There’s no denying that social media has become the go-to way to connect, and the food blog industry is no exception. As a foodie, I love to check out content from my favorite food creators every chance I get! During my lunch break, I’ll often pull up cooking videos on YouTube. When I’m waiting for my dog to finish with her vet appointment, I’ll scroll through food blogger Instagram reels, saving any yummy recipe videos that catch my eye. With so much potential reach on these social platforms, it’s easy to doubt if food blog websites are still relevant. But ignoring your website is a missed opportunity to enhance your community’s experience with your content. Let me explain why.
- Blog with full shownotes & links mentioned: https://mayapalmerdesigns.com/2022/10/19/are-food-blog-websites-still-relevant/
Connect with Maya
- Website: https://mayapalmerdesigns.com/
- Instagram: https://www.instagram.com/mayapalmerdesigns/
In this episode, Hayley Trejo joins me on the show to chat about the current landscape of social media (especially Instagram)! She shares her experiences working as a social media manager. We also chat about how to deal with the frustrations that many online business owners have been feeling lately due to changes with the platform. Hayley shares how you can create content that you're passionate about, while working with the algorithm.
I also loved Hayley's business tip about creating a strategy call offer for clients who aren't yet ready to book your full services! So be sure to listen out for that part!
- Blog post with full show notes: https://mayapalmerdesigns.com/2022/10/12/creating-an-instagram-content-strategy-that-works-for-you/
CONNECT WITH HAYLEY
Social Media Management:
Personal Brand:
CONNECT WITH MAYA
I don't have a TikTok, but I hear about what's popular all the time! Most of my favorite creators to follow on other platforms like YouTube and Instagram get topic inspiration from TikTok. The other day, I even saw a cheese brand turn a popular TikTok recipe into a video pin for Pinterest! In this episode, I chat about my observations on TikTok content carrying over to other platforms, and how you can get content inspiration for your business!
- Blog Version of Shownotes: https://mayapalmerdesigns.com/2022/10/05/how-tiktok-is-influencing-content-on-other-platforms/
Connect with Maya:
- Instagram: https://www.instagram.com/mayapalmerdesigns/
- Website: https://mayapalmerdesigns.com/
Have you ever used Instacart?! I'm new to it, but there's something so satisfying about being able to browse your grocery store's inventory from your phone, make your selections, and then have your order conveniently delivered to your door. Recently, I had two amazing Instacart shopping experiences that got me thinking...can we apply this to our creative businesses? Tune in to hear what two Instacart shoppers taught me about customer service!
Want to give Instacart a try? Use my code MPALMER166D8 to get $20 off your first order!
Connect with Maya:
- Website: https://mayapalmerdesigns.com/
- Instagram: https://www.instagram.com/mayapalmerdesigns/
In this short and sweet solo episode, I'm sharing candidly about how embracing a mindset of choosing to believe in what's possible can help us reach our goals. Recently, I hit a big revenue goal in my business - despite not having the "perfect scenario" of everything that I thought I would need in place to achieve it. Let's chat about learning to let go of the perfectionism, self-doubt, and other mindset blocks that can so often hold us back!
- Blog with shownotes: https://mayapalmerdesigns.com/2022/09/14/business-goals-encouragement/
Connect with Maya:
- Instagram: @mayapalmerdesigns
- Website: https://mayapalmerdesigns.com/
Enjoying the podcast? It'd mean so much to me if you would leave a rating and review on Apple Podcasts! You can also share it with a friend. This helps the podcast reach more people who might enjoy it, too!
Running a business as a solopreneur can be so exciting and fulfilling. But it does make it harder to experience time-freedom, since the business is depending on us to run and generate revenue. That's why Tasha Booth teaches service providers how to scale to an agency model. In this fun episode of the podcast, Tasha and I chat about what it's like to shift into a CEO role and start building an agency! Get ready for some mindset shifts and tactical steps that you can apply in your business!
Meet the Guest: Tasha Booth
Tasha began her journey in the online business space five years ago as a virtual assistant when she decided she was tired of living an ‘ordinary’ life on someone else’s terms. As her business grew, so did her commitment to helping others figure out how to make the life they craved reality.
Now, whether she’s leading her team of 20+ to support established coaches and course creators as the Founder and CEO of The Launch Guild agency, coaching virtual support professionals as they start and scale their own business, or hosting the ‘How She Did That’ podcast for VAs, OBMs, and project managers, Tasha is always helping other entrepreneurs live more fully in their zone of genius.
Blog Post with Full Shownotes: https://mayapalmerdesigns.com/2022/09/07/tasha-booth/
Connect with Tasha:
- Instagram: @thetashabooth and @thelaunchguild
- Websites: https://www.tashabooth.com/ (coaching), https://thelaunchguild.com/ (agency with launch services)
- 'How She Did That' Podcast: https://www.tashabooth.com/podcast
Connect with Maya:
- Instagram: @mayapalmerdesigns
- Website: https://mayapalmerdesigns.com/
As creatives, many of us have a tendency to be purpose-driven. This often leads to not wanting to sell our services and products because it feels "too salesy" or "sleazy." In this episode of the podcast, copywriter Grace Griffith shares how we can create messaging that actually feels good and converts to sales by meeting our audiences with empathy.
Grace Griffith is a copywriter and messaging strategist for coaches, consultants, and course-creators. She specializes in crafting messaging that builds trust - leading to more engagement, connection, and conversions for her clients. Grace believes marketing should be grounded in empathy and that good listening is what causes businesses to stand out. When Grace isn’t writing copy or studying data, you’ll find her reading fiction or business development books, practicing yoga, or traveling with her husband and three-year old.
Blog with Full Shownotes: https://mayapalmerdesigns.com/2022/08/31/empathy-driven-marketing-explained-with-grace-griffith/
Connect with Grace:
- Instagram: https://www.instagram.com/gracemariegriffith/
- Website: https://www.gracemariegriffith.com/
Connect with Maya:
- Instagram: https://www.instagram.com/mayapalmerdesigns/
- Website: https://mayapalmerdesigns.com/
In this episode, Lauren Cunningham is sharing her inspiring story of how navigating a life-altering health diagnosis led her to entrepreneurship. After facing setbacks due to her health, Lauren is now an integrative health coach who uses her experiences to help others. We talk about how to cope during difficult seasons, and figuring out what you want to do next. If you're going through a difficult, unexpected season in life, I hope this episode encourages you!
- Blog with Full Shownotes: https://mayapalmerdesigns.com/2022/08/24/lauren-cunnigham/
Meet the Guest
Lauren Cunningham is a recipe developer, certified integrative nutrition health coach, and podcast host. She develops recipes for fitness apps, health communities, and her own blog. Lauren believes that health is more than just what a person eats. When she is not in the kitchen, she is coaching women through the holistic way of life. Her latest venture is her podcast, So Can I. She interviews women about their businesses and lives, and hopes that her listeners leave each episode thinking, “If she can do it, So Can I.”
Connect with Lauren!
- Website: https://laurencunningham.co/
- Instagram: https://www.instagram.com/laur_cunningham/
- Podcast: https://laurencunningham.co/so-can-i-podcast/
Connect with Maya!
- Website: https://mayapalmerdesigns.com/
- Instagram: https://www.instagram.com/mayapalmerdesigns/
The podcast is back! In this episode, I'm sharing what I learned from being in a season of doing less, and sharing tips for you if you want to take more time off from your business!
- Blog with Full Show Notes: https://mayapalmerdesigns.com/2022/08/03/taking-time-off/
Connect with Maya:
- Website: https://mayapalmerdesigns.com/
- Instagram: https://www.instagram.com/mayapalmerdesigns/
Episodes Mentioned:
- 02. Embracing the Hygge Lifestyle with Ida: https://mayapalmerdesigns.com/2022/01/05/ida-winstead/
- 05. How to Recognize and Shift from Self-Improvement Burnout with Lea: https://mayapalmerdesigns.com/2022/01/19/lea-lester/
The podcast is on summer break! For June and July, I'll be releasing shorter mini-episodes focused on revisiting key topics from past interviews. There will be actionable takeaways for you to dive deep into so that you can apply what you've learned to your business and life.
In this deep dive, let's chat about passive income - the idea of creating something once and then being able to make money from it over and over again. It can feel like a shiny object that isn’t actually attainable sometimes. It’s easy to not try because we don’t know where to start. While a lot of options aren’t truly passive (semi-passive might be a better word, because they still need some attention from you after creation), I love how Jessica shares tangible examples of just how easy (and fun) it can be to create passive income that meets your clients’ needs. Specifically, these examples are for web designers and copywriters, but feel free to still take inspiration if you’re in a different industry. These ideas got me excited, I hope you love them too!
- Blog with Full Shownotes: https://mayapalmerdesigns.com/2022/07/27/summer-deep-dive-9/
- Episode 17 with Jessica: https://podcasts.apple.com/us/podcast/life-beyond-business/id1596817584?i=1000557467437
The podcast is on summer break! For June and July, I'll be releasing shorter mini-episodes focused on revisiting key topics from past interviews. There will be actionable takeaways for you to dive deep into so that you can apply what you've learned to your business and life.
As entrepreneurs, we’re told quite often to focus on growth and improvement. But as therapist Lea Lester reminds us, self-improvement goals that negatively impact our mental health aren’t really allowing us to improve. In this deep dive, let's chat about why and how rest and self-care is an important part of the journey, too. Being self-aware can help us take a more sustainable approach to self-improvement.
- Blog with Full Shownotes: https://mayapalmerdesigns.com/2022/07/20/summer-deep-dive-8/
- Episode 5 with Lea: https://podcasts.apple.com/us/podcast/life-beyond-business/id1596817584?i=1000548343597
The podcast is on summer break! For June and July, I'll be releasing shorter mini-episodes focused on revisiting key topics from past interviews. There will be actionable takeaways for you to dive deep into so that you can apply what you've learned to your business and life.
In this deep dive, let's chat about where to start with being more inclusive and giving back intentionally as business owners. Knowing where to start can feel overwhelming. I love Nicole Yang's perspective that it’s okay to start small, and that finding ways to give back can look different for everyone.
- Blog with Full Shownotes: https://mayapalmerdesigns.com/2022/07/13/summer-deep-dive-7/
- Episode 13 with Nicole: https://podcasts.apple.com/us/podcast/life-beyond-business/id1596817584?i=1000554195344
The podcast is on summer break! For June and July, I'll be releasing shorter mini-episodes focused on revisiting key topics from past interviews. There will be actionable takeaways for you to dive deep into so that you can apply what you've learned to your business and life.
In this deep dive, let's talk about defining your boundaries as a personal brand. Often we think that having a personal brand means that we have to “share everything” online. But as Kendall reminds us, it’s okay to have boundaries, even with a personal brand. It’s also okay to share vulnerably, when you want to, just take some time to consider what you’re ready to share on a public platform.
- Blog with Full Shownotes: https://mayapalmerdesigns.com/2022/07/06/summer-deep-dive-6/
- Episode 4 with Kendall: https://podcasts.apple.com/us/podcast/life-beyond-business/id1596817584?i=1000547664466
The podcast is on summer break! For June and July, I'll be releasing shorter mini-episodes focused on revisiting key topics from past interviews. There will be actionable takeaways for you to dive deep into so that you can apply what you've learned to your business and life.
In this deep dive, let's chat about how you can learn from entrepreneurs outside of your industry. If you listened to the deep dive on finding your voice, you heard Natasha talk about consuming less content from your competitors. I also love a perspective that Elizabeth McCravy shared on how when creating courses, services, products, etc. observing businesses outside our field can be a huge help.
- Blog with Full Shownotes: https://mayapalmerdesigns.com/2022/06/29/summer-deep-dive-5
- Episode 12 with Elizabeth: https://podcasts.apple.com/us/podcast/life-beyond-business/id1596817584?i=1000553429969
The podcast is on summer break! For June and July, I'll be releasing shorter mini-episodes focused on revisiting key topics from past interviews. There will be actionable takeaways for you to dive deep into so that you can apply what you've learned to your business and life.
In this deep dive, let's chat about inviting God into our businesses. As a Christian Business Owner, you might have felt that tug of war between wanting to pursue goals and plan your way, and needing to let go and let God guide! I know I have. My friend Erica has such a wise perspective on how she stays in prayer and trusts God to guide her decision-making in her business.
- Blog with Full Shownotes: https://mayapalmerdesigns.com/2022/06/22/summer-deep-dive-4/
- Episode 8 with Erica: https://podcasts.apple.com/us/podcast/life-beyond-business/id1596817584?i=1000550549678
The podcast is on summer break! For June and July, I'll be releasing shorter mini-episodes focused on revisiting key topics from past interviews. There will be actionable takeaways for you to dive deep into so that you can apply what you've learned to your business and life.
In this deep dive, let's chat about creating content that guides your audience to true transformation and long-term results. “Quick Win” content like “10 headlines to use for your next blog post” is fun to share as an instagram carousel, and often gets a lot of engagement! But as copywriter Jess Jordana pointed out, this might not be the best type of content to help your audience experience true transformation. Jess explains that she wanted to “stop giving a way out of writing, and give them a way into loving it instead.”
- Blog with Full Shownotes: https://mayapalmerdesigns.com/2022/06/15/summer-deep-dive-3/
- Episode 14 with Jess: https://podcasts.apple.com/us/podcast/life-beyond-business/id1596817584?i=1000554971475
The podcast is on summer break! For June and July, I'll be releasing shorter mini-episodes focused on revisiting key topics from past interviews. There will be actionable takeaways for you to dive deep into so that you can apply what you've learned to your business and life.
In this second deep dive, let's chat about business boundaries. Do you ever feel like your business is taking over your life? I know I’ve been there, and I’m still working to figure out how to navigate business and life in a way that feels natural and sustainable. My mentor Ida has such a wise perspective on how being intentional about your business boundaries can help you make the most of the time you spend at and away from your desk.
- Blog with Full Shownotes: https://mayapalmerdesigns.com/2022/06/08/summer-deep-dive-2-re-evaluating-your-business-boundaries/
- Episode 2 with Ida: https://podcasts.apple.com/us/podcast/life-beyond-business/id1596817584?i=1000546995235
The podcast is going on summer break! For June and July, I'll be releasing shorter mini-episodes focused on revisiting key topics from past interviews. There will be actionable takeaways for you to dive deep into so that you can apply what you've learned to your business and life.
In this first deep dive, I'm chatting about finding your voice as an industry leader. You’ve probably heard someone say “my industry is just so saturated” before. With so much going on these days, it can feel hard to cut through the noise and reach your people. I asked Instagram Strategist Natasha Samuel how she found her voice in such a popular niche. Natasha shared that it comes down to intentionally seeking out your own strengths and beliefs without fear of failure, and quieting the voices of others while you do that.
- Blog with Full Shownotes: https://mayapalmerdesigns.com/2022/06/01/summer-deep-dive-1-finding-your-voice-as-an-industry-leader/
- Episode 10 with Natasha: https://podcasts.apple.com/us/podcast/life-beyond-business/id1596817584?i=1000551994985
Whether you have a brand new puppy or an older dog, these tips will make working from home with a dog easier. This podcast episode is going to be a pretty fun one because I get to talk about my dog, Sage! She is my best buddy and my whole life pretty much revolves around her right now. Sage is 3 years old at the time I'm recording this, and we got her when she was 10 weeks old. I definitely got to experience that puppy phase of their first year of life! And even though I wasn't really focusing on my business that much when I first graduated from college, I was still working from home and kind of doing the business as a side hustle. So I definitely got to experience working from home with the puppy. Now that Sage is older and I'm running my business, I have that experience of working from home with an older dog, too.
- Blog with Shownotes and Links Mentioned: https://mayapalmerdesigns.com/2022/05/25/my-best-tips-for-working-from-home-with-a-dog/
Connect with Maya:
- Website: https://mayapalmerdesigns.com/
- Instagram: https://www.instagram.com/mayapalmerdesigns/
In this episode of the podcast, my amazing client Michelle Hobgood is sharing her story of navigating life as mom to her son Devon who has Autism and Cerebral Palsy, while also exploring her passions and pursuing entrepreneurship. Michelle has such a gift for being real about the hard things in life, while also making space for gratitude and optimism. She's also a fierce advocate for self care as a parent - especially if you are caring for a child with special needs. Michelle's got so much wisdom to share, tune in to be inspired!
Meet the Guest
Michelle is a home organizer that guides overwhelmed women to kick clutter to the curb and whip their space into shape with real-life tidying systems that help them level up and feel good about coming home. She’s spent the past 20 years as a personal trainer and with the launch of her new business, The Tidy Trainer, she’s combined her passion for transforming lives through organization, productivity and wellness.
She’s also the mom of an amazing young man with autism and a fierce advocate for the neurodivergent community. You can find the transparent musings of her unique life as a mompreneur on Instagram and watch how she juggles it all with a smile (most of the time).
- Blog with Full Shownotes: https://mayapalmerdesigns.com/2022/05/18/michelle-hobgood/
Connect with Michelle:
- Instagram: https://www.instagram.com/its.m.hobgood
- Website: https://thetidytrainer.com/
Connect with Maya:
- Instagram: https://instagram.com/mayapalmerdesigns
- Website: https://mayapalmerdesigns.com/
