Marketing Career Playbook

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Marketing Career Playbook

Eve Weatherburn from Meraki Marketing Learning Studio

18 episodes

4 months ago

Ever missed out on a Director promotion to an external candidate and wondered why? This is a common frustration for many marketers. You put in so much hard work to be a high-performing Manager yet you get overlooked when it's time for that promotion to Director that you really want. In this episode I outline the key reasons that leaders may be overlooking you (and other internal marketers) and hiring externally, and what you should focus on to increase awareness of your Director-level capabil...

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Ever missed out on a Director promotion to an external candidate and wondered why? This is a common frustration for many marketers. You put in so much hard work to be a high-performing Manager yet you get overlooked when it's time for that promotion to Director that you really want. In this episode I outline the key reasons that leaders may be overlooking you (and other internal marketers) and hiring externally, and what you should focus on to increase awareness of your Director-level capabil...

Show more...

Episodes (18/18)

Marketing Career Playbook

Why external hires keep getting 'your' Director promotion (and what to do about it)

Ever missed out on a Director promotion to an external candidate and wondered why? This is a common frustration for many marketers. You put in so much hard work to be a high-performing Manager yet you get overlooked when it's time for that promotion to Director that you really want. In this episode I outline the key reasons that leaders may be overlooking you (and other internal marketers) and hiring externally, and what you should focus on to increase awareness of your Director-level capabil...

4 months ago

23 minutes

Marketing Career Playbook

Why doing great work as a Manager is not enough to get promoted

If you know you're a strong performing marketer in your manager role, you might be assuming that's all it takes to get promoted to the next level. In this week's episode I share why this isn't always the case and what you need to focus on instead to be seen by decision-makers as a strong candidate for Director-level roles. SHOW LINKS: Grab your free copy of "Director-Ready Skills Evaluation Guide" HERE Applying for Director jobs in Marketing? Make sure you update your resume! Grab your cop...

5 months ago

16 minutes

Marketing Career Playbook

What to do if there's no Director job in your company to move up to

Are you ready for a step up past Manager-level in your marketing career but your company doesn’t have a Director role for you to move into? Or, are you already doing Director-level work in your Manager role and think the role should be promoted to Director? It can be frustrating, right? In this week’s episode I cover 3 options for you to consider taking when you're faced with this situation, including how to ask for a promotion, what to consider if the answer is 'no', and how to know if...

8 months ago

30 minutes

Marketing Career Playbook

The non-negotiable skill for Marketers who want to be promoted past Manager-level

As marketers, we need to develop a wide range of skills to determine best how to develop and promote the brands we take to market. Regardless of which area of the marketing mix you work in, there's one skill that you need to be developing from early in your marketing career, particularly if getting promoted past Manager-level is a goal of yours. In this episode I share what this skill is and some examples of how a Strong Performing Manager in marketing demonstrates this skill. As ...

8 months ago

17 minutes

Marketing Career Playbook

3 ways to earn a Director salary in Marketing faster

One of the reasons marketers set a goal to get promoted in their career, is to earn a higher salary. But are you perhaps waiting longer than you need to, to earn more? Particularly if you're in a Manager role and ready to step up to a Director job? If you've been waiting for one particular Director role to open up so you can apply, then you might just be missing other opportunities to earn a higher salary much sooner. In this episode I share 3 ways to earn a Director salary faster by ...

9 months ago

22 minutes

Marketing Career Playbook

What to do if you're not getting the Director promotion you want

The start of a new year is often a time to think about changing jobs..and even going after that promotion to a Director job. If you've been applying to Director roles or waiting for the right opportunity....but it's just not happening for you, it can be frustrating. In this episode, I cover 3 scenarios related to not getting offered a Director job, and where you should focus for each, to turn things around and get momentum back in your job hunt to progress to the next level. Grab Access HE...

9 months ago

18 minutes

Marketing Career Playbook

3 marketing career goals to set yourself this year

Many of us start a new year by setting goals, so in this episode I'm sharing 3 goals that I believe are great goals to have for growing your reputation as a marketer, and helping set you up for success when you're ready to progress your career to a new role or up to the next level. The 3 goals I share in this episode are relevant whichever stage of your marketing career you're at, and for all types of marketing roles. SHOW LINKS: Applying for Director jobs in Marketing? Make sure you upd...

9 months ago

26 minutes

Marketing Career Playbook

How to increase your visibility if you're an introvert

Being an introvert marketer comes with many strengths, but if you are an introvert you might sometimes wonder how to go about increasing your visibility at work, without feeling uncomfortable about it. In this episode I share 3 actions you can take in whichever marketing job you do, to get more confident at raising your profile as well as getting your work known in the business. If you'd like to find out your Myers Briggs personality profile, take the test at - https://www.16personali...

1 year ago

30 minutes

Marketing Career Playbook

3 signs you're successfully increasing your visibility with leaders in your business

Increasing your visibility as a marketer within your company, is key to opening up career opportunities, working with a wider number of teams and getting your work known by leaders. But it can be hard to know day-to-day, if you're efforts to increase your visibility are paying off. So, in this episode I share 3 signs that are a great indication that you are increasing your visibility and getting known for your skills and great work, within your business. If you have experienced a...

1 year ago

17 minutes

Marketing Career Playbook

Why being a strong marketing manager isn't enough to get promoted to director level

Being a high-performing manager in any area of marketing, is a great achievement. If this is you, you're likely used to receiving regular feedback on how well you're doing your job and getting great results. So now you might be thinking it's time to step up to a director role. However, it's important to realise that being a strong marketing manager is no guarantee that leaders see you as ready to step into a director role. In this episode, I share three actions you can star...

1 year ago

20 minutes

Marketing Career Playbook

How to refresh your manager resume to apply for director jobs in marketing

If you've been working at Manager-level for some time in any area of marketing, and you're ready to step into your first Director-level job, then getting this promotion starts with making sure your resume presents you as being ready to be a Director. In this episode, I share three actions for you to take to refresh the resume you used to get manager roles, to show hiring leaders that you're ready to take on a Director job. It's important you refresh your resume when applying for jobs a...

1 year ago

20 minutes

Marketing Career Playbook

How to take control if you have a ridiculous workload in your job

If you're a marketer who feels like your to-do list at work is just out of control, then this episode is for you. It's not sustainable (or enjoyable) to stay in a state of overwhelm because you have too many tasks assigned to you, or unrealistic timelines to deliver all the work that you've been assigned. In this episode, I share a really practical exercise you can complete, to determine what and how to prioritize, and where you need support, so you can initiate a conversation ...

1 year ago

32 minutes

Marketing Career Playbook

4 experiences to gain to be ready for a Marketing leadership role

It's important if you're a marketer at Manager or Senior Manager level, that you make the most of your time in the roles you do at this level, to prepare you for your first leadership role. And position yourself strongly against others who apply with similar skills. In this episode, I cover 4 experiences you should look to gain whilst in your current or next Manager role, to achieve this. SHOW LINKS: Applying for Director jobs in Marketing? Make sure you update your resume! Gra...

1 year ago

23 minutes

Marketing Career Playbook

How to get your work noticed if you're not a self-promoter

For you to get known as a great marketer, and for your work to have maximum impact, it's important that your work is noticed in your business. But sometimes it might feel uncomfortable to share your work or even 'promote' your work. Particularly if you're more of an introvert personality. You think 'my work should just speak for itself'. But if could be costing your opportunities for your own growth if your work if your best kept secret. So in this week's episo...

1 year ago

16 minutes

Marketing Career Playbook

4 actions that proactive marketers take to focus on their career growth

Following on from the last episode, I share 4 actions that I see proactive marketers taking when it comes to focusing on their career growth. If you want to spend more time on your career development plan, and progressing your marketing career, then this episode shares 4 ways you can start taking action to be seen as a marketer who's serious about their career. These actions are what marketers who are intentional about their career growth take, compared to those marketers who don't. SHOW ...

1 year ago

26 minutes

Marketing Career Playbook

4 criteria I used to evaluate marketing jobs

If you're a marketer and struggle to know which marketing jobs you want to do in your career, often it's because you don't have clear goals for what you want to achieve from the jobs you do. In this episode I share 4 criteria that I set myself earlier in my career that were important to me to develop in my skills and business experience, so that when I evaluated future potential marketing jobs, I could use this criteria as a lens to decide if the job was one I should do. I hope this inspire...

1 year ago

16 minutes

Marketing Career Playbook

5 questions you should expect in an interview for a Director role in Marketing

If you're a marketer who's ready or soon-to-be-ready to move above Manager level in marketing, then you need to expect that interviewing for a leadership role at the next level will mean you'll be asked different types of questions. And you'll be expected to answer these questions demonstrating you have the skills and experience to be ready to lead. This episode covers 5 questions you could be asked when interviewing for a first-time marketing leadership role such as a Director job, so...

1 year ago

20 minutes

Marketing Career Playbook

5 reasons you need to make time to work on your marketing career

If you're a marketer who wants to develop an impressive and rewarding marketing career, you need to find time to work 'on' your career. Too often, you can get so busy at work doing your marketing job, that you don't find the time to think about your career, set goals, do research on marketing jobs, talk with other marketers and so on. This episode shares 5 reasons why it's so important to work on your marketing career, to help you progress your career so you don't feel like you're lo...

1 year ago

26 minutes