What makes a good legacy prospect—and how do you find them in your database? It’s simpler (and smarter) than you think.
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From legacy myths to unexpected pledger stories, Lauren lifts the lid on what it really takes to engage supporters to consider a legacy gift. This is legacy fundraising—transparent, practical, and full of heart.
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How do you launch a legacy programme with no in-house expertise and a tiny team? Lauren Buchanan shares the surprising lessons, wins, and honest hurdles from OneKind’s legacy fundraising journey.
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Is Facebook still worth it for legacy campaigns? This episode unpacks digital myths, donor behaviour, and why quality over quantity matters.
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Is Facebook really the key to legacy fundraising—or is there a smarter way? Richard and Molly reveal fresh strategies for reaching the right people at the right time.
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I dive into how storytelling makes legacy giving feel real and inspires action. Discover simple ways to craft warm, materials that connect with supporters emotionally
Scottish Wildlife Trust - showing impact of a named legator
https://www.youtube.com/watch?v=ldkVmyRBtAw
ShelterBox – pledger case studies https://www.youtube.com/watch?v=XBdX0PWft5I
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Do you still need a printed legacy brochure in a digital world? This episode breaks down why print still matters and how to make your digital materials truly connect.
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Discover the essentials every legacy leaflet and brochure needs to engage supporters and inspire gifts in Wills—without overwhelming them.
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Lucy, under my guidance, crafted a compelling legacy strategy and proposition, winning the backing of her team and loyal supporters. Curious how she turned a vision into reality and gained their enthusiastic support? Listen to Part 1 and this Part to find out.
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Mentored through the creation of a compelling legacy strategy, Lucy Anderson Jones shares how she engaged her team and supporters to secure a transformative legacy gift. Could you benefit from this approach?
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How is strategic storytelling shaping legacy fundraising across Europe—and what can the UK learn from it?
What can Britain learn from Europe's legacy game? Lena Vizy shares insights on how European countries approach legacy marketing with cultural differences and long-term vision.
Listen to Part 2 for more ideas on how to collaborate with your colleagues to ensure that your legacy messages reach the right prospects.
How can you seamlessly integrate legacy giving into an Individual Giving programme, working with your colleagues and without overwhelming donors?
Listen to find out how Guilli strikes this balance.
Part 2 and conclusion of my chat with Rachel where she shares both unexpected challenges and untapped opportunities.
Hear her honest reflections on stepping into leadership, building a legacy programme from the ground up, and some lessons for every legacy fundraiser
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How do you step into your first management role and legacy role and not just survive, but thrive? In this episode, Rachel shares what she’s learned, including the bold telephone campaign she ran, what it revealed, and her top advice for legacy fundraisers.
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Do you know what the must-have skills are that keep legacy fundraisers happy and effective in their role?
As mentioned on the show -The Legacy Showcase - is a collection of short videos where fundraisers share their favourite legacy campaign
https://sofii.org/article/the-legacy-showcase-a-new-initiative-to-share-inspirational-legacy-campaigns
From empathy to expertise—find out what today’s legacy fundraisers need to leave their own lasting impact on donors.
A timely conversation looking at what skills legacy fundraisers need to overcome some of the challenges in recruitment and retention in the legacy sector
Legacy Futures recruitment and retention report mentioned on the show https://www.legacyfutures.com/resources/report-into-the-recruitment-and-retention-challenges-facing-the-legacy-sector/
Part 2 and conclusion with my interview with Sal Hampson.
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