If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward • https://www.youtube.com/mapitforward Check out our on-demand workshops here: • https://mapitforward.coffee/workshops Consider joining one of our Mastermind Groups here: • https://mapitforward.coffee/groupcoaching Join our mailing list: • https://mapitforward.coffee/mailinglist Interested in our business advisory series for your small, medium, or large business? Email us here: support@mapitforward.org •••••••••••••••••••••••••••••••• This is the 5th of a five-part series featuring Nora Burkey, Executive Director of the US-based Nonprofit, The Chain Collaborative, on the Map It Forward Middle East Podcast, hosted by Map It Forward Founder Lee Safar. Throughout this series, Lee and Nora attempt to answer the question, "Will the Development Sector in Coffee Survive?" and explore all the layers that come with it. This series first aired on The Daily Coffee Pro Podcast by Map It Forward. The five episodes of this series are: 1. The Evolution of Development in Coffee - https://youtu.be/cXAZ5Z7MtB4 2. Do We Need Development Work In Coffee? - https://youtu.be/6wP7HL69kPo 3. How Money Flows in the Coffee Development Sector - https://youtu.be/fsHTZ7ogOv0 4. Myths and Realities of the Coffee Development Sector - https://youtu.be/2Kgyuck-jHE 5. The Future of Coffee and Development - https://youtu.be/1KutQX_ix9c In this episode of the podcast series, Lee and Nora discuss the complex issues surrounding the coffee development sector, including the impact of reducing development funds and the potential future of the coffee industry. They touch on topics like migration, economic disparity, and the challenges and hopes of running a nonprofit organization in the current volatile climate. Additionally, the episode introduces an upcoming mastermind group for aspiring coffee business owners. Tune in for an insightful conversation about the future of coffee and its interconnected sectors. Connect with The Chain Collaborative and Nora Burkey here: nora@thechaincollaborative.org https://thechaincollaborative.org/ https://www.instagram.com/thechaincollaborative/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward • https://www.youtube.com/mapitforward Check out our on-demand workshops here: • https://mapitforward.coffee/workshops Consider joining one of our Mastermind Groups here: • https://mapitforward.coffee/groupcoaching Join our mailing list: • https://mapitforward.coffee/mailinglist Interested in our business advisory series for your small, medium, or large business? Email us here: support@mapitforward.org •••••••••••••••••••••••••••••••• This is the 4th of a five-part series featuring Nora Burkey, Executive Director of the US-based Nonprofit, The Chain Collaborative, on the Map It Forward Middle East Podcast, hosted by Map It Forward Founder Lee Safar. Throughout this series, Lee and Nora attempt to answer the question, "Will the Development Sector in Coffee Survive?" and explore all the layers that come with it. This series first aired on The Daily Coffee Pro Podcast by Map It Forward. The five episodes of this series are: 1. The Evolution of Development in Coffee - https://youtu.be/cXAZ5Z7MtB4 2. Do We Need Development Work In Coffee? - https://youtu.be/6wP7HL69kPo 3. How Money Flows in the Coffee Development Sector - https://youtu.be/fsHTZ7ogOv0 4. Myths and Realities of the Coffee Development Sector - https://youtu.be/2Kgyuck-jHE 5. The Future of Coffee and Development - https://youtu.be/1KutQX_ix9c In this episode of the podcast series, Lee and Nora discuss the misconceptions surrounding the development sector within the coffee industry. The discussion addresses issues such as corruption in nonprofits, the real impact of corporate social responsibility, and the need for fair compensation for coffee farmers. They also explore the limited understanding businesses have about the actual contributions and roles of nonprofits and the essential need to invest in agriculture broadly. The episode provides an in-depth look at the challenges facing the sector and calls for a more nuanced approach to development work. Connect with The Chain Collaborative and Nora Burkey here: nora@thechaincollaborative.org https://thechaincollaborative.org/ https://www.instagram.com/thechaincollaborative/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward • https://www.youtube.com/mapitforward Check out our on-demand workshops here: • https://mapitforward.coffee/workshops Consider joining one of our Mastermind Groups here: • https://mapitforward.coffee/groupcoaching Join our mailing list: • https://mapitforward.coffee/mailinglist Interested in our business advisory series for your small, medium, or large business? Email us here: support@mapitforward.org •••••••••••••••••••••••••••••••• This is the 3rd of a five-part series featuring Nora Burkey, Executive Director of the US-based Nonprofit, The Chain Collaborative, on the Map It Forward Middle East Podcast, hosted by Map It Forward Founder Lee Safar. Throughout this series, Lee and Nora attempt to answer the question, "Will the Development Sector in Coffee Survive?" and explore all the layers that come with it. This series first aired on The Daily Coffee Pro Podcast by Map It Forward. The five episodes of this series are: 1. The Evolution of Development in Coffee - https://youtu.be/cXAZ5Z7MtB4 2. Do We Need Development Work In Coffee? - https://youtu.be/6wP7HL69kPo 3. How Money Flows in the Coffee Development Sector - https://youtu.be/fsHTZ7ogOv0 4. Myths and Realities of the Coffee Development Sector - https://youtu.be/2Kgyuck-jHE 5. The Future of Coffee and Development - https://youtu.be/1KutQX_ix9c In this episode of the podcast series, Lee and Nora delve into the intricate dynamics of the development sector within the coffee industry. They discuss the significant impact of USAID funding cuts, the disparities in compensation between the nonprofit and corporate sectors, and how these challenges affect coffee farmers. The conversation also explores the broader implications of global trade, capitalism, and the resilience of farmers. Stay tuned for valuable insights on whether the development sector can survive in the volatile coffee industry of 2025. Connect with The Chain Collaborative and Nora Burkey here: nora@thechaincollaborative.org https://thechaincollaborative.org/ https://www.instagram.com/thechaincollaborative/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward • https://www.youtube.com/mapitforward Check out our on-demand workshops here: • https://mapitforward.coffee/workshops Consider joining one of our Mastermind Groups here: • https://mapitforward.coffee/groupcoaching Join our mailing list: • https://mapitforward.coffee/mailinglist Interested in our business advisory series for your small, medium, or large business? Email us here: support@mapitforward.org •••••••••••••••••••••••••••••••• This is the 2nd of a five-part series featuring Nora Burkey, Executive Director of the US-based Nonprofit, The Chain Collaborative, on the Map It Forward Middle East Podcast, hosted by Map It Forward Founder Lee Safar. Throughout this series, Lee and Nora attempt to answer the question, "Will the Development Sector in Coffee Survive?" and explore all the layers that come with it. This series first aired on The Daily Coffee Pro Podcast by Map It Forward. The five episodes of this series are: 1. The Evolution of Development in Coffee - https://youtu.be/cXAZ5Z7MtB4 2. Do We Need Development Work In Coffee? - https://youtu.be/6wP7HL69kPo 3. How Money Flows in the Coffee Development Sector - https://youtu.be/fsHTZ7ogOv0 4. Myths and Realities of the Coffee Development Sector - https://youtu.be/2Kgyuck-jHE 5. The Future of Coffee and Development - https://youtu.be/1KutQX_ix9c In this episode of the podcast series, Lee and Nora explore the concept of 'poverty smoothing' activities carried out by nonprofits and discuss whether these efforts are changing the capitalist structures impacting coffee communities. The conversation touches upon the efficacy of the development sector, the challenges of capitalism in the coffee industry, and how to evaluate the performance and trustworthiness of nonprofits. Join us for an enlightening discussion on the sustainability and future of the coffee industry. The article Nora references in this article is: https://www.lemonde.fr/en/archives/article/2022/03/23/reparations-as-philanthropy-radically-rethinking-giving-in-africa_5979040_113.html Connect with The Chain Collaborative and Nora Burkey here: nora@thechaincollaborative.org https://thechaincollaborative.org/ https://www.instagram.com/thechaincollaborative/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward • https://www.youtube.com/mapitforward Check out our on-demand workshops here: • https://mapitforward.coffee/workshops Consider joining one of our Mastermind Groups here: • https://mapitforward.coffee/groupcoaching Join our mailing list: • https://mapitforward.coffee/mailinglist Interested in our business advisory series for your small, medium, or large business? Email us here: support@mapitforward.org •••••••••••••••••••••••••••••••• This is the first of a five-part series featuring Nora Burkey, Executive Director of the US-based Nonprofit, The Chain Collaborative, on the Map It Forward Middle East Podcast, hosted by Map It Forward Founder Lee Safar. Throughout this series, Lee and Nora attempt to answer the question, "Will the Development Sector in Coffee Survive?" and explore all the layers that come with it. This series first aired on The Daily Coffee Pro Podcast by Map It Forward. The five episodes of this series are: 1. The Evolution of Development in Coffee - https://youtu.be/cXAZ5Z7MtB4 2. Do We Need Development Work In Coffee? - https://youtu.be/6wP7HL69kPo 3. How Money Flows in the Coffee Development Sector - https://youtu.be/fsHTZ7ogOv0 4. Myths and Realities of the Coffee Development Sector - https://youtu.be/2Kgyuck-jHE 5. The Future of Coffee and Development - https://youtu.be/1KutQX_ix9c In this episode of the podcast series, Lee and Nora explore the historical context and evolution of non-profits, certifications, and the role of government and corporate control in shaping the industry. The conversation dives deep into whether the coffee sector's current structure necessitates the involvement of non-profits and NGOs and scrutinizes their impact on coffee producers and communities. Tune in for an insightful discussion about the complexities and challenges facing the global coffee sector. The article Nora references in this article is: https://www.lemonde.fr/en/archives/article/2022/03/23/reparations-as-philanthropy-radically-rethinking-giving-in-africa_5979040_113.html Connect with The Chain Collaborative and Nora Burkey here: nora@thechaincollaborative.org https://thechaincollaborative.org/ https://www.instagram.com/thechaincollaborative/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward • https://www.youtube.com/mapitforward Check out our on-demand workshops here: • https://mapitforward.coffee/workshops Consider joining one of our Mastermind Groups here: • https://mapitforward.coffee/groupcoaching Join our mailing list: • https://mapitforward.coffee/mailinglist Interested in our business advisory series for your small, medium, or large business? Email us here: support@mapitforward.org •••••••••••••••••••••••••••••••• This is the 5th of a five-part series featuring Brendan Adams, Founder of the Canada-based green trading company Semilla Coffee, on The Daily Coffee Pro Podcast by Map It Forward. In this series, which first aired on the global podcast, host Lee Safar and Brendan explore whether the idea to "make coffee better" is a realistic endeavour in today's coffee industry. The 5 episodes in this series are: 1. Specialty Coffee, Then and Now - https://youtu.be/EH4xbpQJNFU 2. The Discussion Around Quality Coffee - https://youtu.be/DsjcSsHEEW8 3. The Questions We Should Be Asking In Coffee - https://youtu.be/LSe2bPsL6bg 4. The Truth About Origin - https://youtu.be/UCaI9kvedTo 5. Is the future of coffee guaranteed? - https://youtu.be/DLrHw5K8jv8 In the final episode of this thought-provoking series, Lee and Brendan discuss the impact of pricing crises, tariffs, and climate change on small coffee producers and roasters. The conversation highlights the urgent need for structural change, collective action, and innovative approaches to ensure the sustainability and growth of the coffee industry. Tune in for an eye-opening discussion that could reshape your perspective on the coffee supply chain. Connect with Brendan Adams and Semilla Coffee here: https://www.semilla.ca/ https://www.instagram.com/semillacoffee/ https://www.linkedin.com/in/brendan-adams-a262655a/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward • https://www.youtube.com/mapitforward Check out our on-demand workshops here: • https://mapitforward.coffee/workshops Consider joining one of our Mastermind Groups here: • https://mapitforward.coffee/groupcoaching Join our mailing list: • https://mapitforward.coffee/mailinglist Interested in our business advisory series for your small, medium, or large business? Email us here: support@mapitforward.org •••••••••••••••••••••••••••••••• This is the 4th of a five-part series featuring Brendan Adams, Founder of the Canada-based green trading company Semilla Coffee, on The Daily Coffee Pro Podcast by Map It Forward. In this series, which first aired on the global podcast, host Lee Safar and Brendan explore whether the idea to "make coffee better" is a realistic endeavour in today's coffee industry. The 5 episodes in this series are: 1. Specialty Coffee, Then and Now - https://youtu.be/EH4xbpQJNFU 2. The Discussion Around Quality Coffee - https://youtu.be/DsjcSsHEEW8 3. The Questions We Should Be Asking In Coffee - https://youtu.be/LSe2bPsL6bg 4. The Truth About Origin - https://youtu.be/UCaI9kvedTo 5. Is the future of coffee guaranteed? - https://youtu.be/DLrHw5K8jv8 In this episode of the podcast series, Lee and Brendan discuss the complexities and diverse realities of coffee trade and origin. They delve into the misconceptions about Colombian coffee, the importance of visiting coffee origins, and understanding the true experiences of coffee producers. Adams shares insights on how conventional markets and specialty coffee markets operate differently, and the significant impact of local economies and traditional practices on coffee trade. Don't miss out on this eye-opening conversation about the truths behind your cup of coffee. Connect with Brendan Adams and Semilla Coffee here: https://www.semilla.ca/ https://www.instagram.com/semillacoffee/ https://www.linkedin.com/in/brendan-adams-a262655a/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward • https://www.youtube.com/mapitforward Check out our on-demand workshops here: • https://mapitforward.coffee/workshops Consider joining one of our Mastermind Groups here: • https://mapitforward.coffee/groupcoaching Join our mailing list: • https://mapitforward.coffee/mailinglist Interested in our business advisory series for your small, medium, or large business? Email us here: support@mapitforward.org •••••••••••••••••••••••••••••••• This is the 3rd of a five-part series featuring Brendan Adams, Founder of the Canada-based green trading company Semilla Coffee, on The Daily Coffee Pro Podcast by Map It Forward. In this series, which first aired on the global podcast, host Lee Safar and Brendan explore whether the idea to "make coffee better" is a realistic endeavour in today's coffee industry. The 5 episodes in this series are: 1. Specialty Coffee, Then and Now - https://youtu.be/EH4xbpQJNFU 2. The Discussion Around Quality Coffee - https://youtu.be/DsjcSsHEEW8 3. The Questions We Should Be Asking In Coffee - https://youtu.be/LSe2bPsL6bg 4. The Truth About Origin - https://youtu.be/UCaI9kvedTo 5. Is the future of coffee guaranteed? - https://youtu.be/DLrHw5K8jv8 In this episode of the podcast series, Lee and Brendan discuss the struggles faced by coffee producers, the broken promises within the specialty coffee industry, and the financial and emotional burdens on both producers and roasters. The conversation emphasizes the need for true relationships, responsible business practices, and a shift away from focusing solely on quality towards understanding the real issues at origin. If you're a coffee producer, roaster, or cafe owner looking to adapt and thrive, don't miss this episode. Connect with Brendan Adams and Semilla Coffee here: https://www.semilla.ca/ https://www.instagram.com/semillacoffee/ https://www.linkedin.com/in/brendan-adams-a262655a/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward • https://www.youtube.com/mapitforward Check out our on-demand workshops here: • https://mapitforward.coffee/workshops Consider joining one of our Mastermind Groups here: • https://mapitforward.coffee/groupcoaching Join our mailing list: • https://mapitforward.coffee/mailinglist Interested in our business advisory series for your small, medium, or large business? Email us here: support@mapitforward.org •••••••••••••••••••••••••••••••• This is the 2nd of a five-part series featuring Brendan Adams, Founder of the Canada-based green trading company Semilla Coffee, on The Daily Coffee Pro Podcast by Map It Forward. In this series, which first aired on the global podcast, host Lee Safar and Brendan explore whether the idea to "make coffee better" is a realistic endeavour in today's coffee industry. The 5 episodes in this series are: 1. Specialty Coffee, Then and Now - https://youtu.be/EH4xbpQJNFU 2. The Discussion Around Quality Coffee - https://youtu.be/DsjcSsHEEW8 3. The Questions We Should Be Asking In Coffee - https://youtu.be/LSe2bPsL6bg 4. The Truth About Origin - https://youtu.be/UCaI9kvedTo 5. Is the future of coffee guaranteed? - https://youtu.be/DLrHw5K8jv8 In this episode of the podcast series, Lee and Brendan explore the complexities of coffee quality and sourcing. They delve into the murky realities of how wealth and products in the coffee industry have been misappropriated and the often hidden dynamics of the supply chain. Brendan shares anecdotes and insights from his experiences, emphasizing the need for a deeper understanding of quality beyond just taste and price. This conversation also sets the stage for the next episode, where they discuss critical questions we should be asking about the supply chain. Join us as we unpack the real challenges and opportunities in the world of specialty coffee. Connect with Brendan Adams and Semilla Coffee here: https://www.semilla.ca/ https://www.instagram.com/semillacoffee/ https://www.linkedin.com/in/brendan-adams-a262655a/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward • https://www.youtube.com/mapitforward Check out our on-demand workshops here: • https://mapitforward.coffee/workshops Consider joining one of our Mastermind Groups here: • https://mapitforward.coffee/groupcoaching Join our mailing list: • https://mapitforward.coffee/mailinglist Interested in our business advisory series for your small, medium, or large business? Email us here: support@mapitforward.org •••••••••••••••••••••••••••••••• This is the first of a five-part series featuring Brendan Adams, Founder of the Canada-based green trading company Semilla Coffee, on The Map It Forward Middle East Podcast. In this series, which first aired on the global podcast, host Lee Safar and Brendan explore whether the idea to "make coffee better" is a realistic endeavour in today's coffee industry. The 5 episodes in this series are: 1. Specialty Coffee, Then and Now - https://youtu.be/EH4xbpQJNFU 2. The Discussion Around Quality Coffee - https://youtu.be/DsjcSsHEEW8 3. The Questions We Should Be Asking In Coffee - https://youtu.be/LSe2bPsL6bg 4. The Truth About Origin - https://youtu.be/UCaI9kvedTo 5. Is the future of coffee guaranteed? - https://youtu.be/DLrHw5K8jv8 In this episode of the podcast, Lee and Brendan discuss the evolution and current state of specialty coffee. They explore how consumers' interests are shifting towards supporting producers in meaningful ways, and how the industry has evolved from focusing solely on coffee quality to embracing principles of sustainability and justice. The conversation delves into the challenges and opportunities in the specialty coffee supply chain, the importance of community-wide commitment, and the growing influence of financial interests. Tune in to gain valuable insights and join the discussion on the future of the coffee industry. Connect with Brendan Adams and Semilla Coffee here: https://www.semilla.ca/ https://www.instagram.com/semillacoffee/ https://www.linkedin.com/in/brendan-adams-a262655a/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward • https://www.youtube.com/mapitforward Check out our on-demand workshops here: • https://mapitforward.coffee/workshops Consider joining one of our Mastermind Groups here: • https://mapitforward.coffee/groupcoaching Join our mailing list: • https://mapitforward.coffee/mailinglist Interested in our business advisory series for your small, medium, or large business? Email us here: support@mapitforward.org •••••••••••••••••••••••••••••••• This is the 5th of a five-part series on the Map It Forward Middle East Podcast with Michael Sheridan from the CQI. Michael has joined us on the podcast to discuss the changes recently announced at SCA Expo in Houston regarding the licensing agreement of the Q grader program to the SCA and what it means moving forward. This series originally aired on the Map It Forward global podcast in June, and we felt it was relevant to air it on the Middle East Podcast now, as the Q-Grader program has been sunset. You can now listen to this podcast overdubbed in most languages on our YouTube channel https://YouTube.com/mapitforward by selecting the audio options in the bottom right-hand corner of the video. The 5 episodes in this series are: 1. The History and Mission of the CQI - https://youtu.be/H9FPF9bcHf8 2. The Agreement Between the SCA and the CQI - https://youtu.be/qrpaONy_4oo 3. Your Reaction to the Changes to the Q - https://youtu.be/1K26tkBX4aw 4. What's Next For The CQI - https://youtu.be/G0qBhu9mwvw 5. The Long-Term Focus for CQI - https://youtu.be/vnS_x5f7_nM In the final episode of this intensive series, Lee and Michael discuss the significant changes and future direction of CQI, amidst the various crises set to impact the coffee industry by 2025. Michael provides insights into how CQI plans to navigate these challenges and maintain trust within the community. This episode unpacks the critical role of quality in the coffee trade and what CQI is doing to uphold its mission despite the hurdles. Don't miss this closing chapter filled with vital industry insights. Connect with Michael Sheridan and the CQI here: https://www.linkedin.com/in/michaelsheridancoffee/ https://www.coffeeinstitute.org/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward • https://www.youtube.com/mapitforward Check out our on-demand workshops here: • https://mapitforward.coffee/workshops Consider joining one of our Mastermind Groups here: • https://mapitforward.coffee/groupcoaching Join our mailing list: • https://mapitforward.coffee/mailinglist Interested in our business advisory series for your small, medium, or large business? Email us here: support@mapitforward.org •••••••••••••••••••••••••••••••• This is the 4th of a five-part series on the Map It Forward Middle East Podcast with Michael Sheridan from the CQI. Michael has joined us on the podcast to discuss the changes recently announced at SCA Expo in Houston regarding the licensing agreement of the Q grader program to the SCA and what it means moving forward. This series originally aired on the Map It Forward global podcast in June, and we felt it was relevant to air it on the Middle East Podcast now, as the Q-Grader program has been sunset. You can now listen to this podcast overdubbed in most languages on our YouTube channel https://YouTube.com/mapitforward by selecting the audio options in the bottom right-hand corner of the video. The 5 episodes in this series are: 1. The History and Mission of the CQI - https://youtu.be/H9FPF9bcHf8 2. The Agreement Between the SCA and the CQI - https://youtu.be/qrpaONy_4oo 3. Your Reaction to the Changes to the Q - https://youtu.be/1K26tkBX4aw 4. What's Next For The CQI - https://youtu.be/G0qBhu9mwvw 5. The Long-Term Focus for CQI - https://youtu.be/vnS_x5f7_nM In this episode of the Daily Coffee Pro by Map It Forward, host Lee Safar converses with Michael Sheridan about CQI's critical transition, immediate next steps after recent decisions, will the industry find a path back to trusting the CQI, and the broader impact on the coffee industry. Sheridan details the four key processes involved in the transition phase, including the fast-track path for Q graders to the new Q system, the PHP program's curriculum review, and efforts to rebuild trust within the community. They discuss organizational sentiments and the implications of the CQI-SCA relationship, while also touching on perceptions of the recent changes and the future roadmap. Connect with Michael Sheridan and the CQI here: https://www.linkedin.com/in/michaelsheridancoffee/ https://www.coffeeinstitute.org/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward • https://www.youtube.com/mapitforward Check out our on-demand workshops here: • https://mapitforward.coffee/workshops Consider joining one of our Mastermind Groups here: • https://mapitforward.coffee/groupcoaching Join our mailing list: • https://mapitforward.coffee/mailinglist Interested in our business advisory series for your small, medium, or large business? Email us here: support@mapitforward.org •••••••••••••••••••••••••••••••• This is the 3rd of a five-part series on the Map It Forward Middle East Podcast with Michael Sheridan from the CQI. Michael has joined us on the podcast to discuss the changes recently announced at SCA Expo in Houston regarding the licensing agreement of the Q grader program to the SCA and what it means moving forward. This series originally aired on the Map It Forward global podcast in June, and we felt it was relevant to air it on the Middle East Podcast now, as the Q-Grader program has been sunset. You can now listen to this podcast overdubbed in most languages on our YouTube channel https://YouTube.com/mapitforward by selecting the audio options in the bottom right-hand corner of the video. The 5 episodes in this series are: 1. The History and Mission of the CQI - https://youtu.be/H9FPF9bcHf8 2. The Agreement Between the SCA and the CQI - https://youtu.be/qrpaONy_4oo 3. Your Reaction to the Changes to the Q - https://youtu.be/1K26tkBX4aw 4. What's Next For The CQI - https://youtu.be/G0qBhu9mwvw 5. The Long-Term Focus for CQI - https://youtu.be/vnS_x5f7_nM In this episode of the Daily Coffee Pro by Map It Forward, Lee engages in a heated and detailed discussion with Michael Sheridan from the CQI. They delve into the reasons and aftermath of the recent changes in CQI's licensing agreement with the SCA. Michael clarifies the decision-making process, the lack of community consultation, and the subsequent reaction from the Q grading community. This candid conversation aims to address the feelings of betrayal and distrust while providing insights into the future steps for the CQI. Join us as we explore the complexities and challenges faced by the organization in this pivotal moment. Connect with Michael Sheridan and the CQI here: https://www.linkedin.com/in/michaelsheridancoffee/ https://www.coffeeinstitute.org/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward • https://www.youtube.com/mapitforward Check out our on-demand workshops here: • https://mapitforward.coffee/workshops Consider joining one of our Mastermind Groups here: • https://mapitforward.coffee/groupcoaching Join our mailing list: • https://mapitforward.coffee/mailinglist Interested in our business advisory series for your small, medium, or large business? Email us here: support@mapitforward.org •••••••••••••••••••••••••••••••• This is the 2nd of a five-part series on the Map It Forward Middle East Podcast with Michael Sheridan from the CQI. Michael has joined us on the podcast to discuss the changes recently announced at SCA Expo in Houston regarding the licensing agreement of the Q grader program to the SCA and what it means moving forward. This series originally aired on the Map It Forward global podcast in June, and we felt it was relevant to air it on the Middle East Podcast now, as the Q-Grader program has been sunset. You can now listen to this podcast overdubbed in most languages on our YouTube channel https://YouTube.com/mapitforward by selecting the audio options in the bottom right-hand corner of the video. The 5 episodes in this series are: 1. The History and Mission of the CQI - https://youtu.be/H9FPF9bcHf8 2. The Agreement Between the SCA and the CQI - https://youtu.be/qrpaONy_4oo 3. Your Reaction to the Changes to the Q - https://youtu.be/1K26tkBX4aw 4. What's Next For The CQI - https://youtu.be/G0qBhu9mwvw 5. The Long-Term Focus for CQI - https://youtu.be/vnS_x5f7_nM In this in-depth episode of The Daily Coffee Pro by Map It Forward, Lee and Michael from the Coffee Quality Institute (CQI) discuss the significant changes at CQI, focusing on its mission to serve coffee producers and the implications of the recent agreement with the Specialty Coffee Association (SCA). They explore the historical context, the challenges faced by CQI, the financial considerations, and the details of the new licensing and grant agreements that shape the future of coffee quality standards. Michael provides insights into the roles of both organizations, the importance of development projects, and the potential impact on the coffee industry at large. Connect with Michael Sheridan and the CQI here: https://www.linkedin.com/in/michaelsheridancoffee/ https://www.coffeeinstitute.org/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward • https://www.youtube.com/mapitforward Check out our on-demand workshops here: • https://mapitforward.coffee/workshops Consider joining one of our Mastermind Groups here: • https://mapitforward.coffee/groupcoaching Join our mailing list: • https://mapitforward.coffee/mailinglist Interested in our business advisory series for your small, medium, or large business? Email us here: support@mapitforward.org •••••••••••••••••••••••••••••••• This is the first of a five-part series on the Map It Forward Middle East Podcast with Michael Sheridan from the CQI. Michael has joined us on the podcast to discuss the changes recently announced at SCA Expo in Houston regarding the licensing agreement of the Q grader program to the SCA and what it means moving forward. This series originally aired on the Map It Forward global podcast in June, and we felt it was relevant to air it on the Middle East Podcast now, as the Q-Grader program has been sunset. You can now listen to this podcast overdubbed in most languages on our YouTube channel https://YouTube.com/mapitforward by selecting the audio options in the bottom right-hand corner of the video. The 5 episodes in this series are: 1. The History and Mission of the CQI - https://youtu.be/H9FPF9bcHf8 2. The Agreement Between the SCA and the CQI - https://youtu.be/qrpaONy_4oo 3. Your Reaction to the Changes to the Q - https://youtu.be/1K26tkBX4aw 4. What's Next For The CQI - https://youtu.be/G0qBhu9mwvw 5. The Long-Term Focus for CQI - https://youtu.be/vnS_x5f7_nM Welcome to the first episode of The Daily Coffee Pro's new series featuring Michael Sheridan from the Coffee Quality Institute (CQI). Lee and Michael engage in a profound discussion about the challenges faced over the last few months, the importance of hard conversations, and the impact of CQI's work on the coffee industry. They delve into Michael's 20-year journey in coffee, his passion for development work, and the significance of CQI's mission: to improve both the quality of coffee and the lives of coffee producers. The episode sets the stage for understanding the complexities of coffee quality, the role of the Q program, and the transformative effects of post-harvest processing innovations. Connect with Michael Sheridan and the CQI here: https://www.linkedin.com/in/michaelsheridancoffee/ https://www.coffeeinstitute.org/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward • https://www.youtube.com/mapitforward Check out our on-demand workshops here: • https://mapitforward.coffee/workshops Consider joining one of our Mastermind Groups here: • https://mapitforward.coffee/groupcoaching Join our mailing list: • https://mapitforward.coffee/mailinglist •••••••••••••••••••••••••••••••• This is the 5th of a five-part series featuring Ian Fretheim, Director of Sensory Analysis at US-based coffee importer, Cafe Imports, on The Map It Forward Middle East Podcast, hosted by Map It Forward Founder Lee Safar. This series originally aired on the global podcast and is a companion series to our discussion with Reza Kosar on this Middle East Podcast that aired last month. Both series follow the same discussion flow. In this series, Lee and Ian will explore the question, "What is Quality in the Coffee Industry?". The titles of the 5 episodes of this series are: 1. Tools for Assessing Coffee Quality - https://youtu.be/5iEIRX6pU18 2. How Do We Define Quality? - https://youtu.be/PxpoXDy2YNk 3. Quality, Hype, and Coffee Competitions - https://youtu.be/6ll7-9yy8-Q 4. The CVA Won't Fix Anything In Coffee - https://youtu.be/yA0s1aGZ2Yw 5. Q Graders, Cuppers, and Technology - https://youtu.be/w57Wv5DY18U In this final episode of the series, Lee and Ian take a deep dive into the nuanced world of sensory science and specialty coffee. This episode explores how science and technology influence coffee tasting, the role of human experience in sensory analysis, and the ethical implications in the coffee industry. Lee shares her own background in sensory science and critiques the commercialization of sensory expert training. The conversation also touches on the evolution of sensory machines and the importance of 'by humans, for humans' in maintaining the essence of specialty coffee. Plus, insights on technology's limitations and potential in preserving human-centered coffee experiences. Don't miss this thoughtful conclusion to an engaging series! Connect with Ian Fretheim and Cafe Imports here: https://www.linkedin.com/in/ian-fretheim-31628323/ https://www.cafeimports.com/north-america/sensory-analysis/coffeerose •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward • https://www.youtube.com/mapitforward Check out our on-demand workshops here: • https://mapitforward.coffee/workshops Consider joining one of our Mastermind Groups here: • https://mapitforward.coffee/groupcoaching Join our mailing list: • https://mapitforward.coffee/mailinglist •••••••••••••••••••••••••••••••• This is the 4th of a five-part series featuring Ian Fretheim, Director of Sensory Analysis at US-based coffee importer, Cafe Imports, on The Map It Forward Middle East Podcast, hosted by Map It Forward Founder Lee Safar. This series originally aired on the global podcast and is a companion series to our discussion with Reza Kosar on this Middle East Podcast that aired last month. Both series follow the same discussion flow. In this series, Lee and Ian will explore the question, "What is Quality in the Coffee Industry?". The titles of the 5 episodes of this series are: 1. Tools for Assessing Coffee Quality - https://youtu.be/5iEIRX6pU18 2. How Do We Define Quality? - https://youtu.be/PxpoXDy2YNk 3. Quality, Hype, and Coffee Competitions - https://youtu.be/6ll7-9yy8-Q 4. The CVA Won't Fix Anything In Coffee - https://youtu.be/yA0s1aGZ2Yw 5. Q Graders, Cuppers, and Technology - https://youtu.be/w57Wv5DY18U In this episode of the podcast series, Lee and Ian discuss the concept of quality in the coffee industry, emphasizing the challenges with defining 'distinctive attributes' and the limitations of the Coffee Value Assessment (CVA) in resolving transparency issues. Ian criticizes the CVA for potentially increasing opacity rather than clarity and argues that it fails to address fundamental issues around quality and cupping forms. Tune in to understand why the industry might not benefit from the CVA and how true transparency can be achieved. Connect with Ian Fretheim and Cafe Imports here: https://www.linkedin.com/in/ian-fretheim-31628323/ https://www.cafeimports.com/north-america/sensory-analysis/coffeerose •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward • https://www.youtube.com/mapitforward Check out our on-demand workshops here: • https://mapitforward.coffee/workshops Consider joining one of our Mastermind Groups here: • https://mapitforward.coffee/groupcoaching Join our mailing list: • https://mapitforward.coffee/mailinglist •••••••••••••••••••••••••••••••• This is the 3rd of a five-part series featuring Ian Fretheim, Director of Sensory Analysis at US-based coffee importer, Cafe Imports, on The Map It Forward Middle East Podcast, hosted by Map It Forward Founder Lee Safar. This series originally aired on the global podcast and is a companion series to our discussion with Reza Kosar on this Middle East Podcast that aired last month. Both series follow the same discussion flow. In this series, Lee and Ian will explore the question, "What is Quality in the Coffee Industry?". The titles of the 5 episodes of this series are: 1. Tools for Assessing Coffee Quality - https://youtu.be/5iEIRX6pU18 2. How Do We Define Quality? - https://youtu.be/PxpoXDy2YNk 3. Quality, Hype, and Coffee Competitions - https://youtu.be/6ll7-9yy8-Q 4. The CVA Won't Fix Anything In Coffee - https://youtu.be/yA0s1aGZ2Yw 5. Q Graders, Cuppers, and Technology - https://youtu.be/w57Wv5DY18U In this episode of the podcast series, Lee and Ian discuss the role of coffee competitions in the industry and their relationship to coffee quality. They delve into the recent Best of Panama auction, where a coffee scored 98 points and sold for $30,200 per kilo. The conversation touches on the impact of such high prices on the market, the potential for bias in judging, and the pros and cons of these competitions for producers and the industry at large. They also explore whether the hype around competition-winning coffees detracts from broader industry issues such as sustainable pricing for farmers. Connect with Ian Fretheim and Cafe Imports here: https://www.linkedin.com/in/ian-fretheim-31628323/ https://www.cafeimports.com/north-america/sensory-analysis/coffeerose •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward • https://www.youtube.com/mapitforward Check out our on-demand workshops here: • https://mapitforward.coffee/workshops Consider joining one of our Mastermind Groups here: • https://mapitforward.coffee/groupcoaching Join our mailing list: • https://mapitforward.coffee/mailinglist •••••••••••••••••••••••••••••••• This is the 2nd of a five-part series featuring Ian Fretheim, Director of Sensory Analysis at US-based coffee importer, Cafe Imports, on The Map It Forward Middle East Podcast, hosted by Map It Forward Founder Lee Safar. This series originally aired on the global podcast and is a companion series to our discussion with Reza Kosar on this Middle East Podcast that aired last month. Both series follow the same discussion flow. In this series, Lee and Ian will explore the question, "What is Quality in the Coffee Industry?". The titles of the 5 episodes of this series are: 1. Tools for Assessing Coffee Quality - https://youtu.be/5iEIRX6pU18 2. How Do We Define Quality? - https://youtu.be/PxpoXDy2YNk 3. Quality, Hype, and Coffee Competitions - https://youtu.be/6ll7-9yy8-Q 4. The CVA Won't Fix Anything In Coffee - https://youtu.be/yA0s1aGZ2Yw 5. Q Graders, Cuppers, and Technology - https://youtu.be/w57Wv5DY18U In this episode of the podcast series, Lee and Ian deep into the concept of quality in the coffee industry. They explore how quality is defined, the subjective versus objective nature of sensory science, and the implications for the coffee industry. They also discuss the role of industry norms, quality standards, and the influence of human biases in sensory evaluation. Join the conversation and discover why defining quality in coffee is more complex than it seems. Connect with Ian Fretheim and Cafe Imports here: https://www.linkedin.com/in/ian-fretheim-31628323/ https://www.cafeimports.com/north-america/sensory-analysis/coffeerose •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar

This episode is brought to you by Raw Beverage Trading - Your hospitality supply chain partner. Connect at sale@rawcoffee.ae •••••••••••••••••••••••••••••••• This is the first of a five-part series featuring Ian Fretheim, Director of Sensory Analysis at US-based coffee importer, Cafe Imports, on The Map It Forward Middle East Podcast, hosted by Map It Forward Founder Lee Safar. This series originally aired on the global podcast and is a companion series to our discussion with Reza Kosar on this Middle East Podcast that aired last month. Both series follow the same discussion flow. In this series, Lee and Ian will explore the question, "What is Quality in the Coffee Industry?". The titles of the 5 episodes of this series are: 1. Tools for Assessing Coffee Quality - https://youtu.be/5iEIRX6pU18 2. How Do We Define Quality? - https://youtu.be/PxpoXDy2YNk 3. Quality, Hype, and Coffee Competitions - https://youtu.be/6ll7-9yy8-Q 4. The CVA Won't Fix Anything In Coffee - https://youtu.be/yA0s1aGZ2Yw 5. Q Graders, Cuppers, and Technology - https://youtu.be/w57Wv5DY18U In this episode of the series, Lee and Ian discuss the tools used to assess coffee quality, including cupping forms, gadgets, and the essential role of people. Ian shares insights from his extensive experience at Cafe Imports and highlights the industry's broader issues of defining and measuring coffee quality. This episode also covers a discussion about the current state and effectiveness of the Coffee Value Assessment (CVA) in the specialty coffee industry. Ian critiques the CVA for being inadequate in its claims and emphasizes the distinction between specialty coffee professionals and food technologists. Connect with Ian Fretheim and Cafe Imports here: https://www.linkedin.com/in/ian-fretheim-31628323/ https://www.cafeimports.com/north-america/sensory-analysis/coffeerose •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar