This week, we're joined by Darin Rhodes. Darin is the Founder of TruePartnerAI and the Owner of Utah Mortgage Pros, LLC from Provo, Utah, who has been in the mortgage business for over 22 years. Darin has been directly involved in small business marketing ever since pursuing an advertising degree from BYU in 1998, and loves innovative ways to make marketing easy and highly effective for his clients. With TruePartnerAI, a CRM that is lightning fast, easy to use, affordable, and that has cutting edge innovation, Darin leverages the latest tools and technology to utilize advanced marketing strategies to accelerate and drive leads for his Loan Officer clients.   Darin is here to discuss:→ Mastering marketing strategies, and managing your mindset, and what to do if you're nervous about cold calling.→ Keeping content creation simple and cost-effective, frameworks to make engaging content, and mastering consistency and battling perfectionism.→ The impact of coaching on professional development, and building lasting relationships with referral partners.   Mortgage Marketing Renegades Website: www.mortgagemarketingrenegades.com TruePartnerAI Website: www.truepartnersuccess.com Darin Rhode's Instagram: @darinrhodes Darin Rhode's LinkedIn: @DarinRhodes Darin Rhode's YouTube: @darinrhodestruepartner   Learn more about the Direct to Consumer LO Accelerator here.   Loans On Demand Website: www.loansondemand.io Loans On Demand YouTube: @LoansOnDemand Loans On Demand Instagram: @loansondemand   Luke Shankula's Facebook: @LukeShankula Luke Shankula's LinkedIn: @LukeShankula Luke Shankula's Instagram: @lukeshankula

This week, we're joined by Skylar Wallace. Skylar is a Senior Mortgage Banker at Flat Branch Home Loans from Seneca, Missouri, and is one half of the Level Up Lenders Team with previous guest, Sam Hickey. Skylar and Sam have been partners since 2019, with the goal to close 850-1000 loans this year.   Skylar is here to discuss:→ Soul searching to find his "why" in the mortgage industry, the "lack of hunger" in the community banking sector, and trying to build $1B in wealth through home ownership in rural America.→ Splitting the LO role for efficiency, gaining trust with Realtors, and finding their business pain point.→ Lead guarantees you can use with Realtors to gain their trust - lead follow-up guarantee, levels of pre-approval for leads, and finding Realtors more inventory.   Skylars's 1st Loans on Demand Appearance in Episode 67: https://loansondemand.podbean.com/e/67-skylar-wallace/   Flat Branch Home Loans Website: www.fbhl.com Skylar Wallace's Personal Email: sky8632@gmail.com Skylar Wallace's Facebook: @SkylarWallace Level Up Your Business Facebook Group: @LevelUpYourBusiness   Learn more about the Direct to Consumer LO Accelerator here.   Loans On Demand Website: www.loansondemand.io Loans On Demand YouTube: @LoansOnDemand Loans On Demand Instagram: @loansondemand   Luke Shankula's Facebook: @LukeShankula Luke Shankula's LinkedIn: @LukeShankula Luke Shankula's Instagram: @lukeshankula

This week, we're joined by Justin Lopatin. Justin is the Division President at Vybe Mortgage from Delray Beach, Florida, who's funded over $1 billion of volume in his 18 year career in mortgages. Justin is also a Co-Founder and Principal Coach at GO! Coaching (or Growth Only Coaching), which specialize in coaching Mortgage Loan Officers (MLOs) at all levels to double production while increasing their time.   Justin is here to discuss:→ How he started in mortgages, the mindset he's had to fund $1B in mortgages, and real estate being the "golden goose".→ The interconnectedness of marketing and sales, utilizing social media, and the most undervalued skill you should learn to improve your marketing.→ Why you have to be tracking everything in your business, increasing your sales activity, and how being positive and enthusiastic can transform your business.   GO! (Growth Only) Coaching Website: www.growthonlycoaching.com Vybe Mortgage Website: www.vybemortgage.com Justin Lopatin's Instagram: @justinlopatin Justin Lopatin's LinkedIn: @JustinLopatin   Learn more about the Direct to Consumer LO Accelerator here.   Loans On Demand Website: www.loansondemand.io Loans On Demand YouTube: @LoansOnDemand Loans On Demand Instagram: @loansondemand   Luke Shankula's Facebook: @LukeShankula Luke Shankula's LinkedIn: @LukeShankula Luke Shankula's Instagram: @lukeshankula

This week, we're joined by Cindy Ertman. Cindy is the CEO & Founder of The Defining Difference, a mortgage coaching and training company, from Manhattan Beach, California, and also the Mortgage and Strategy Coach at RMP Mortgage Manhattan Beach. Over her 30+ years in the mortgage industry, Cindy has been a top 100 originator in the US for over a decade and a top 100 mortgage executive for 5 years, personal yearly production of over $200 million, and run a $1.2 billion branch and a region for a national mortgage bank. Also a success coach, speaker, trainer, and best-selling author, Cindy has now dedicated her life to empowering the growth of others and her coaching company, The Defining Difference, empowers leaders and originators to make outcome driven choices that result in increased production, greater income and better quality of life.   Cindy is here to discuss:→ The pillars that have made her successful for over 30 years in the mortgage industry, including building systems and teams, adapting to market changes, and the importance of client and referral connection.→ Multiple successful scripts for finding business with clients and referral partners, asking clarifying questions, leveraging existing networks (CRM), and expanding your market. → The importance of putting words to your expertise, systemizing your differentiator and value propositions, and her 10 step communication plan that has won her business.   Cindy Ertman's Website: www.cindyertman.com Cindy Ertman's Facebook: @CindyErtmanNow Cindy Ertman's Instagram: @cindyertman Cindy Ertman's LinkedIn: @CindyErtman Cindy Ertman's YouTube: @CindyErtman   Learn more about the Direct to Consumer LO Accelerator here.   Loans On Demand Website: www.loansondemand.io Loans On Demand YouTube: @LoansOnDemand Loans On Demand Instagram: @loansondemand   Luke Shankula's Facebook: @LukeShankula Luke Shankula's LinkedIn: @LukeShankula Luke Shankula's Instagram: @lukeshankula

This week, we're joined by Spencer Dusebout. Spencer is the CEO and Founder of Aidium from Boulder, Colorado, a mortgage CRM software with intelligent automation. A serial entrepreneur, Spencer is a sought after public speaker, who has given multiple TED talks as well as spoken at many regional conferences.   Spencer is here to discuss:→ Loan Officers and Brokerages having to embrace technology to stay competitive and offer a better client experience.→ The long-term value of a client and the importance of communication in creating connection.→ Leveraging data to improve client retention and make the most of the leads you already have.   Aidium Website: www.thinkaidium.com Aidium LinkedIn: @Aidium Aidium Facebook: @Aidium Spencer Dusebout's LinkedIn: @SpencerDusebout   Learn more about the Direct to Consumer LO Accelerator here.   Loans On Demand Website: www.loansondemand.io Loans On Demand YouTube: @LoansOnDemand Loans On Demand Instagram: @loansondemand   Luke Shankula's Facebook: @LukeShankula Luke Shankula's LinkedIn: @LukeShankula Luke Shankula's Instagram: @lukeshankula

This week, we're joined by Mike Hajjar, CMPS. Mike is a Mortgage Advisor and Branch Manager at Landmark Mortgage Planners DBA (a division of American Financial Network Inc.) from the Detroit Metropolitan Area in Michigan, who's been in the industry since 2005. Mike is a mortgage planning specialist that's built his business on integrity, transparency, and trust.   Mike is here to discuss:→ Transitioning from consumer direct to a more referral based business, and creating a successful hybrid mortgage business model.→ How you need to have both sales skills, ethical practices, and genuine interactions to have long term success and  growth.→ Blending traditional sales approaches with digital/social media to stay current and deliver a faceted approach.   Mike Hajjar's Website: www.afncorp.com/web/mikehajjar Mike Hajjar's Facebook: @MikeHajjar Mike Hajjar's LinkedIn: @MikeHajjar Mike Hajjar's Instagram: @mikehajjar_mortgage   Learn more about the Direct to Consumer LO Accelerator here.   Loans On Demand Website: www.loansondemand.io Loans On Demand YouTube: @LoansOnDemand Loans On Demand Instagram: @loansondemand   Luke Shankula's Facebook: @LukeShankula Luke Shankula's LinkedIn: @LukeShankula Luke Shankula's Instagram: @lukeshankula

This week, we're joined by Michelle Berman-Mikel. Michelle is CEO, Founder & Creator of Beyond the Method™ and Berman Media PD, Inc. from Phoenix, Arizona, which teaches Realtors and Loan Officers how to delve into the minds of ideal clients, leveraging crucial data to turn Instagram from a casual platform into a dynamic, lead-generating powerhouse. Michelle is also a national speaker and the host of the "Coffee and Questions" podcast, which explores the intersections of psychology, social media savvy, and business acumen.   Michelle is here to discuss:→ Tactics used in her Beyond the Method™ coaching to help Loan Officers build better connections on Instagram and other social media platforms and utilize leverage.→ The non-negotiables of content you should be posting (value and lifestyle), how connection is more important than volume, and personalizing communication.→ How to get hyper-local on Instagram, and the amount of touch points you need to be able to convert a lead.   Berman Media PD Website: www.michelle-berman.mykajabi.com Michelle Berman-Mikel's Instagram: @bermanmediasocial Michelle Berman-Mikel's LinkedIn: @MichelleBermanMikel Michelle Berman-Mikel's YouTube: @michellebermanmikel Coffee & Questions Podcast: @Coffee&QuestionsPodcast   Learn more about the Direct to Consumer LO Accelerator here.   Loans On Demand Website: www.loansondemand.io Loans On Demand YouTube: @LoansOnDemand Loans On Demand Instagram: @loansondemand   Luke Shankula's Facebook: @LukeShankula Luke Shankula's LinkedIn: @LukeShankula Luke Shankula's Instagram: @lukeshankula

Today, we're joined by Ronda Hickey. Ronda is a Senior Mortgage Banker at Flat Branch Home Loans from Newton County, Missouri, who's been in the mortgage industry since 2005. Ronda, an industry unicorn who is great at underwriting and also a master of sales, has a yearly personal production range between 450-500 loans, while also managing a team and raising 5 kids.   Ronda is here to discuss:→ How she manages her time in her business, keeps detailed notes on clients, and has boundaries for her personal life.→ Value adds you can give to Realtors, niching your referral ask, and where to find business and gain market share.→ How overwhelming your client with too much information can lose you deals, and why it's important to say "how", not "no".   Flat Branch Home Loans Website: www.fbhl.com Ronda Hickey's Email: rhickey@fbhl.com Ronda Hickey's Facebook: @RondaHickey Ronda Hickey's LinkedIn: @RondaHickey   Learn more about the Direct to Consumer LO Accelerator here.   Loans On Demand Website: www.loansondemand.io Loans On Demand YouTube: @LoansOnDemand Loans On Demand Instagram: @loansondemand   Luke Shankula's Facebook: @LukeShankula Luke Shankula's LinkedIn: @LukeShankula Luke Shankula's Instagram: @lukeshankula

Today, we're joined by Kahren Oxner. Kahren is a Producing Branch Manager at UMortgage from Wilsonville, Oregon, and is also the Pacific Northwest Regional VP. After buying her first home at the age of 21, she has turned a double major of Finance and Marketing into a 23+ year mortgage career.   Kahren is here to discuss:→  Utilizing Level Up Sales Coaching for her LOs and emphasizing exposure to different coaching styles and strategies across different teams, and leaning into what you're best at.→ The curse of knowledge when teaching, acquiring new skills from underwriting to video and social media, and prioritizing action over perfection.→ Being authentic and embracing failure, tying your self-worth to success, building relationships and collaboration, and staying proactive in your business and being consistent.   Kahren Oxner's Website: www.kahrenoxner.com Kahren Oxner's LinkedIn: @KahrenOxner Kahren Oxner's Instagram: @kahreno   Learn more about the Direct to Consumer LO Accelerator here.   Loans On Demand Website: www.loansondemand.io Loans On Demand YouTube: @LoansOnDemand Loans On Demand Instagram: @loansondemand   Luke Shankula's Facebook: @LukeShankula Luke Shankula's LinkedIn: @LukeShankula Luke Shankula's Instagram: @lukeshankula

Today, we're joined by Evan Wade. Evan is the President and CEO of Epoch Lending from Philadelphia, Pennsylvania, and is also the Founder of EpochOS, an all-in-one business management tool for mortgage brokers to automate accounting, finance, business intelligence, commission calculation, and more.   Evan is here to discuss:→ Starting in banking at 19, becoming a Loan Officer, and transitioning to CEO and founding his own company.→ The importance of expertise and product knowledge to set yourself apart in the industry.→ How you can start and maintain your mortgage business and make it run efficiently.   Epoch Lending's Website: www.epochfg.com EpochOS' Website: www.epochos.com Evan Wade's LinkedIn: @EvanWade Evan Wade's Facebook: @EvanWade   Learn more about the Direct to Consumer LO Accelerator here.   Loans On Demand Website: www.loansondemand.io Loans On Demand YouTube: @LoansOnDemand Loans On Demand Instagram: @loansondemand   Luke Shankula's Facebook: @LukeShankula Luke Shankula's LinkedIn: @LukeShankula Luke Shankula's Instagram: @lukeshankula

Today, we're joined by Jackie Dunlap. Jackie is the Broker Owner of Next Generation Home Loans from the Denver Metropolitan Area in Colorado, and is also the Owner of the process and origination training company, The Mortgage Calculator.   Jackie is here to discuss:→ Learning how to create processes in your business, growing your business the right way, and tips to get around the pitfall of lots of Loan Officers, making an SOP (standard operating procedure).→ Multiple strategies and touch points to wow referral partners.→ Why consumers are toddlers, the differences of the perception of money among them, and why you need to build up this base directly.   Jackie Dunlap's Instagram: @jackie_pedia_of_all_trades Jackie Dunlap's LinkedIn: @JackieDunlap The Mortgage Calculator YouTube: @TheMortgageCalculator   Learn more about the Direct to Consumer LO Accelerator here.   Loans On Demand Website: www.loansondemand.io Loans On Demand YouTube: @LoansOnDemand Loans On Demand Instagram: @loansondemand   Luke Shankula's Facebook: @LukeShankula Luke Shankula's LinkedIn: @LukeShankula Luke Shankula's Instagram: @lukeshankula

Today, we're joined by Alexa Faithful. Alexa is a Loan Officer at CMS Mortgage from Williamsburg, Virginia, and has been in the mortgage industry since 2015. Alexa is also the author of the 2020 book, "Alexa, Get Me a Mortgage", and has amassed a TikTok following of almost 14,000 from making mortgage content.   Alexa is here to discuss:→ The evolution of her social media, how she makes her social media content, and how she leveraged her book for marketing.→ A simple way she tracks her pipeline to keep leads warm and the small changes she's made to her business that have led to major growth.→ Mentoring the next generation of Loan Officers by helping with education, value propositions, and business development.   Alexa Faithful's Website: www.alexagetmeamortgage.com Alexa Faithful's TikTok: @alexa_get_me_a_mortgage Alexa Faithful's Facebook: @AlexaRae CMS Mortgage Website: www.cmsmortgage.com CMS Mortgage Instagram: @cmsmortgage Order "Alexa, Get Me a Mortgage" here.   Learn more about the Direct to Consumer LO Accelerator here.   Loans On Demand Website: www.loansondemand.io Loans On Demand YouTube: @LoansOnDemand Loans On Demand Instagram: @loansondemand   Luke Shankula's Facebook: @LukeShankula Luke Shankula's LinkedIn: @LukeShankula Luke Shankula's Instagram: @lukeshankula

Today, we're joined by Connor Bartley. Connor is a Senior Business Development Consultant at loanDepot from the Dallas-Fort Worth Metroplex in Texas, who's been recruiting professionals for almost 2 decades. Connor has built a big following on LinkedIn around bringing value and education to Loan Officers, and is also a 2-time pie eating contest winner.   Connor is here to discuss:→ The strategy he's used to grow his LinkedIn profile, the mistakes he's learnt from, and how leverages it for networking.→ Why he did his "100 Podcasts in 100 Days" challenge, and how he's educating himself as a recruiter to provide value to Loan Officers.→ And how focusing on leadership, development, and the sharing of information and tactics with Loan Officers will lead to loyalty and better recruiting for teams and brokerages.   loanDepot Website: www.loandepot.com Connor Bartley's LinkedIn: @ConnorBartley   Learn more about the Direct to Consumer LO Accelerator here.   Loans On Demand Website: www.loansondemand.io Loans On Demand YouTube: @LoansOnDemand Loans On Demand Instagram: @loansondemand   Luke Shankula's Facebook: @LukeShankula Luke Shankula's LinkedIn: @LukeShankula Luke Shankula's Instagram: @lukeshankula

Today, we're joined by Tano Kapedani. Tano is the Founder, CEO, and Senior Mortgage Broker of EZ Fundings Home Loans from Rancho Cucamonga, California, who started in mortgages in 2003 after immigrating from Albania in 1998. A fluent speaker of 5 languages, he has personally assisted over 3,000 families in achieving homeownership, and has built his business being dedicated to providing exceptional service, ensuring clients are fully informed and satisfied.    Tano is here to discuss:→ The mentality you need to have for getting business and how he worked his way up in the mortgage industry.→ The importance of creating systems for scalability, building a great team, and the delegating tasks.→ And how you need to master your craft as a Loan Officer by learning foundational skills, how you can add value, and solve problems.   EZ Fundings Website: www.ezfundings.com EZ Fundings Instagram: @ezfundings EZ Fundings Facebook: @EZFundingsHomeLoans Tano Kapedani's Instagram: @tanoezfundings   Learn more about the Direct to Consumer LO Accelerator here.   Loans On Demand Website: www.loansondemand.io Loans On Demand YouTube: @LoansOnDemand Loans On Demand Instagram: @loansondemand   Luke Shankula's Facebook: @LukeShankula Luke Shankula's LinkedIn: @LukeShankula Luke Shankula's Instagram: @lukeshankula

Today, we're joined by Brian Vieaux, CMB. Brian is the President and COO at FinLocker from Novi, Michigan, with over 28 years of executive experience in mortgage banking. Brian hosts his own podcast, "FinTech Friday", and co-hosts a second podcast with Kyle Draper, called "Mortgages and More". Brian and Kyle also co-authored a book called "Rethink Everything You Know About Being A "Next Gen" Loan Officer".   Brian is here to discuss:→ The power of data and how FinLocker helps Loans Officers nurture their pipeline and give value adds to Realtors.→ How he has been able to grow his LinkedIn profile to over 30,000 followers and harness the power of social media.→ And why he would make first-time homebuyers his avatar client if he was starting over in the industry today.   FinLocker Website: www.finlocker.com FinLocker LinkedIn: @FinLocker FinLocker YouTube: @FinLocker Brian Vieaux's LinkedIn: @BrianVieaux Brian Vieaux's Facebook: @BrianVieaux Brian Vieaux's Instagram: @brianvieaux Buy Brian's Book "Rethink Everything" here. Listen to Brian's Podcast "FinTech Friday" here. Listen to Brian's Podcast "Mortgages and More" here.   Learn more about the Direct to Consumer LO Accelerator here.   Loans On Demand Website: www.loansondemand.io Loans On Demand YouTube: @LoansOnDemand Loans On Demand Instagram: @loansondemand   Luke Shankula's Facebook: @LukeShankula Luke Shankula's LinkedIn: @LukeShankula Luke Shankula's Instagram: @lukeshankula

Today, we're joined by Tyler Hodgson. Tyler is the EVP of Growth at UMortgage from Dallas-Fort Worth, Texas. A Marine Corps veteran, Tyler founded his own brokerage (NXT Mortgage) after funding only 12 loans.    Tyler is here to discuss:→ The impact being in the Marines has had on his life and building his business.→ The significance of sales, marketing and relationship building in the mortgage industry.→ And how Loan Officers can get better use of social media and A.I.   Tyler Hodgson's Instagram: @chiefloanofficer Tyler Hodgson's TikTok: @chiefloanofficer Tyler Hodgson's Facebook: @TylerHodgson Tyler Hodgson's LinkedIn: @TylerHodgson   Learn more about the Direct to Consumer LO Accelerator here.   Loans On Demand Website: www.loansondemand.io Loans On Demand YouTube: @LoansOnDemand Loans On Demand Instagram: @loansondemand   Luke Shankula's Facebook: @LukeShankula Luke Shankula's LinkedIn: @LukeShankula Luke Shankula's Instagram: @lukeshankula

Today, we're joined by Kayla Kallander, "The Mortgage Meteorologist". Kayla is the AVP Mortgage Advisor at First International Bank & Trust from West Fargo, North Dakota, who's also a Podcaster and Speaker. Kayla is an avid social media connector who also mentors & trains teams and individuals by helping amplify their brand presence through innovative social media strategies.    Kayla is here to discuss:→ The keys for someone to be successful on social media.→ Why you need to be taking the lead on discovery calls and asking the right questions.→ And why now is the time to be looking at your systems and processes.   Kayla Kallander's LinkedIn: @KaylaKallander Kayla Kallander's Instagram: @kaylakallandermortgage Kayla Kallander's TikTok: @kaylakallander Kayla Kallander's Facebook: @KaylaKallander Kayla Kallander's Links: @KaylaKallander Listen to Kayla's Podcast, "It's Real" here.   Learn more about the Direct to Consumer LO Accelerator here.   Loans On Demand Website: www.loansondemand.io Loans On Demand YouTube: @LoansOnDemand Loans On Demand Instagram: @loansondemand   Luke Shankula's Facebook: @LukeShankula Luke Shankula's LinkedIn: @LukeShankula Luke Shankula's Instagram: @lukeshankula

Today, we're joined by Taylor Briggs, CDLP. Taylor is the Vice President of Peoples Mortgage Company from Virginia Beach, Virginia, who's been in the industry for over 10 years. Taylor has been featured in the Scotsman Guide and also was in the 2021 Top 100 People in Real Estate Magazine.   Taylor is here to discuss:→ The importance of prospecting, time blocking, and social media.→ How he grew a referral based business and cut his teeth on harder files.→ And how to build a team and achieve work/life balance and avoid burnout.   People's Mortgage Website: www.peoplesmortgage.com Taylor Briggs' Facebook: @TaylorBriggs Taylor Briggs' LinkedIn: @TaylorBriggs Taylor Briggs' Instagram: @gbrig005   Learn more about the Direct to Consumer LO Accelerator here.   Loans On Demand Website: www.loansondemand.io Loans On Demand YouTube: @LoansOnDemand Loans On Demand Instagram: @loansondemand   Luke Shankula's Facebook: @LukeShankula Luke Shankula's LinkedIn: @LukeShankula Luke Shankula's Instagram: @lukeshankula

Today, we're joined by Sean Zalmanoff. Sean is the Founder and Chief Loan Officer of Better Rate Mortgage from St. Louis, Missouri, who's been in the industry for over 20 years. Sean is also a Founder and a Coach at Next Level Loan Officers, which helps Loan Officers take their business to new heights.   Sean is here to discuss:→ How Next Level Loan Officers is helping LOs set themselves apart and grow their businesses.→ The $5,000 guarantee and saving Realtors 30% of their time (which they love).→ And how Google reviews and hand-written notes have driven his business.   Next Level Website: www.becomenl.com Better Rate Mortgage Website: www.betterratemortgage.com Sean Zalmanoff's Facebook: @SeanZalmanoff Sean Zalmanoff's Instagram: @seanzalmanoff   Learn more about the Direct to Consumer LO Accelerator here.   Loans On Demand Website: www.loansondemand.io Loans On Demand YouTube: @LoansOnDemand Loans On Demand Instagram: @loansondemand   Luke Shankula's Facebook: @LukeShankula Luke Shankula's LinkedIn: @LukeShankula Luke Shankula's Instagram: @lukeshankula

Today, we're joined by Bryce Bradley. Bryce is the Co-Founder, President, & CEO of Rosegate Mortgage from Charlotte, North Carolina. Rosegate launched in 2020 with the focus on relationships with customers, and has quickly grown to have 25 Loan Officers.   Bryce is here to discuss:→ The importance of the alignment call and finding what a client's 'hot button' issues are.→ The best time for someone to buy a house and how to handle objections from clients.→ And why Rosegate Loan Officers DO NOT send online application links.   Rosegate Website: www.rosegate.com Rosegate Instagram: @rosegatemortgage Bryce Bradley's LinkedIn: @BryceBradley   Learn more about the Direct to Consumer LO Accelerator here.   Loans On Demand Website: www.loansondemand.io Loans On Demand YouTube: @LoansOnDemand Loans On Demand Instagram: @loansondemand   Luke Shankula's Facebook: @LukeShankula Luke Shankula's LinkedIn: @LukeShankula Luke Shankula's Instagram: @lukeshankula