As the year wraps up, your LinkedIn feed will be flooded with gratitude lists and highlight reels. But how can you make your posts stand out and truly build trust? In this episode, we dive into 5 surefire LinkedIn post ideas to elevate your personal brand on LinkedIn and get meaningful engagement.
We’re talking:
Press play, and let’s write the kind of content people remember.
Want support with your visibility strategy for the new year?
Book a Visibility Call with me here → https://tidycal.com/julia-zatta/linkedin-strategy
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Learn how to build approachable authority on LinkedIn to stand out without sounding performative. In this episode, linkedin ghostwriter Julia Zatta breaks down what real thought leadership looks like in 2025: grounded confidence, clear insight, and human tone.
Discover how to share bold opinions, show expertise without ego, and position yourself as a trusted leader people want to follow.
Book a visibility call with Julia here: https://tidycal.com/julia-zatta/linkedin-strategy
Get 16 LinkedIn post ideas PDF (free!): https://sendfox.com/lp/1k4x79
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LinkedIn: https://www.linkedin.com/in/julia-zatta
If your LinkedIn posts aren’t getting traction, it’s not your ideas, it’s your hook.
In this episode, I'll show you how to write scroll-stopping openings using the 3C Framework, specifically for personal branding on LinkedIn. You’ll learn
Resources mentioned
Typegrow text formatter: https://typegrow.com/tools/linkedin-text-formatter
Julia's Hook templates: https://juliazatta.mvsite.app/products/offers/view/1179490
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Many LinkedIn users don’t realize they can publish articles and newsletters — or how powerful they are for visibility and lead generation. In this episode, Julia Zatta explains the difference, shares new LinkedIn features, and shows how to use newsletters to build authority and nurture clients.
Book your Visibility Call: https://tidycal.com/julia-zatta/linkedin-strategy
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LinkedIn: https://www.linkedin.com/in/julia-zatta
In today’s episode, I’m breaking down one of the most common questions I get from founders:
“Should I post on my company page or stick with my personal profile?”
If you’ve been ignoring LinkedIn because you’re too busy (or too overwhelmed to figure it out) — this one’s for you.
We’ll cover:
Spoiler: The algorithm does not love your company page.But that doesn’t mean it’s useless. You just need to know how to play the game.
If you want me to help you show up on LinkedIn book a Visibility call here: https://tidycal.com/julia-zatta/linkedin-strategy
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LinkedIn: https://www.linkedin.com/in/julia-zatta
In this episode, I explore how you can tell if your LinkedIn strategy is driving results for your personal brand. I outline the common patterns I've observed with my clients, whether they are senior leaders or early-stage entrepreneurs, and provide actionable insights into what LinkedIn marketing strategies to focus on at each stage in your business. Hit 'subscribe' to stay up to date with each new post and learn LinkedIn marketing tips for personal brand growth.
Book your LinkedIn Visibility Call here: https://calendar.app.google/zU5c8uDGzydXR6m86
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Founders often weaken their LinkedIn brand without realizing it. In this episode, I share the top mistakes I see all the time as a LinkedIn ghostwriter, plus simple fixes.
Want help improving your brand and messaging? Book your free LinkedIn Visibility Call here: https://tidycal.com/julia-zatta/linkedin-strategy
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I’m joined by my client, pain recovery coach Laura Haraka, to talk about LinkedIn marketing for coaches, social media for small businesses, and what happens when you find the right support. Laura shares her journey from teaching to coaching, the impact of outsourcing marketing as a small business, and the wins she’s seen since we started working together. A must-listen if you’re ready to delegate and don't know where to start.
Connect with Laura here: https://www.feeltoheal.live/
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Learn how to build a LinkedIn content strategy that actually works for your personal brand. As a ghostwriter and strategist, I’ll show you how to define your ideal client, map their challenges, create four content pillars, and use social proof effectively. Walk away with a simple framework to attract clients and show up confidently.
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Hiring a content writer for your small business can feel overwhelming.
What if they create more work instead of saving you time?
In this episode Julia Zatta breaks down how to prepare before you outsource, the exact questions to ask potential collaborators, and the red flags to avoid so you don’t get stuck micromanaging your content partner.
Looking for a content writer to support your small business?
Book a visibility call: https://tidycal.com/julia-zatta/linkedin-strategy
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Hot takes don’t have to be clickbait or chaos. In this episode, I break down how to share strong opinions on LinkedIn in a way that attracts the right audience, builds trust, and positions you as an authority, without alienating your ideal clients. Share your thoughts in the comments or DM me on LinkedIn and tell me about it.
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If you’ve been searching for a marketing strategy for small business that saves time and delivers results, this episode is for you.
I’m sharing my top picks from the Shortcut Suite Bundle, including private podcasting tools, a 90-day visibility plan GPT, an opt-in page copy bot, and my own LinkedIn content humanizer. You’ll learn how I’m using these tools in my own business to streamline content creation, improve lead generation, and strengthen my brand. The best part? You can grab them free for a limited time.
Get the Shortcut Suite here (for free): https://www.gotocoach.club/a/2148150858/dXB3Ktfz
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If you’re still winging your LinkedIn content, staring at a blank doc every week and hoping inspiration strikes, this episode is for you. I’m walking you through the exact system I use as a LinkedIn ghostwriter to create and schedule high-quality LinkedIn content for my clients.
You'll learn:
Want the plug-and-play version of this workflow? Grab my Kickstart Content Calendar for $47: https://juliazatta.mvsite.app/products/offers/view/1180155
You get a system you can implement on repeat, including post templates, strategic content themes, and a content tracker to simplify your process.
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Feeling stuck on what to post on LinkedIn?
In this episode, Julia Zatta shares her go-to content repurposing strategy for service providers. You’ll learn how to reuse blogs, emails, and videos to stay visible without burning out, and actually turn your content into clients.
🎁 Download the free LinkedIn Content Repurposing Blueprint:
https://juliazatta.mvsite.app/products/offers/view/1180838?coupon=FREE
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Wondering why your LinkedIn feed is showing you posts from 3 weeks ago?
In this episode, I break down the 2025 LinkedIn algorithm changes and what they mean for business owners, coaches, and service providers using LinkedIn for visibility.
You’ll learn why your feed is full of old posts, what content the algorithm prioritizes now, and how to create posts that actually get seen.
Sources cited in this episode:
Richard van der Blom: https://www.linkedin.com/in/richardvanderblom/
Ivana Todorovic: https://www.linkedin.com/in/ivanatodorovic/
Hootsuite July article: https://blog.hootsuite.com/linkedin-algorithm/
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LinkedIn ghostwriter and strategist, Julia Zatta, shares how to collect and use LinkedIn recommendations and client testimonials to build trust and attract leads on LinkedIn. Learn how to create a SMILE file, request standout reviews, and repurpose testimonials in your content to support your visibility and personal brand.
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In this episode, I share practical tips for developing a strong tone of voice in your LinkedIn posts. If you're trying to stand out on LinkedIn and sound more like you, so you can attract right-fit clients, this episode will help. You'll learn 7 copywriting techniques you can apply to your content today.
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If networking on LinkedIn feels awkward or fake, this episode is for you. I’m sharing simple ways to connect through comments, DMs, and coffee chats, without cold-pitching or sounding like a bot. Learn how to build real relationships that strengthen your brand reputation by showing up as you.
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In this episode, we’re talking proactive lead generation strategies for service providers who are ready to start connecting with the right people.
I’ll walk you through how to use LinkedIn’s best-kept secret (aka, the search bar) to find potential clients and start conversations without sounding salesy.
Because content builds visibility, but relationships drive revenue 💰
And if you want to join the LinkedIn Content Hub, doors open July 1st. Get on the waitlist here: https://juliazatta.mvsite.app/products/offers/view/1183124
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People get thought leadership all wrong. It's really very simple. Thought leadership is sharing your professional opinion based on experience. You don’t need a title or certification; if you’re helping others by sharing what you know, you're already a thought leader.
In this episode, I share tips on:
For more depth on this topic, check out my LinkedIn Live with Judy Parsons, who is an Independent LinkedIn trainer: https://www.youtube.com/live/NcaCFC7TLx4?si=dp6gEZAOuU5HdJXL
And be sure to follow Judy Parsons on LinkedIn: https://www.linkedin.com/in/judithparsons/
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