Dive into the mind-bending world of AI with "Outsourcing Our Minds: Are We Becoming Too Dependent on AI?" on the Make an IIIMPACT Podcast! Hosts Makoto Kern and Brynley Evans, AI / Product strategists at IIIMPACT, unpack the cognitive shift happening right now—where AI evolves from a simple tool to a full proxy for our thinking.
From generational divides (Xennials vs. AI-Natives) to the dangers of cognitive offloading (hello, Google Effect on steroids), we explore if AI is empowering us or eroding our critical thinking. Discover future scenarios: Co-evolution (humans + AI in harmony), Atrophy (deep knowledge fades into "generative sludge"), or Hybrid (AI literacy as a core skill).
But here's the real question: In a world where thinking deeply is optional, how do you ensure your business thrives? At IIIMPACT, we specialize in AI integration and consulting—turning complex AI systems into intuitive, human-empowering tools that boost efficiency without sacrificing cognition. Whether you're integrating AI agents, copilots, or custom solutions, our 20+ years of expertise can cut your go-to-market time by 50%, skyrocket NPS scores, and avoid costly pitfalls.
If you're a startup, Fortune 500, or anywhere in between struggling with AI adoption, digital transformation, or UX for software products—don't outsource your success to chance. Schedule a FREE strategy session at https://iiiimpact.io and let's co-evolve your AI journey.
Don't build your company's future on a foundation of sludge.
At IIIMPACT, we don't just "add AI." We are enterprise-level UX strategists who design the "Hybrid" future. We build "cognitive scaffolding" that amplifies your team's intelligence, turning "Analog Thinking" into your new competitive advantage.
Before you invest another dollar in an AI integration that's hollowing out your company's brain, you need to hear this.
Book a free, no-obligation AI Strategy Session with our expert team. Let's build an AI that makes your team smarter, not replaceable. ➡️ https://solutions.iiimpact.io
Timestamps:
00:00 Intro: The Cognitive Shift
02:00 Framing the AI Landscape
05:30 Generational Impacts
12:00 Cognitive Offloading: Help or Harm?
18:00 Future Scenarios
29:00 Closing: Deep Thinking in an AI World
SUBSCRIBE TO THE PODCAST ► https://www.youtube.com/@UCfV9ltRpRuggt56dVgZ3o9Q
LISTEN ON: ITUNES: https://podcasts.apple.com/us/podcast/make-an-iiimpact-the-user-inexperience-podcast/id1746450913
SPOTIFY: https://open.spotify.com/show/43NxDthLmfF1NFjwedNTmv?si=4223272eba4e4eb8
ADD IIIMPACT ON:
INSTAGRAM: https://www.instagram.com/iiimpactdesign/
X: https://x.com/theiiimpact
Is your company pouring money into AI with nothing to show for it? You are not alone.
A shocking 95% of companies investing in AI are failing to see any return on their investment. The "AI Competence Mirage" is costing businesses millions, and executives are falling for it. In this episode of "Make an IIIMPACT," we expose the hard truths about the current state of AI and why most so-called "AI" is nothing more than a flashy demo.
Join hosts Makoto Kern and Brynley Evans, part of the IIIMPACT AI / UX Integration team as they pull back the curtain on the AI hype. Discover why your expensive enterprise AI contract might just be a wrapper for a free tool like ChatGPT, and why this is a recipe for disaster. We dissect the common patterns of AI failure, from chasing features over substance to the dangers of generic, one-size-fits-all solutions.
But it's not all doom and gloom. We also reveal the secrets to successful AI integration. Learn how to build a real, sustainable competitive advantage with domain-specific AI infrastructure. We provide a framework of critical questions every leader must ask before investing in any AI project, ensuring you're building a future-proof foundation for your business, not an illusion.
Timestamps:
0:00 - The shocking 95% failure stat (perfect hook)
3:09 - Builder.ai bankruptcy story (real cautionary tale)
7:47 - AI Competence Mirage explanation (your core concept)
26:28 - Vending machine analogy (memorable metaphor)
30:28 - House vs tent analogy (powerful closing)
Don't let your company become another statistic. It's time to separate the AI mirage from reality.
If you're ready to stop wasting money and start building a real AI strategy that delivers tangible results, we can help. At iiimpact.io, we specialize in cutting through the hype and integrating AI that works. We help you build the infrastructure for a lasting competitive advantage.
Contact us today for a consultation and let's discuss how we can transform your AI vision into a reality. Your business's future depends on it.
Solutions.iiimpact.io - check out what our recent clients have said about partnering with us to launch a faster and better software product strategy.
SUBSCRIBE TO THE PODCAST ► https://www.youtube.com/@UCfV9ltRpRuggt56dVgZ3o9Q
LISTEN ON: ITUNES: https://podcasts.apple.com/us/podcast/make-an-iiimpact-the-user-inexperience-podcast/id1746450913
SPOTIFY: https://open.spotify.com/show/43NxDthLmfF1NFjwedNTmv?si=4223272eba4e4eb8
ADD IIIMPACT ON:
INSTAGRAM: https://www.instagram.com/iiimpactdesign/
X: https://x.com/theiiimpact
Is your job safe from the rise of AI? The AI agent revolution is not a distant future—it's happening now. In this episode of "Make an IIIMPACT," we pull back the curtain on the technology that’s poised to disrupt every industry and redefine the future of work. We dissect the capabilities of AI agents, explore the jobs most at risk, and reveal the opportunities that will emerge from this seismic shift.
Don't be a bystander in the biggest technological transformation of our time. Your business, your career, and your future are on the line. If you're not prepared for what's coming, you risk being left behind. The insights in this video are not just theoretical—they are a survival guide for the new era of work.
Is your company ready to harness the power of AI? Or will you be outmaneuvered by competitors who are already integrating this technology? The time to act is now. Contact us at iiimpact.io to discuss how we can help you navigate the complexities of AI integration and turn this disruption into your greatest competitive advantage. Your company's future depends on it.
TImestamps:
0:00 Opening: The AI Revolution is Here
2:30 What Are AI Agents?
8:00 Current State of AI Agent Adoption
15:00 Jobs Most at Risk
25:00 New Opportunities Emerging
35:00 The Business Leader's Dilemma
42:00 How to Future-Proof Your Future
48:00 Your Next Steps
52:00 Contact iiimpact.io for AI Integration
About IIIMPACT.io:
IIIMPACT has been in business for +20 years. Our growth success has been rewarded by being on the Inc. 5000 for the past 3 years in a row as one of the fastest-growing private companies in the US. Product Strategy to Design to Development - we reshape how you bring software visions to life. Our unique approach is designed to minimize risk and circumvent common challenges, ensuring our clients can bring innovative and impactful products to market with confidence and efficiency.
We're the strategic AI integration consultancy that helps enterprises and SaaS companies navigate the AI transformation. With decades of proven success, we've helped organizations across Cybersecurity, Energy, Logistics, Healthcare, and more build AI-enhanced software products that users love and deliver measurable ROI.
👉 Book your strategic assessment at https://solutions.iiimpact.io before your competition does.
Speaker Bios
Makoto Kern - Founder and UX Principal at IIIMPACT - a UX Product Design and Development Consulting agency. IIIMPACT has been on the Inc 5000 for the past 3 consecutive years and is one of the fastest-growing privately-owned companies. His team has successively launched 100s of digital products over the past +20 years in almost every industry vertical. IIIMPACT helps clients get from the 'Boardroom concept to Code' faster by reducing risk and prioritizing the best UX processes through their clients' teams.
Brynley Evans - Lead UX Strategist and Front End Developer - Leading large-scale enterprise software projects for the past +10 years, he possesses a diverse skill set and is driven by a passion for user-centered design; he works on every phase of a project from concept to final deliverable, adding value at each stage. He's recently been part of IIIMPACT's leading AI Integration team, which helps companies navigate, reduce their risk, and integrate AI into their enterprise applications more effectively.
SUBSCRIBE TO THE PODCAST ► https://www.youtube.com/@UCfV9ltRpRuggt56dVgZ3o9Q
LISTEN ON:
ITUNES: https://podcasts.apple.com/us/podcast/make-an-iiimpact-the-user-inexperience-podcast/id1746450913
SPOTIFY: https://open.spotify.com/show/43NxDthLmfF1NFjwedNTmv?si=4223272eba4e4eb8
ADD IIIMPACT ON:
INSTAGRAM: https://www.instagram.com/iiimpactdesign/
X: https://x.com/theiiimpact
WARNING: The way we've educated our children for the last 20 years is now obsolete. The "AI divide" isn't just a buzzword; it's a crisis that is creating two classes of students: those prepared for an AI-augmented future and those being left behind. The methods that once worked are now a disservice, leaving students unprepared for a world where 85% of the jobs in 2035 haven't even been invented yet.
In this critical episode of "Make an IIIMPACT," we expose the "calculator myth" and the devastating consequences of ignoring AI's role in education. We're not just talking about technology; we're talking about a fundamental shift in how we prepare the next generation for the real world.
We bring in voices from the front lines: Scott Harden, a Pasadena Unified School Board member and our own Product Innovation Strategist, and Dan Salas, a 26-year veteran teacher with 19 years in special education. They reveal the raw, unfiltered truth about the struggles and triumphs of AI integration in our schools.
This episode is a must-watch for:
School Administrators & Policymakers: Discover how to navigate the AI transition, avoid costly legal liabilities, and implement effective, district-wide AI strategies.
Teachers & Educators: Learn how AI can save you up to 10 hours a week on administrative tasks, reduce burnout, and allow you to focus on what truly matters: your students.
Parents: Understand the skills your children actually need for the future and how to advocate for them.
Business Leaders & Innovators: See the future of learning and how to build the tools that will shape it.
Ready to lead the change?
Your organization, school or product cannot afford to be left behind. At solutions.iiimpact.io, we turn the chaos of digital transformation into predictable wins. We provide the strategic roadmap to integrate AI in a way that enhances, not replaces, human capability.
Don't wait for the tsunami to hit. Contact us today for a strategic ai consultation and let's build the future of education, together.
➡️ Schedule your AI strategy session now: makoto@iiimpact.io
check out our education page -- https://ai-for-k12.iiimpact.io
Time-stamps:
00:00 - The Coming Tsunami: Why AI is Different
08:13 - The 3 Critical Areas of AI Policy for Schools
13:48 - A Teacher's Secret Weapon: Saving 10+ Hours a Week
20:30 - The Hidden Legal Risks of Ignoring AI in Special Education
32:36 - The "Invisible AI" Solution for Overwhelmed Teachers
46:24 - The #1 Barrier to AI Adoption: Budgets & Privacy
52:30 - A Call to Action for the Future of Learning
Solutions.iiimpact.io
Learn more about our work with Yaskawa: https://www.iiimpact.io/client-stories/yaskawa-robotics
Follow us on social media:
LinkedIn: https://www.linkedin.com/in/productuxdesigner/
X: https://x.com/theiiimpact
Instagram: https://www.instagram.com/iiimpactdesign/
Is your company's cutting-edge technology being held back by a clunky, outdated interface? You're not alone. 90% of factories haven't embraced automation, not because of technological limitations, but because the user experience is too complex.
In this episode of "Make an IIIMPACT," we pull back the curtain on how we helped Yaskawa, the world's largest robotics company, transform their user interface from a complex system that took weeks to learn into an intuitive experience that new operators could master in just one hour. This isn't just a story about robotics; it's a story about the future of your business.
What You'll Learn:
While competitors struggle with complex interfaces requiring weeks of training, smart companies are deploying robots in HOURS using intuitive UX design.
TRANSFORMATION RESULTS:
- 80% reduction in operator training time
- 60% faster task completion
- 75% fewer operator errors
- 85% reduction in support costs
- 40% increase in customer satisfaction
WHO NEEDS TO WATCH THIS: Manufacturing executives, automation engineers, UX designers, AI consultants, factory managers, robotics companies, industrial software developers, and anyone responsible for digital transformation in manufacturing.
NEED HELP WITH YOUR AI/ROBOTICS UX PROJECT? IIIMPACT has 20+ years transforming complex B2B systems into intuitive experiences. We've launched hundreds of digital products and provide the "cheat code" to successful software launches.
Contact us: https://solutions.iiimpact.iofor your robotics UX transformation. Turn your chaotic automation projects into predictable wins.
Learn more about our work with Yaskawa: https://www.iiimpact.io/client-stories/yaskawa-robotics
Follow us on social media:
LinkedIn: https://www.linkedin.com/in/productuxdesigner/
X: https://x.com/theiiimpact
Instagram: https://www.instagram.com/iiimpactdesign/
Leaked Documents Expose The Truth!
WHAT YOU'LL DISCOVER
- The Hidden Technical Debt Crisis: Why AI systems are held together with "digital duct tape" and what this means for your business investments
- The Copyright Cover-Up Strategy: Leaked internal documents reveal how AI companies are programming systems to deny mistakes instead of fixing core problems
- The Two Types of Companies by 2027: Our bold prediction about which businesses will survive the AI shakeout and which will become the next Pets.com
- The "Vibe Coding" Phenomenon: How inexperienced developers are shipping AI-assisted code without understanding it, creating systemic vulnerabilities
- The Real AI Success Formula: Why user experience beats technical sophistication every time (with real case studies)
- Investment Red Flags: The warning signs that separate genuine AI innovation from dangerous speculation
- The Survival Playbook: Practical strategies for building AI implementations that will thrive regardless of market conditions
SHOCKING STATISTICS
- $5 Trillion: Total market value wiped out in the dotcom crash—and why the AI crash could be worse
- 400% Rise: NASDAQ's meteoric climb from 1995-2000 before crashing 78%—eerily similar to today's AI valuations
- $300B to $2T: Nvidia's market cap explosion in under 2 years, mirroring Cisco's pre-crash trajectory
- 10% Stock Boost: Average gain companies see just by mentioning "AI" in earnings calls, regardless of actual implementation
- 60-70% Accuracy: Real AI success story—transforming 1800s cursive document translation from 1% to 70% accuracy
- 50-100x Revenue: How AI startups are being valued with no clear path to profitability
- 6,471 Lines of Code: What it takes just to make Claude's web search work—revealing the complexity crisis underneath
- 90% Failure Rate: Our prediction for AI startups that will collapse when the bubble bursts
WHO NEEDS TO WATCH THIS
✅ CEOs & Business Leaders making AI investment decisions worth millions
✅ Startup Founders building products on AI platforms who could lose everything
✅ Product Managers responsible for AI feature integration and user adoption
✅ Investors & VCs trying to separate genuine AI opportunities from hype-driven bubbles
✅ Software Development Teams using AI-assisted coding tools without understanding the risks
✅ Enterprise Decision Makers evaluating AI vendors and implementation strategies
✅ Technology Consultants advising clients on AI adoption and digital transformation
Timestamps:
7:30 - The leaked Claude documents revelation
10:45 - "Vibe coding" explanation
22:00 - personal AI success story
29:30 - Our bold 2027 prediction
About IIIMPACT.io:
IIIMPACT has been in business for +20 years. Our growth success has been rewarded by being on the Inc. 5000 for the past 3 years in a row as one of the fastest-growing private companies in the US. Product Strategy to Design to Development - we reshape how you bring software visions to life. Our unique approach is designed to minimize risk and circumvent common challenges, ensuring our clients can bring innovative and impactful products to market with confidence and efficiency.
We're the strategic AI integration consultancy that helps enterprises and SaaS companies navigate the AI transformation. With decades of proven success, we've helped organizations across Cybersecurity, Energy, Logistics, Healthcare, and more build AI-enhanced software products that users love and deliver measurable ROI.
👉 Book your strategic assessment at https://www.iiimpact.io/lets-talk before your competition does.
Speaker Bios
Makoto Kern - Founder and UX Principal at IIIMPACT - a UX Product Design and Development Consulting agency. IIIMPACT has been on the Inc 5000 for the past 3 consecutive years and is one of the fastest-growing privately-owned companies. His team has successively launched 100s of digital products over the past +20 years in almost every industry vertical. IIIMPACT helps clients get from the 'Boardroom concept to Code' faster by reducing risk and prioritizing the best UX processes through their clients' teams.
Brynley Evans - Lead UX Strategist and Front End Developer - Leading large-scale enterprise software projects for the past +10 years, he possesses a diverse skill set and is driven by a passion for user-centered design; he works on every phase of a project from concept to final deliverable, adding value at each stage. He's recently been part of IIIMPACT's leading AI Integration team, which helps companies navigate, reduce their risk, and integrate AI into their enterprise applications more effectively.
SUBSCRIBE TO THE PODCAST ► https://www.youtube.com/@UCfV9ltRpRuggt56dVgZ3o9Q
LISTEN ON:
ITUNES: https://podcasts.apple.com/us/podcast/make-an-iiimpact-the-user-inexperience-podcast/id1746450913
SPOTIFY: https://open.spotify.com/show/43NxDthLmfF1NFjwedNTmv?si=4223272eba4e4eb8
ADD IIIMPACT ON:
INSTAGRAM: https://www.instagram.com/iiimpactdesign/
X: https://x.com/theiiimpact
Strategic planning at solutions.iiimpact.io
Comprehensive AI integration and optimization from UX front-end and back-end?
Need help building AI products users love?
Need better conversion rate or UX / UI?
Strategic AI and product strategy workshops that save millions of $$ and months of time: solutions.iiimpact.io
🚨 URGENT WARNING: 53% of today's college majors will be partially automated within 5 years. Is YOUR career safe?
In this explosive episode of Make an IIIMPACT, we expose the brutal truth about the AI job apocalypse and reveal the EXACT careers that will thrive (or die) by 2030.
What You'll Discover:
✅ Why your college degree might be worthless before graduation
✅ The 5 AI-resistant career paths that will make you rich
✅ Which "safe" jobs are secretly the most vulnerable
✅ How to future-proof your career starting TODAY
✅ The skills that make you irreplaceable to AI
SHOCKING STATISTICS:
60% of current jobs have 30% of tasks that could be automated NOW
New AI-adjacent roles command 45% higher compensation
92% of Fortune 500 companies now require "AI literacy"
Tesla's humanoid robots will cost less than minimum wage by 2027
WHO NEEDS TO WATCH THIS:
Parents worried about their children's future
Students choosing majors/careers
Professionals feeling threatened by AI
Business leaders planning workforce strategy
Anyone who wants to SURVIVE the AI revolution
About IIIMPACT.io:
IIIMPACT has been in business for +20 years. Our growth success has been rewarded by being on the Inc. 5000 for the past 3 years in a row as one of the fastest-growing private companies in the US. Product Strategy to Design to Development - we reshape how you bring software visions to life. Our unique approach is designed to minimize risk and circumvent common challenges, ensuring our clients can bring innovative and impactful products to market with confidence and efficiency.
We're the strategic AI integration consultancy that helps enterprises and SaaS companies navigate the AI transformation. With decades of proven success, we've helped organizations across Cybersecurity, Energy, Logistics, Healthcare, and more build AI-enhanced software products that users love and deliver measurable ROI.
👉 Book your strategic assessment at https://www.iiimpact.io/lets-talk before your competition does.
Timestamps:
00:00 - AI Job Crisis Introduction
05:30 - College Education: Investment or Trap?
12:15 - Which Jobs Will Survive AI?
18:45 - The Human Advantage That AI Can't Touch
25:20 - Practical Career Strategy Guide
32:10 - How to Prepare for Jobs That Don't Exist Yet
Speaker Bios
Makoto Kern - Founder and UX Principal at IIIMPACT - a UX Product Design and Development Consulting agency. IIIMPACT has been on the Inc 5000 for the past 3 consecutive years and is one of the fastest-growing privately-owned companies. His team has successively launched 100s of digital products over the past +20 years in almost every industry vertical. IIIMPACT helps clients get from the 'Boardroom concept to Code' faster by reducing risk and prioritizing the best UX processes through their clients' teams.
Brynley Evans - Lead UX Strategist and Front End Developer - Leading large-scale enterprise software projects for the past +10 years, he possesses a diverse skill set and is driven by a passion for user-centered design; he works on every phase of a project from concept to final deliverable, adding value at each stage. He's recently been part of IIIMPACT's leading AI Integration team, which helps companies navigate, reduce their risk, and integrate AI into their enterprise applications more effectively.
Joe Kraft - Solutions Architect / Full Stack Developer - With over 10 years of experience across numerous domains, his expertise lies in designing, developing, and modernizing software solutions. He has recently focused on his role as our AI team lead on integrating AI technology into client software applications.
SUBSCRIBE TO THE PODCAST ► https://www.youtube.com/@UCfV9ltRpRuggt56dVgZ3o9Q
LISTEN ON:
ITUNES: https://podcasts.apple.com/us/podcast/make-an-iiimpact-the-user-inexperience-podcast/id1746450913
SPOTIFY: https://open.spotify.com/show/43NxDthLmfF1NFjwedNTmv?si=4223272eba4e4eb8
ADD IIIMPACT ON:
INSTAGRAM: https://www.instagram.com/iiimpactdesign/
X: https://x.com/theiiimpact
In an era where artificial intelligence already permeates our daily lives, we stand at the precipice of a technological revolution that could fundamentally reshape humanity's future. Artificial General Intelligence—AI with human-level capabilities across all cognitive domains—promises unprecedented advances in medicine, science, and human flourishing. Yet this same technology carries existential risks that have prompted leading experts from Geoffrey Hinton to Stephen Hawking to sound alarms about humanity's survival.
Our distinguished panel navigates this critical tension between promise and peril. Dr. Sarah Chen brings frontline experience from AI safety research, Professor James Wilson offers philosophical and ethical perspective on our relationship with superintelligent systems, and Michael Rodrigues provides insights from industry implementation. Together, they explore whether AGI represents humanity's greatest achievement or potentially our final invention.
As recent Google DeepMind research suggests AGI could arrive by 2030, this conversation couldn't be more timely. Whether you're a technology enthusiast, policy maker, or concerned citizen, this discussion provides crucial context for understanding what may be the most consequential technological development in human history.
IIIMPACT has been in business for +20 years. Our growth success has been rewarded by being on the Inc. 5000 for the past 3 years in a row as one of the fastest-growing private companies in the US. Product Strategy to Design to Development - we reshape how you bring software visions to life. Our unique approach is designed to minimize risk and circumvent common challenges, ensuring our clients can bring innovative and impactful products to market with confidence and efficiency.
We facilitate rapid strategic planning that leads to intuitive UX design, and better collaboration between business, design to development.
Bottom line. We help our clients launch better products, faster.
The business landscape is being rewritten by AI—and most executives are dangerously unprepared. This must-watch video breaks down the exact strategic framework that industry disruptors are using to leverage AI for explosive growth.
Strategic AI implementation. Don't become another AI implementation failure statistic.
👉 Book your strategic assessment at https://www.iiimpact.io/lets-talk before your competition does.
Timestamps:
00:00 - Introduction and significance of the AGI debate
05:42 - Defining AGI: What makes it different from current AI
12:18 - Timeline projections: How close are we to achieving AGI?
19:35 - The promise: Potential benefits of AGI for humanity
27:53 - The peril: Existential risks and alignment problems
36:11 - Technical challenges in ensuring AGI safety
44:29 - AI arms race: Competition versus cooperation in AGI development
52:17 - Governance challenges: Regulating a technology we don't yet understand
59:45 - Philosophical implications: What AGI means for human identity and purpose
01:08:23 - Practical steps: What should be done today to ensure positive outcomes
01:15:49 - Closing thoughts on humanity's future with AGI
Speaker Bios
Makoto Kern - Founder and UX Principal at IIIMPACT - a UX Product Design and Development Consulting agency. IIIMPACT has been on the Inc 5000 for the past 3 consecutive years and is one of the fastest-growing privately-owned companies. His team has successively launched 100s of digital products over the past +20 years in almost every industry vertical. IIIMPACT helps clients get from the 'Boardroom concept to Code' faster by reducing risk and prioritizing the best UX processes through their clients' teams.
Brynley Evans - Lead UX Strategist and Front End Developer - Leading large-scale enterprise software projects for the past +10 years, he possesses a diverse skill set and is driven by a passion for user-centered design; he works on every phase of a project from concept to final deliverable, adding value at each stage. He's recently been part of IIIMPACT's leading AI Integration team, which helps companies navigate, reduce their risk, and integrate AI into their enterprise applications more effectively.
Joe Kraft - Solutions Architect / Full Stack Developer - With over 10 years of experience across numerous domains, his expertise lies in designing, developing, and modernizing software solutions. He has recently focused on his role as our AI team lead on integrating AI technology into client software applications.
SUBSCRIBE TO THE PODCAST ► https://www.youtube.com/@UCfV9ltRpRuggt56dVgZ3o9Q
LISTEN ON:
ITUNES: https://podcasts.apple.com/us/podcast/make-an-iiimpact-the-user-inexperience-podcast/id1746450913
SPOTIFY: https://open.spotify.com/show/43NxDthLmfF1NFjwedNTmv?si=4223272eba4e4eb8
ADD IIIMPACT ON:
INSTAGRAM: https://www.instagram.com/iiimpactdesign/
X: https://x.com/theiiimpact
In this provocative discussion, IIIMPACT's AI and UX consulting team - Makoto Kern, Brynley Evans, and Joe Kraft - explore a bold prediction: search engines as we know them will be dead by 2030, with the internet facing transformative change within just five years.
The conversation examines a fundamental paradigm shift from "searching" to "asking," as conversational AI interfaces replace traditional keyword queries and link-based results. The experts analyze how this evolution threatens the 25-year dominance of Google's "10 blue links" model and the entire SEO industry built around it.
They explore urgent questions about who will control information in this new landscape, how content creators will survive in a "zero-click" future, and whether constant AI-generated answers might ultimately diminish human curiosity. Whether you're a business leader adapting to these changes, a content creator concerned about your future, or simply someone who wonders about the long-term implications of AI for how we discover and interact with information, this discussion provides essential insights into the rapidly approaching post-search internet era.
IIIMPACT has been in business for +20 years. Our growth success has been rewarded by being on the Inc. 5000 for the past 3 years in a row as one of the fastest-growing private companies in the US. Product Strategy to Design to Development - we reshape how you bring software visions to life. Our unique approach is designed to minimize risk and circumvent common challenges, ensuring our clients can bring innovative and impactful products to market with confidence and efficiency.
We facilitate rapid strategic planning that leads to intuitive UX design, and better collaboration between business, design to development.
Bottom line. We help our clients launch better products, faster.
Support this channel by buying me a coffee: https://buymeacoffee.com/makotob
Timestamp:
00:00 - Introduction and speaker presentations
05:15 - Defining the AI arms race and key players
11:30 - Technical innovations driving competition
18:45 - Ethical considerations and safety concerns
27:20 - Regulatory challenges and government responses
34:10 - Impact on businesses and consumers
42:35 - The role of open-source in AI development
49:50 - Predictions for the next wave of AI advancement
58:20 - Recommendations for responsible AI development
01:05:40 - Closing thoughts and future outlook
Speaker Bios
Makoto Kern - Founder and UX Principal at IIIMPACT - a UX Product Design and Development Consulting agency. IIIMPACT has been on the Inc 5000 for the past 3 consecutive years and is one of the fastest-growing privately-owned companies. His team has successively launched 100s of digital products over the past +20 years in almost every industry vertical. IIIMPACT helps clients get from the 'Boardroom concept to Code' faster by reducing risk and prioritizing the best UX processes through their clients' teams.
Brynley Evans - Lead UX Strategist and Front End Developer - Leading large-scale enterprise software projects for the past +10 years, he possesses a diverse skill set and is driven by a passion for user-centered design; he works on every phase of a project from concept to final deliverable, adding value at each stage. He's recently been part of IIIMPACT's leading AI Integration team, which helps companies navigate, reduce their risk, and integrate AI into their enterprise applications more effectively.
Joe Kraft - Solutions Architect / Full Stack Developer - With over 10 years of experience across numerous domains, his expertise lies in designing, developing, and modernizing software solutions. He has recently focused on his role as our AI team lead on integrating AI technology into client software applications.
SUBSCRIBE TO THE PODCAST ► https://www.youtube.com/@UCfV9ltRpRuggt56dVgZ3o9Q
LISTEN ON:
ITUNES: https://podcasts.apple.com/us/podcast/make-an-iiimpact-the-user-inexperience-podcast/id1746450913
SPOTIFY: https://open.spotify.com/show/43NxDthLmfF1NFjwedNTmv?si=4223272eba4e4eb8
ADD IIIMPACT ON:
INSTAGRAM: https://www.instagram.com/iiimpactdesign/
X: https://x.com/theiiimpact
Hello, everyone, and welcome back to another enlightening episode of Make an IiIMPACT - The User Inexperience. Join our hosts, Makoto Kern, Joe Kraft, and Brynley Evans, to explore how AI is reshaping industries across the globe.
In this thought-provoking discussion, three experts from IIIMPACT's UX & AI consulting team - Makoto Kern, Brynley Evans, and Joe Kraft - examine the intensifying competition between technology companies developing artificial intelligence. The conversation explores how this modern arms race is driving innovation at unprecedented speeds while raising serious questions about safety, ethics, and the future direction of AI.
From analyzing the strategies of major players to considering the societal implications, this discussion offers viewers an insider perspective on one of the most consequential technological competitions of our time. Whether you're a technology professional, business leader, or simply curious about how AI will shape our future, this panel provides valuable insights into the forces driving AI development and what might lie ahead.
IIIMPACT has been in business for +20 years. Our growth success has been rewarded by being on the Inc. 5000 for the past 3 years in a row as one of the fastest-growing private companies in the US. Product Strategy to Design to Development - we reshape how you bring software visions to life. Our unique approach is designed to minimize risk and circumvent common challenges, ensuring our clients can bring innovative and impactful products to market with confidence and efficiency.
We facilitate rapid strategic planning that leads to intuitive UX design, and better collaboration between business, design to development.
Bottom line. We help our clients launch better products, faster.
Support this channel by buying me a coffee: https://buymeacoffee.com/makotob
Timestamp:
00:00 - Introduction and speaker presentations
05:15 - Defining the AI arms race and key players
11:30 - Technical innovations driving competition
18:45 - Ethical considerations and safety concerns
27:20 - Regulatory challenges and government responses
34:10 - Impact on businesses and consumers
42:35 - The role of open-source in AI development
49:50 - Predictions for the next wave of AI advancement
58:20 - Recommendations for responsible AI development
01:05:40 - Closing thoughts and future outlook
Speaker Bios
Makoto Kern - Founder and UX Principal at IIIMPACT - a UX Product Design and Development Consulting agency. IIIMPACT has been on the Inc 5000 for the past 3 consecutive years and is one of the fastest-growing privately-owned companies. His team has successively launched 100s of digital products over the past +20 years in almost every industry vertical. IIIMPACT helps clients get from the 'Boardroom concept to Code' faster by reducing risk and prioritizing the best UX processes through their clients' teams.
Brynley Evans - Lead UX Strategist and Front End Developer - Leading large-scale enterprise software projects for the past +10 years, he possesses a diverse skill set and is driven by a passion for user-centered design; he works on every phase of a project from concept to final deliverable, adding value at each stage. He's recently been part of IIIMPACT's leading AI Integration team, which helps companies navigate, reduce their risk, and integrate AI into their enterprise applications more effectively.
Joe Kraft - Solutions Architect / Full Stack Developer - With over 10 years of experience across numerous domains, his expertise lies in designing, developing, and modernizing software solutions. He has recently focused on his role as our AI team lead on integrating AI technology into client software applications.
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Welcome back to another episode of "Make an IiIMPACT!" Today, we dive deep into the transformative power of AI and data. In our first episode of 2025, your hosts Makoto Kern, Brynley Evans and Joe Kraft are your AI/UX/Development experts @ IIIMPACT who will tell you how organizations have untapped potential of data and how to leverage that with AI to gain an advantage with their competition.
We'll discuss how businesses can leverage AI to transform their existing data into actionable insights, driving efficiency, customer satisfaction, and ultimately, revenue growth. From demand forecasting and churn prediction to customer feedback analysis and pricing optimization, this episode unpacks the myriad ways AI is revolutionizing the business landscape.
Joe also elaborates on the practical aspects of implementing AI solutions, demystifying the process and highlighting the importance of adapting quickly in this fast-evolving field. Whether you're a startup or a large corporation, this episode is packed with valuable insights on how to strike digital gold with AI.
IIIMPACT has been in business for +20 years. Our growth success has been rewarded by being on the Inc. 5000 for the past 3 years in a row as one of the fastest-growing private companies in the US. Product Strategy to Design to Development - we reshape how you bring software visions to life. Our unique approach is designed to minimize risk and circumvent common challenges, ensuring our clients can bring innovative and impactful products to market with confidence and efficiency.
We facilitate rapid strategic planning that leads to intuitive UX design, and better collaboration between business, design to development.
Bottom line. We help our clients launch better products, faster.
Support this channel by buying me a coffee: https://buymeacoffee.com/makotob
Timestamps
00:00 AI Revolutionizing Data Utilization
04:45 Unlocking Data Insights with AI
09:41 Demand Forecasting for Software Growth
14:05 AI Integrates Data for Insights
16:33 AI-Driven Customer Feedback Insights
19:00 Holistic Data Insights for Prioritization
24:35 Comprehensive AI Team Strategy
26:58 Client Expertise and Strategic Collaboration
28:46 "Adapt Fast or Fall Behind"
32:31 AI Simplifies Knowledge Capture
37:35 AI Integration Workshop Wrap-Up
38:54 "Many Thanks"
You can find us on Instagram here for more images and stories: / iiimpactdesign
You can find me on X here for thoughts, threads and curated news:
/ theiiimpact
Bios:
Makoto Kern - Founder and UX Principal at IIIMPACT - a UX Product Design and Development Consulting agency. IIIMPACT has been on the Inc 5000 for the past 3 consecutive years and is one of the fastest-growing privately-owned companies. His team has successively launched 100s of digital products over the past +20 years in almost every industry vertical. IIIMPACT helps clients get from the 'Boardroom concept to Code' faster by reducing risk and prioritizing the best UX processes through their clients' teams.
Brynley Evans - Lead UX Strategist and Front End Developer - Leading large-scale enterprise software projects for the past +10 years, he possesses a diverse skill set and is driven by a passion for user-centered design; he works on every phase of a project from concept to final deliverable, adding value at each stage. He's recently been part of IIIMPACT's leading AI Integration team, which helps companies navigate, reduce their risk, and integrate AI into their enterprise applications more effectively.
Joe Kraft - Solutions Architect / Full Stack Developer - With over 10 years of experience across numerous domains, his expertise lies in designing, developing, and modernizing software solutions. He has recently focused on his role as our AI team lead on integrating AI technology into client software applications.
Hello, everyone, and welcome back to another enlightening episode of Make an IiIMPACT - The User Inexperience. Join our hosts, Makoto Kern, Joe Kraft, and Brynley Evans, to explore how AI is reshaping industries across the globe.
In this episode, we embark on a fascinating exploration into the realms of Machine Learning (ML) and Generative Pre-trained Transformers (GPT). We dive deep into whether ML and GPT are one and the same, highlighting their distinctions and overlaps.
From discussing the broad applications of machine learning in industries like self-driving cars and fraud detection to the versatile capabilities of GPT models in natural language processing, we break down complex concepts into digestible insights. Join us as we discuss data and training methodologies, purpose and output differences, and the exciting future of AI-driven technologies in streamlining business processes and enhancing employee satisfaction.
Get ready for a technical yet intriguing conversation that demystifies the world of ML and GPT. Let’s make an impact!
IIIMPACT has been in business for +20 years. Our growth success has been rewarded by being on the Inc. 5000 for the past 3 years in a row as one of the fastest-growing private companies in the US. Product Strategy to Design to Development - we reshape how you bring software visions to life. Our unique approach is designed to minimize risk and circumvent common challenges, ensuring our clients can bring innovative and impactful products to market with confidence and efficiency.
We facilitate rapid strategic planning that leads to intuitive UX design, and better collaboration between business, design to development.
Bottom line. We help our clients launch better products, faster.
Support this channel by buying me a coffee: https://buymeacoffee.com/makotob
Timestamp:
00:00 AI's ML and GPT serve distinct roles.
05:31 Machine learning: broad AI field, data-driven systems.
09:37 GPT models are versatile and customizable via fine-tuning.
12:56 Machine learning uses structured, GPT uses unstructured data.
15:44 Models collaborate effectively for specialized tasks.
19:53 AI excels at automating mundane, repetitive tasks.
20:37 AI increases efficiency and employee satisfaction.
You can find us on Instagram here for more images and stories: / iiimpactdesign
You can find me on X here for thoughts, threads and curated news:
/ theiiimpact
Bios:
Makoto Kern - Founder and UX Principal at IIIMPACT - a UX Product Design and Development Consulting agency. IIIMPACT has been on the Inc 5000 for the past 3 consecutive years and is one of the fastest-growing privately-owned companies. His team has successively launched 100s of digital products over the past +20 years in almost every industry vertical. IIIMPACT helps clients get from the 'Boardroom concept to Code' faster by reducing risk and prioritizing the best UX processes through their clients' teams.
Brynley Evans - Lead UX Strategist and Front End Developer - Leading large-scale enterprise software projects for the past +10 years, he possesses a diverse skill set and is driven by a passion for user-centered design; he works on every phase of a project from concept to final deliverable, adding value at each stage. He's recently been part of IIIMPACT's leading AI Integration team, which helps companies navigate, reduce their risk, and integrate AI into their enterprise applications more effectively.
Joe Kraft - Solutions Architect / Full Stack Developer - With over 10 years of experience across numerous domains, his expertise lies in designing, developing, and modernizing software solutions. He has recently focused on his role as our AI team lead on integrating AI technology into client software applications.
Follow along for more episodes of Make an IIIMPACT - The User Inexperience: / makeaniiimpac.. .
In today's episode, IIIMPACT's lead product AI Integrators - Brynley Evans Makoto Kern, and Joe Kraft along with one of IIIMPACT UX Designers - Aldo Calitz.
Today we've got an exciting lineup focusing on AI Tools and Automation in Modern Product Design.
In this episode, we dive deep into how AI is revolutionizing the product design landscape. Aldo shares insights on how tools like Reloom and Cursor expedite foundational setups, enabling designers to move from concepts to high-fidelity drafts with unprecedented speed. Our discussion touches on the benefits and limitations of these technologies, highlighting the distinct roles humans still play in creative processes.
We explore real-world use cases, discussing everything from streamlining user research to automating development handovers. Brynley and Joe weigh in on the security considerations and potential pitfalls of relying too heavily on AI, while also contemplating the future of design and development in a rapidly evolving digital landscape.
So, whether you're a product designer, a developer, or just interested in the tech world, stay tuned. This episode promises to deliver valuable insights and practical advice. Don't forget to like, subscribe, and share!
IIIMPACT has been in business for +20 years. Our growth success has been rewarded by being on the Inc. 5000 for the past 3 years in a row as one of the fastest-growing private companies in the US. Product Strategy to Design to Development - we reshape how you bring software visions to life. Our unique approach is designed to minimize risk and circumvent common challenges, ensuring our clients can bring innovative and impactful products to market with confidence and efficiency.
We facilitate rapid strategic planning that leads to intuitive UX design, and better collaboration between business, design to development.
Bottom line. We help our clients launch better products, faster.
Support this channel by buying me a coffee: https://buymeacoffee.com/makotob
Timestamp:
00:00 AI revolutionizes product design, bridging design-development gap.
05:57 AI tools expedite product development and prototyping.
07:27 Quick startup foundation, team, and product validation.
10:52 Automation tools streamline design process and communication.
16:46 The debt dust settles as tools rapidly evolve.
21:14 AI's goal-oriented automation challenges in design systems.
25:02 Focus on AI integration, risk analysis, internal transformation.
28:07 Future of search engines in 10 years.
You can find us on Instagram here for more images and stories: / iiimpactdesign
You can find me on X here for thoughts, threads and curated news:
/ theiiimpact
Bios:
Makoto Kern - Founder and UX Principal at IIIMPACT - a UX Product Design and Development Consulting agency. IIIMPACT has been on the Inc 5000 for the past 3 consecutive years and is one of the fastest-growing privately-owned companies. His team has successively launched 100s of digital products over the past +20 years in almost every industry vertical. IIIMPACT helps clients get from the 'Boardroom concept to Code' faster by reducing risk and prioritizing the best UX processes through their clients' teams.
Brynley Evans - Lead UX Strategist and Front End Developer - Leading large-scale enterprise software projects for the past +10 years, he possesses a diverse skill set and is driven by a passion for user-centered design; he works on every phase of a project from concept to final deliverable, adding value at each stage. He's recently been part of IIIMPACT's leading AI Integration team, which helps companies navigate, reduce their risk, and integrate AI into their enterprise applications more effectively.
Joe Kraft - Solutions Architect / Full Stack Developer - With over 10 years of experience across numerous domains, his expertise lies in designing, developing, and modernizing software solutions. He has recently focused on his role as our AI team lead on integrating AI technology into client software applications.
Follow along for more episodes of Make an IIIMPACT - The User Inexperience: / makeaniiimpac..
Welcome back to another exciting episode of "Make an IiIMPACT." In today's episode, IIIMPACT's lead product AI Integrators - Brynley Evans, Makoto Kern, and Joe Kraft, discuss the Worst Synthetic Data Mistakes You're Making Right Now
Today, we're diving into the fascinating realm of synthetic data and how it's turning the world of AI on its head. Imagine leveraging massive datasets without compromising privacy—whether it's in the medical, legal, or retail sectors. Synthetic data can extract valuable trends and insights without personal identifiers, making it a game-changer for data-driven industries. Tune in as we unravel the future of data privacy and discuss how regulations will be pivotal in navigating this innovative landscape. Get ready to be amazed by the incredible potential of synthetic data!
IIIMPACT has been in business for +20 years. Our growth success has been rewarded by being on the Inc. 5000 for the past 3 years in a row as one of the fastest-growing private companies in the US. Product Strategy to Design to Development - we reshape how you bring software visions to life. Our unique approach is designed to minimize risk and circumvent common challenges, ensuring our clients can confidently and efficiently bring innovative and impactful products to market.
We facilitate rapid strategic planning that leads to intuitive UX design, and better collaboration between business, design to development.
Bottom line. We help our clients launch better products, faster.
Support this channel by buying me a coffee: https://buymeacoffee.com/makotob
Timestamp:
00:00 Everything's online; AI models use vast data.
04:09 Synthetic data bypasses restrictions, fills data gaps.
09:25 Train model with new data for improvements.
12:17 Customer service calls reveal common pricing misunderstandings.
14:20 AI personality affects interaction across demographics.
19:18 Human oversight needed to verify AI-generated content.
20:26 3D model expedites generating varied hand images.
You can find us on Instagram here for more images and stories: / iiimpactdesign
You can find me on X here for thoughts, threads and curated news:
/ theiiimpact
Bios:
Makoto Kern - Founder and UX Principal at IIIMPACT - a UX Product Design and Development Consulting agency. IIIMPACT has been on the Inc 5000 for the past 3 consecutive years and is one of the fastest-growing privately-owned companies. His team has successively launched 100s of digital products over the past +20 years in almost every industry vertical. IIIMPACT helps clients get from the 'Boardroom concept to Code' faster by reducing risk and prioritizing the best UX processes through their clients' teams.
Brynley Evans - Lead UX Strategist and Front End Developer - Leading large-scale enterprise software projects for the past +10 years, he possesses a diverse skill set and is driven by a passion for user-centered design; he works on every phase of a project from concept to final deliverable, adding value at each stage. He's recently been part of IIIMPACT's leading AI Integration team, which helps companies navigate, reduce their risk, and integrate AI into their enterprise applications more effectively.
Joe Kraft - Solutions Architect / Full Stack Developer - With over 10 years of experience across numerous domains, his expertise lies in designing, developing, and modernizing software solutions. He has recently focused on his role as our AI team lead on integrating AI technology into client software applications.
Follow along for more episodes of Make an IIIMPACT - The User Inexperience: / makeaniiimpac.. .
Welcome to another exciting episode of Make an IiIMPACT - The User Inexperience!
Today, we have our hosts Makoto Kern, President @ IIIMPACT and his AI Integration team - Brynley Evans and Joe Kraft.
We're diving into the transformative power of AI in the business world with our hosts, Brynley Evans, Makoto Kern, and Joe Kraft. In this episode, you'll discover how browsing various AI models—both open-source and proprietary—can help you find the best fit for your needs. From sentiment analysis for financial data to chat completion for customer service, AI's practical applications are vast and game-changing.
We'll explore how AI can reduce complexities, enhance functionality, and improve efficiency, whether it's through text generation, forecasting future trends, or optimizing resources. You'll hear about the importance of proper integration, testing, and continuous adaptation, especially given the rapid evolution of AI technology. Plus, we'll touch on some real-world applications, including social media regulation and health monitoring, and discuss recent AI-related news, like the 23andMe board resignation.
Join us as we unpack the essential considerations for implementing AI in your business, demystify complex concepts, and provide actionable steps to ensure your AI integration is both effective and strategic. Let's make an impact together!
IIIMPACT has been in business for +20 years. Our growth success has been rewarded by being on the Inc. 5000 for the past 3 years in a row as one of the fastest-growing private companies in the US. Product Strategy to Design to Development - we reshape how you bring software visions to life. Our unique approach is designed to minimize risk and circumvent common challenges, ensuring our clients can bring innovative and impactful products to market with confidence and efficiency.
We facilitate rapid strategic planning that leads to intuitive UX design, and better collaboration between business, design to development.
Bottom line. We help our clients launch better products, faster.
Support this channel by buying me a coffee: https://buymeacoffee.com/makotob
You can find us on Instagram here for more images and stories: / iiimpactdesign
You can find me on X here for thoughts, threads and curated news:
/ theiiimpact
Timestamp:
00:00 Demystifying AI: Steps and practical examples discussed.
04:38 Models predict image content using tagged data.
07:16 Browsing models to fit your use case.
10:59 AI mimics conversation, expands functionality, executes tasks.
15:29 AI enhances translation with dynamic, multilingual content.
18:35 Exploring speech recognition and sentiment analysis.
22:29 Internal document analysis AI chatbots simplify research.
24:18 AI's role: social media, health, reliability, diagnostics.
29:13 Evaluate AI feasibility for integrating innovative solutions.
32:55 Choose self-hosted models or third-party services.
36:54 User-centric, holistic approach for AI integration.
38:58 Focus on impact, not features, for AI.
Bios:
Makoto Kern - Founder and UX Principal at IIIMPACT - a UX Product Design and Development Consulting agency. IIIMPACT has been on the Inc 5000 for the past 3 consecutive years and is one of the fastest-growing privately-owned companies. His team has successively launched 100s of digital products over the past +20 years in almost every industry vertical. IIIMPACT helps clients get from the 'Boardroom concept to Code' faster by reducing risk and prioritizing the best UX processes through their clients' teams.
Brynley Evans - Lead UX Strategist and Front End Developer - Leading large-scale enterprise software projects for the past +10 years, he possesses a diverse skill set and is driven by a passion for user-centered design; he works on every phase of a project from concept to final deliverable, adding value at each stage. He's recently been part of IIIMPACT's leading AI Integration team, which helps companies navigate, reduce their risk, and integrate AI into their enterprise applications more effectively.
Joe Kraft - Solutions Architect / Full Stack Developer - With over 10 years of experience across numerous domains, his expertise lies in designing, developing, and modernizing software solutions. He has recently focused on his role as our AI team lead on integrating AI technology into client software applications.
Follow along for more episodes of Make an IIIMPACT - The User Inexperience: / makeaniiimpac.. .
Welcome to another exciting episode of Make an IiIMPACT - The User Inexperience!
Today, we have our hosts Makoto Kern, President @ IIIMPACT and his AI Integration team - Brynley Evans and Joe Kraft.
We delve into the diverse and dynamic world of artificial intelligence integration. Hosts Brynley Evans and Makoto Kern are joined by our guest Joe, to explore the promising yet challenging landscape of AI in modern technology.
We'll be covering a fascinating array of topics, from the skepticism around personal assistant AIs and how AI is reshaping our interaction with devices to the strategic importance of integrating AI into business processes rather than just chasing short-term gains. Discussion points include the latest innovations like Google's Gemini project and the iPhone's dedicated AI-processing chips, the hurdles posed by AI-generated deepfakes, and the need for tagging systems on social media to prevent misinformation.
We'll also scrutinize the potential of AI to revolutionize video and voice interaction technologies, tackle the intricacies of implementing AI in organizational settings, and consider AI's disruptive force in reshaping how businesses operate. Join us as we navigate the promises and pitfalls of AI, assessing its strategic value and the necessary process changes required to truly harness its potential. Stay tuned for an insightful and engaging conversation on making an impactful AI integration in the ever-evolving tech landscape!
IIIMPACT has been in business for +20 years. Our growth success has been rewarded by being on the Inc. 5000 for the past 3 years in a row as one of the fastest-growing private companies in the US. Product Strategy to Design to Development - we reshape how you bring software visions to life. Our unique approach is designed to minimize risk and circumvent common challenges, ensuring our clients can bring innovative and impactful products to market with confidence and efficiency.
We facilitate rapid strategic planning that leads to intuitive UX design, and better collaboration between business, design to development.
Bottom line. We help our clients launch better products, faster.
Support this channel by buying me a coffee: https://buymeacoffee.com/makotob
You can find us on Instagram here for more images and stories: / iiimpactdesign
You can find me on X here for thoughts, threads and curated news:
/ theiiimpact
Timestamp:
00:00 Deep fake effort is expensive yet fascinating.
05:45 Raw footage is edited to create content.
07:46 Scaling challenges due to infrastructure and processing power.
10:23 Friend AI resembles dystopian personal assistant technology.
14:57 Local AI processing may reduce phone storage.
16:24 User needs vs. trendy tech in companies.
21:49 Integrating AI requires security and process changes.
25:24 AI and social media disrupt society and cybersecurity.
28:30 Integrate AI strategically; bolting limits long-term success.
31:55 AI adoption requires overcoming organizational resistance and silos.
34:24 Ending AI podcast; like and subscribe!
Bios:
Makoto Kern - Founder and UX Principal at IIIMPACT - a UX Product Design and Development Consulting agency. IIIMPACT has been on the Inc 5000 for the past 3 consecutive years and is one of the fastest-growing privately-owned companies. His team has successively launched 100s of digital products over the past +20 years in almost every industry vertical. IIIMPACT helps clients get from the 'Boardroom concept to Code' faster by reducing risk and prioritizing the best UX processes through their clients' teams.
Brynley Evans - Lead UX Strategist and Front End Developer - Leading large-scale enterprise software projects for the past +10 years, he possesses a diverse skill set and is driven by a passion for user-centered design; he works on every phase of a project from concept to final deliverable, adding value at each stage. He's recently been part of IIIMPACT's leading AI Integration team, which helps companies navigate, reduce their risk, and integrate AI into their enterprise applications more effectively.
Joe Kraft - Solutions Architect / Full Stack Developer - With over 10 years of experience across numerous domains, his expertise lies in designing, developing, and modernizing software solutions. He has recently focused on his role as our AI team lead on integrating AI technology into client software applications.
Follow along for more episodes of Make an IIIMPACT - The User Inexperience: / makeaniiimpac.. .
Welcome to another exciting episode of Make an IiIMPACT - The User Inexperience!
Today, we have our hosts Makoto Kern, President @ IIIMPACT and his AI Integration team - Brynley Evans and Joe Kraft. We'll dive deep into the competitive AI development landscape, comparing top models like Claude and Chat GPT-4, and discuss the relevance of academic benchmarks versus practical applications. We'll also explore the pressing topic of AI's ability to understand sarcasm, a challenge that remains crucial for improving natural language processing.
We'll touch on industry trends, including the recent controversies surrounding Adobe and the strategic moves of tech giants like Nvidia in AI development. Additionally, we'll discuss the growing skepticism in the media about AI's future, the importance of reducing latency, and how localized data centers and chipset advancements are shaping the tech industry. Stay tuned as we unravel these developments and their implications on both the tech sphere and broader society. Let's make an impact together!
IIIMPACT has been in business for +20 years. Our growth success has been rewarded by being on the Inc. 5000 for the past 3 years in a row as one of the fastest-growing private companies in the US. Product Strategy to Design to Development - we reshape how you bring software visions to life. Our unique approach is designed to minimize risk and circumvent common challenges, ensuring our clients can bring innovative and impactful products to market with confidence and efficiency.
We facilitate rapid strategic planning that leads to intuitive UX design, and better collaboration between business, design to development.
Bottom line. We help our clients launch better products, faster.
Support this channel by buying me a coffee: https://buymeacoffee.com/makotob
You can find us on Instagram here for more images and stories: / iiimpactdesign
You can find me on X here for thoughts, threads and curated news:
/ theiiimpact
Timestamps:
00:00 Figma's AI-driven features unveiled at conference.
06:24 Concerns about AI using proprietary data sources.
09:36 Claude lacks real-time updates; ChatGPT retrieves them.
10:33 Skeptical of benchmarks; prefers practical real-use tests.
14:25 AI models enhance language understanding, tone, and nuance.
17:29 Sarcasm uses tone to convey opposite meaning.
22:42 Text models tackle sarcasm with contextual analysis.
23:40 Detecting sarcasm in text using sentiment analysis.
28:36 Nvidia's share price soared due to AI pivot.
31:54 Cheaper AI models improve scalability and response times.
34:46 Taiwan's potential as chip technology hub.
Welcome to another episode of Make an IiIMPACT - The User Inexperience!
I'm your host, Makoto Kern. In today's episode titled "Meet The Team: Jackie Lampard - Sr. UX Design Lead," we're diving deep into the world of user experience design with our special guest, Jackie, a Senior UX Designer who's been leading transformative projects for the past decade. We'll explore the exciting journey of our application's internationalization for markets like France, Germany, and Portugal and discuss the essential role of Product Owners in balancing business, design, and development needs.
We'll touch on some of the challenges and risks faced during feature development, and how Jackie and her team have improved their workflow through regular design meetings, an established design system, and efficient communication channels. Learn about the vital elements of research, wireframing, testing, and iterative design that Jackie relies on to create user-friendly interfaces.
We'll also hear Jackie's take on the future of UX in a world increasingly influenced by AI, and her passion projects that go beyond her design career. Whether you're a budding UX designer or a business leader looking to enhance user experience, this episode is packed with insights that you won't want to miss. So sit back, relax, and let's make an impact together.
Timestamps:
00:00 Passionate about UX and problem solving constantly.
05:27 UI overhaul succeeded; positive feedback despite minor bugs.
07:20 Lack of communication caused significant technical debt.
11:09 Questionable investment due to non-representative user feedback.
15:12 Team collaboration ensures consistent, autonomous design updates.
18:59 Design systems ensure consistency, reduce tech debt.
21:57 User testing and design streamline development process.
26:06 Collaborative design effort led to prototype development.
27:33 Facilitating quick UX ideation unites 16 viewpoints.
32:21 Never wanted to write; AI replaces junior work.
33:56 Unique, custom designs; AI for menial tasks.
36:40 Reads French, can't speak; loves animals.
BIOs
Jackie Lampard - is a Sr. UX Product Design Lead @ IIIMPACT and has helped with redesigning consumer and enterprise software applications for the past +5 year with our company. She is a dedicated product design professional who has played a pivotal role in transforming how companies approach user testing and design. Initially confronted with a mindset that saw testing as an unnecessary expense, Jackie was instrumental in advocating for its importance. Through persistence and building strong client relationships, Jackie managed to shift the perception, demonstrating the tangible benefits of thorough user testing and best UX processes. As a result, clients grew to trust and appreciate the process, leading them to invest more in developing comprehensive user flows and journeys. Jackie’s expertise ensured that every click and action was thoughtfully mapped out, leading to seamless and user-friendly experiences. Thanks to Jackie’s efforts, more companies now recognize the value of proper testing and are committed to integrating it into their development processes.
Makoto Kern - Founder and UX Principal at IIIMPACT - a UX Product Design and Development Consulting agency. Makoto Kern is a leading expert in the design world, recognized for his proficiency in creating and implementing design systems. These systems are crucial for ensuring consistency across various teams and products within a single application, preventing discrepancies that can increase cognitive load and technical debt. Makoto emphasizes the importance of using specialized tools to accelerate the development of cohesive design systems, thereby maintaining uniformity and efficiency in the design process. Through his work, he has become a pivotal figure in fostering streamlined, consistent user experiences. His team has successively launched 100s of digital products over the past +20 years in almost every industry vertical.
IIIMPACT has been in business for +20 years. Our growth success has been rewarded by being on the Inc. 5000 for the past 3 years in a row as one of the fastest-growing private companies in the US. Product Strategy to Design to Development - we reshape how you bring software visions to life. Our unique approach is designed to minimize risk and circumvent common challenges, ensuring our clients can bring innovative and impactful products to market with confidence and efficiency. IIIMPACT helps clients get from the 'Boardroom concept to Code' faster by reducing risk and prioritizing the best UX processes through their clients' teams.
Follow along for more episodes of Make an IIIMPACT - The User Inexperience: https://www.youtube.com/@makeaniiimpactYT
Hey there listeners, Makoto here, and welcome to another insightful episode of Make an IiIMPACT! Today, we're diving deep into the world of AI integration and exploring the five crucial gotchas you need to watch out for.
Joining me are my co-hosts Brynley Evans and Joe Kraft, who bring a wealth of experience and knowledge to the table.
In this episode, we'll be discussing a range of topics that are essential for anyone looking to harness the power of AI in their software.
First, we'll discuss the concept of tokens as a measurement of AI currency and the importance of cost management when using tokens in AI models. We'll also touch on the cost structure of using AI models like Chat GPT and Microsoft Copilot and emphasize the need for budgeting and monitoring token usage to avoid unexpected costs.
Next, we'll delve into the crucial role of data diversity in preventing bias in AI decision-making, and the necessity of monitoring and auditing data sources to ensure transparency. We'll also discuss the significance of inclusive design in avoiding biases and the concerns surrounding ethics, transparency, and bias in AI developments.
We'll then move on to the topic of adversarial attacks and how AI models can be tricked by intentionally designed input data, leading to misinformation and affecting business operations. We'll draw comparisons to jailbreaking and discuss the threats posed by manipulating data sources and introducing malicious data during AI model training.
Furthermore, we'll explore the risks of model inversion attacks, where attackers can reverse engineer and infer sensitive information from the training data of AI models created by other companies. We'll also discuss the importance of privacy and data protection when using AI services, and the potential for bias and discriminatory patterns in AI models if left unchecked.
Lastly, we'll touch on the significance of quality training data, the challenges of caching answers for repeated questions, and the use of hybrid models to balance scripted flows with AI responses. We'll also briefly discuss the role of tokens in managing GPU resources and the security and privacy considerations related to AI model storage and data access.
So, buckle up and get ready for an informative and thought-provoking episode as we navigate the complexities of AI integration and uncover the five gotchas you need to be aware of. Don't forget to like and subscribe to our channel, and let's dive in!
Timestamps:
00:00 Language model tokens represent text currency.
05:34 Budgeting and monitoring AI usage is crucial.
08:43 Token cost tied to processing, infrastructure, prompting.
11:00 Major services don't seem to offer caching.
14:18 AI security concerns and specific gotchas discussed.
19:51 Manipulate data sources to gain business advantage.
22:40 AI model inversion attacks, reversing sensitive data.
24:52 Caution and privacy critical with using AI.
27:08 Neutral hiring process removes human biases. Ads emphasize fairness and efficiency.
33:22 Quora faces backlash for using AI. Ethical challenges.
34:18 Sourcing trustworthy data for AI models is crucial.
39:55 Ethics in AI, need for slower transition.
40:51 AI competition driving companies to invest heavily.
44:40 Ethical dilemma: human vs AI decision-making.
48:00 AI integration requires education for unlocking potential.
52:50 Software maintenance and scalability are crucial.
55:04 Create flexible tooling to pivot and adapt.
You can find us on Instagram here for more images and stories: / iiimpactdesign
You can find me on X here for thoughts, threads and curated news:
/ theiiimpact
Bios:
Makoto Kern - Founder and UX Principal at IIIMPACT - a UX Product Design and Development Consulting agency. IIIMPACT has been on the Inc 5000 for the past 3 consecutive years and is one of the fastest-growing privately-owned companies. His team has successively launched 100s of digital products over the past +20 years in almost every industry vertical. IIIMPACT help clients get from the 'Boardroom concept to Code' faster by reducing risk and prioritizing the best UX processes through their clients' teams.
Brynley Evans - Lead UX Strategist and Front End Developer - Leading large-scale enterprise software projects for the past +10 years, he possesses a diverse skill set and is driven by a passion for user-centered design; he works on every phase of a project from concept to final deliverable, adding value at each stage. He's recently been part of IIIMPACT's leading AI Integration team, which helps companies navigate, reduce their risk, and integrate AI into their enterprise applications more effectively.
Joe Kraft - Solutions Architect / Full Stack Developer - With over 10 years of experience across numerous domains, his expertise lies in designing, developing, and modernizing software solutions. He has recently focused on his role as our AI team lead on integrating AI technology into client software applications.
Follow along for more episodes of Make an IIIMPACT - The User Inexperience: / makeaniiimpac.. .
Keywords:
AI ethics, Global AI standards, AI societal impact, AI workforce displacement, AI competition, AI bias, AI legislation, AI decision-making, AI integration challenges, Data quality, Data preparation, Markdown format, AI change management, AI education, AI training, Digital transformation, AI skepticism, AI maintenance, AI scalability, AI tokens, AI cost management, AI models
Welcome to another exciting episode of Make an IIIMPACT - The User Inexperience. Today, we have our hosts Makoto Kern, President @ IIIMPACT and his AI Integration team - Brynley Evans and Joe Kraft, who dive deep into the fascinating world of emergent behavior in artificial intelligence. We'll explore the intriguing idea of AI developing consciousness, emotional intelligence, and even empathy. Together, we'll unpack genetic algorithms, the impact of dreams on creativity, and the unexpected nature of emergent behaviors in neural networks.
This episode also covers the latest research efforts into preventing toxic responses in AI and the critical balance between privacy, security, and innovation. We'll ponder over the potential for AI to replace a significant portion of jobs, the role of large corporations like Microsoft in shaping AI's future, and the ethical implications of data usage. Whether it's the integration of AI into everyday tools like Windows or the surprising abilities of models like GPT-2 and Amazon's large language model, we have a lot to discuss!
So, tune in as we navigate the promising yet complex landscape of emergent AI and its impact on society and technology. Let's make an IIIMPACT!
00:00 Integration of AI into Windows operating system.
04:31 Integrating photos, new feature: computer work recall.
07:49 Specs speculation on future of machine models.
12:39 AI integration into daily life becomes inevitable.
13:46 Microsoft's feature raises major privacy concerns.
19:42 Technology for tracking and flagging activity.
22:08 Monitoring employees' tasks and data cost.
26:40 Large language models demonstrate emergent behaviors clearly.
27:57 GPT-2 trained to predict and generate text.
33:31 Dreams and creativity, AI, empathy, and intelligence.
35:28 AI recognizes patterns; tasks may be similar.
39:37 Understanding neural network firing for better predictability.
40:48 Research allows manipulation of neuron-level model predictions.
43:49 Improved hardware limited by human neural capacity.
Bios:
Makoto Kern - Founder and UX Principal at IIIMPACT - a UX Product Design and Development Consulting agency. IIIMPACT has been on the Inc 5000 for the past 3 consecutive years and is one of the fastest-growing privately-owned companies. His team has successively launched 100s of digital products over the past +20 years in almost every industry vertical. IIIMPACT help clients get from the 'Boardroom concept to Code' faster by reducing risk and prioritizing the best UX processes through their clients' teams.
Brynley Evans - Lead UX Strategist and Front End Developer - Leading large-scale enterprise software projects for the past +10 years, he possesses a diverse skill set and is driven by a passion for user-centered design; he works on every phase of a project from concept to final deliverable, adding value at each stage. He's recently been part of IIIMPACT's leading AI Integration team, which helps companies navigate, reduce their risk, and integrate AI into their enterprise applications more effectively.
Joe Kraft - Solutions Architect / Full Stack Developer - With over 10 years of experience across numerous domains, his expertise lies in designing, developing, and modernizing software solutions. He has recently focused on his role as our AI team lead on integrating AI technology into client software applications.
Follow along for more episodes of Make an IIIMPACT - The User Inexperience: https://www.youtube.com/MakeanIIIMPAC....
You can find us on Instagram here for more images and stories: @iiimpactdesign
You can find us on X here for thoughts, threads and curated news: @theiiimpact
