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Iron Foundry by Terra API
Kyriakos Eleftheriou
63 episodes
1 day ago
Kyriakos Eleftheriou, the founder and CEO of Terra API speaks with some of the best founders and CEOs in the space of health and fitness, to learn how the best are building their businesses. At TERRA API, we are on a mission to enable developers to connect and create solutions by using health data.
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All content for Iron Foundry by Terra API is the property of Kyriakos Eleftheriou and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Kyriakos Eleftheriou, the founder and CEO of Terra API speaks with some of the best founders and CEOs in the space of health and fitness, to learn how the best are building their businesses. At TERRA API, we are on a mission to enable developers to connect and create solutions by using health data.
Show more...
Entrepreneurship
Business
Episodes (20/63)
Iron Foundry by Terra API
Thriva CTO: Tom Livesey

In this conversation, Kyriakos Eleftheriou is joined by Tom Livesey, CTO and co-founder of Thriva, who discusses the journey of his health tech company, which has transformed the way individuals monitor their health through innovative blood testing solutions.


He shares insights on the challenges faced during the startup phase, the impact of COVID-19 on their operations, and the importance of consumer awareness in health diagnostics. Tom emphasizes the need for personalization in health insights and the role of technology in improving user experience.


He also touches on the fundraising journey, navigating the NHS landscape, and the future of health tech.


Chapters


00:00 Intro

02:44 Navigating the Challenges of Health Testing

05:30 The Evolution of Thriva's Product Offering

08:33 Fundraising Journey: From Startup to Success

11:15 COVID-19: A Catalyst for Change

14:11 The Future of Health Diagnostics

16:53 Building a Sustainable Business Model

19:29 Customer Acquisition and Marketing Strategies

22:27 The Role of Technology in Health Monitoring

24:56 The Impact of Consumer Awareness on Health

27:32 The Next Decade: Predictions for Health Tech

30:35 Addressing Consumer Anxiety in Health Testing

33:15 The Importance of Personalization in Health Insights

36:06 Navigating the NHS Landscape

39:00 The Future of Home Testing and Diagnostics



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2 weeks ago
55 minutes 8 seconds

Iron Foundry by Terra API
Huma CEO: Dan Vahdat

The first Iranian entrepreneur to build a company worth over $1B in Europe, Dan Vahdat, founder of Huma, is joining Kyriakos Eleftheriou, founder of Terra API


They discuss:


00:00 - Intro

02:10 - Communicating with @EmmanuelMacron and @kmitsotakis

08:55 - Why are Greece and Persia not empires today

13:40 - How the best people look like

18:30 - Short-term vs long-term thinking

24:27 - Dropping out of PhD

26:57 - The first months of Huma

32:00 - Early days

32:27 - 'I never had the ego of being turned down'

34:00 - First customers

37:21 - How to price expensive contracts

48:30 - Regulation as a moat

59:10 - Raising $300m from partners instead of VC

1:02:58 - AI

1:06:00 - Storytelling advice

1:09:55 - Running

1:14:32 - Cyrus, Darius, and Achaemenid inspirations

1:19:23 - The future


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1 month ago
1 hour 37 minutes 6 seconds

Iron Foundry by Terra API
Virgin Active CTO: David Turner

David Turner is the Group CTO of Virgin Active, a global health brand with more than 230 fitness clubs across 8 countries. He previously led NHS tech during Covid.


The host: Kyriakos

More about Virgin Active00:00 - Intro01:26 - UK Tech05:33 - F1 telemetry vs fitness data07:33 - Betting + health data09:30 - Getting into software engineering13:51 - Inside NHS tech: joining mid-Covid chaos14:00 - Leading the NHS Covid digital response, 24/720:56 - Building national-scale testing tech24:49 - The real data engine behind the Covid travel pass26:00 - Virgin Active after NHS30:40 - Inside Virgin clubs tech33:40 - 360° member view41:40 - Rewards45:19 - Why true gym innovation came from outsiders54:40 - Advice to young engineers: fail fast, fail often58:17 - The future of health: your constant digital twin

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2 months ago
59 minutes 40 seconds

Iron Foundry by Terra API
Nucleus Genomics Founder: Kian Sadeghi - Live

The founder of Nucleus, Kian Sadeghi, joined Kyriakos Eleftheriou, in the second health day in San Francisco, and shared his learnings in front of a 300-person audience before the Y Combinator AI event.


00:00 Intro

02:01 The Jake Paul vs. Mike Tyson fight sponsorship story.

05:01 "Fundraising is an art."

08:01 Competing with Mr. Beast and the importance of storytelling.

11:01 The evolution and impact of genetic testing.

14:01 Future of genetics and embryo selection.

17:01 AI in genetics.

20:01 Narrative in startup success.

23:01 Regulatory challenges

26:01 Personal journey and insights on building a company.

29:01 Genetic testing market

32:01 The role of computational biology in genetics.

35:01 The impact of whole genome sequencing on healthcare.

38:01 The future of genetic engineering and its societal implications.

41:01 The intersection of AI and genetics.

44:01 The importance of storytelling in the tech industry.

50:01 Future vision.

53:01 Q&A

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3 months ago
1 hour 16 minutes 46 seconds

Iron Foundry by Terra API
Strava cofounder: Mark Gainey Live in San Francisco

After the Y Combinator AI event, Kyriakos Eleftheriou sat down with Mark Gainey co-founder of Strava, who shared his entrepreneurial journey, discussing the evolution of Strava from a startup to a $2.2 billion fitness platform. 


Chapters


00:00 Intro

04:15 How technology changed 

11:35 Should you be niche with AI

13:20 Building a Community

17:00 Dealing with big companies early on

20:53 User Feedback

23:00 Elimination process

25:10 Fundraising 

28:43 AI

30:50 Adding more sports

36:18 The Future of Fitness

42:20 Storytelling

46:00 Q&A

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3 months ago
1 hour 12 minutes 55 seconds

Iron Foundry by Terra API
Founder of Remote: Marcelo Lebre

How do you build a $3B company from Portugal?


In this episode, Marcelo Lebre (Co-founder of Remote), in a discussion with Kyriakos ,  shares how he went to building one of Europe’s top startups and why health, culture, and ruthless focus were key to scaling Remote globally.


We talk fitness, healthcare, European bureaucracy, and the mindset behind building a generational company.


Follow Marcelo → https://x.com/marcelo_lebre

Follow Kyriakos → https://x.com/kyriakosel


Chapters:


00:00 Intro

03:08 Training for Longevity

05:11 Nutrition and Wearables

08:14 What Doctors Miss

11:06 DIY Health and Data

14:10 Health Isn’t Just Avoiding Sickness

17:20 The Quote That Hit Hard

18:53 Building a Unicorn in Portugal

23:35 Why European Startups Die

27:12 Bureaucracy and Politics

32:03 What Governments Must Fix

35:50 Remote Still Feels Like a Startup

38:05 Europe’s Investment Problem

40:11 Remote Was Built Out of Frustration

44:03 Building a Global HR Platform

49:06 The Backbone of Global Hiring

52:04 No Ego No Politics

55:15 Not a Family A Team

57:52 How to Attract Top Talent

59:39 His 100-Year Vision

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4 months ago
1 hour 1 minute 41 seconds

Iron Foundry by Terra API
Sequoia Partner: George Robson

In the latest conversation at Imperial College London, Kyriakos is joined by George Robson, Partner at Sequoia.


George went from leading global products at Revolut to joining Sequoia Capital - one of the most selective VC firms in the world.


At Revolut, he helped scale the team from a few hundred to thousands and launched products used by millions. Now at Sequoia, he backs Europe’s most ambitious founders.


In this episode, George shares:

  • What made Revolut’s culture so intense and effective
  • How Sequoia actually decides who to fund
  • The founder red flag they won’t tolerate
  • Why “talent density” beats speed in the early days


Whether you’re raising your first round, building a team, or just curious how the top VCs think this episode is packed with real insight from both sides of the table.


Follow George Robson on X

Follow Kyriakos Eleftheriou on X


TIMESTAMPS:

00:00 – Intro: From Revolut to Sequoia

03:15 – What made Revolut’s culture brutally effective

06:40 – Nik Storonsky’s “gym” metaphor and hiring filter

10:30 – The pod structure that unlocked speed and ownership

13:50 – Why Revolut grew like a Darwinian startup lab

17:10 – Inside Sequoia: culture, filters, and pace

21:45 – What founders often misunderstand about VC

24:30 – 50/50 founder equity splits: why it’s a red flag

28:00 – How Sequoia filters for world-class founders

31:00 – The 4 traits George looks for before investing

35:20 – Working with founders after the check lands

38:50 – Europe vs US: what’s still misunderstood

43:00 – How to pitch Sequoia the right way

46:30 – What great founders don’t do in a pitch

50:15 – Why storytelling and obsession matter

53:45 – What George would do differently as a founder

56:00 – Lightning round: hot takes on VC, speed, AI

59:10 – Closing thoughts: how to build for the long game

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5 months ago
1 hour 5 seconds

Iron Foundry by Terra API
Founder of Flo Health: Dmitry Gurski

In the latest episode, Kyriakos is joined by Dmitry Gurski , the CEO of Flo Health, the fastest growing health startup in the world, for 2024, in their conversation at Imperial College London


Timestamps:


00:00 - Intro

02:10 - Early Failures & $60M Mistake 

05:45 - Smart Founders Fail 

08:20 - Launching Flo

11:10 - What Great Products Have in Common 

13:30 - Beating Max Levchin & a16z

16:00 - Winning against Apple

20:30 - Fundraising

23:10 - 300 Experiments

26:00 - What Almost Killed Flo

28:40 - From $1B to $10B Valuation 

30:00 - AI is too slow 

33:30 - Fast Decisions > Smart Decisions 

36:28 Q&A

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5 months ago
49 minutes 20 seconds

Iron Foundry by Terra API
Ethan Kurzweil: Managing Partner at Chemistry

Kyriakos is joined by Ethan Kurzweil, a founding partner at Chemistry and former managing partner at Bessemer Venture Partners.


He’s led early investments in Twitch, Twilio, Intercom, and PagerDuty — and in this conversation, he shares what separates good founders from iconic ones.


In this episode, we discuss:


- Why the best founders are like cult leaders

- What makes a startup idea truly contrarian

- How to build a focused, high-conviction VC fund

- The future of AI-native companiesWhether you’re raising, investing, or building


— This is a must-listen for anyone serious about startups.


Follow Ethan on X: https://twitter.com/@ethankurz

Follow Kyriakos on X: https://twitter.com/@kyriakosel


Chemistry VC: @chemistry_fund | [https://chemistry.vc](https://chemistry.vc/)


TIMESTAMPS


00:00 - Intro

02:10 - What Makes a Cult-Like Founder

05:20 - Why the Best Startups Start in SF

08:30 - The Origins of Ethan & Chemistry VC

10:20 - How He Spotted Twilio Early

13:45 - What Great Founders Have in Common

18:00 - Contrarian vs. Consensus Thinking

21:00 - Lessons from Bessemer + Transition to Chemistry

26:00 - Why Chemistry Focuses Only on Early Stage

30:30 - Building a High-Conviction VC Fund

35:00 - What Chemistry Invests In

38:00 - How to Build a Durable AI Company

43:00 - Why AI Will Reshape Healthcare First

47:10 - Ethan’s First Healthtech Investment

50:00 - Building Strong Startup Culture

52:00 - Advice for Founders Moving to SF

54:40 - Ethan’s 50-Year Future Vision

58:00 - The Future of Creativity & Learning

1:01:00 - Are Elite Universities Still Worth It?

1:03:00 - How to Reach Ethan & Final Words

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6 months ago
1 hour 3 minutes 39 seconds

Iron Foundry by Terra API
AllTrails CPO: Ivan Selin

Ivan Selin is the Chief Product Officer of Alltrails. In this conversation with Kyriakos Eleftheriou, he discussed his previous experience building world-class products with Apple, Airbnb, and Uber and how he is currently shaping the future of the outdoors with Alltrails.Chapters00:00 Intro02:52 Career06:01 Lessons from Leading the Best Product Companies12:04 Joining AllTrails17:54 User Experience21:09 Product Focus23:55 Organizational Structure27:02 Growth Planning31:23 SEO35:43 AI38:29 Competition40:19 Crafting a User-Centric Product44:31 Culture49:08 Technology's Role in Outdoor Experiences51:01 Mental Models


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7 months ago
54 minutes 36 seconds

Iron Foundry by Terra API
CEO of Nucleus: Kian Sadeghi

Kyriakos is joined by Kian Sadeghi, the CEO of Nucleus Genomics, the leading company in the world, in genome testing.


As of today, Nucleus has raised $32m, from some of the best investors in the world, such as Founders Fund, Seven Seven Six, and many more. 


00:00 Introduction

02:00 Jake Paul vs Mike Tyson: How the deal happened

05:40 Make America Healthy Again in Fox News

08:00 How to generate attention

21:20 How Nucleus started

28:00 Raising the first $

33:00 How Kian raised from Keith Rabois from Founders Fund

45:25 'The modern day emperor is founders'

48:40 'The companies that win don't care about trends'

49:30 'The two startup models'

52:00 'AI is a negative signal'

55:50 'Join the founder that is insane'

56:50 Nucleus product evolution

57:20 The 23andMe acquisition

1:08:00 'DNA future and family planning'

1:16:00 Raising the Series A

1:21:00 Deadlifts

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7 months ago
1 hour 21 minutes 50 seconds

Iron Foundry by Terra API
How to speak to users: Vanessa from Terra API at Imperial College

In the latest podcast, Vanessa, who leads design engineering at Terra, in a discussion on how to speak to users and create products

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8 months ago
22 minutes 15 seconds

Iron Foundry by Terra API
Cofounder of ZOE: George Hadjigeorgiou - Live at Imperial College London

In the latest podcast,Kyriakos Eleftheriou is joined byGeorge Hadjigeorgiou, who's the cofounder of ZOE, efood, GoldenGroup and others, in their discussion at Imperial College London.


00:00 Intro

4:10 Founding ZOE

10:10 Launching the biggest study in the world in nutrition

13:45 How to convince a scientist to join

19:55 Using clinical studies as an early version of the product

23:20 COVID and go to market

26:12 Scaling the go to market

27:00 Thinking of product lines - Supplements for the Gut

29:10 Culture is what you do, not what you say

34:15 What to eat for longevity

36:45 How to invest

39:15 Action produces information

42:20 Take on the 'founder mode'

47:40 Q&A

Show more...
9 months ago
1 hour 6 minutes 19 seconds

Iron Foundry by Terra API
Accel Partner: Matt Robinson - Live at Imperial College London

In the latest podcast,Kyriakos is joined by Matt Robinsonwho's a partner at Accel, and the cofounder of GoCardless and Nested, in their discussion at Imperial College London.


00:00 Intro

2:12 Launching GoCardless

7:10 Leaning into real relationships

8:48 'If you take everything you need to do in a successful business, we did the opposite.'

12:08 There's no idea that two smart people can't tear apart in a day

13:35 Finding the best idea is an irrational endeavor

18:13 Paul Graham and Sam Altman as advisors in @ycombinator  

22:15 Be a King or Rich

24:35 Ensure you understand how a VC functions

29:10 Customers knew before we did 

31:27 Overcorrecting as a second-time founder

35:50 Everything you do creates culture

39:00 'Being the angel investor I wanted as a founder'

40:39 Founder archetypes

43:30 Angel vs VC

46:10 Life is really easy

48:25 If you change one thing you change everything

49:45 Life is not a 0 sum game

52:10 Q&A

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9 months ago
1 hour 3 minutes 39 seconds

Iron Foundry by Terra API
Bioniq CEO: Vadim Fedotov

In this conversation, Kyriakos discusses with Vadim - CEO of Bioniq on his journey from being a professional athlete to leading the personalised health supplement company.Vadim shares insights on fundraising challenges, the significance of early adopters, and the impact of celebrity endorsements, particularly https://twitter.com/Cristiano Ronaldo's involvement with Bionic. He also explores the future of personalized supplements and the need to address the broken food system that necessitates supplementation.Chapters00:00 Introduction01:58 Vadim's Personal Journey from Athlete to CEO08:50 Lessons from a Billion Dollar Company13:05 The Search that led to Founding Bioniq23:44 Shifting from Blood Tests to Questionnaires30:17 Integrating Wearables for Data-Driven Insights32:00 How Does it Work32:58 Making It Scale37:26 Navigating Fundraising for Complex Businesses41:42 Make or Break: First 1000 Users43:23 Cristiano Ronaldo Used Bioniq for Years49:10 Vadim's Take on the Future of Supplements50:43 Future Plans of Bioniq52:07 Addressing the Broken Food System

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11 months ago
54 minutes 15 seconds

Iron Foundry by Terra API
Lance Armstrong - Live in San Francisco

On the first Terra Health day, ⁠Kyriakos⁠ - CEO of ⁠Terra⁠, is joined by ⁠Lance Armstrong⁠, who shares his story with 300 Y Combinator founders, live from San Francisco.

Lance shares his remarkable journey from a young athlete to a world-renowned cyclist, detailing his early struggles, his battle with cancer, and his eventual rise to fame. He discusses the challenges of competing in the Tour de France, the mindset required for success, and the impact of his fall from grace. Lance also reflects on the importance of resilience, the power of content creation in rebuilding his life, and his experiences in investing, particularly in Uber, Docusign, Terra, and others.


Chapters


00:00 Introduction

03:30 The Early Years: From Swimming to Triathlon

05:52 Transition to Cycling and Olympic Aspirations

10:00 Facing Cancer: A Life-Changing Diagnosis

12:20 The Comeback: Returning to Cycling

14:51 The Challenge of the Tour de France

18:00 Winning Mindset: The Drive for Success

20:00 From Hero to Zero: The Fall from Grace

24:04 Rebuilding Life: The Power of Content Creation

24:20 Investing in Uber: The Chris Sacca Story

27:00 Investing in Docusign and Terra

30:06 Podcasting Success: Keys to Engaging Content

33:00 Reimagining the Future of Cycling

36:20 How to bet on people

36:42 Adapting Training as We Age

40:20 Reflections on Competition and Legacy

42:38 The Balance of Range and Consistency

45:30 'I Love Golf'

47:00 The Future of American Cycling

50:30 Motivation Beyond Winning

54:02 The Long Game in Venture Capital

57:30 Thoughts on Mindset


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1 year ago
1 hour 38 seconds

Iron Foundry by Terra API
Bryan Johnson: Don't Die - Live

“Don’t Die is the only practically relevant framework that is equal to this moment in time considering the birth of superintelligence.” For the first Terra Health Day, Bryan Johnson educated 300 Y-Combinator founders about longevity. Here’s the full discussion:


03:20 The thought experiment from the 25th century

04:00 Transitioning from Die to Don’t Die

06:15 Sleep is the most important thing in our lives

13:45 Never ask yourself to have willpower

14:40 We are a family of sleep

22:35 What the evidence says about lifespan and healthspan

27:00 Don’t trust any doctor

29:00 Stem Cells

31:00 Irony is the biggest risk in Bryan’s life

39:00 Longer living species have lower basal temperature

42:25 The healthcare system is shockingly bad

44:55 The genocide score

49:30 Travel is very expensive biologically



The host: https://twitter.com/kyriakosel More on Blueprint: http://blueprint.bryanjohnson.com More on Terra: https://tryterra.co

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1 year ago
59 minutes 29 seconds

Iron Foundry by Terra API
Veri CEO: Anttoni Aniebonam

"The best companies are bought, not sold." In the latest podcast, Kyriakos is joined by @RealAnttoni, CEO of @veristable, the company that helps users discover better metabolic health, who just completed an acquisition with @ouraring. 03:55 How Veri Started11:00 The first Growth Hack12:10 The First Launch15:45 Evolution of the Product22:07 Meal Scores Using LLMs26:30 From the First Users to Fifty Thousand Users34:00 Initial discussions with Oura for an acquisition37:55 How to think about an acquisition44:00 Tactical acquisition advice for founders49:05 Take on The Future of Health Tech53:37 What To Expect From the Future Products of Oura55:21 Looking Back 100 Years From the Future

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1 year ago
57 minutes 10 seconds

Iron Foundry by Terra API
Prenuvo CEO: Andrew Lacy

'If you find cancer too early, we as doctors might not know what to do with it.' In the latest podcast, we discuss with @andrewlacy, founder and CEO of @prenuvo, the company that helps find conditions before they become crises.01:30 Midlife crisis06:40 the ‘Secret Society’08:30 Quote from a doctor: ’ If you find lung cancer too early, I don’t know what to do with it.’09:28 Bootstrapping the business early on11:00 The first clinic12:35 Early-stage growth16:30 Differences in MRI and CT18:10 Where CT scan is better19:10 The main innovations in MRI24:30 What technologies are funded in healthcare26:05 Convincing investors27:00 Learnings for entrepreneurs29:40 How Prenuvo became viral to celebrities33:40 ‘The way we do healthcare is completely wrong’

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1 year ago
35 minutes 13 seconds

Iron Foundry by Terra API
Les Mills CPO: Amber Taylor

Amber Taylor is the Chief Digital Product Officer at Les Mills. In a discussion with Kyriakos , Amber discusses about her journey with Amazon, Nike, and joining Les Mills, the company behind the fitness classes offered in over 20,000 clubs across more than 100 countries.


Chapters


00:00 Introduction and Background

03:18 Training for Marathons and Mental Resilience

06:50 The Customer-Centric Approach at Les Mills

24:46 Moving Abroad for Career Opportunities

26:15 Navigating Cultural Differences and Joining a New Company

28:14 First things to do when joining as an executive

30:30 Understanding Company Culture and Ways of Working

39:08 Consistency in Fitness Programs and Personalization

49:53 The Role of VR and XR in the Fitness Industry

56:23 Creating Safe and Effective Fitness Content in VR

58:30 Les Mills' Roadmap: Helping Clubs Excel and Improving Digital Experiences

01:01:17 The Future of Fitness

Other episodes from Terra

More details on les mills


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1 year ago
55 minutes 4 seconds

Iron Foundry by Terra API
Kyriakos Eleftheriou, the founder and CEO of Terra API speaks with some of the best founders and CEOs in the space of health and fitness, to learn how the best are building their businesses. At TERRA API, we are on a mission to enable developers to connect and create solutions by using health data.