Is your firm falling for these attorney marketing myths?
Too many law firms waste time and money on strategies that don’t work—because they’re built on myths. In this episode, PaperStreet Web Design & Marketing breaks down the Top 10 Attorney Marketing Myths, from misconceptions about AI and SEO to the truth behind website theme builders. Tune in to discover what really works, what to avoid, and how to make smarter marketing decisions for your firm.
Nothing makes us happier than seeing our clients light up with excitement over a new website design. That kind of reaction is often overlooked—but it’s exactly the response your website and marketing should inspire in potential clients.
In this episode, we dive into how to make your marketing more fun—without ever being unprofessional or gimmicky.
Fun marketing means adding creativity, personality, and engagement to your campaigns in a way that connects with your audience.
At PaperStreet Web Design and Marketing, we've helped countless firms breathe life into their websites and strategies, and now we’re sharing tips to help you do the same. Tune in for fresh ideas, and discover how to bring energy and excitement back into your marketing.
We sat down and chatted with Jay Stafford – a long-time client of ours and the founder of The Law Firm of J.W. Stafford. Jay talks about how his marketing success with PaperStreet led to the growth of his law firm as well as offers attorney marketing and practice management tips that willresonate with firms of all sizes.
Despite its proven value, many attorneys still hesitate to fully embrace social media marketing. And those who do often fall into common traps—posting only generic updates or highlighting just wins and awards. In this episode of the PaperStreet Web Design and Marketing podcast, LEXclusive, our team breaks down the key categories of social media posts that every law firm should be using to build trust, connect with clients, and stand out online.
Owning a website doesn’t mean that you need to become an expert in website technology or development. Thatsaid, there are certain concepts that are vital for attorneys and other website owners to understand in order to make sure their website is running smoothly – and by the right team.
In this episode of LEXclusive, the podcast by PaperStreet Website Design and Marketing, we outline web tech for novices that will help you learn the basics.
Search engine optimization (SEO) and pay per click (PPC) campaigns are highly valuable marketing options for businesses, law firms and other professionals. Though both lead to significant conversions, SEO and PPC are very different in terms of their strategy and reach. In the latest episode from PaperStreet Web Design and Marketing, we break down the pros and cons of each strategy to help you select the best campaign for your business or firm.
In this podcast episode, the team at PaperStreet Web Design and Marketing focuses on the importance of reviews, but more importantly, we provide an overview of review management for professionals.
Learn why you need reviews, what to do when you receive a negative review and how to collect more feedback from your clients.
Unless you have a DIY website, most of the technical work done to a professional website should be left to trained developers. That said, there are still some great, free webtools out there to help you with your site. In this episode of our podcast, PaperStreet Web Design and Marketing outlines the top 10 tech-related tools for your website that can help you analyze and improve your site.
Creating your own web content can be one of the easiest marketing options attorneys and professionals can pursue. You're certainly an expert in your field, so use that knowledge to create engaging and informative posts for your past and future clients.
In order to make the content creation process less daunting, PaperStreet outlines the top 10 web tools to use to help you craft the material and optimize it for SEO. (Bonus: Most of these tools are free!)
Google Ads may seem easy to set up, but it's not as user-friendly as it appears. Getting the highest ROI requires more than just clicking 'launch.' In this episode of PaperStreet's podcast , our team breaks down the top 5 tips to maximize your ad spend. Learn how to target the right keywords, optimize your campaigns, and avoid costly mistakes. Prefer to watch on YouTube? Click here.
Content writing for your law firm’s website is nothing like how an attorney usually writes. You need to be able to engage with your clients, answer their questions and format your content in a way that fits what search engines and AI are looking for. With that in mind, PaperStreet's host, Nancy, is joined by our Content Director, Allison, to discuss the top 10 most important tips to keep in mind.
Yes, the appearance of your website is important, but there are many other telltale signs that your website needs an update. In this episode of PaperStreet's podcast, our host Nancy interviews our Web Director and Creative Director to discuss some important technological and marketing-related reasons to refresh your website’s redesign.
Many law firms have had some experience with SEO or at least know the basic principles. In this episode of LEXclusive, however, we build upon that knowledge by outlining higher-level SEO concepts and explain how to utilize them on your website.
Podcasts episodes also available on YouTube.
Working with attorneys for over 20 years, PaperStreet is carefully monitoring the use of AI in the legal industry. While not all options will lead to marketing or legal success, PaperStreet was impressed with the efforts of Parambil. Our host, Nancy, interviews Parambil CEO Sara Dwyer to better understand how AI can assist with how attorneys can review medical records for their claims
Google Analytics is a free program that allows you to monitor your website’s performance for things like traffic, SEO date, conversions and more. PaperStreet’s team created this show to walk you through the most important data for attorneys and business owners to review.
If you prefer to watch the video, check out our YouTube channel today: https://www.youtube.com/watch?v=PFA3EVk3aA0&t=15s
Believe it or not, starting a podcast for your law firm is one of the lowest cost and easiest marketing strategies you can do. Listen to PaperStreet Web Design's podcast as we provide all of the information attorneys need to get your show started and how to write the best scripts.
Blogging is one of the most important marketing techniques a law firm can utilize. From SEO benefits to encouraging repeat site visitors, there is a host of benefits to regularly publishing your posts. As lack of ideas is often the key reason for infrequent posts, our host Nancy is joined by members of PaperStreet’s content team to present you with 10+ ideas for great blog topics.
At PaperStreet Web Design & Marketing, we’re quick to tell our clients how effective a search engine optimization (SEO) campaign can be. With keyword research, content optimization, blogging, technical work and link-building, it’s also one of the most well-rounded marketing techniques. That said, SEO does have inherent costs that come with a successful campaign, and this podcast episode outlines the costs to consider and also some money-saving tricks.
Staying current with your website isn’t the only thing attorneys and business owners need to keep in mind. Criteria such as poor navigation, generic images and outdated font are all things that can harm a potential client’s view of your site – and you as a law firm or business. Consider these 10 items outlined by the team at PaperStreet Web Design and Marketing as you plan for your new site or site redesign.
There's nothing wrong with trying to run the website for your business. That said, websites can be tricky to maintain and update. In this episode from PaperStreet Web Design and Marketing outlines some of the most common mistakes we see our clients make. From not optimizing your images properly to incorrectly submitting your site map, our team lets you know the hints you need to know to keep your site performing at its best.
