Key talking points:

• Why the idea that relationship-based roles can't be easily measured needs to change.
• How to choose the right metrics for your team.
• How customer marketing teams go about proving ROI.

Key talking points:

• Important factors to consider when adapting customer marketing strategies for international markets.
• Tailoring your messaging and communication to resonate with diverse cultures and regions.
• Fostering a culturally inclusive work environment.

Key talking points:

• Go-to strategies for connecting with your current customers,
• How doing so can improve your brand image,
• Why case studies are important,
• How to conduct case studies to get the most out of your customer.

Key talking points:

• The difference between customer marketing with B2B businesses and SaaS services.
• How leaders should begin to structure their customer marketing team.
• Important behaviors and skills that are most valuable among team members.
• Skills that will distinguish a customer marketing leader from the rest.

Key talking points:

• How to pick the right form when writing for a specific community
• When looking to get feedback from your customers, what is the best way to go about this?
• How to go about finding out your customer’s passions
• How to go about choosing the right social media platform for your specific community