Marketing can be done so much more efficiently and easily with the right tech... But how do you know what tech is the right tech!? Well today we have someone who specialises in this space joining us to chat about what tech might be right for your business - note: he is from High Level so there could be a llliittttllleee bit of bias towards that platform, however still great to learn about it! Kel shares insights on the platform’s extensive functionalities, including CRM, email marketing...

If your team isn't on your marketing journey - then you don't have a marketing journey! In this episode of Marketing Espresso, I delve into the pivotal role teams play in successful marketing strategies. I stand by this statement because more often than not your teams are the ones with the greatest access to your customers, and therefore are making or breaking the brand through customer experience. So, how are you engaging your teams in marketing and encouraging them to be a part of 'th...

This week, I am thrilled to welcome back Aleyx Ward, a brand storyteller and founder of CoreStory. Aleyx brings a wealth of experience from her strategic marketing roles in the UK and Australia, working with various industries including global manufacturing, legal software, and mental health firms. In this episode, we dive deep into the often overlooked but crucial aspect of marketing: research. Aleyx highlights the importance of asking customers what they want and need, explaining how ...

Everyone is looking for that silver bullet in marketing... And LinkedIn seems to now be "on trend." With people flooding to the platform because (and I am sure you've heard it) only 1% of users generate content so you have to be in that top 1% - LinkedIn is now flooded with every man and his dog following the current recipe for success (becoming the worlds best story teller!) So is LinkedIn really all that? Will it really save your Social Media strategy? I express my frustration about the not...

In this episode of Marketing Espresso, I'm thrilled to welcome back Suzanne Reilley, an acclaimed business coach, marketing strategist, and copy advisor specialising in professional service businesses and online course creators. We're diving deep into the significance of streamlining the user journey and how using your customers, and conducting customer research can elevate your marketing! Suzanne shares invaluable tips, including leveraging Amazon reviews for nuanced customer insights,...

I on-board clients monthly... Whether it be to work with them on their strategy in quick sessions for a few months or engage in a longer-term project getting their entire business on the right marketing track... But regardless of the type of business, the industry, their service there are key things that always rear their head. In this ep I dive into real-time insights about the common branding and website mistakes I encounter while working on clients' marketing strategies. From subpar ...

I often say it, the key to social media success is in the name... SOCIAL media, so I have the queen of the DMS Katrina Collins here to help you level up your use of social media as a channel. Katrina has helped countless businesses achieve online success with her hands-on experience and self-taught journey. We're diving into non-passive strategies for social media, emphasising the importance of direct engagement with your audience beyond just posting content. Katrina shares her va...

What even is content marketing? Do I need it? Well, today I am answering those questions... plus whether it is still relevant in todays marketing and digital landscape. I breakdown how storytelling, case studies, and creating valuable content help connect with your audience and build your brand. Plus, we tackle the ongoing debate of quality versus quantity in content creation and why it's crucial to understand your audience's needs. Tune in to learn how to create impactful c...

Whether you want to believe it or not... Your website IS your digital shopfront... And your social media presence means nothing if they're not getting a seamless experience across all platforms/channels and interactions. You're probably sick of me harping on about this... So I brought in backup in the form of Zoe Scott - a design legend who knows a thing or two about the power of websites. Zoe and I discuss the critical role a professional website plays in a business's success, es...

The customer journey - one of the most important and most overlooked parts of your marketing strategy! So today I am delving into the importance of focusing on the customer journey over other marketing efforts. Despite the power of word-of-mouth and referrals, many business owners overlook the customer journey to focus on social media and email marketing. I share my personal experience of integrating a Friday email download to keep clients informed, addressing the common fee...

In this episode of Marketing Espresso, I'm thrilled to welcome PR and communications expert Lexy Mann. Many of you have asked about how to get more visibility and the vital role PR specialists play, so we dive deep into these topics. Lexy shares her extensive experience working with international firms, emphasising the importance of collaboration over competition for successful PR outcomes. We discuss why PR should be an integral part of your marketing strategy, the credibility third-pa...

If you've ever felt that your Instagram following needs to be higher for your business to be "successful" then you're not alone. In this episode of Marketing Espresso, I address the pervasive imposter syndrome linked to Instagram followings and the misconception that massive social media presence equals business success. I share insights from my work with seven-figure business owners, revealing that social media is just one marketing channel among many, and often not the most cruc...

In this episode of Marketing Espresso, I sit down with the incredible Stephanie Brown to dive into the concept of finding your marketing dream job. Steph helps ambitious Marketers and Creatives identify their career purpose and land their next perfect role faster. Stephanie shares her extensive experience in marketing for top-tier brands like Nike and Apple before moving on to create Creative Career Level Up, a flagship coaching and training program. We discuss the importance of a...

Do you find yourself just plucking numbers out of thin air when it comes to setting marketing benchmarks? Well here are my tips for actually setting up realistic benchmarks based on data and history! I'm discussing the importance of understanding your business goals, tracking relevant metrics, and setting achievable targets based on your specific circumstances. Additionally, I need to be realistic about the time, effort, and budget required to reach your goals. Whether it's growin...

Let's change it up from Marketing for an episode - well kind of, this can also link back into marketing and budgets! In this episode of Marketing Espresso, I chat with Ellie Osborn, a seasoned finance and mortgage broker, about essential financial strategies for business owners. Ellie shares insights on acquiring business assets, managing cash flow, and overcoming financial hurdles for growth. Whether it's securing a loan for a new car, expanding inventory, or preparing for future invest...

What are some key things you can do regardless of where you're at in your business or marketing journey that will set you up for success? Well I hate to say it, but it's the boring stuff...Those crucial unsexy elements like setting up systems, processes and of course... mapping out your strategy to determine what you need and the direction you want to be headed.No point jumping in a car and driving with no destination in mind... (I mean there is when you're on holidays sure... but not wh...

In this episode of Marketing Espresso, I'm joined again by the incredible Nicky and Ness.Tune in as we delve into the concept of healthy hustle, entrepreneurial addiction, and the importance of balancing business and life goals. Grab a notepad and get ready to transform your approach to work!Nicky and Ness are seasoned business leaders and coaches with over 50 years of combined experience in leadership, sales, and coaching. They co-founded Business Together to help business owners escape the ...

When was the last time you took stock of the activities you do in your business and measured the success of them? (Marketing or otherwise.) Today I am taking you through one of the first things I do when I sit down with business owners, that is the 'stop, start and continue method' This method helps align marketing efforts with business goals and to assess the effectiveness of current practices. By identifying tasks that should be started, stopped, or continued, you can optimise thei...

In today's episode we are diving into some topics that I think are so important not only for marketing, but life and your overall business success. Sari-Elle Kraemer is nothing short of extraordinary, and I know she is just the guest you need to really pump you up to hit those 2025 goals you've set yourself - and maybe challenge yourself to push yourself a little further. The episode touches on goal setting, overcoming fear and doubt, and staying motivated. Sari Elle's experience offers val...

We're back!!! It’s 2025, and I'm kicking off the year with a deep dive into what’s hot, what’s not, and how to not screw up your marketing this year. This episode? It’s got it all. From the trends that actually matter to the ones you should just straight-up ignore, we’re talking strategy, connection, and a whole lot of truth bombs. If you’re serious about leveling up your marketing game and cutting through the noise, this is the episode for you. Warning: I do get a little ranty,...