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Inside Marketing Cloud
Zuzanna Jarczyńska
8 episodes
1 day ago
Hosted by Salesforce MVP and Marketing Cloud expert Zuzanna Jarczynska, Inside Marketing Cloud is your go-to podcast for all things Salesforce marketing. Zuzanna shares insights and reflections that go beyond typical articles or blogs, exploring the latest trends, updates, and developments within the Salesforce marketing ecosystem.
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Technology
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All content for Inside Marketing Cloud is the property of Zuzanna Jarczyńska and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Hosted by Salesforce MVP and Marketing Cloud expert Zuzanna Jarczynska, Inside Marketing Cloud is your go-to podcast for all things Salesforce marketing. Zuzanna shares insights and reflections that go beyond typical articles or blogs, exploring the latest trends, updates, and developments within the Salesforce marketing ecosystem.
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Technology
Episodes (8/8)
Inside Marketing Cloud
Episode 8: Why Salesforce Connections is a Must-Attend for Marketers & How to Convince Your Boss

In this episode of Inside Marketing Cloud, I’ll share why Salesforce Connections is a must-attend conference for marketers and how to convince your boss to support your trip. I’ll cover the key benefits of attending, plus tips on staying connected if you can’t be there in person.


Sign up for Connections 2025 here:

Salesforce Connections


Join the community group here:

Salesforce Marketer Group Poznań, Poland

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2 months ago
8 minutes 53 seconds

Inside Marketing Cloud
Episode 7: Becoming a Salesforce MVP and the Power of Giving Back

In this episode of Inside Marketing Cloud, I’ll share what it means to be an MVP, how to get started on your journey, and the benefits of contributing to the Salesforce ecosystem. Plus, I’ll reflect on my own path to becoming an MVP and how small efforts can lead to big changes.


If you’d like to nominate someone to become an MVP, here’s the link: https://nominations.salesforcemvps.com

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4 months ago
10 minutes 48 seconds

Inside Marketing Cloud
Episode 6: Salesforce Data Cloud Pricing Model and Credit Consumption Guide

In this episode of Inside Marketing Cloud, we'll dive into Salesforce Data Cloud's pricing model and how to effectively manage credit consumption. Learn how Data Cloud operates on a credit-based system, the role of multipliers, and strategies to optimize usage for businesses. Tune in to understand the key factors impacting credit consumption and how to manage your Data Cloud budget efficiently.


Rate cards and multipliers for Data Cloud: https://www.salesforce.com/data/rates/multipliers/

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6 months ago
12 minutes 51 seconds

Inside Marketing Cloud
Episode 5: Salesforce Data Cloud - The Big Picture

In this episode of Inside Marketing Cloud, explore the essentials of Salesforce Data Cloud, a real-time platform that unifies customer data for actionable insights. Learn how it enhances customer engagement with AI-driven analytics, seamless integrations, and scalability. This episode begins a series that will dive deeper into Data Cloud’s features, implementation strategies, and real-world applications.

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6 months ago
14 minutes 3 seconds

Inside Marketing Cloud
Episode 4: Free Tools to Simplify Your Work in Marketing Cloud Engagement

In this episode, learn about free tools designed to make tasks in Marketing Cloud Engagement easier. These tools are useful for marketers, developers, and administrators, helping to improve workflows and save time. Learn about apps for SQL management, audience segmentation, email design, account health checks, and code testing.


  • Query Studio for Marketing Cloud: https://appexchange.salesforce.com/appxListingDetail?listingId=a0N3A00000FP3yFUAT
  • DESelect Segment for Salesforce Marketing Cloud: https://appexchange.salesforce.com/appxListingDetail?listingId=a0N3A00000G0yE1UAJ&tab=e
  • QAiry: https://appexchange.salesforce.com/appxListingDetail?listingId=a0N4V00000IknOOUAZ&tab=e
  • MJML Live Editor: https://appexchange.salesforce.com/appxListingDetail?listingId=a0N3u00000Qt1wTEAR&tab=e
  • Health Check for Marketing Cloud: https://appexchange.salesforce.com/appxListingDetail?listingId=bdd63ec9-5848-46c4-b330-2e671c434510&tab=d
  • MCSnippets: ⁠https://mcsnippets.herokuapp.com/cloudpages⁠
  • AMPscript.io: https://ampscript.io/
  • DataViews.io: https://dataviews.io/
  • SFMC Companion: https://chromewebstore.google.com/detail/sfmc-companion/kllkonffdjfimimaellfmgnakhlbeicg?hl=en
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6 months ago
11 minutes 47 seconds

Inside Marketing Cloud
Episode 3: Exploring Agentforce Agents’ Standard Marketing Cloud Actions

This episode of Inside Marketing Cloud focuses on how marketers can use Salesforce’s new AI tool, Agentforce. It explains how Agentforce helps automate tasks like campaign creation, audience segmentation, and performance tracking, making it easier to manage marketing activities. It also explores how Agentforce uses real-time data to personalize campaigns and offers practical advice on its use. Listen to learn how this tool could change the way marketing teams work.


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6 months ago
17 minutes 35 seconds

Inside Marketing Cloud
Episode 2: Mastering the Salesforce Agentforce (AI) Specialist Exam

This episode dives deep into the Salesforce Certified Agentforce (AI) Specialist exam, providing everything you need to know to pass with confidence. Gain a full understanding of the exam structure, key concepts, and essential knowledge about AI in Salesforce. Whether you're preparing for the certification or looking to expand your expertise in Salesforce AI, this episode delivers all the insights you need.


Section Breakdown:

Prompt Builder: 00:02:18

Agentforce Tools: 00:14:52

Generative AI in CRM Applications: 00:23:13

Einstein Trust Layer: 00:29:45

Model Builder: 00:36:55

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7 months ago
41 minutes 47 seconds

Inside Marketing Cloud
Episode 1: The Future of Salesforce Marketing Cloud

In this first episode of Inside Marketing Cloud, I will go over the latest updates to the Salesforce marketing ecosystem and explore what the future might look like. I’ll also share my thoughts on how to prepare for these changes and what skills you should focus on to stay ahead. Join me as I walk through the new tech, my predictions, and tips for upskilling in the evolving landscape.

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8 months ago
14 minutes 24 seconds

Inside Marketing Cloud
Hosted by Salesforce MVP and Marketing Cloud expert Zuzanna Jarczynska, Inside Marketing Cloud is your go-to podcast for all things Salesforce marketing. Zuzanna shares insights and reflections that go beyond typical articles or blogs, exploring the latest trends, updates, and developments within the Salesforce marketing ecosystem.