Michelle Wilton, founder of Date Better Snacks, is the definition of a scrappy, resourceful entrepreneur. In this episode, she shares how she launched the brand out of her restaurant kitchen and grew it by personally pitching to small accounts across the country. We dive into how she’s leveraged her husband’s engineering skills to build custom packaging equipment, why she’s just now considering fundraising, and what it took to land a recent Whole Foods rollout. And toward the end? Michelle gets candid about her experience as a woman navigating the CPG space — a conversation that will hit home for so many of us. Trust me, this one’s packed with real talk, smart strategies, and serious founder grit. Don’t miss it.

From farmers markets to national shelves—this is how Humm scaled with soul. In this episode, I sit down with Humm Kombucha’s founder, Michelle Mitchelle to unpack her early-stage regional playbook, the leap into self-manufacturing, and what it really takes to not only land major retail but what she had to do to eventually get Humm aquired. She shares how building a people-first company helped fuel not just growth—but years of sucess. Listen now for a masterclass in scaling with heart. This one is a must listen!

Today I’m talking with the fearless co-founders of Good Girl Snacks, Leah and Yasamin—you might know them for their viral hit, Hot Girl Pickles. These two dove headfirst into CPG with no prior industry experience and are somehow pulling it off like pros. We get into how they started, what they’ve learned, their recent fundraise, and how they’re rolling out new retailers and innovations at full speed—all while keeping it scrappy, smart, and fun. If you’re building a brand from the ground up (or thinking about it), this one’s a must-listen.