building my funnel in public (yep, it’s messy—and that’s okay!)
Why funnels aren’t manipulative when done with care and clarity
The next step to start mapping out your own
Need support building your marketing funnel?
👉 Book a free consult here: https://deeprootedco.com
👉 We took all the notes for you here Episode 03 Show Notes
Your Instagram feed might look polished and cohesive… but is it actually bringing in new clients?
In this episode of Marketing for the Micros, I’m breaking down one of the most common myths in beauty and wellness marketing:
Pretty ≠ Profitable.
We’ll unpack the 3 biggest reasons your content might not be converting—and what to focus on instead. From clarifying your brand message to building real connection with your audience, this episode is packed with practical tips to help your content start working for you.
If you’ve ever felt like you’re doing all the right things but still not seeing results, this one’s for you.
Tune in to learn:
The real reason your content might be falling flat
Why clarity beats aesthetics every time
How to shift from posting pretty to posting with purpose
Grab the free guide From Post to Plan here: https://deeprootedco.com/email-opt-in
Are you ready to ditch toxic products? Are you sick of searching the internet for natural health solutions? Do you want a step-by-step guide to wellness? Stop surviving in your everyday life and start thriving toward your wellness goals. Learn how to use essential oils, strengthen your immune system, boost your energy, and stop using toxic products.
Hi, I’m Alison Mullinax, and I’m here to help educate individuals on how to use essential oils to improve their overall health. On this podcast you will learn
o How to use essential oils safely
o Ditch toxic products
o Dive deeper into natural personal care products
o Use essential oils to improve areas like sleep, immune support, emotions, digestion and so much more.
o Understand that not all essential oils brands are alike
o Learn more about essential oils infused supplements
If you are ready to finally make your overall wellness a priority that, has YOU as the center of it all with solutions that are simple, achievable, and easy with results that are undeniable like more energy, focus, immune support, improved sleep, less anxiety, and understanding how essential oils work– this podcast is for you! Go pour yourself a cup of coffee and start that diffuser because it’s time to jump in.
