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Intuitive Art Sales with Jessica Craddock
The Artist Market Co.
86 episodes
9 months ago
This is the show where I, Jessica Craddock, am going to teach you how to source your art marketing from within. You're going to practice claiming that authentic art business that you want and leaning into the most natural way for you to get there. You're going to learn to get connected to your intuition, your confidence and your community, so that you can sell your art consistently while holding strong boundaries on your work, life balance.
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Visual Arts
Arts,
Business,
Marketing,
Entrepreneurship
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All content for Intuitive Art Sales with Jessica Craddock is the property of The Artist Market Co. and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
This is the show where I, Jessica Craddock, am going to teach you how to source your art marketing from within. You're going to practice claiming that authentic art business that you want and leaning into the most natural way for you to get there. You're going to learn to get connected to your intuition, your confidence and your community, so that you can sell your art consistently while holding strong boundaries on your work, life balance.
Show more...
Visual Arts
Arts,
Business,
Marketing,
Entrepreneurship
Episodes (20/86)
Intuitive Art Sales with Jessica Craddock
Revive Your Spark E85
Ep85 – Recently, I started feeling off but couldn’t pinpoint why. Within a short period of time, I was experiencing anxiety attacks and knew I had to call the doctor. After consulting with my regular doctor, naturopath and therapist, I’m starting to feel better, but it’s made me question how much I’ve been doing. After taking time to reassess, I’ve realized I need to cut way back. I feel my mission is too important to completely take the summer off, so, instead, I’m scaling back my efforts to 20%. In this process, I’ve decided to rebuild that 20% from scratch.   I know I’m not alone because so many artists have shared with me that they are overwhelmed or burnt out. Just like me, they can’t keep up their current pace. Something has to change. So, part of that 20% is determining how to help this amazing community of artists. What I’ve been teaching for the past several years is incredibly valuable, and I don’t want to give it up, so I’ve been working on a simplified version that not only teaches you how to have a distinctive voice but how to simplify your own art career and revive your spark.  Listen in to learn more about my upcoming workshop series and why you don’t want to miss it! >> To register for the Revive Your Spark Workshops, click here: https://theartistmarket.co/spark-workshops/ >> For information on working with Jessica, send your questions/thoughts here: https://theartistmarket.co/contact/ >> Visit Jessica’s website at www.TheArtistMarket.co >> For more practical and energetic strategies to create consistent income and life balance, follow me on Instagram @‌artistmarketco.
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1 year ago
8 minutes 46 seconds

Intuitive Art Sales with Jessica Craddock
“Do I need to create a stronger online presence to reach my art business goals?” - Agnes Russo E84
Ep84 – Agnes Russo is a contemporary abstract artist living in Dallas, Texas. Her art is an invitation to stop, relax and recharge in this crazy, busy life. She uses a loose technique with water and acrylics that allows the art to reveal it’s own story of peace and serenity. This past year has been an eye-opening experience for Agnes. She has developed a deeper understanding of what she wants to express with her art, and she has been able to use this understanding to connect with more buyers, especially at in-person events. However, Agnes is trying to have a stronger online presence and is looking to bridge the significant gap between her online sales and her in-person events. She knows social media can be a useful tool for artists, but she struggles to allow herself to be vulnerable with her audience after a difficult online experience. Listen in as we get to the heart of what Agnes really wants and discuss the best way for her to get there. >> For information on working with Jessica, send your questions/thoughts here: https://theartistmarket.co/contact/ >> For more practical and energetic strategies to create consistent income and life balance, follow me on Instagram @‌artistmarketco. SHOW NOTES
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1 year ago
42 minutes 54 seconds

Intuitive Art Sales with Jessica Craddock
“What art sales strategy can I use to boost my revenue?” - Jessica Singerman E83
Ep83 – Jessica Singerman is a multidisciplinary artist and an outdoor athlete whose work is highly informed by the time she spends outdoors. Her work is all about connecting with people in that slower space and taking responsibility for the changes in the environment. Two years ago, Jessica took a full-time teaching position in the school of film at a local university, a change that greatly impacted her art business. While she loved her teaching job, the additional income lessened the pressure to sell her work, and that lack of pressure had a two-faceted effect. On the one hand, the amount of work Jessica sold was greatly reduced, and that meant that her studio was filling up with unsold pieces. On the other hand, she was able to give herself some grace creatively, exploring different media and techniques she had always wanted to try. The latter allowed her to hone skills that improved her practice. Overall, the last two years have been a positive experience for Jessica, but she’s ready to get back to selling more of her work. Her biggest problem seems to be generating leads. She knows how to move forward with the sale once someone expresses interest, but she’s considering hiring someone to help get her to that point. Listen in as we talk through a strategy that will help Jessica get back to selling more work.
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1 year ago
39 minutes 44 seconds

Intuitive Art Sales with Jessica Craddock
“How can I achieve clarity to succeed at my art business goals?” - Robyn Ready Voth E82
Ep82 – Robyn Ready Voth is a portrait painter who captures the milestone events of life in heirloom paintings. She has seen many changes in her art down through the years, and due to her diligence as a student, she regularly takes her art to a new level. As Robyn’s knowledge of art has grown, so has her understanding of why she creates, revealing the reasons behind her work as the years have passed. Robyn learned that before she could connect with others, she had to learn to connect with herself. She did so through meditation, which also allowed her to define the mission that she desires to serve. Robyn loves connecting one on one with people and strives to encourage and help them find their place, adding value to their lives by defining what is most important to them. This led Robyn to create heirloom paintings. Her paintings capture the defining and pivotal events in life that are important to save for future generations. At this point in her master’s program, Robyn is trying to define her plan, not only for her artmaking but for herself as well. She is currently looking for an execution partner, or accountability partner to hold her to her goals. However, finding the right person is proving to be tricky due to scheduling conflicts. Listen in as we talk through the value of introspection, building our energy and holding ourselves accountable while I give Robyn some actionable tips on following through with her plan. >> For information on working with Jessica, send your questions/thoughts here: https://theartistmarket.co/contact/ >> For more practical and energetic strategies to create consistent income and life balance, follow me on Instagram @‌artistmarketco. SHOW NOTES – https://theartistmarket.co/how-can-i-achieve-clarity-to-succeed-at-my-art-business-goals-robyn-ready-voth/
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1 year ago
32 minutes 28 seconds

Intuitive Art Sales with Jessica Craddock
"What are more affordable ways to reach a wider audience with my art?" - Denise Lafer E81
Ep81 – Denise Lafer is an artist who uses multiple different media in her work. She wants to get her work in front of more people and create a community, but finding the time to do so while working full-time and raising two small children has been difficult. Denise dreams of building an art business that will replace her day job so she has more time to spend with those she loves. It intimidates Denise when she hears people say you have to build a website, develop your own brand and do so many other things before you can put yourself out there. The fear of overinvesting in all these things and getting ahead of herself have been a roadblock for Denise. And she says, honestly, she doesn’t know how to get her work in front of a bigger audience without making that investment first. Recently, Denise started doing occasional workshops to put herself out there in a less intimidating way. The feedback she’s received and satisfaction she’s experienced have been a boost to her confidence, and she’s even started applying to open calls for art by galleries. Listen in as I help Denise with a strategy to build a community and work towards creating a full-time income with her art business. >> For information on working with Jessica, send your questions/thoughts here: https://theartistmarket.co/contact/ >> For more practical and energetic strategies to create consistent income and life balance, follow me on Instagram @‌artistmarketco. SHOW NOTES – https://theartistmarket.co/?p=10635&preview=true
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1 year ago
42 minutes 56 seconds

Intuitive Art Sales with Jessica Craddock
“How can I build enough trust to successfully expand my team?” - Chanelle Jefferson E80
Ep80 – Chanelle Jefferson is a blind contour artist, meaning she draws without looking at the canvas. She is a storyteller and drawer first and a painter second. Her journey as an artist began by processing her own trauma and pain, which then became storytelling through her experiences and transmuting her pain into artwork and light. Chanelle also takes commissions to tell the stories of other people who resonate with her work. Chanelle is also trained as a counselor and an energy, mind and emotions practitioner. Not only does she work with people one on one, but she also offers retreats with the goal of helping participants get to the root of their work and move beyond what triggers them and holds them back. Chanelle’s business continues to grow, but with growth comes the need to expand your team. Chanelle is struggling to bring someone into her business because she fears not being able to find someone that will care for it the way she does. Listen in to hear more of Chanelle’s story and the advice I share on expanding her team. >> For information on working with Jessica, send your questions/thoughts here: https://theartistmarket.co/contact/ >> For more practical and energetic strategies to create consistent income and life balance, follow me on Instagram @‌artistmarketco. SHOW NOTES – https://theartistmarket.co/?p=10616&preview=true    
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1 year ago
41 minutes 18 seconds

Intuitive Art Sales with Jessica Craddock
"How can I build a strategy around new projects to reach my income goal?" - Emiko Venlet E79
Ep79 – Emiko Venlet is an acrylic and oil painter from Vancouver who paints tabletop still life that holds memories for people and whose meaning creates a narrative. Emiko uses bold colors and patterns in her work, and she recently even started doing papier mâché sculptures. Emiko had her busiest year of making art ever in 2023, doing a few solo shows and several group shows. However, she experienced burnout at the end of the year, and as a result, has decided to change her direction for 2024. She has decided not to do any shows for a year, which means finding other ways to bring in an income is essential. Emiko has a lot of ideas about where she wants to take her art for the rest of the year, so listen in as we talk through a plan to do everything she wants but in a way that will help her make the money she needs.   >> For information on working with Jessica, send your questions/thoughts here: https://theartistmarket.co/contact/ >> For more practical and energetic strategies to create consistent income and life balance, follow me on Instagram @‌artistmarketco. SHOW NOTES  https://theartistmarket.co/?p=10489&preview=true
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1 year ago
36 minutes 15 seconds

Intuitive Art Sales with Jessica Craddock
"How do I define who I am as an artist and write an elevator speech?" - Maura Kealy Ogden E78
Ep78 – Maura Kealy Ogden is an artist and collector of images and other things. She paints fine art but is diving into her new business of creating collage pieces using found objects. Maura enjoys the experience of creating and loves to share it with people. That is why she tells stories with her art. She believes that humanity exists in the traces of people’s lives, things left behind that can tell their story. The dilemma for Muara lies in how to merge her two passions, creating fine art and creating collage pieces, and figuring out the best way to brand her art business. She doesn’t see her collage pieces as fine art but loves to create them because they bring joy to her and to others. Listen in as I help Maura unlock the why behind what she creates and develop an elevator speech to build her brand.   > For information on working with Jessica, send your questions/thoughts here: https://theartistmarket.co/contact/ > For more practical and energetic strategies to create consistent income and life balance, follow me on Instagram @‌artistmarketco. SHOW NOTES  
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1 year ago
40 minutes 42 seconds

Intuitive Art Sales with Jessica Craddock
"I'm ready to simplify my art business and find my flow state." - Christie Owen E77
Ep77 – Christie Owen is an abstract artist and designer from Oklahoma. Her work can be described as earthy and tranquil, with a focus on finding beauty in the imperfections. I’ve known Christie for several years, and we have experienced many of the ups and downs of being artists and entrepreneurs together. Currently recovering from burnout, Christie is switching gears and trying new things. With the goal in mind of finding her flow state once again, she is allowing herself more time to play with different mediums, changing surface textures and not overthinking the desired outcome. While change isn’t always easy, Christie is determined to simplify her life and reconnect with the joy of creating. She is committed to exploring new ways to bring in enough income with her art business to put her daughter through college while also continuing her job as a designer. Listen in as we talk through balancing both life and business. >> For more practical and energetic strategies to create consistent income and life balance, follow Jessica on Instagram https://www.instagram.com/artistmarketco/ >> For information on working with Jessica, send your questions/thoughts here: https://theartistmarket.co/contact/   Connect with Christie: Instagram: https://www.instagram.com/christieowenart/ Website: https://christieowen.com/#MOBILE    SHOW NOTES
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1 year ago
42 minutes 5 seconds

Intuitive Art Sales with Jessica Craddock
"How I went from skeptic to successful mural business owner." - Andrea Erhardt E76
Ep76 – Andrea Erhardt is a muralist and art business coach from Springfield, Missouri. Andrea had always been interested in creating art for a living, but she never really thought it was possible. After graduating with a degree in general business and painting, Andrea started a promotional business with a few friends that did very well, but her heart kept coming back to painting. She took a position as logo painter with Bass Pro Shops corporate, and traveled around the country painting logos for new store locations. Eventually Andrea grew tired of always being away from home and decided to focus on growing her mural business back home. She did so by focusing on painting murals in public spaces in the early stages of her business career. As Andrea became more successful, she realized that she could provide valuable insight and assistance to other artists wanting to start their own mural business. Listen in to learn more about Andrea’s journey from entrepreneur to artist and how she grew a thriving mural business. >> For information on working with Jessica, send your questions/thoughts here: https://theartistmarket.co/contact/ >> For more practical and energetic strategies to create consistent income and life balance, follow me on Instagram @‌artistmarketco. SHOW NOTES:  https://theartistmarket.co/how-i-went-from-skeptic-to-successful-mural-business-owner-andrea-erhardt/
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1 year ago
36 minutes 53 seconds

Intuitive Art Sales with Jessica Craddock
"How can I grow my mural business when I'm a beginner?" - Deborah Downey E75
Ep75 – Debbie Downey is a professional face painter and balloon twister who has recently moved into doing murals. Debbie has been creating murals for children’s spaces and small businesses, so thus far her art has been more about who she’s making it for than about the art itself. Debbie says she is still taking whatever comes her way but would love to have the financial freedom to turn jobs down if they don’t feel aligned with her vision. Right now, she is working toward making more money per commissioned mural as well as getting away from working nights and weekends. Debbie wants to know how to find more of her ideal clients in a short timeframe so that she can make more money with her art. Listen in as I teach Debbie how to reach out to create new clients and grow her mural business. >> For information on working with Jessica, send your questions/thoughts here: https://theartistmarket.co/contact/ >> For more practical and energetic strategies to create consistent income and life balance, follow me on Instagram @‌artistmarketco. SHOW NOTES
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1 year ago
44 minutes 58 seconds

Intuitive Art Sales with Jessica Craddock
"As a hobby artist, how do I attract buyers to increase sales?" - Kristine Hurd E74
Ep74 – Kristine Hurd is a mixed media artist from Saskatchewan who works with alcohol ink and enjoys fluid experimenting. She works full time outside of the home and paints for fun in her spare time. Kristine isn’t looking to turn her art into a full-time income, but she knows she must sell it to continue to do the thing that she loves. Being a very prolific painter, she faces the challenges of limited space and the cost of purchasing supplies. Even though Kristine has a marketing degree, as an artist, she feels social media can be all-consuming. Because she paints for herself, Kristine feels that there isn’t really a story behind her art. Not knowing the story behind her art keeps Kristine from being able to identify who her target audience is. This makes it more challenging and tedious to come up with content for social media. Listen in to learn what Kristine is missing and the advice I give her on finding and connecting with her ideal art buyer. >> For information on working with Jessica, send your questions/thoughts here: https://theartistmarket.co/contact/ >> For more practical and energetic strategies to create consistent income and life balance, follow me on Instagram @‌artistmarketco. SHOW NOTES
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1 year ago
37 minutes 51 seconds

Intuitive Art Sales with Jessica Craddock
"What's the best way to generate more income from my artwork?" - Samantha Groom E73
Ep73 – Sam Groom is a printmaker and collage artist from the UK. She creates relief prints and sculptural artworks that are bold, colorful and joyful. Sam has been successful at selling her artwork thus far, but she is trying to figure out the best way to generate more income. Most of her sales come from live events, but she also sells in local stores, through her website and on social platforms. She would like to be selling more online by increasing her presence there to draw a larger audience for her work. Should she raise her prices, focus more on her originals, or something else? Sam spends a significant amount of time on her originals, which are her passion projects, and would really like to be making more for her time and skill. However, she is a bit risk averse about going bigger, being bolder and increasing her prices significantly. Listen in as I coach Sam on where she should increase her prices and other strategies she can use to get her art in front of more people. >> For information on working with Jessica, send your questions/thoughts here: https://theartistmarket.co/contact/ >> For more practical and energetic strategies to create consistent income and life balance, follow me on Instagram @‌artistmarketco. SHOW NOTES
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1 year ago
41 minutes 41 seconds

Intuitive Art Sales with Jessica Craddock
"How will I know when to take my ideas from exploration to the execution phase?" - Nikkita Cohoon E72
Ep72 – Nikkita Cohoon is a designer and multimedia artist who makes vibrant artwork with lots of mark making that feels like a chatty conversation. She started her own brand design business in 2013, which she has loved doing, but is now working full-time in a position that allows her to use more of her creative inspiration for her own work. Nikkita is passionate about creating rituals in life, not just following a routine, and through her classes and workshops she focuses on helping other artists do the same. Nikkita believes in being in tune with the seasons of your body and mind and not pushing yourself to stay busy when you need to rest and settle. Being a firm believer in staying grounded through rituals, Nikkita focuses on actions that are aligned with her current state and feel good for her. Lately, she has been in a resting or “wintering” phase, exploring the inspired ideas she has collected for several months, looking for little nudges that will help her decide when to take action on her evolving ideas. Listen in as Nikkita and I talk through what she’s exploring and how to recognize when to execute her ideas. >> For information on working with Jessica, send your questions/thoughts here: https://theartistmarket.co/contact/ >> For more practical and energetic strategies to create consistent income and life balance, follow me on Instagram @‌artistmarketco. SHOW NOTES
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1 year ago
42 minutes 42 seconds

Intuitive Art Sales with Jessica Craddock
"What direction should I take my marketing to increase my art sales?" - Cindy Atchison E71
Ep71 – Cindy Atchison is an artist and graphic designer living in Durango, Colorado. In her work she focuses on expressing the beauty of nature and our world through stylistic landscape paintings. She likes to create art freely, joyfully, and prolifically in an authentic, unique style that portrays her pursuit of beauty in a way that connects people through a shared love of nature and beauty. Cindy would like to sell more art and learn ways to make deeper connections with buyers, but she’s not sure where to focus her marketing efforts. Should she be pursuing gallery representation, focusing on her social media, or offering online purchases on her website? Listen in as I walk Cindy through a dream life meditation to help her find the answers she’s looking for.   >> For information on working with Jessica, send your questions/thoughts here: https://theartistmarket.co/contact/ >> For more practical and energetic strategies to create consistent income and life balance, follow me on Instagram @‌artistmarketco. SHOW NOTES  
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1 year ago
43 minutes 33 seconds

Intuitive Art Sales with Jessica Craddock
"How can I unveil my purpose as an artist and find my creative path?" - Gaya Shantaram E70
Ep70 – Gaya Shantaram is an intuitive artist for spiritual, professional women who want to capture a moment in their timeline visually. She is also an author marketing her books. Over the past year or so, she has taken a step back from her art business, not only to manage her personal life but also a transcontinental move. She is still selling, putting herself out there and painting on occasion, but at a more laid-back pace. Gaya has been questioning whether she actually is an artist and trying to determine her motivation for creating. What she is trying to accomplish? Does creating art continue to serve her, and is it a proper use of her time? Listen in as I walk Gaya through some self-exploration and help her begin to form an identity that includes being an artist.   >> For information on working with Jessica, send your questions/thoughts here: https://theartistmarket.co/contact/ >> For more practical and energetic strategies to create consistent income and life balance, follow me on Instagram @‌artistmarketco. SHOW NOTES
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1 year ago
37 minutes 22 seconds

Intuitive Art Sales with Jessica Craddock
"How do I identify what my top priorities should be when time is scarce?" - SaraMarie Bottaro E69
Ep69 – SaraMarie Bottaro is a painter from Boston. She’s an artist who is working with themes of divination in the ancient Mediterranean using mixed media and culturally relevant symbols to illustrate some of the stories and traditions of that culture. She works full time and loves her day job, but she also loves to create. Passionate about sharing stories of her culture through her art, SaraMarie knows that her work has come a long way in the past year, and she is excited to take it even further. However, she is uncertain what her top priorities should be and where she should be spending her time. It’s a daunting task to combine her goals, the opportunities she already has in front of her, and the things that she wants to explore more to create a marketing plan that works for her business. Listen in as I walk SaraMarie through some important questions that help her discover what she needs to focus on first and how to incorporate more as she moves forward. >> For information on working with Jessica, send your questions/thoughts here: https://theartistmarket.co/contact/ >> For more practical and energetic strategies to create consistent income and life balance, follow me on Instagram @‌artistmarketco. SHOW NOTES
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1 year ago
46 minutes 38 seconds

Intuitive Art Sales with Jessica Craddock
"How can I identify the deeper meaning and message behind my art?" - LaDara McKinnon E68
Ep68 – LaDara McKinnon is a painter who creates vivid, abstract art with lots of movement in it. The past year has seen a lot of change in her life. She experienced the loss of her mother and the grieving process. For a while she wasn’t able to paint or go about her regular routine with her business. It’s been difficult because she’s always had a great foundation for her business and her art and thought she had everything together. Now that LaDara is in a better place, she is reintroducing herself to what she loves to create, giving herself grace while relearning both her art practice and who she wants to be in her art business. It is important to LaDara to make a difference in the lives of others and set an example. Philanthropy work is very important to LaDara, and she wants to be even more impactful in the future. Listen in as I walk LaDara through an exercise to help identify her core motivation and message so she can develop an effective marketing plan for 2024. >> For information on working with Jessica, send your questions/thoughts here: https://theartistmarket.co/contact/ >> For more practical and energetic strategies to create consistent income and life balance, follow me on Instagram @‌artistmarketco. SHOW NOTES
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1 year ago
41 minutes 15 seconds

Intuitive Art Sales with Jessica Craddock
"How can I make more connections to create opportunities for my art business?" - Laurie Baars E67
Ep67 - Laurie Baars is an abstract, non-representational artist who works with texture, mark making, and collage. Her art captures the feeling of places that she's been and evokes a sense of calm and spaciousness. Laurie transitioned into a career as an artist after spending 30 years in a corporate career because she wanted to leave the stress and overwhelm behind, and she is very proud of all the she has accomplished in the past year. Laurie’s goals include growing her online sales and getting her work into galleries. She knows that connecting with the right people will help her reach those goals, but she’s not exactly sure how to go about it. Although she has been successful at attracting followers and growing her email list on Instagram, it’s not getting her where she wants to go. Listen in as I teach Laurie how to make connections that can lead to her success. _________________________ >> For information on working with Jessica, send your questions/thoughts here: https://theartistmarket.co/contact/ >> For more practical and energetic strategies to create consistent income and life balance, follow me on Instagram @‌artistmarketco. SHOW NOTES
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1 year ago
40 minutes 27 seconds

Intuitive Art Sales with Jessica Craddock
"How can I use local strategies to boost my art business online?" - Heather Freeman E66
Ep66 - Heather Freeman is a contemporary, abstract artist from Durango, Colorado. She uses acrylics, collage, graphite and whatever tools she feels moved to explore at the time. Heather has been fully committed to being a working artist for the past two years, but she has yet to reach her goal of bringing in a healthy profit from her art business. Like many artists, her art covers a portion of the expenses, and she supplements with grants and her part-time job in public health. Over the course of the last year, Heather says her art has become stronger. She is better at saying what she wants through her art and is looking to make more connections with people who are attracted to her artistic style. She is already doing an amazing job of building connections with her local artist community by participating in local events and inviting the public to some of her own. Heather not only wants to continue to grow locally, she is looking to do the same online. Listen in for several valuable tips on honing a local strategy as well as growing an online presence for your art business. _____________________________ >> For information on working with Jessica, send your questions/thoughts here: https://theartistmarket.co/contact/ >> For more practical and energetic strategies to create consistent income and life balance, follow me on Instagram @‌artistmarketco. SHOW NOTES
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1 year ago
45 minutes 53 seconds

Intuitive Art Sales with Jessica Craddock
This is the show where I, Jessica Craddock, am going to teach you how to source your art marketing from within. You're going to practice claiming that authentic art business that you want and leaning into the most natural way for you to get there. You're going to learn to get connected to your intuition, your confidence and your community, so that you can sell your art consistently while holding strong boundaries on your work, life balance.