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Little Fish Podcast

Joel Eschenbach

33 episodes

8 months ago

How do you leverage the power of Google Ads to get more website traffic and customers? In this episode, John Pfeiffer shares how Google uses machine learning to improve your ads, which ads work best, and why you shouldn’t use them as a last-ditch effort. Episode Resources: School of Marketing Masterclass: Sign Up NowIs Google AdWords Worth It for Small Business?: For Subscribers OnlyWork with PPC for Small Biz: Visit WebsiteSubscribe at TheLittleFishPodcast.com to get FREE Downloadable Resour...

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Entrepreneurship

All content for Little Fish Podcast is the property of Joel Eschenbach and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

How do you leverage the power of Google Ads to get more website traffic and customers? In this episode, John Pfeiffer shares how Google uses machine learning to improve your ads, which ads work best, and why you shouldn’t use them as a last-ditch effort. Episode Resources: School of Marketing Masterclass: Sign Up NowIs Google AdWords Worth It for Small Business?: For Subscribers OnlyWork with PPC for Small Biz: Visit WebsiteSubscribe at TheLittleFishPodcast.com to get FREE Downloadable Resour...

Show more...

Entrepreneurship

Episodes (20/33)

Little Fish Podcast

The Power of Google Ads for Local Businesses w/ John Pfeiffer

How do you leverage the power of Google Ads to get more website traffic and customers? In this episode, John Pfeiffer shares how Google uses machine learning to improve your ads, which ads work best, and why you shouldn’t use them as a last-ditch effort. Episode Resources: School of Marketing Masterclass: Sign Up NowIs Google AdWords Worth It for Small Business?: For Subscribers OnlyWork with PPC for Small Biz: Visit WebsiteSubscribe at TheLittleFishPodcast.com to get FREE Downloadable Resour...

5 years ago

34 minutes

Little Fish Podcast

How to Stop Wasting Money on Facebook Ads w/ Alex Lau

Facebook ads can be a money pit for small businesses. But it doesn’t have to be that way. In this episode, Alex Lau of the SeeSharp Group shares his strategies for Facebook Ad success. You’ll learn which campaigns work the best and when to use them, 3 principles for targeting the right customers, and the first 4 steps to starting an effective campaign. Episode Resources: Small Business Starter Guide for Facebook Ads: For Subscribers OnlyWork with the SeeSharp Group: Visit WebsiteSchool of Mar...

5 years ago

48 minutes

Little Fish Podcast

Rethinking Social Media for Your Small Business w/ Katie Lantukh

If you’re not seeing results, it might be time to rethink your social media strategy. So many businesses have a mediocre social media presence because they haven’t defined their goals. In this episode, Katie Lantukh shares her low-stress approach for managing your social channels, the importance of experimenting, and how to enjoy the whole process. Episode Resources: FREE QUIZ: Which Social Media Channel is Right for You?: For Subscribers OnlyBook Recommendation: Social Media Success for Ever...

5 years ago

30 minutes

Little Fish Podcast

How to Measure the Effectiveness of Your Marketing w/ Gary Donson

Most small business owners have no idea if their website, social media, or digital marketing is even working. Why? Because they aren’t tracking the data. And if they are, they have no idea how to make any sense of it. In this episode, Gary Donson returns to teach us the basics of Google Analytics and how to use data-driven marketing to grow your business. Episode Resources: How to Set Up Conversions in Google Analytics: (VIDEO): For Subscribers OnlyS2 Ep5: How to Get Found in Local Google Sea...

5 years ago

27 minutes

Little Fish Podcast

How Compelling Design Builds Trust with Customers w/ Kailey & Ryan

What catches people's attention before they read a single word? Compelling design. It only takes 50 milliseconds for customers to feel drawn to your brand. In this episode, our rockstar designers, Kailey Kisabeth and Ryan Parker discuss how to create a brand that lasts and which common design mistakes to avoid. Episode Resources: 10 DIY Design Tools for Small Businesses: For Subscribers Only Subscribe at TheLittleFishPodcast.com to get FREE Downloadable Resources for every episode!

5 years ago

50 minutes

Little Fish Podcast

3 Steps to Create an Irresistible Lead Magnet w/ Wes Gay

To start building a relationship with a potential customer online, offer value in exchange for their email address. It’s called a lead magnet. In this episode, experienced content creator and agency owner, Wes Gay shares his tips for creating an irresistible lead magnet that your prospects will love. Episode Resources: The Ultimate Guide to Creating a Lead Magnet: https://hirewayfinder.com/littlefishSubscribe at TheLittleFishPodcast.com to get FREE Downloadable Resources for every episode!

5 years ago

37 minutes

Little Fish Podcast

Jumpstart Your Business with Email Automation w/ Chris L. Davis

Email is still one of the most personal ways to reach and follow up with potential customers. But what emails should you be sending? How do you know if your email marketing is working? And how can you use automation to multiply your efforts? In this episode, marketing automation guru Chris L. Davis bestows his years of wisdom and shares the 4 essential metrics to measure the effectiveness of your marketing. This episode is jam-packed with practical marketing tips that you can immediately impl...

5 years ago

58 minutes

Little Fish Podcast

How to Write Words That Reach Your Audience w/ Joshua Harris

Writing content has become a necessity for the modern business owner. But you're not an experienced, full-time writer. How do you get the most bang for your buck when it comes to writing? In this episode, bestselling author Joshua Harris shares his practical tips and strategies. Learn how to write compelling words that will reach your audience. Episode Resources: 7 Tips for Writing Compelling Content: For Subscribers Only Subscribe at TheLittleFishPodcast.com to get FREE Downloadable Res...

5 years ago

36 minutes

Little Fish Podcast

5 Major Website Mistakes & How to Fix Them w/ Joel Eschenbach

Your website can be your most valuable sales tool, but so many businesses aren't utilizing their website to its full potential. In this episode, Joel Eschenbach draws on his 12 years of experience to help you fix 5 common website mistakes and start getting results. Episode Resources: 5 Major Mistakes PDF: For Subscribers OnlyHomepage Cheatsheet: For Subscribers Only The Anatomy of an Effective Website Walkthrough Video: For Subscribers OnlyADA Compliance with AccessiBe: https://accessibe...

5 years ago

25 minutes

Little Fish Podcast

Marketing Made Simple: A Step-by-Step Process w/ Dr. J.J. Peterson

We all want people to understand how our products and services can solve their problems. But it turns out, simply asking people to buy doesn’t work. At least not right away. In this episode, Dr. J.J. Peterson, Chief of Teaching and Facilitation at StoryBrand, shares the 3 essential stages of your customer’s journey and the 5 elements you need to create an effective sales funnel that will invite people into a trusted relationship with your brand. Episode Resources: Marketing Made Simple Book: ...

5 years ago

44 minutes

Little Fish Podcast

Season 3: The School of Marketing

It's more important than ever to have a digital marketing plan for your business. In season 3: The School of Marketing, industry-leading experts will teach you how to build a practical marketing strategy that just works. To get exclusive resources for every episode, subscribe at thelittlefishpodcast.com

5 years ago

1 minute

Little Fish Podcast

Compelling Content: The Best Social Media Strategy w/ Ricardo Aviles

To get the most out of your Social Media marketing efforts, you want to build an audience of raving fans and brand advocates. The best way to do that? Create compelling content. In this episode, we talk to the founder of Oak & Stone Clothing, Ricardo Aviles. He shares why it’s essential to understand your unique audience, how high-quality narrative-driven content drives more social media engagement, and why you should take your time when creating your brand. https://oakandstoneclothing....

5 years ago

43 minutes

Little Fish Podcast

Don’t Be A Wantrepreneur w/ Krav Maga Seattle

In this episode, Chau and Cat Le (and their dog, Gracie) discuss their life-changing transition from working at Microsoft to owning a successful self-defense gym, how determining your values will shape important business decisions, and why you should fully commit and stop being a “wantrepreneur.” We also talk about the recent challenges of COVID-19 and its effect on their business at the time of this recording. https://www.kmseattle.com Recommended Reading List: Jacko Willink - Extrem...

5 years ago

50 minutes

Little Fish Podcast

Lessons Learned from 40 Years of Business w/ Dave Eschenbach

In this episode, Dave Eschenbach (Joel’s dad) shares the valuable lessons he learned from owning and operating 6 different businesses over the course of 4 decades. He discusses the risks of starting a business, why you should offer better service than your competitors, how your business goals change over your lifetime, and much more! Recorded at: https://81astudios.com Need a website or help with marketing? https://www.notiondesigngroup.com

5 years ago

46 minutes

Little Fish Podcast

Why Every Business Leader Should Write A Book w/ Barbara Dee

Whether you’re looking to land more lucrative clients or get that next speaking opportunity, writing a book brings you instant credibility in your industry. In this episode, author and publisher Barbara Dee shares why every business leader should write a book and the simple 4-step blueprint to write your own eBook in a matter of days. Master Class: https://www.archerinspiredlearning.com/sales-letter-order-page https://suncoastdigitalpress.com/ FREE eBook Blueprint Tool: barbara@suncoastdigit...

5 years ago

36 minutes

Little Fish Podcast

Solve Problems to Sell More Products w/ Boardwalk Food Co.

In this episode, we chat with Andy Yochum, owner of Boardwalk Food Company, about how he developed his delicious Craft Beer Pretzels. He shares how listening to customer feedback improves his products and how solving customer problems leads to more sales. https://boardwalkfoodco.com/ There is something about cold beer and salty snacks that bring people together. At Boardwalk Food Co., we love craft beer as much as you do. That’s why we’ve spent countless hours consulting with local brewing ...

5 years ago

47 minutes

Little Fish Podcast

How to Get Found in Local Google Searches w/ Gary Donson

If you have a local service business, you’ve got to listen to this episode! Gary Donson from ThinkDonson joins us to talk about the importance of setting up and maintaining your Google My Business page. You’ll also learn 3 simple steps that will help you get found in Google searches. Get The Local Stack: https://notiondesigngroup.com/localstack Generate Your Review Link Here: https://whitespark.ca/google-review-link-generator/ How to Create A Listing on Google My Business: https://youtu.be/y...

5 years ago

37 minutes

Little Fish Podcast

Show Up As Your Best Self at Work w/ ViDL Solutions

Most of us want to show up to work each day as the best version of ourselves, but life gets overwhelming. Many times we aren’t even paying attention to our own mental and emotional wellbeing - not to mention the wellbeing of our employees and team members. In this episode, Rebecca Johnson and Natalie Johnson from ViDL Solutions share how they help leaders and work teams create thriving environments where people love to work and give their best every day. https://www.vidlsolutions.com/ ViDL ...

5 years ago

43 minutes

Little Fish Podcast

Productize Your Service Business for More Sales w/ Danny Peavey

If you own a service business, you probably want to make it super easy for your customers to buy. That’s exactly what it means to productize your services. In this episode, Joel talks to Danny Peavey about the enormous benefits of transforming your services into easy-to-sell products. Products that will simplify your sales process, add more value for your customers, generate recurring revenue, and ultimately help you grow your business. https://storysells.com/ https://oneweekwebsite.com/ Lad...

5 years ago

47 minutes

Little Fish Podcast

Get Lifelong Returns from Your Business w/ Forza Wealth

As a small business owner, it can be difficult to know where to invest your money to get the best return. Should you pour money back into your business or invest it in other areas? Or maybe you’re getting ready to launch a new business but the risk seems too high. Michael Demassa and Tim Videnka of Forza Wealth Management tackle these subjects, share their experience as business owners, and drop some practical tips along the way. Get FREE Access to Forza 360, your personal financial organize...

5 years ago

42 minutes