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Klaviyo Design Podcast
Klaviyo
3 episodes
3 months ago
Illustrations are exercises in summary. The ability to take goals, proposed feelings, and aspirations into something visual that can be universally understood across languages and cultures is very challenging… how do people do it? Klaviyo designers Charlie Coombs, Gui Schmitt, and Sam Beachell take a look behind the scenes and talk about the process and challenges of creating illustrations for branding purposes. We also highlight some of our favorite pieces of branded illustrations done by other companies. Getting visual on a podcast is not easy, so make sure to refer to the links below! ================ Material Design / Google Illustrations • https://mayastepien.nl/googlecalendar.html Sno-Cone Klaviyo Shirt Illustrations • https://dribbble.com/shots/5630486-Email-Sno-Cone Klaviyo 2020 Product Illustrations • https://dribbble.com/shots/14835043-Klaviyo-Iconography-2020 Hipmunk mascot • http://files.guischmitt.com/iblzdk Color theory • https://99designs.com/blog/tips/the-7-step-guide-to-understanding-color-theory/ ✨ Recommendations ✨ Blush Design • https://blush.design/ The Noun Project • https://thenounproject.com/ Foundation • https://foundation.app/ Communication Arts Magazine • https://www.commarts.com/magazine/2021-illustration Field Notes • https://fieldnotesbrand.com/ Featuring Charlie Coombs - Senior Visual Designer Gui Schmitt - Product Designer Sam Beachell - Lead Designer II Music credit: Christian Gentry, Muzak 1 Edited by: Aaron Goeglein
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Illustrations are exercises in summary. The ability to take goals, proposed feelings, and aspirations into something visual that can be universally understood across languages and cultures is very challenging… how do people do it? Klaviyo designers Charlie Coombs, Gui Schmitt, and Sam Beachell take a look behind the scenes and talk about the process and challenges of creating illustrations for branding purposes. We also highlight some of our favorite pieces of branded illustrations done by other companies. Getting visual on a podcast is not easy, so make sure to refer to the links below! ================ Material Design / Google Illustrations • https://mayastepien.nl/googlecalendar.html Sno-Cone Klaviyo Shirt Illustrations • https://dribbble.com/shots/5630486-Email-Sno-Cone Klaviyo 2020 Product Illustrations • https://dribbble.com/shots/14835043-Klaviyo-Iconography-2020 Hipmunk mascot • http://files.guischmitt.com/iblzdk Color theory • https://99designs.com/blog/tips/the-7-step-guide-to-understanding-color-theory/ ✨ Recommendations ✨ Blush Design • https://blush.design/ The Noun Project • https://thenounproject.com/ Foundation • https://foundation.app/ Communication Arts Magazine • https://www.commarts.com/magazine/2021-illustration Field Notes • https://fieldnotesbrand.com/ Featuring Charlie Coombs - Senior Visual Designer Gui Schmitt - Product Designer Sam Beachell - Lead Designer II Music credit: Christian Gentry, Muzak 1 Edited by: Aaron Goeglein
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Technology
Episodes (3/3)
Klaviyo Design Podcast
25 • Illustrations and Brand Identity
Illustrations are exercises in summary. The ability to take goals, proposed feelings, and aspirations into something visual that can be universally understood across languages and cultures is very challenging… how do people do it? Klaviyo designers Charlie Coombs, Gui Schmitt, and Sam Beachell take a look behind the scenes and talk about the process and challenges of creating illustrations for branding purposes. We also highlight some of our favorite pieces of branded illustrations done by other companies. Getting visual on a podcast is not easy, so make sure to refer to the links below! ================ Material Design / Google Illustrations • https://mayastepien.nl/googlecalendar.html Sno-Cone Klaviyo Shirt Illustrations • https://dribbble.com/shots/5630486-Email-Sno-Cone Klaviyo 2020 Product Illustrations • https://dribbble.com/shots/14835043-Klaviyo-Iconography-2020 Hipmunk mascot • http://files.guischmitt.com/iblzdk Color theory • https://99designs.com/blog/tips/the-7-step-guide-to-understanding-color-theory/ ✨ Recommendations ✨ Blush Design • https://blush.design/ The Noun Project • https://thenounproject.com/ Foundation • https://foundation.app/ Communication Arts Magazine • https://www.commarts.com/magazine/2021-illustration Field Notes • https://fieldnotesbrand.com/ Featuring Charlie Coombs - Senior Visual Designer Gui Schmitt - Product Designer Sam Beachell - Lead Designer II Music credit: Christian Gentry, Muzak 1 Edited by: Aaron Goeglein
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4 years ago
57 minutes 55 seconds

Klaviyo Design Podcast
24 • Freelance / Agency / In-house Design Career Revisited
When pursuing a career in design, there are many paths that you can take  - which one is the right one for you? Be a freelancer and chart your own path? Find a job on an agency and explore a wide range of assignments with the same team? Get a job on an in-house team and go deep into a problem space? Ah, the dilemma! Tune in, as Karen Muller, Charlie Coombs, Sam Beachell, Tim Dwyer, and Gui Schmitt share their experiences and tips navigating the maze of job opportunities. ✨ Recommendations ✨ Eric Singer Explainer Videos • https://www.youtube.com/watch?v=NvDvESEXcgE&list=PLt-UvOEPhKmgSOcAqtjRSxSUqTrkPvzXo Good One Podcast • https://www.vulture.com/news/good-one-podcast/ LogoLounge Book 12 • https://www.logolounge.com/book12winners Muzli Extension • https://chrome.google.com/webstore/detail/muzli-2-stay-inspired/glcipcfhmopcgidicgdociohdoicpdfc CleanShot X • https://cleanshot.com/ Xbox Game Pass • https://www.xbox.com/en-US/xbox-game-pass Featuring Karen Muller - Senior Copywriter Gui Schmitt - Product Designer Charlie Coombs - Senior Visual Designer Sam Beachell - Lead Designer II Tim Dwyer - Senior Digital Designer Music credit: Christian Gentry, Muzak 1 Edited by: Aaron Goeglein
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4 years ago
48 minutes 59 seconds

Klaviyo Design Podcast
23 • Black Friday and Cyber Monday 2020 Extravaganza
For e-commerce centric companies like Klaviyo, Black Friday / Cyber Monday is considered a "Super Bowl type event".  How do we get ready for the big day?  Designers Adeniyi Sonoiki, Ally Hangartner, Bram Oosten, and Gui Schmitt chat about the importance of those days to our customers and how the reality of 2020 changed everything this year. We also talk about Klaviyo's culture for BFCM and, as the new year starts, some resolutions we have for 2021. 🤞 === 🔗 References === Keepa, Amazon price tracker • https://keepa.com/#! Klaviyo's 2020 BFCM Numbers • https://www.klaviyo.com/blog/online-store-sales-cyber-weekend-2020 === ✨ Recommendations ✨ === Spotify Wrapper 2020 • https://newsroom.spotify.com/2020-12-09/3-tips-tricks-to-enhance-your-2020-wrapped-experience/ Misbehaving: The Making of Behavioral Economics Book • https://amzn.to/3c0O2Tt Refactoring UI Book • https://refactoringui.com/book/ How To with John Wilson • https://www.hbo.com/how-to-with-john-wilson Oculus Quest 2 • https://www.oculus.com/quest-2/ Beat Saber • https://www.beatsaber.com Have any feedback for us here at the Klaviyo Design Team? Send an email to designpodcast@klaviyo.com. If you like the show, consider leaving a review on the Apple Podcasts, it really helps! –––––––––––––––––– Adeniyi Sonoiki, Associate Product Designer Ally Hangartner, Senior Product Designer Bram Oosten, Product Designer Guilherme Schmitt, Product Designer Edited by: Aaron Goeglein
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4 years ago
38 minutes 3 seconds

Klaviyo Design Podcast
Illustrations are exercises in summary. The ability to take goals, proposed feelings, and aspirations into something visual that can be universally understood across languages and cultures is very challenging… how do people do it? Klaviyo designers Charlie Coombs, Gui Schmitt, and Sam Beachell take a look behind the scenes and talk about the process and challenges of creating illustrations for branding purposes. We also highlight some of our favorite pieces of branded illustrations done by other companies. Getting visual on a podcast is not easy, so make sure to refer to the links below! ================ Material Design / Google Illustrations • https://mayastepien.nl/googlecalendar.html Sno-Cone Klaviyo Shirt Illustrations • https://dribbble.com/shots/5630486-Email-Sno-Cone Klaviyo 2020 Product Illustrations • https://dribbble.com/shots/14835043-Klaviyo-Iconography-2020 Hipmunk mascot • http://files.guischmitt.com/iblzdk Color theory • https://99designs.com/blog/tips/the-7-step-guide-to-understanding-color-theory/ ✨ Recommendations ✨ Blush Design • https://blush.design/ The Noun Project • https://thenounproject.com/ Foundation • https://foundation.app/ Communication Arts Magazine • https://www.commarts.com/magazine/2021-illustration Field Notes • https://fieldnotesbrand.com/ Featuring Charlie Coombs - Senior Visual Designer Gui Schmitt - Product Designer Sam Beachell - Lead Designer II Music credit: Christian Gentry, Muzak 1 Edited by: Aaron Goeglein