Let's Talk a Little Shop | ASD Market Week

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Let's Talk a Little Shop | ASD Market Week

ASD Market Week - The Largest Wholesale Merchandise Trade Show in the U.S.

24 episodes

6 months ago

In this episode of Let’s Talk a Little Shop, the ASD Market Team created a group podcast in order to discuss how ASD makes the magic happen for each show. The marketing teams talk about how to make the most of your ASD show experience. Whether you’re an exhibitor or an attendee, watch this video to learn how to use our online tools to find success at ASD, as well as navigate show floor during your time in Las Vegas. And also, get to know the team behind the largest wholesale merchandise...

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Entrepreneurship

All content for Let's Talk a Little Shop | ASD Market Week is the property of ASD Market Week - The Largest Wholesale Merchandise Trade Show in the U.S. and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

In this episode of Let’s Talk a Little Shop, the ASD Market Team created a group podcast in order to discuss how ASD makes the magic happen for each show. The marketing teams talk about how to make the most of your ASD show experience. Whether you’re an exhibitor or an attendee, watch this video to learn how to use our online tools to find success at ASD, as well as navigate show floor during your time in Las Vegas. And also, get to know the team behind the largest wholesale merchandise...

Show more...

Entrepreneurship

Episodes (20/24)

Let's Talk a Little Shop | ASD Market Week

Finding Success at ASD Market Week in 2024 | Interview with The ASD Team

In this episode of Let’s Talk a Little Shop, the ASD Market Team created a group podcast in order to discuss how ASD makes the magic happen for each show. The marketing teams talk about how to make the most of your ASD show experience. Whether you’re an exhibitor or an attendee, watch this video to learn how to use our online tools to find success at ASD, as well as navigate show floor during your time in Las Vegas. And also, get to know the team behind the largest wholesale merchandise...

1 year ago

35 minutes

Let's Talk a Little Shop | ASD Market Week

Why Trade Shows Matter: The Importance of Face-to-Face Interactions & Building Relationships | Cole Daugherty

In this episode of Let’s Talk a Little Shop, Emilie Lewis speaks with Cole Daugherty, the SVP of Exhibitor Marketing for the Dallas Market Center, about his experience in the trade show industry. They discuss the importance of relationships, collaboration, and in-person events for the success of businesses in the wholesale trade industry. Highlights 0:00: Cole Daughtery is the SVP of Exhibitor Marketing for the Dallas Market Center with over 20 years of experience in the industry.1:06...

1 year ago

39 minutes

Let's Talk a Little Shop | ASD Market Week

Experimentation and Creativity: How Small Retailers Thrive in 2025 and Beyond | Interview with Emily Benson (Part 2)

In the second part of Emilie’s interview with Emily Bensen, turns to inspiration and education for small retail businesses, in this episode, they discuss: 0:00: How mindset is everything. 3:32: That in order to solve a problem in your business, you understand the cause of the problem in order to find a solution.4:17: How to improve your retail business cash flow by 20% in 90 days. 6:00: When you go to trade shows, come with a strategic buying plan and budget.9:20: Using seasonality ...

1 year ago

39 minutes

Let's Talk a Little Shop | ASD Market Week

Embarking on a Retail Journey: From Corporate Life to Entrepreneurship | Interview with Emily Benson

In part one of this episode of Let’s Talk a Little Shop, Emilie talks to Emily Benson, Author & Founder, of The Boutique Training Academy, which provides professional retail training for up and coming retail businesses. In this episode, Emilie and Emily discuss: 0:26: Empowering boutique owners to start, grow, and scale their businesses with solution-focused training programs. 4:21: Transition from studying surface pattern design to working in retail merchandising. 8:22:...

1 year ago

35 minutes

Let's Talk a Little Shop | ASD Market Week

What Retailers and Brands Need to Know about Influencer Marketing | Interview with Tiffany Hardin

In the second half of this interview, Emilie and Tiffany discuss the power of the creator economy, how to work with influencers, and the role of DEI when it comes to the creator economy and the larger trends driving modern culture. 0:22: The creator economy is worth ½ trillion dollars; 165 million creators joined the creator economy in 2022. 0:58: What you need to consider when using influencer marketing as part of your strategy. 3:26: Influencers help fill the top of your fun...

1 year ago

39 minutes

Let's Talk a Little Shop | ASD Market Week

The Impact of the Creator Economy and Influencers on Retail in 2024 | Interview with Tiffany Hardin

In this episode of Let’s Talk a Little Shop, Emilie talks to Tiffany Hardin of Gild Creative Group, an influencer marketing agency that works with BIPOC creators. Tiffany and Emilie discuss: 1:30: Build a business around relationships 2:15: Building connections so ideas take root, that’s what influencer marketing is 3:30: Aligning your company to cultural trends through the voices leading them 5:15: Successful influences need to be able to create content that hold audience attention 6:3...

1 year ago

50 minutes

Let's Talk a Little Shop | ASD Market Week

Fandom Events - How to Build Successful Live and Digital Experiences | Interview with Lance Fensterman

In this episode of Let’s Talk a Little Shop, Emilie Lewis speaks with Lance Fensterman, CEO of Fanatics Events. Lance is the genius behind ComplexCon, the Star Wars Convention, and ComicCon NY. In this episode, they discuss: 2:40: How Lance fell into ‘Fandom’ event marketing4:00: You don’t know what you can learn when you say “YES”5:15: How Lance launched ComicCon NY, Pax, and the Star Wars events with Lucas Films06:50: What it takes to succeed in pop culture trade shows isn’t the same ...

1 year ago

56 minutes

Let's Talk a Little Shop | ASD Market Week

How AI is Shaping Digital Marketing for Retail Brands | Jeremy Bergstein, The Science Project

Welcome to the latest episode of Let’s Talk a Little Shop. Emilie interviews Jeremy Bergstein of The Science Project. The Science Project is a digital innovation firm that works with world class brands such as Nike, Kiehl's. Uniqlo, Chanel, Calvin Klein, the Simon Group, Bloomingdale's, and Kate Spade to create digital experiences into physical store locations, and vice versa. In this episode, they discuss: 00:00: Meet Jeremy Bergstein 02:58: What Makes a Brand Special 03:44: What is ...

1 year ago

41 minutes

Let's Talk a Little Shop | ASD Market Week

The Rise of Female Leadership, Old Thinking is Killing Your Culture, and WFH is Here to Stay | Jamie Grossman, PRTNR Recruiting Firm

In this episode of Let’s Talk a Little Shop, Emilie Lewis interviews Jamie Grossman, the founder of PRTNR Recruiting Firm. PRTNR Recruiting Firm isn’t the traditional placement agency, they specialize in full-time job placements in consumer lifestyle industries. And unlike many recruitment firms, Jamie doesn’t work with just anyone. She only works in her zone of excellence and her company’s strengths. In their conversation, Emilie and Jamie start off by discussing: How to debunk m...

1 year ago

35 minutes

Let's Talk a Little Shop | ASD Market Week

Building a Million-Dollar Retail Brand Community, Connection and Conversation | David Levich, Sun-Staches

Season 3 of Let’s Talk a Little Shop is here! This season, your host is Emilie Lewis, the VP of Marketing for ASD Market Week. At ASD, our team sees that the retail landscape is changing. So for Season 3 of Let’s Talk a Little Shop we wanted to focus on “What’s Important.” The next 10 episodes are dedicated to discussing what is happening retail business, trade shows, and the events now, and what’s important to focus on. In this episode, Emilie interviews David Levich of Sun-Stach...

1 year ago

39 minutes

Let's Talk a Little Shop | ASD Market Week

How Retailers Can Get More Cash Through Strategic Inventory Management l Dane Cohen, Management One

In this episode, Stephanie talks to Dane Cohen, Director of Sales and New Business Development, Management One, LLC. 3:14: Dane joins the family business, Lesters, a multi-store location in New York, New Jersey, and Connecticut! 4:06: A shift to Management One LLC, Dane uses his diverse background to help strengthen independent and family-owned retail businesses with open to buy and inventory management. 5:31: Motto, “Onwards and Upwards" - guiding clients to success through l...

2 years ago

37 minutes

Let's Talk a Little Shop | ASD Market Week

Leadership, Longevity, and Success I Danny Kole, Kole Imports & Closeouts

In this episode, Stephanie talks to Danny Kole, Co-President, Kole Imports & Closeouts. 1:47: How Two Brothers started a business at swap meets using wait lines to source merchandise before the meets started.3:35: The Pivot - from swap meets to selling promotional, new merchandise.4:36: Sourcing - Diving to LA and using sourcing wholesale merchandise from import businesses in downtown Los Angeles.7:55: Trade Shows - If you build it, they will come. How trade shows laid the foundatio...

2 years ago

38 minutes

Let's Talk a Little Shop | ASD Market Week

How Retailers Can Use Data to Master Merchandising | Seasonal Purchasing I Ashley Alderson of The Boutique Hub

In this episode of Let’s Talk A Little Shop, Stephanie Beringhele talks to Ashley Alderson, Founder and CEO, of The Boutique Hub. 1:20: There is no way to lay out a perfect business plan. A business should start with a purpose and a why. 3:00: How The Boutique Hub found their niche and made a pivot to support small retail businesses. 5:45: From inventory to merchandise, how The Boutique Hub supports retailers’ business questions. 7:05: Helping small retailers leverage the...

2 years ago

29 minutes

Let's Talk a Little Shop | ASD Market Week

Retail: Happiness, Kindness, Strength, and Intimacy | Interview with Cathy Ziegler + Lisa Mazurek

In this episode of Let’s Talk a Little Shop, Stephanie talks to Cathy Ziegler, VP of Sales, Kheper Games, a wholesale adult novelty and game company, and Lisa Mazurek, Founder of Warm Human, a wholesale and retail brand that helps customers learn to walk through the world with strength and kindness. They discuss: 3:30: People should focus on building a life you love, gifts should empower your friends, family and loved ones. 4:15: Warm human’s manifestation cards sold over 300,000 pieces ...

2 years ago

23 minutes

Let's Talk a Little Shop | ASD Market Week

Convenience, Community and Equitable Pricing | Interview with Derek Gaskins of Yesway

On this episode of Let’s Talk a Little Shop, Stephanie talks to Derek Gaskins, the Chief Marketing Officer of Yesway, one of the fastest-growing convenience stores in the United States with over 400 stores. They discuss: 2:49: Trends in convenience retail. People are realizing that convenience retail is recession proof. 3:21: Convenience stores take on the communities they serve. 5:39: How Yesway was built and why the company is succeeding. 7:30: The strategic pillars that thei...

2 years ago

24 minutes

Let's Talk a Little Shop | ASD Market Week

Teaching Your Customers to Fly: How Kitty Hawk Kites Aims to Delight and Empower People Through Experience

In this episode, Stephanie Beringhele interviews Ben Saltzman, the Marketing Director of Kitty Hawk Kites. Kitty Hawk Kites has 28 retail stores and several e-commerce sites. 01:25: How Ben got into the retail business03:09: Understanding Kitty Hawk Kite's retail business model - Kitty Hawk Kites, Kitty Hawk Surf Company, and Life is Good stores. 05:49: How Kitty Hawk Kites went from being a hang gliding school into becoming a large destination business in coastal states. 06:5...

2 years ago

19 minutes

Let's Talk a Little Shop | ASD Market Week

Demystifying The Liquidation Business: It's a Whole Lot Sexier Than You Think

In this episode, Stephanie Beringhele interviews Damian Polak, the founder of Nice Find Wholesale. Stephanie and Damian Discuss: 01:16: Launching a liquidation in 2020, during COVID, and the opportunity it brought.02:41: Large scale liquidation is where the money is made. Big box retailers - Amazon, Target, Home Depot, Lowe's, Walgreens, and CVS need to get rid of great products. 03:47: You'd be surprised where you can make money on - and you’d be surprised what you get!07:26: The ...

2 years ago

17 minutes

Let's Talk a Little Shop | ASD Market Week

How Brick and Mortar is Evolving in Today's Retail Space| Interview with Stephanie Beringhele

In this episode, Stephanie and I talk about: What’s Happening at ASD Market WeekThe Launch of ASD’s New Retail Advisory CouncilWhat We Learned At NRFWhy Ikea Customers Love Sustainability and Trade-In ProgramsHow Petco is Taking on Tractor SupplyInvesting in the Education of Your Store AssociatesThe Success of Madewell and ThredUp’s Pop-Up ExperiencesConnecting Online to In-store Is KeyPhysical Retail Is Back Baby

2 years ago

18 minutes

Let's Talk a Little Shop | ASD Market Week

When to Close Your Store and How to Make Massive Cash Liquidating Your Inventory

In this episode, Cris Willis and I discuss: When it’s time to move on from retailHow to successfully close your store and make more money.Marketing your store closing.Making your store closing a community event.And enjoying what comes next in life. Get the full transcript at: https://asdonline.com/blog/brick-and-mortar/closing-your-store-and-liquidating-your-merchandise/

2 years ago

19 minutes

Let's Talk a Little Shop | ASD Market Week

Using Merchandising to Navigate Recession and Generate Stealth Revenue

Using Merchandising to Navigate Recession and Generate Stealth Revenue In this episode, we speak with Joe Baer, the founder of Zen Genius, a visual merchandising and events firm. In the past, we’ve worked with Joe to create amazing guides and videos on merchandising for the ASD Market Week community. In this interview, Joe Baer talk to retailers about: 🧥 Bridging the in-store experience to the online experience 👔 How showrooming is making a comeback to help with supply shortages 👖 How v...

2 years ago

25 minutes