In this episode of Local Marketing Secrets, Danny Leibrandt joins Dave Carroll—the founder & CEO of DOPE Marketing, a direct-mail software and fulfillment company that lets small businesses and agencies send laser-focused mail with no minimums. DOPE Marketing just landed on the Inc. 5000 for the second year in a row (No. 475 last year, No. 675 this year) and now runs a 100+ person print operation that integrates with tools like HighLevel and Zapier to trigger postcards, handwritten notes, and even branded boxes from real-time customer actions. Dave also owns Lion’s Share Maintenance, giving him rare credibility on both the home-service and SaaS sides.
Dave breaks down the growth arc—from $0→$2M→$8M→$17M→~$30M—without the chest-thumping. He talks about why stress is relative, how sobriety and routine sharpened his leadership, and why “horse blinders” (saying no to shiny objects) let DOPE Marketing scale faster. We get tactical on building operating systems (EOS), turning expectations into metrics, and delegating so the founder isn’t four laps ahead of the team with no one translating the plan.
You’ll hear practical playbooks for automating offline mail like digital ads, modeling your best customers, and stacking cross-channel touches that actually convert. Plus: time ownership, buying back your minutes, the “marathon not a sprint” mindset, and the importance of staying inspired (shoutouts to Tommy Mello, Jesse Itzler, Kobe, and Nipsey). If you’re a home-service owner or agency looking for real growth levers—and a reminder to slow down so you can scale up—this one’s a must-listen. Connect with Dave everywhere online and check out DOPE Marketing to see how automated direct mail can become your next unfair advantage.
Dave Carroll, Founder of DOPE Marketing:
Facebook: https://www.facebook.com/david.l.carroll.7
Instagram: https://www.instagram.com/davedopemarketing/
LinkedIn: https://www.linkedin.com/in/dopemarketing/
Website: https://www.dopemarketing.com/
Danny Leibrandt, Founder of Pest Control SEO:
Facebook: https://facebook.com/DannyLeibrandt
LinkedIn: https://linkedin.com/in/dannyleibrandt/
Twitter: https://twitter.com/DannyLeibrandt
Website: https://dannyleibrandt.com
Pest Control SEO: https://pestcontrolseo.com/
Local Marketing Secrets Platforms:
YouTube: https://www.youtube.com/@LocalMarketingSecrets
Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5
Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782
Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets
Podcast Chapters:
00:00 Introduction to Dave Carroll
01:54 Reflections on Rapid Growth
03:37 The Importance of Personal Growth
07:17 Focusing on Core Business Opportunities
11:54 Dave's Journey from Troubled Youth to Entrepreneur
22:31 Defining Success and Parenting
27:53 Balancing Family Life and Business Responsibilities
34:54 Prioritizing Health and Wellness
40:04 The Secret to Rapid Business Growth
49:12 The Marathon of Business
55:17 Learning from Influential Figures
01:00:29 The Importance of Slowing Down
#localmarketing #localbusiness #homeservicebusiness #homeservicemarketing #homeserviceadvertising #localseo #localadvertising #seo #marketing #podcast #business #localbusinesspodcast #dannyleibrandt #localmarketingsecrets #localsearch #localseotips #localseoexpert #dopemarketing #davecarroll #traditionalmarketing #marketingagency #directmailmarketing #yardsigns #doorhanger
In this episode of Local Marketing Secrets, Danny Leibrandt joins Jason Hennessey—an internationally recognized SEO strategist, author of Law Firm SEO and Honest SEO, and founder of Hennessey Digital. Jason shares how he went from reverse-engineering Google in the early 2000s to leading a 100-person, eight-figure agency, while building a 1.7M+ audience on Instagram with daily insights on marketing and growth.
You’ll learn what truly drives local search in 2025: clean technical foundations, intent-matched content, and authority through the right mix of relevance and high-trust links. We break down the “Lamborghini” agency model vs. low-budget churn, why schema and robust location/service pages still power Google Business Profile, how to use topical authority and internal linking to lift pillar pages, and where AI/LLMs change (and don’t change) the playbook. Plus: “outsourcing genius” with expert audits and community-first social that actually converts.
Action steps for owners/marketers: tighten GBP hygiene, increase review velocity, pursue smart link opportunities, and—most importantly—take action. Connect with Jason on Instagram/LinkedIn/Facebook (@JasonHennessey) and grab Honest SEO on Amazon.
If this helped, subscribe, review, and share it with a friend who needs better local rankings.
Jason Hennessey, Founder of Hennessey Digital:
Instagram: https://www.instagram.com/jasonhennessey/
Facebook: https://www.facebook.com/jason.hennessey.399/
LinkedIn: https://www.linkedin.com/in/jhennessey/
Website: https://www.jasonhennessey.com/
Hennessey Digital: https://hennessey.com/
Danny Leibrandt, Founder of Pest Control SEO:
Facebook: https://facebook.com/DannyLeibrandt
LinkedIn: https://linkedin.com/in/dannyleibrandt/
Twitter: https://twitter.com/DannyLeibrandt
Website: https://dannyleibrandt.com
Pest Control SEO: https://pestcontrolseo.com/
Local Marketing Secrets Platforms:
YouTube: https://www.youtube.com/@LocalMarketingSecrets
Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5
Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782
Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets
Podcast Chapters:
00:00 Introduction to Jason Hennessy
06:05 Understanding High-Value SEO Services
12:09 Client Engagement and Homework in SEO
17:49 The Importance of Schema Markup
21:05 Creating Effective Landing Pages for Local SEO
25:39 Building Topical Authority through Subpages
32:00 Adapting SEO Strategies in the Age of AI
38:20 The Role of Social Media in Local Marketing
42:53 The Future of Local Marketing
#localmarketing #localbusiness #homeservicebusiness #homeservicemarketing #homeserviceadvertising #localseo #localadvertising #seo #marketing #podcast #business #localbusinesspodcast #dannyleibrandt #localmarketingsecrets #localsearch #localseotips #localseoexpert #jasonhennessey #hennesseydigital
In this episode of Local Marketing Secrets, Danny Leibrandt sits down with Tony Ricketts—founder & CEO of LawnLine Marketing—to unpack how he grew one of the most recognized niche agencies in lawn & landscape. Over the past nine years, Tony has scaled LawnLine to serve 200+ companies and surpass $3M ARR, while spinning up two SaaS plays: Crystal Insights (AI call analysis) and AgencyTitan (an operating system for agency fulfillment and management).
Tony walks through the pivotal shift from generalist web-dev projects to a productized, systems-driven model—and why “best known beats best” when it comes to winning deals. He shares the playbook behind niching down, standing up repeatable programs, training sales for message consistency, pricing for value (with clear revenue-tiered programs), and building authority through conferences and vendor partnerships—including the seven-year path to becoming SiteOne’s recommended marketing partner. We also dig into the real bottleneck most service companies ignore: missed calls during business hours, and how AI-graded call data changes both marketing and operations.
We finish with what’s working now (Google Local Services still leading the pack), why solid SEO fundamentals naturally surface in AI answers, and a look ahead at ad inventory inside AI assistants (ChatGPT, Claude, Gemini, Perplexity, and more). Tony’s message to local operators: invest like an owner, not a bargain hunter; embrace AI or get left behind; and remember that your highest-ROI investment is often your time learning the new tools.
Find Tony on Facebook and LinkedIn by searching his name or companies. If you enjoyed this episode, subscribe to Local Marketing Secrets and share it with a friend in home services.
Tony Ricketts, Founder of LawnLine Marketing:
Facebook: https://www.facebook.com/tonyrickettsfl
LinkedIn: https://www.linkedin.com/in/tonyricketts
LawnLine Marketing: https://lawnline.marketing/
Danny Leibrandt, Founder of Pest Control SEO:
Facebook: https://facebook.com/DannyLeibrandt
LinkedIn: https://linkedin.com/in/dannyleibrandt/
Twitter: https://twitter.com/DannyLeibrandt
Website: https://dannyleibrandt.com
Pest Control SEO: https://pestcontrolseo.com/
Local Marketing Secrets Platforms:
YouTube: https://www.youtube.com/@LocalMarketingSecrets
Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5
Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782
Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets
Podcast Chapters:
00:00 Introduction to Tony Ricketts
06:34 The Importance of Niching Down
11:27 Strategies for Competing in a Crowded Market
17:01 Building Brand Recognition Through Industry Events
24:55 Introducing Crystal Insights: AI in Call Analysis
28:04 Leveraging AI for Enhanced Lead Analysis
40:06 The Future of Marketing: AI's Impact
47:27 Final Thoughts
#localmarketing #lawncare #homeservicebusiness #homeservicemarketing #homeserviceadvertising #localbusiness #localseo #localadvertising #seo #marketing #podcast #business #localbusinesspodcast #dannyleibrandt #localmarketingsecrets #localsearch #localseotips #localseoexpert #tonyricketts #lawnlinemarketing
On this episode of Local Marketing Secrets, host Danny Leibrandt sits down with Chris Dreyer, founder and CEO of Rankings.io — one of the most dominant SEO agencies in the country, built exclusively to serve personal injury law firms. Chris shares his wild journey, from playing Magic: The Gathering competitively to building an affiliate empire, crushing online poker tournaments, and ultimately launching a powerhouse agency that’s made the Inc. 5000 list eight years in a row.
They dive deep into the importance of niching up, how focus compounds opportunity, and why most agencies still miss the mark on product-market fit. Chris opens up about how he structured his offers, his philosophy on performance-based equity deals, and the exact components that let his team win in one of the most competitive industries in digital marketing. You’ll also hear high-level local SEO insights on LLM rankings, the rising importance of Yelp and superlative directories, how to train clients to write reviews that rank, and what really moves the needle in an AI-first search world.
Whether you’re growing a local business, scaling an agency, or trying to stand out in a saturated niche — this conversation is packed with hard-won lessons and tactical wisdom you won’t find anywhere else.
Let me know if you'd like a condensed version for Spotify or a catchy YouTube thumbnail title to go with it.
Chris Dreyer, Founder of Rankings.io:
Instagram: https://www.instagram.com/chrisdreyerco/
LinkedIn: linkedin.com/in/chrisdreyerco
Facebook: https://www.facebook.com/chrisdreyerco/
Agency: https://rankings.io/
Danny Leibrandt, Founder of Pest Control SEO:
Facebook: https://facebook.com/DannyLeibrandt
LinkedIn: https://linkedin.com/in/dannyleibrandt/
Twitter: https://twitter.com/DannyLeibrandt
Website: https://dannyleibrandt.com
Pest Control SEO: https://pestcontrolseo.com/
Local Marketing Secrets Platforms:
YouTube: https://www.youtube.com/@LocalMarketingSecrets
Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5
Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782
Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets
Podcast Chapters:
00:00 Introduction to Chris Dreyer and His Journey
05:32 Lessons from Poker: Focus and Deep Work
08:30 The Concept of Niching Up in Business
15:54 The Art of Choosing a Niche
23:00 Current Trends in Local SEO
26:30 The Landscape of Legal Marketing
32:29 The Importance of Online Reviews
38:22 Leveraging Social Media and Forums
44:23 Branding and Long-Term Strategy
49:31 Final Thoughts and Recommendations
#localseo #chatgpt #localmarketing #localbusiness #homeservicebusiness #homeservicemarketing #homeserviceadvertising #localadvertising #seo #marketing #podcast #business #dannyleibrandt #chirsdreyer #rankingsio #aio #seo #localsearch
In this episode of Local Marketing Secrets, Danny Leibrandt sits down with Tim Kahlert — founder of Hyptrix, author of The Local SEO Bible, and leader of the largest Local SEO Facebook group with over 100,000 members. Tim shares his incredible journey from being broke and living in a van in Australia to becoming one of the most recognized and influential voices in the Local SEO space.
Throughout the conversation, Tim breaks down what really moves the needle in Google Business Profiles, why conversions matter more than rankings, and how to structure a website for maximum impact. He also dives into the lessons he’s learned from building a thriving community, creating his massive Local SEO checklist, and helping businesses cut through the noise of conflicting advice to focus on what actually works.
The two also explore the future of Local SEO in the era of AI, discussing press releases, reviews, and the role of conversions in driving sustainable growth. Tim’s no-nonsense, testing-driven approach offers practical takeaways for local marketers, agency owners, and business leaders alike.
If you want to know what’s working right now in Local Search and hear honest, actionable insights from someone who has tested it all, this is an episode you won’t want to miss.
Tim Kahlert, Founder of Hypetrix:
LinkedIn: https://www.linkedin.com/in/timkahlert
Facebook: https://www.facebook.com/RealTimKahlert/
Community: localseohustlers.com
Hypetrix: https://hypetrix.com/
Danny Leibrandt, Founder of Pest Control SEO:
Facebook: https://facebook.com/DannyLeibrandt
LinkedIn: https://linkedin.com/in/dannyleibrandt/
Twitter: https://twitter.com/DannyLeibrandt
Website: https://dannyleibrandt.com
Pest Control SEO: https://pestcontrolseo.com/
Local Marketing Secrets Platforms:
YouTube: https://www.youtube.com/@LocalMarketingSecrets
Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5
Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782
Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets
Podcast Chapters:
00:00 Introduction to Tim Kahlert
06:07 Building a Successful Facebook Group
14:39 Common Questions in Local SEO
22:06 Optimizing Google Business Profile
25:46 Service Section Strategies for Google Business Profile
31:12 The Importance of Reviews in Local SEO
36:59 Navigating AI in Local SEO
46:09 Focusing on Conversions Over Rankings
#localseo #localseoexpert #localseoservices #localseotips #localmarketing #localbusiness #homeservicebusiness #homeservicemarketing #homeserviceadvertising #localadvertising #seo #marketing #podcast #business #timkahlert #hypetrix #localseobible
In this episode of Local Marketing Secrets, host Danny Leibrandt sits down with “America’s Service Sales Coach,” Joe Crisara—the founder of Service MVP and bestselling author of What Should We Do?. Joe shares the raw story of how he went from fourth-generation plumber to more than $470,000 in debt, then climbed out by re-engineering the way home-service companies sell, price, and serve.
Joe explains how his Pure Motive Service framework lets contractors offer premium, mid-range, and economy solutions so customers feel in control while businesses capture higher margins. He breaks down the Three C’s—character, competence, and communication—and shows why communication failures, not skill gaps, sink most careers. You’ll learn why service, not price, is the knife that cuts through the fog of uncertain value, and hear vivid examples from HVAC, pest control, and even garage-floor makeovers.
The conversation also ventures into the future, as Joe reveals how affordable AI tools can generate option menus in seconds, freeing owners to focus on relationships instead of paperwork. If you’re ready to stop racing to the bottom and start turning your sales process into a marketing edge that liberates customers and justifies premium pricing, this episode is your playbook.
Joe Crisara, Founder of Service MVP:
LinkedIn: https://www.linkedin.com/in/joecrisara
YouTube: https://www.youtube.com/c/JoeCrisara
Twitter: https://x.com/JoeCrisara
Service MVP: https://servicemvp.com
Danny Leibrandt, Founder of Pest Control SEO:
Facebook: https://facebook.com/DannyLeibrandt
LinkedIn: https://linkedin.com/in/dannyleibrandt/
Twitter: https://twitter.com/DannyLeibrandt
Website: https://dannyleibrandt.com
Pest Control SEO: https://pestcontrolseo.com/
Local Marketing Secrets Platforms:
YouTube: https://www.youtube.com/@LocalMarketingSecrets
Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5
Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782
Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets
Podcast Chapters:
00:00 Introduction to Joe Crisara
05:05 Overcoming Debt and Learning the Business
09:50 The Science of Pricing and Service Options
15:05 Understanding Customer Needs and Premium Services
20:01 Insights from the Book: What Should We Do?
24:56 The 3 Keys to Sales: Character, Competence, Communication
32:04 Closing High-Ticket Deals
40:38 The Importance of Options and Freedom
46:54 Going Above and Beyond in Service
51:36 Embracing Change and AI in Business
#homeservice #homeservices #sales #homeservicesales #localmarketing #localbusiness #homeservicebusiness #homeservicemarketing #homeserviceadvertising #localseo #localadvertising #seo #marketing #podcast #business
In this episode of Local Marketing Secrets, Danny Leibrandt is joined by Claudia Tomina, the founder of ReputationArm and one of the most respected experts in local SEO and Google Business Profiles. Claudia is a Platinum Product Expert for GBP, a contributor to Search Engine Land and the Local Search Ranking Factors study, and someone who’s helped countless businesses—from national restaurant chains to mom-and-pop shops—rank in the map pack and recover from suspensions.
We cover everything from the suspension crisis and video verification to bulk verification strategies, the truth about keywords in reviews, why photos are more powerful than ever, and what actually helps a business rank locally. Claudia breaks down how Google’s systems really work, what signals matter most, how AI is changing local search, and what every business owner should stop fearing.
Whether you're a marketer, agency, or local business owner, this is an absolute masterclass on navigating Google’s local ecosystem in 2025 and beyond.
Claudia Tomina, Founder of Reputation ARM:
LinkedIn: https://www.linkedin.com/in/claudia-tomina-ab78692a
X (Twitter): https://x.com/claudiatomina
Website: https://reputationarm.com/
Danny Leibrandt, Founder of Pest Control SEO:
Facebook: https://facebook.com/DannyLeibrandt
LinkedIn: https://linkedin.com/in/dannyleibrandt/
Twitter: https://twitter.com/DannyLeibrandt
Website: https://dannyleibrandt.com
Pest Control SEO: https://pestcontrolseo.com/
Local Marketing Secrets Platforms:
YouTube: https://www.youtube.com/@LocalMarketingSecrets
Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5
Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782
Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets
Podcast Chapters:
00:00 Introduction to Claudia Tomina
06:11 Challenges in Google Business Profile Management
14:55 The Importance of Review Keywords
21:01 The Role of Categories in Local SEO
25:26 The Importance of Business Categories
29:58 The Role of Photos in Local SEO
35:18 The Value of Video Content in Local SEO
39:18 The Future of Local Search
47:04 Final Thoughts for Local Business Owners
#localseo #googlemybusiness #googlebusinessprofile #gbp #gmb #localmarketing #localbusiness #homeservicebusiness #homeservicemarketing #homeserviceadvertising #localseo #localadvertising #seo #marketing #podcast #business #claudiatomina #reputationarm #localseoexpert
In this episode of Local Marketing Secrets, Danny Leibrandt sits down with Roger Wakefield—master plumber, keynote speaker, and the most recognized face in the trades on social media. With over 650,000 YouTube subscribers and millions of views, Roger has built more than just a plumbing business. He’s built a personal brand that’s redefining what it means to be a modern tradesperson.
Roger shares his journey from managing a restaurant at 16 to becoming one of the loudest voices for blue-collar entrepreneurship. He talks about how the trades saved his life, how he built his company from the ground up, and how one chance decision to walk into a video marketing conference changed everything. What started as a desperate attempt to fix a failing marketing strategy led to building one of the most influential YouTube channels in the industry.
We explore why trades will be among the last jobs touched by AI, how creating local educational content can dominate your city, and why trust is the ultimate currency when building a service-based business. Roger also breaks down the strategy behind going viral, what he learned from MrBeast’s coach, and why he walked away from a $25,000 speaking gig to stay true to his brand.
We also discuss the exit process—how Roger sold his company not once, but three times—and why building a business to sell from day one makes all the difference. Whether you're in plumbing, pest control, or any other home service, this episode is packed with hard-won lessons and inspiration on how to market smarter, build trust faster, and scale your business through content.
You can check out Roger’s free webinar at JustMetRoger.com and learn more about his YouTube course, Kickstart Your YouTube. If you're ready to level up your brand and turn your expertise into opportunity, this episode is a masterclass you don’t want to miss.
Roger Wakefield, Founder of Roger Wakefield LLC:
YouTube: https://www.youtube.com/rogerwakefield
TikTok: https://www.tiktok.com/@therogerwakefield
Instagram: https://www.instagram.com/therogerwakefield/
Facebook: https://www.facebook.com/RogerBWake/
Website: justmetroger.com
Danny Leibrandt, Founder of Pest Control SEO:
Facebook: https://facebook.com/DannyLeibrandt
LinkedIn: https://linkedin.com/in/dannyleibrandt/
Twitter: https://twitter.com/DannyLeibrandt
Website: https://dannyleibrandt.com
Pest Control SEO: https://pestcontrolseo.com/
Local Marketing Secrets Platforms:
YouTube: https://www.youtube.com/@LocalMarketingSecrets
Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5
Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782
Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets
Podcast Chapters:
00:00 Introduction to Roger Wakefield
06:14 Opportunities in the Trades
12:01 The Power of Education in Business
21:13 Becoming a Social Media Influencer
30:11 How To Build a Personal Brand
39:21 Strategic Exits in Business
43:02 Creating Viral Content
47:52 Final Thoughts on Marketing in the Trades
#rogerwakefield #plumbing #social media #plumbingbusiness #plumbingexperts #localmarketing #localbusiness #homeservicebusiness #homeservicemarketing #homeserviceadvertising #localseo #localadvertising #seo #marketing #podcast #business
In this episode of Local Marketing Secrets, Danny Leibrandt sits down with Marko Sipilä — one of the most respected young voices in home service marketing. Marko started his first agency while still in high school, and by his early 20s, he had already scaled it to seven figures. Today, he leads Coding Launch, an agency focused on concrete coating contractors, and HVAC Quote, a cutting-edge SaaS tool helping HVAC companies increase website conversions through instant, transparent pricing.
Danny and Marko dive deep into the strategies that fueled his explosive growth, from the power of niching down to how he uses Facebook ads to drive serious revenue for home service businesses. Marko shares why most local marketing fails, how to think about customer acquisition costs, and how smart contractors are using tools like HVAC Quote to boost lead generation by over 45%.
They also explore the evolving role of AI, especially tools like ChatGPT, and how local businesses can harness them to solve problems faster and make better decisions. Marko even opens up about mindset — including the importance of who you surround yourself with and how to hold agencies and teams accountable as you grow.
If you're a local business owner or marketer looking for honest, battle-tested insights from someone who’s built multiple million-dollar companies from the ground up, this episode is for you.
Marko Sipilä, Founder of HVAC Quote:
Facebook: https://www.facebook.com/markosipila12/
LinkedIn: https://www.linkedin.com/in/marko-sipila/
Coating Launch: https://coatinglaunch.com/grow/
HVAC Quote: https://hvacquote.ai/
Danny Leibrandt, Founder of Pest Control SEO:
Facebook: https://facebook.com/DannyLeibrandt
LinkedIn: https://linkedin.com/in/dannyleibrandt/
Twitter: https://twitter.com/DannyLeibrandt
Website: https://dannyleibrandt.com
Pest Control SEO: https://pestcontrolseo.com/
Local Marketing Secrets Platforms:
YouTube: https://www.youtube.com/@LocalMarketingSecrets
Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5
Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782
Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets
Podcast Chapters:
00:00 Introduction to Marko Sipilä
03:28 The Power of Niching Down in Business
08:41 Learning from the Right People
12:06 Utilizing ChatGPT for Business Growth
19:01 Key Performance Indicators for Home Service Companies
23:26 Leveraging Facebook Ads for Home Services
29:24 The Power of HVAC Quote Tool
39:10 Balancing Traditional and Digital Marketing
44:07 Embracing AI in Home Service Marketing
#markosipila #hvacquote #coatinglaunch #concretecoating #facebookads #chatgpt #localmarketing #localbusiness #homeservicebusiness #homeservicemarketing #homeserviceadvertising #localseo #localadvertising #seo #marketing #podcast #business
In this episode of Local Marketing Secrets, Danny Leibrandt sits down with Tony Mormino—25-year HVAC veteran, VP of Tactical Media at Air Control Concepts, and the creator of HVAC TV. He’s built a massive personal brand with over 50,000 followers on both LinkedIn and Instagram, and he’s living proof that you can grow a real audience—even in industries like HVAC, pest control, or painting.
We dive into how Tony took his field experience and turned it into trust-building content that actually brings in business. He shares what it takes to start from zero, why most people give up too soon, and how content works as a long-term magnet for leads, speaking gigs, and brand deals. He also explains why your personal brand matters more than your company’s, how to get seen locally, and what most home service pros are still missing out on.
If you're a local business owner and you’re serious about growth, this episode shows you exactly how to turn your expertise into attention—and that attention into opportunity.
Tony Mormino, VP of Tactical Media at Air Control Concepts:
LinkedIn: https://www.linkedin.com/in/tony-mormino/
Instagram: https://www.instagram.com/tony_mormino/
TikTok: https://www.tiktok.com/@tonymormino
HVAC TV: https://www.youtube.com/@HVAC-TV/
Danny Leibrandt, Founder of Pest Control SEO:
Facebook: https://facebook.com/DannyLeibrandt
LinkedIn: https://linkedin.com/in/dannyleibrandt/
Twitter: https://twitter.com/DannyLeibrandt
Website: https://dannyleibrandt.com
Pest Control SEO: https://pestcontrolseo.com/
Local Marketing Secrets Platforms:
YouTube: https://www.youtube.com/@LocalMarketingSecrets
Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5
Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782
Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets
Podcast Chapters:
00:00 Introduction to Tony Mormino
03:04 The Importance of Personal Branding
09:03 Choosing the Right Social Media Platforms
14:57 Content Strategy: Documenting Your Journey
21:00 The Power of Viral Content
28:21 The Future of Social Media
34:07 The Importance of Authenticity in Content Creation
39:28 Converting Social Media Engagement into Customers
45:37 Final Thoughts on Branding in the Trades Industry
#tonymormino #personalbrand #hvac #localmarketing #localbusiness #homeservicebusiness #homeservicemarketing #homeserviceadvertising #localseo #localadvertising #seo #marketing #podcast #business
In this episode of Local Marketing Secrets, Danny Leibrandt sits down with Jason Brown — the no-BS spam-fighter behind ReviewFraud and a former Platinum Google Business Profile Product Expert. Jason has been featured by CNBC, BrightLocal, and NBC’s Today Show for exposing shady local SEO practices, from fake listings to review manipulation. He even helped the FTC craft its policy on fake reviews.
Jason shares the raw truth about the current state of Google Maps spam, how to remove fake reviews (step-by-step), and why more businesses are getting suspended — even when they play by the rules. You’ll hear about review farms in Indonesia, lead gen scammers abusing LSA responsiveness, and the exact documentation needed to reinstate your profile if it gets suspended. Plus: why responding to reviews boosts conversions, how to use citations correctly, and why black hat SEOs are still getting it wrong.
If you care about ethical local SEO and protecting your business online, this is a must-listen.
Jason Brown, Founder of ReviewFraud:
LinkedIn: https://www.linkedin.com/in/jason-brown-keyserholiday/
X: https://x.com/keyserholiday
Bluesky: https://bsky.app/profile/keyserholiday.bsky.social
ReviewFraud: https://reviewfraud.org/
Danny Leibrandt, Founder of Pest Control SEO:
Facebook: https://facebook.com/DannyLeibrandt
LinkedIn: https://linkedin.com/in/dannyleibrandt/
Twitter: https://twitter.com/DannyLeibrandt
Website: https://dannyleibrandt.com
Pest Control SEO: https://pestcontrolseo.com/
Local Marketing Secrets Platforms:
YouTube: https://www.youtube.com/@LocalMarketingSecrets
Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5
Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782
Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets
Podcast Chapters:
00:00 Introduction to Jason Brown
03:04 The Importance of Reviews in Local SEO
06:01 Combatting Fake Reviews and Spam
12:08 The Impact of Reviews on Business Reputation
14:58 Understanding Google Business Profile Suspensions
17:51 Navigating the Reinstatement Process
25:45 Documenting Your Business for Google
28:36 Optimizing Your Business Name for SEO
34:59 The Role of Citations in Local SEO
41:33 Increasing Conversion Rates on Google Business Profile
44:54 The Impact of Reviews on SEO
46:49 Advice for Local SEOs and Business Owners
#jasonbrown #googlebusinessprofile #localmarketing #localbusiness #homeservicebusiness #homeservicemarketing #homeserviceadvertising #localseo #localadvertising #seo #marketing #podcast #business
In this episode of Local Marketing Secrets, I’m joined by Bryan Eisenberg — two-time New York Times bestselling author, co-creator of the Persuasion Architecture Framework, and the guy who literally coined the term conversion rate optimization. We talk about the origin of CRO, how Bryan helped companies like Google, Dell, and Disney generate hundreds of millions in revenue, and how local businesses can apply the same frameworks to dominate their markets.
We dig into Bryan’s “Five Rs” of SEO and authority, how to build brandable language that spreads, what Amazon’s four core pillars can teach service businesses, and why clarity is the ultimate competitive edge. Plus, Bryan shares his personal transformation story of losing 100 pounds and what it taught him about changing beliefs, building momentum, and being remarkable in business and life.
If you’re a local business owner or marketer trying to stand out in an AI-saturated world, this is the episode you don’t want to miss.
Bryan Eisenberg, Co-Founder of FutureNow:
LinkedIn: https://www.linkedin.com/in/bryaneisenberg/
Twitter: https://x.com/thegrok
Facebook: https://www.facebook.com/bryan.eisenberg/
Personal Site: https://www.bryaneisenberg.com/
Newest Book: https://a.co/d/6ESUddE
Danny Leibrandt, Founder of Pest Control SEO:
Facebook: https://facebook.com/DannyLeibrandt
LinkedIn: https://linkedin.com/in/dannyleibrandt/
Twitter: https://twitter.com/DannyLeibrandt
Website: https://dannyleibrandt.com
Pest Control SEO: https://pestcontrolseo.com/
Local Marketing Secrets Platforms:
YouTube: https://www.youtube.com/@LocalMarketingSecrets
Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5
Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782
Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets
Podcast Chapters:
00:00 Introduction to Bryan Eisenberg
04:58 Understanding Conversion Rate Optimization
08:13 Core Principles of Marketing
14:10 Be Like Amazon: The Four Pillars
20:57 Overcoming Overwhelm in Business
24:07 Transforming Personal Health and Business Beliefs
27:10 The Conversion Trinity
33:41 The Importance of Conversion Rate Optimization
40:36 The Role of Reputation in Search Algorithmsy
50:59 The Concept of Persuasion Architecture
56:33 Insights from Working with Big Companies
01:00:35 The Discrepancy in Customer Engagement
01:04:51 Final Thoughts on Clarity and Attention
#bryaneisenberg #conversionrateoptimization #futurenow #cro #localmarketing #localbusiness #homeservicebusiness #homeservicemarketing #homeserviceadvertising #localseo #localadvertising #seo #marketing #podcast #business
In this episode of Local Marketing Secrets, Danny Leibrandt sits down with the legendary Barry Schwartz — the founder and editor of Search Engine Roundtable, longtime contributor to Search Engine Land, and a go-to authority for all things SEO and Google updates. For over 20 years, Barry has tracked every major algorithm shift, interviewed Google’s top search executives, and built one of the most trusted voices in the SEO world.
Together, Danny and Barry dive deep into the future of SEO, the rise of AI Mode, and how Google's search is transforming in real time. Barry shares insider insights from Google I/O, explains the impact of AI overviews on organic traffic, and breaks down what SEOs and business owners actually need to be focusing on in this new landscape — from branding and AI agents to why keyword targeting just isn’t enough anymore.
They also explore the growing overlap between search and social, the evolving role of EEAT, the rise of LLMs like ChatGPT and Gemini, and even the future of AR glasses and multimodal search.
If you want to understand where SEO is headed (and how to stay ahead), this is a must-listen with the man who’s been documenting it all from the front lines.
Barry Schwartz, Founder of Search Engine Roundtable:
LinkedIn: https://www.linkedin.com/in/rustybrick/
X (Twitter): https://x.com/rustybrick
YouTube: https://www.youtube.com/rustybrick
Facebook: https://www.facebook.com/barryschwartz/
Search Engine Roundtable: https://www.seroundtable.com/
RustyBrick: https://www.rustybrick.com/
Danny Leibrandt, Founder of Pest Control SEO:
Facebook: https://facebook.com/DannyLeibrandt
LinkedIn: https://linkedin.com/in/dannyleibrandt/
Twitter: https://twitter.com/DannyLeibrandt
Website: https://dannyleibrandt.com
Pest Control SEO: https://pestcontrolseo.com/
Local Marketing Secrets Platforms:
YouTube: https://www.youtube.com/@LocalMarketingSecrets
Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5
Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782
Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets
Podcast Chapters:
00:00 Introduction to Barry Schwartz
06:11 Google I.O. Update: AI's Impact on Search
11:54 Advertising in the Age of AI Search
14:43 Ads in AI Mode: The Future of Advertising
17:44 The Landscape of LLMs: ChatGPT vs. Gemini
20:49 SEO Strategies in an Evolving Market
23:39 The Rise of Visual Search and Smart Glasses
26:56 The Future of Search: Beyond Glasses
29:43 Keyword Optimization: A Shift in Focus
32:50 Understanding EEAT: The New SEO Standard
41:48 The Future of AI in Content Creation
46:00 The Intersection of Search and Social Media
51:03 Advice for SEOs and Business Owners
#barryschwartz #rustybrick #searchengineroundtable #searchenginejournal #seo #google #localmarketing #localbusiness #homeservicebusiness #homeservicemarketing #homeserviceadvertising #localseo #localadvertising #seo #marketing #podcast #business
In this episode of Local Marketing Secrets, host Danny Leibrandt sits down with Al Levi, a renowned business strategist and author of the bestselling book, The Seven Power Contractor. Al, a third-generation contractor who transformed his family’s plumbing and HVAC business into a thriving enterprise, shares his proven strategies that have helped thousands of trades businesses systematize their operations for less stress, more profit, and sustainable growth.
Danny and Al delve deep into the Seven Power Framework—covering planning, operations, staffing, sales, sales coaching, marketing, and financial systems—and discuss how businesses of all sizes, from startups to multimillion-dollar firms, can implement these principles effectively. Al highlights common pitfalls contractors face, the importance of continuous learning, the power of effective delegation, and how systematization can dramatically increase your business's valuation and attractiveness to investors.
Whether you're running a pest control service, plumbing, roofing, or any other trade-based business, Al’s practical advice will help you transform chaos into calm, maximize profitability, and set the stage for lasting success.
Al Levi, Founder of 7 Power Contractor:
LinkedIn: https://www.linkedin.com/in/7powercontractor/
Facebook: https://www.facebook.com/AlLevi7PowerContractor/
Website: https://7powercontractor.com/
Danny Leibrandt, Founder of Pest Control SEO:
Facebook: https://facebook.com/DannyLeibrandt
LinkedIn: https://linkedin.com/in/dannyleibrandt/
Twitter: https://twitter.com/DannyLeibrandt
Website: https://dannyleibrandt.com
Pest Control SEO: https://pestcontrolseo.com/
Local Marketing Secrets Platforms:
YouTube: https://www.youtube.com/@LocalMarketingSecrets
Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5
Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782
Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets
Podcast Chapters:
00:00 Introduction to Al Levy and His Journey
02:41 The Importance of Systems in Contracting
05:20 Lessons from Mentorship and Authenticity
10:57 The Seven Power Framework Explained
19:39 Implementing Systems in Small Trades Companies
25:31 Marketing as a Key to Business Growth
29:26 Navigating Information Overload
32:23 The Tommy Mello Success Story
39:10 Financial Strategies and Performance Pay
43:35 Long-Term Thinking for Business Success
48:15 The Importance of Systematic Growth
#allevi #7powercontractor #tommymello #localmarketing #localbusiness #homeservicebusiness #homeservicemarketing #homeserviceadvertising #localseo #localadvertising #seo #marketing #podcast #business
In this episode of Local Marketing Secrets, Danny Leibrandt is joined by Aaron Weiche, co-founder of Leadferno, a groundbreaking SaaS platform that boosts conversions for local businesses through streamlined text-based messaging. Aaron's impressive career includes leading GatherUp to an Inc. 5000 recognition before successfully exiting, and he's renowned for his insightful talks at major industry conferences like MozCon Local and SMX Advanced.
Tune in as Danny and Aaron dive deep into the essentials of conversion optimization. Discover common pitfalls businesses encounter, practical steps to maximize website leads, and why "speed to lead" can dramatically impact your business growth. Aaron shares eye-opening data from real-world studies, including the shocking average response time from businesses and the incredible potential of optimizing text messaging to enhance customer engagement.
If you're looking to significantly improve how your business converts clicks into customers, this episode with Aaron Weiche is a must-listen.
Aaron Weiche, Founder of Leadferno:
LinkedIn: https://www.linkedin.com/in/aaronweiche/
Twitter: https://x.com/AaronWeiche
Leadferno: https://leadferno.com/
Danny Leibrandt, Founder of Pest Control SEO:
Facebook: https://facebook.com/DannyLeibrandt
LinkedIn: https://linkedin.com/in/dannyleibrandt/
Twitter: https://twitter.com/DannyLeibrandt
Website: https://dannyleibrandt.com
Pest Control SEO: https://pestcontrolseo.com/
Local Marketing Secrets Platforms:
YouTube: https://www.youtube.com/@LocalMarketingSecrets
Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5
Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782
Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets
Podcast Chapters:
00:00 Introduction to Conversion Optimization
02:58 Understanding the Conversion Funnel
06:02 Common Mistakes in Conversion Optimization
08:55 The Importance of Speed to Lead
15:11 Optimizing Contact Forms
17:56 Trends in Communication Preferences
25:28 The Shift to Text Messaging in Communication
30:39 Creating a Conversion Platform: The Vision Behind Leadferno
35:16 Understanding Leadferno: Features and Differentiation
40:20 The Role of Automation and AI in Customer Communication
#aaronweiche #leadferno #conversionoptimization #cro #conversionrateoptimization #conversionrate #website #localmarketing #localbusiness #homeservicebusiness #homeservicemarketing #homeserviceadvertising #localseo #localadvertising #seo #marketing #podcast #business
Join host Danny Leibrandt on this powerful episode of Local Marketing Secrets as he welcomes Brigham Dickinson, founder of Power Selling Pros, the nation’s leading coaching organization for customer service representatives (CSRs) in the home services industry. Brigham shares his game-changing "Pattern for Excellence" framework, revealing how to transform every incoming call into revenue, drive customer loyalty, and master the art of emotionally intelligent customer service.
With insights gleaned from training over 1,250 CSRs across the US, Canada, and Australia, Brigham unpacks exactly what stellar customer service looks like in the trades, highlighting actionable strategies to effectively handle phone interactions, create deep customer connections, and consistently wow customers.
In this episode, you'll learn:
- The core principles of Brigham's Pattern for Excellence framework
- Real-world examples demonstrating how empathy and emotional connection can drastically improve your call conversion rates
- How storytelling can elevate your sales and communication skills, making your messages unforgettable
- Practical scripts and techniques for handling challenging customer calls
Plus, Brigham opens up about how his personal faith and insights from biblical teachings influence his approach to business and customer relationships, providing profound lessons applicable far beyond the home services industry.
This is a must-listen for home service business owners, CSRs, marketers, and anyone seeking to master the nuances of customer engagement. Tune in and transform the way your business connects with customers.
Brigham Dickinson, Founder of Power Selling Pros:
LinkedIn: https://www.linkedin.com/in/brigham-dickinson/
Facebook: https://www.facebook.com/brigham.dickinson
Text "happy" to 385-247-3714
Danny Leibrandt, Founder of Pest Control SEO:
Facebook: https://facebook.com/DannyLeibrandt
LinkedIn: https://linkedin.com/in/dannyleibrandt/
Twitter: https://twitter.com/DannyLeibrandt
Website: https://dannyleibrandt.com
Pest Control SEO: https://pestcontrolseo.com/
Local Marketing Secrets Platforms:
YouTube: https://www.youtube.com/@LocalMarketingSecrets
Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5
Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782
Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets
Podcast Chapters:
00:00 Introduction to Brigham Dickinson
01:12 Understanding Customer Service Fundamentals
10:27 The Importance of Emotional Connection in Customer Service
12:34 The Power of Storytelling in Communication
22:26 Exploring the Pattern for Excellence Framework
29:06 Overcoming Fear Through Inquiry
32:46 The Balance of Logic and Emotion in Sales
39:10 Transforming Customer Service Approaches
41:23 Lessons from the Bible on Sales and Influence
#brighamdickinson #powersellingpros #csr #customerservice #localmarketing #localbusiness #homeservicebusiness #homeservicemarketing #homeserviceadvertising #localseo #localadvertising #seo #marketing #podcast #business
In this episode of Local Marketing Secrets, host Danny Leibrandt sits down with radio veteran and “Radio Pitchman” Jim Klauck, who’s spent four decades on the airwaves and the last 20 years helping home service businesses thrive. Jim shares why radio is still a powerhouse for generating high-quality appointments (not just leads), explains the secrets behind infomercial-style shows that create demand rather than wait for it and reveals how to productize a service so it sells itself on-air. If you want to tap into a trusted medium to reach homeowners who are ready to buy—and discover how podcasting can multiply that effect—don’t miss this conversation.
Jim Klauck, Founder of Check a Pro:
Facebook: https://www.facebook.com/jim.klauck
Email: jim@theradiopitchman.com
Check a Pro: https://www.checkapro.com/
The Radio Pitchman: https://www.theradiopitchman.com/
Danny Leibrandt, Founder of Pest Control SEO:
Facebook: https://facebook.com/DannyLeibrandt
LinkedIn: https://linkedin.com/in/dannyleibrandt/
Twitter: https://twitter.com/DannyLeibrandt
Website: https://dannyleibrandt.com
Pest Control SEO: https://pestcontrolseo.com/
Local Marketing Secrets Platforms:
YouTube: https://www.youtube.com/@LocalMarketingSecrets
Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5
Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782
Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets
Podcast Chapters:
00:00 Introduction to Jim Klauck
01:44 The Current State of Radio and Its Value
04:51 The Formula for Effective Radio Advertising
10:02 Understanding the Radio Demographic
14:51 Creating Demand Through Radio Advertising
25:41 Integrating Radio with Digital Marketing
29:13 Productizing Home Services for Better Sales
33:35 The Importance of Sales Techniques in Home Services
39:58 The Future of Radio in a Digital World
#radio #podcasting #jimklauck #localmarketing #localbusiness #homeservicebusiness #homeservicemarketing #homeserviceadvertising #localseo #localadvertising #seo #marketing #podcast #business
In this episode of Local Marketing Secrets, host Danny Leibrandt interviews Dan Antonelli—the founder and branding mastermind behind KickCharge Creative, a leading agency that’s helped over 2,500 local businesses reinvent themselves (including nine-figure giants like A1 Garage Door Service). Dan shares his insights on why most home service companies get their branding wrong, how to create a name and visual identity that actually sticks with customers, and why strong branding makes every marketing dollar go further. If you’re ready to stop blending in and start attracting ideal clients (and employees!), don’t miss this conversation.
Dan Antonelli, Founder of KickCharge Creative:
Facebook: https://www.facebook.com/dan.antonelli
LinkedIn: https://www.linkedin.com/in/danantonelli/
Instagram: https://www.instagram.com/danantonelli_kickcharge/
KickCharge Creative: https://www.kickcharge.com/
Branded Not Blanded Book: https://www.amazon.com/Branded-Not-Blanded-KickChargeTM-Service-ebook/dp/B0BBL1CCJ9
Danny Leibrandt, Founder of Pest Control SEO:
Facebook: https://facebook.com/DannyLeibrandt
LinkedIn: https://linkedin.com/in/dannyleibrandt/
Twitter: https://twitter.com/DannyLeibrandt
Website: https://dannyleibrandt.com
Pest Control SEO: https://pestcontrolseo.com/
Local Marketing Secrets Platforms:
YouTube: https://www.youtube.com/@LocalMarketingSecrets
Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5
Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782
Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets
Podcast Chapters:
00:00 Introduction to Dan Antonelli
01:25 Common Branding Mistakes by Home Service Companies
06:26 Creating Memorable Brand Names
12:20 Appealing to Women in Branding
17:58 Branding's Impact on Recruitment
23:56 The Cost of Poor Branding
25:49 The Tommy Mello Rebranding Success Story
29:52 Understanding the Costs of Rebranding
36:00 The Importance of Brand Cohesion
41:54 Fundamentals of Effective Branding
47:11 When to Consider Rebranding
#branding #brand #localbusinessbrand #danantonelli #localmarketing #localseo #localbusiness #homeservicebusiness #seo #marketing #podcast #marketingagency #agency #entrepreneur #entrepreneurship #business #businessgrowth
In this episode of Local Marketing Secrets, host Danny Leibrandt is joined by Adam Coffey—a three-time CEO who’s scaled multiple private equity-backed companies to over a billion dollars. Adam outlines the four key stages of growth every entrepreneur must master, from zero to a million, a million to 10 million, 10 million to 100 million, and eventually 100 million to a billion. Drawing on his 58 acquisitions and $2.5B in deal experience, Adam shares how to build and structure a business for maximum scalability, the importance of strong unit economics, and when (and why) to partner with private equity to fuel explosive growth.
Adam Coffey, Founder of The Chairman Group:
LinkedIn: https://www.linkedin.com/in/adamecoffey/
Website: https://adamecoffey.com/
The Chairman Group: https://chairmangroup.us/
Danny Leibrandt, Founder of Pest Control SEO:
Facebook: https://facebook.com/DannyLeibrandt
LinkedIn: https://linkedin.com/in/dannyleibrandt/
Twitter: https://twitter.com/DannyLeibrandt
Website: https://dannyleibrandt.com
Pest Control SEO: https://pestcontrolseo.com/
Local Marketing Secrets Platforms:
YouTube: https://www.youtube.com/@LocalMarketingSecrets
Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5
Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782
Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets
Podcast Chapters:
00:00 Introduction to Adam Coffey
01:37 Understanding Zero to One Million
14:30 Scaling from One Million to Ten Million
26:57 Ten Million to One Hundred Million
32:19 Creating a C-Suite
38:59 Diversifying and Securing Your Future
40:29 M&A as a Growth Strategy
47:18 Choosing the Right Private Equity Partner
#privateequity #adamcoffey #chairmangroup #localmarketing #localbusiness #homeservicebusiness #marketing #podcast #marketingagency #agency #entrepreneur #entrepreneurship #business #businessgrowth
In this episode, Danny Leibrandt interviews Ben Heath, founder of Heath Media, a top-tier Facebook Ads expert with over 1M followers and $150M in managed ad spend. Ben breaks down how local businesses can effectively use Facebook (Meta) ads to generate leads and grow revenue.
Key Takeaways:
Meta Ads Philosophy: Ben views Facebook (Meta) ads as powerful interruption-based advertising on platforms where people already spend time. It's not about search intent but grabbing attention during the scroll.
Lead Campaigns for Local Businesses: Always tell Meta what you want—if you're after leads, optimize for leads. Meta’s algorithm has become increasingly smart, doing much of the targeting and timing work for you, especially with newer campaign types like Advantage+.
Manual vs. Automated Campaigns: While Advantage+ is evolving, Ben recommends local businesses still maintain more control using manual settings within these new structures, especially when lead quality matters.
Testing Is Essential: Treat ad spend like tuition—testing different creatives, offers, and strategies is crucial to finding what resonates. One winning ad could massively scale your business.
Offers Matter Most: For local businesses, a great offer (urgency, scarcity, guarantees) is often more important than the creative. He recommends Alex Hormozi’s $100M Offers for inspiration.
Instant Forms vs. Website Leads: Instant forms on Facebook usually deliver more leads at a lower cost, but often lower quality. Website forms offer better-qualified leads, so test both.
Instagram vs. Facebook Ads: Meta determines which platform to show your ads on. Ben advises to advertise on both and let the algorithm optimize.
Metrics to Watch: The primary metric is cost per lead. Secondary metrics like CTR, CPM, and hook rate help diagnose issues but shouldn't be the focus.
Lead Magnet or Direct Offer? For low-ticket services ($50-100), go straight to an offer. Mid-ticket ($100–$1K) may benefit from a lead magnet. High-ticket ($1K+) should use a lead magnet or nurture strategy like omnipresent content.
Video vs. Image Ads: Video ads usually win (about 60% of the time), but only if they’re done well. Poor video can hurt performance more than a strong image ad.
Underrated Strategy: Use local influencers to create ad content—even micro-influencers in your area can massively boost credibility and performance.
Minimum Budget: Start with at least $10/day. It’s enough to learn and start testing, though serious results require scaling up.
Ben Heath, Founder of Heath Media:
YouTube: https://www.youtube.com/c/BenHeath
LinkedIn: https://www.linkedin.com/in/ben-heath-marketing/
Facebook: https://www.facebook.com/bheathmarketing
Heath Media: https://heathmedia.co.uk/
Danny Leibrandt, Founder of Pest Control SEO:
Facebook: https://facebook.com/DannyLeibrandt
LinkedIn: https://linkedin.com/in/dannyleibrandt/
Twitter: https://twitter.com/DannyLeibrandt
Website: https://dannyleibrandt.com
Pest Control SEO: https://pestcontrolseo.com/
Local Marketing Secrets Platforms:
YouTube: https://www.youtube.com/@LocalMarketingSecrets
Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5
Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782
Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets
Podcast Chapters:
00:00 Introduction to Ben Heath
03:07 Understanding Facebook Ads: The Basics
09:00 Optimizing for Leads: The Local Business Perspective
15:07 Instagram vs. Facebook: Advertising Strategies
20:52 Website vs. Instant Forms: Lead Quality Discussion
25:05 Crafting Irresistible Offers for Facebook Ads
31:24 Lead Magnets vs. Direct Offers
34:44 Rapid Fire FAQs on Facebook Ads
#facebookads #metaads #benheath #localmarketing #localbusiness #homeservicebusiness #homeservicemarketing #homeserviceadvertising #localadvertising #marketing #podcast #business
