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Influencer Confidential
Sidewalker Daily
293 episodes
1 week ago
Welcome to Influencer Confidential, a podcast brought to you by Sidewalker Daily. In this podcast, we are dedicated to creating transparency in the Influencer Industry and showing what it takes to succeed in this new world. Sidewalker Daily is a consulting agency that works on both sides of the influencer industry. On one hand, Sidewalker Daily consults for brands and public relations firms on their influencer marketing initiatives and social media strategy and on the other, the company works with influencers and creators to help them build sustainable businesses online. Sidewalker Daily's unique position in the industry bridges the gap between brands and creators, to ensure every partnership is a win-win. Sidewalker has worked on campaigns for Jetsetter (A Tripadvisor Company), Four Seasons and the Costa Rica Tourism Board, to name a few. In this podcast, expect to learn about all things working with brands, being an influencer, influencer marketing, media kits, pitching to brands and much more! Meet Your Host, Nina Zadeh - Co-founder, Nina received her MBA in marketing from Fordham University and has a B.A. in Communications and
Economics from Boston College.
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Entrepreneurship
Business
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All content for Influencer Confidential is the property of Sidewalker Daily and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to Influencer Confidential, a podcast brought to you by Sidewalker Daily. In this podcast, we are dedicated to creating transparency in the Influencer Industry and showing what it takes to succeed in this new world. Sidewalker Daily is a consulting agency that works on both sides of the influencer industry. On one hand, Sidewalker Daily consults for brands and public relations firms on their influencer marketing initiatives and social media strategy and on the other, the company works with influencers and creators to help them build sustainable businesses online. Sidewalker Daily's unique position in the industry bridges the gap between brands and creators, to ensure every partnership is a win-win. Sidewalker has worked on campaigns for Jetsetter (A Tripadvisor Company), Four Seasons and the Costa Rica Tourism Board, to name a few. In this podcast, expect to learn about all things working with brands, being an influencer, influencer marketing, media kits, pitching to brands and much more! Meet Your Host, Nina Zadeh - Co-founder, Nina received her MBA in marketing from Fordham University and has a B.A. in Communications and
Economics from Boston College.
Show more...
Entrepreneurship
Business
Episodes (20/293)
Influencer Confidential
How to Become an Influencer and Start Making Money ASAP #273
If you’ve ever thought, “I want to be an influencer, but where do I start?” This episode is your roadmap.
Influencer marketing has changed a LOT over the years, and so has the path to actually becoming one.
After 10+ years of working with brands, teaching creators, and managing influencer campaigns, I’ve seen exactly what separates the influencers who thrive from the ones who burn out.
That’s why I’m so excited to share Levanta, a platform designed to help creators actually earn what their influence is worth.

With Levanta, you can:
✓ Earn higher commissions (20–30%+ instead of 2–3%)
✓ Connect directly with sellers & request product samples
✓ Track clicks, conversions & earnings in one dashboard
✓ Discover products that truly fit your niche Whether you’re starting from scratch or leveling up your content, this is how you build influence AND income.

🔗 Sign up for Levanta here: https://app.levanta.io/auth/refer/creator/c674f6cc-0b71-456d-ae0d-3c90e527853f/sign-up This episode is part of a paid partnership with Levanta.

💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/
🤩 Ready To Level Up? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery
👉 Book A Call: https://sidewalkerdaily.com/coaching-influencers-creators/
🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/
🎁 Free Gift For Influencers & Creators: https://sidewalkerdaily.com/influencer-business-resources/
🛒 Shop our Amazon Store 🛒: https://www.amazon.com/shop/sidewalkerdaily

This episode can also been seen on YouTube: https://youtu.be/xCd4sDkXjAQ
Show more...
1 week ago
18 minutes

Influencer Confidential
How Influencers Use ManyChat (FREE Step-by-Step Tutorial!) #272
If you’ve ever seen posts that say “Comment GUIDE” or comment a specific word, and wondered how they do that… this episode is for you.

ManyChat is behind this and is one of the biggest growth hacks creators are using on Instagram right now! (because it really works!).

In this step-by-step episode, I’m showing you how creators are using DM automations to grow faster by boosting engagement, generating follows, driving website clicks, and even increasing affiliate sales. And yes — I’ll walk you through exactly how to set up your first Instagram automation using the free version of ManyChat 🙌

Whether you're trying to grow your audience, boost engagement, or finally convert link clicks into sales, this is your starter guide to using automation like a creator who means business.

💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/
🤩 Ready To Level Up? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery
👉 Book A Call: https://sidewalkerdaily.com/coaching-influencers-creators/
🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/
🎁 Free Gift For Influencers & Creators: https://sidewalkerdaily.com/influencer-business-resources/
🛒 Shop our Amazon Store 🛒: https://www.amazon.com/shop/sidewalkerdaily

This episode can also been seen on YouTube: https://youtu.be/I7r3SyGHMk0
Show more...
2 weeks ago
12 minutes

Influencer Confidential
How To Repurpose Content as a Creator (Creator Hacks) #271
It can be so overwhelming to be a creator these days… so many platforms, so little time!
That’s why in this episode, I’m breaking down exactly how to repurpose your content, so you can save time, maximize your reach, and make every piece of content work harder for you. 

You’ll learn how I: 
→ Turn one big video or post into weeks of content
→ Adjust my messaging for different platforms (without sounding repetitive)
→ Use repurposing to attract brand deals and grow new audiences

Because here’s the truth: repurposing isn’t repetitive. It’s strategic. 
You worked hard to create that content — it deserves a longer life and a wider audience.

💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/
🤩 Ready To Level Up? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery
👉 Book A Call: https://sidewalkerdaily.com/coaching-influencers-creators/
🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/
🎁 Free Gift For Influencers & Creators: https://sidewalkerdaily.com/influencer-business-resources/
📊 Try Metricool here: https://my.mtr.cool/PNAOTP
🛒 Shop our Amazon Store 🛒: https://www.amazon.com/shop/sidewalkerdaily
This episode can also been seen on YouTube: https://youtu.be/iCtT5kH6I-I
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3 weeks ago
16 minutes

Influencer Confidential
The Truth About Brand Deals: Top Myths BUSTED #270
Let’s bust some myths! If you’ve been telling yourself things like: “I don’t have enough followers.” “I don’t post every day.” “I need a manager before brands will notice me.” …then this episode is your wake-up call.
After working with thousands of creators, I’ve seen how these limiting beliefs keep people stuck, even when they already have everything it takes to land partnerships.
In this episode, I’m pulling back the curtain and sharing REAL case studies from creators in our community who proved these myths wrong. 
These stories show exactly what’s possible once you stop letting false narratives hold you back.
Stop letting limiting beliefs hold you back. Watch now and learn what’s really possible.

💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/
🤩 Ready To Level Up? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery
👉 Book A Call: https://sidewalkerdaily.com/coaching-influencers-creators/
🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/ (➤ Save $500 when you Pay-in-Full by using YOUTUBE500 at checkout)
🎁 Free Gift For Influencers & Creators: https://sidewalkerdaily.com/influencer-business-resources/
🛒 Shop our Amazon Store 🛒: https://www.amazon.com/shop/sidewalkerdaily
This episode can also been seen on YouTube: https://youtu.be/db-_6nhTdvk
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1 month ago
12 minutes

Influencer Confidential
UGC for Beginners 40+: How to Get Started with Megan Collier [Creator Currency Ep. 19]
You Can Follow Megan Here:

Instagram: https://www.instagram.com/megan_ugc
TikTok: https://www.tiktok.com/@megan_ugc
The Ultimate UGC course: https://stan.store/affiliates/1779ad34-5240-47f2-9e65-98f5328c74af

In this episode, we sit down with Megan Collier to talk all things UGC (User Generated Content) and her journey stepping into the space. Megan opens up about what it’s really like getting started, how to push past imposter syndrome, and why UGC is an incredible opportunity not just for Gen Z and Millennials, but also for Gen X and Baby Boomers. She shares practical advice on building your first portfolio (yes, you can use everyday products around your house), what brands actually look for in creators, and how to make content that gets noticed. We also dive into negotiation tips, usage rights, and the power of securing monthly retainer clients for steady income. Whether you’re just getting curious about UGC or already creating content, this episode is packed with tips to help you grow, monetize, and show up with confidence.

::::

Sidewalker Daily is your go-to resource for Creators and Influencers who want to land paid brand deals, make money doing what they love, and build a successful business with the right tools and strategies.

💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/
🤩 Need Help With Your Creator Business? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery
🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/

This Episode Can Also Be Seen On YouTube: https://youtu.be/Dwu1NywnCBc
Show more...
1 month ago
53 minutes

Influencer Confidential
The Truth About Amazon Influencers & How They Really Make Money #269
🔗 Sign up for Levanta here: https://app.levanta.io/auth/refer/creator/c674f6cc-0b71-456d-ae0d-3c90e527853f/sign-up

Do you have an Amazon shop? Be honest… how's it going? 👀
Here’s the truth: Most influencers and creators set up their Amazon shop, drop a few links, and then… crickets. And I get it. Earning a few cents (or a dollar at best) per sale isn’t exactly motivating.
But here’s the kicker: There are creators out there turning their storefronts into real revenue streams. And the difference comes down to strategy + tools.
That’s why I’m sharing Levanta, a platform that helps creators finally break out of the “$1 commission loop” and earn what their influence is actually worth.

Why We Love & Recommend Levanta: 

✓ Earn higher commissions (20–30%+ instead of 2–3%)
✓ Direct access to sellers so you can negotiate & build real relationships
✓ Request free product samples to create authentic content
✓ Track clicks, conversions & earnings with a creator-friendly dashboard
✓ Discover products that fit your niche so you stay authentic to your audience

Listen to this episode to learn how to boost your affiliate income with Levanta.

🔗 Sign up for Levanta here: https://app.levanta.io/auth/refer/creator/c674f6cc-0b71-456d-ae0d-3c90e527853f/sign-up

📦 Amazon Connections: http://bit.ly/4lRnXXd This episode is part of a paid partnership with Levanta.

💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/
🤩 Ready To Level Up? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery
👉 Book A Call: https://sidewalkerdaily.com/coaching-influencers-creators/
🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/
🎁 Free Gift For Influencers & Creators: https://sidewalkerdaily.com/influencer-business-resources/
🛒 Shop our Amazon Store 🛒: https://www.amazon.com/shop/sidewalkerdaily

This episode can also been seen on YouTube: https://youtu.be/LOVWmEkzJwI
Show more...
1 month ago
16 minutes

Influencer Confidential
How to Start a Podcast in 2025 Step by Step for Creators & Influencers #268
Podcasting has become one of the most powerful ways to build trust, authority, and long-form connection with your audience.
So if you’ve been thinking about starting a podcast, take this as your sign to say YES — like, now!
In this episode, I’ll walk you through how to start your podcast the right way, so it’s not just launched… but built to last.
I’m sharing my best tips, lessons from hosting Influencer Confidential, and the exact tools we use to make podcasting easier.

 🛒 Shop our fave podcast equipment here: https://www.amazon.com/shop/sidewalkerdaily
🎤 Edit your podcast here: Riverside.fm https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=nina-zadeh
🎤 Host & distribute your podcast here: Spreaker https://www.spreaker.com/

💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/
🤩 Ready To Level Up? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery
👉 Book A Call: https://sidewalkerdaily.com/coaching-influencers-creators/
🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/
🎁 Free Gift For Influencers & Creators: https://sidewalkerdaily.com/influencer-business-resources/
🛒 Shop our Amazon Store 🛒: https://www.amazon.com/shop/sidewalkerdaily

This episode can also been seen on YouTube: https://youtu.be/B-Dk8rG--p8
Show more...
1 month ago
15 minutes

Influencer Confidential
Influencer Talent Manager Jen Powell Spills ALL: Brand Deals, Product Lines & Scaling as a Creator [Creator Currency Ep. 18]
You Can Follow Jennifer Powell Here:

Instagram:

Jennifer Powell: https://www.instagram.com/jenpowell14/
JP, INC Agency: https://www.instagram.com/hellojpinc/
Lemon Digital HQ: https://www.instagram.com/lemon.hq/

Website:

http://www.jenniferpowell.com/
http://www.lemonhq.co/

Get Access to Jennifer's Course: https://jenniferpowell.com/course
Discount Code: Sidewalker45

What does it really take to build a powerhouse creator brand? In this episode, Nina goes in-depth with Jennifer Powell, the industry veteran who’s managed some of the biggest names in the game, to talk all things influencer management, brand deals, and the business side of being a creator. Jenn opens up about her journey from the modeling world to running her own talent agency, the biggest mistakes she sees creators make, and how to actually negotiate like a pro. They dig into the future of creator brands, the dos and don'ts of licensing your products, and why owning your IP could be the smartest move you ever make. If you want real talk on working with brands, protecting your business, and building a long-lasting career as a creator, this one’s packed with gems you don’t want to miss. 

::::

Sidewalker Daily is your go-to resource for Creators and Influencers who want to land paid brand deals, make money doing what they love, and build a successful business with the right tools and strategies.

💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/
🤩 Need Help With Your Creator Business? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery
🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/
Show more...
1 month ago
54 minutes

Influencer Confidential
Why Your Content Isn’t Getting Brand Deals (And How to Fix It) #267
70% of a creator’s income comes from brand partnerships…are you getting brand deals? 👀

If not, let’s fix that. Here’s the thing: it might not be you... it might be your content. And most creators don’t even realize it. Brands need to see themselves in your content. And if they can’t, they’ll pass.

Simple as that. In this episode, I’m breaking down the exact reasons creators struggle to land partnerships (even with great content!) and how you can turn things around.

So, if you’re serious about monetizing as a creator, this one’s for you. It’s time to stop leaving money on the table. 💸

💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/
🤩 Ready To Level Up? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery
👉 Book A Call: https://sidewalkerdaily.com/coaching-influencers-creators/
🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/
🎁 Free Gift For Influencers & Creators: https://sidewalkerdaily.com/influencer-business-resources/
🛒 Shop our Amazon Store 🛒: https://www.amazon.com/shop/sidewalkerdaily

This episode can also been seen on YouTube: https://youtu.be/d_uiSMgX0Xg
Show more...
1 month ago
8 minutes

Influencer Confidential
She Grew From 15k to 400k Followers in 1 Week (Micro Influencers Are Now In Charge) #266
One viral TikTok. 23 million views. 400,000 NEW FOLLOWERS 🤯 (oh, and one restaurant shut down). If you’re chronically online like us, you probably already heard about the San Francisco food creator who went from 15k to 400k followers in just ONE week… all because of a shocking restaurant experience. In this episode, I’m breaking down the full story of how this micro-influencer turned an uncomfortable experience into a viral moment, what it means for brands, and the big lessons every creator can take away. This story is a wake-up call: don’t ever underestimate the power of creators — no matter their size!!

💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/
🤩 Ready To Level Up? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery
👉 Book A Call: https://sidewalkerdaily.com/coaching-influencers-creators/
🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/
🎁 Free Gift For Influencers & Creators: https://sidewalkerdaily.com/influencer-business-resources/
🛒 Shop our Amazon Store 🛒: https://www.amazon.com/shop/sidewalkerdaily

This episode can also been seen on YouTube: https://youtu.be/jHklzx3etzw


Show more...
2 months ago
9 minutes

Influencer Confidential
How Julissa Prado Built @RizosCurls & What She Looks for in Creators [Creator Currency Ep. 17]
In this conversation, Julissa Prado shares her inspiring journey of building Resource Curls, a hair care brand focused on embracing natural textures. From her early passion for hair styling to creating her own products in her kitchen, Julissa discusses the importance of community, authenticity, and the challenges of entrepreneurship. She emphasizes the role of grassroots marketing and the power of social media in growing her brand, as well as her commitment to social justice and cultural representation. Julissa's story serves as a testament to the impact of following one's passion and the significance of building a brand that resonates with personal values and community needs.

You Can Follow Julissa Here:

Instagram: Rizos Curls: @RizosCurls https://www.instagram.com/rizoscurls/?hl=en
Julissa Prado: @Julissa_prado https://www.instagram.com/julissa_prado/?hl=en

TikTok: Rizos Curls: @rizoscurlshair https://www.tiktok.com/@rizoscurlshair?is_from_webapp=1&sender_device=pc
Julissa Prado: @julissa_prado https://www.tiktok.com/@julissa_prado?is_from_webapp=1&sender_device=pc

Website: https://rizoscurls.com/

::::

Sidewalker Daily is your go-to resource for Creators and Influencers who want to land paid brand deals, make money doing what they love, and build a successful business with the right tools and strategies. 

💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/

🤩 Need Help With Your Creator Business? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery

🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/

This Episode can be seen on YouTube: https://youtu.be/bo7FvBpKP8w
Show more...
2 months ago
44 minutes

Influencer Confidential
Affiliate Income 101: What Every Influencer Needs to Know! #265
You know we’re all about helping creators get paid, right? So if you’re already sharing your favorite things online… why not earn from it too? In this episode, we’re talking all about affiliate marketing for creators and influencers, especially if you’re just starting out! 
Whether you're posting on Instagram, YouTube, TikTok, or even in your group chats (no judgment 😄), affiliate links are an easy, low-lift way to start earning from your content.
The best part? Once your links are set up, they can work for you 24/7. So if you’re ready to turn your recommendations into revenue, listen to this episode and let's make affiliate part of your monetization stream!

Why We Love & Recommend Levanta:

✓ Higher commissions + direct seller access so you can earn more and negotiate better deals.
✓ Request product samples directly from sellers so you can create authentic, high-converting content.
✓ Creator-friendly dashboard that makes tracking links and earnings simple.
✓ Wide range of brands & products so you can stay authentic to your audience. Listen this episode to see how you can start using Levanta to take your affiliate earnings to the next level.

🔗 Sign up for Levanta here: https://app.levanta.io/auth/refer/creator/c674f6cc-0b71-456d-ae0d-3c90e527853f/sign-up

This episode is part of a paid partnership with Levanta.

💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/
🤩 Ready To Level Up? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery
👉 Book A Call: https://sidewalkerdaily.com/coaching-influencers-creators/
🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/
🎁 Free Gift For Influencers & Creators: https://sidewalkerdaily.com/influencer-business-resources/
🛒 Shop our Amazon Store 🛒: https://www.amazon.com/shop/sidewalkerdaily

This episode can also been seen on YouTube: https://youtu.be/Kp3b6gGYduY
Show more...
2 months ago
13 minutes

Influencer Confidential
The Secret Sauce Behind TIME’s Top 100 Creators | Steal These Strategies! #264
Creators are taking over! 🤯 TIME Magazine just dropped its first-ever Top 100 Creators list, and it’s a game-changer for the creator economy. For the first time, influencers, entrepreneurs, and content creators are being celebrated right alongside the world’s most powerful leaders. And in this episode, I’m diving into what this means for you, too. From Twitch streamers to course creators to viral TikTok stars, this list proves there’s no one path to the top. And whether you’re just starting or scaling there’s now more opportunity than ever for creators and influencers in every niche. What a time to be a creator! 📌 See the full list here → https://time.com/collections/time100-creators-2025/

💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/
🤩 Ready To Level Up? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery
👉 Book A Call: https://sidewalkerdaily.com/coaching-influencers-creators/
🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/
🎁 Free Gift For Influencers & Creators: https://sidewalkerdaily.com/influencer-business-resources/
🛒 Shop our Amazon Store 🛒: https://www.amazon.com/shop/sidewalkerdaily
This episode can also been seen on YouTube: https://youtu.be/GIfCuyWTfLE
Show more...
2 months ago
10 minutes

Influencer Confidential
How Influencers Are Shaping the Future of Healthcare [Creator Currency Ep. 16]
In this conversation, Amaris, a senior vice president of creator marketing at Edelman, shares her insights on the evolving landscape of creator marketing in the healthcare sector. She discusses her background, the day-to-day responsibilities of her role, and the increasing acceptance of creator marketing among healthcare brands. Amaris emphasizes the importance of combating misinformation through strategic creator partnerships and highlights successful case studies that demonstrate the effectiveness of this approach. She also outlines key performance indicators for measuring campaign success, the criteria for selecting the right creators, and the balance between long-term partnerships and one-off campaigns. Additionally, Amaris provides valuable advice for creators looking to enter the healthcare space, stressing the importance of authenticity and documenting their health journeys.

You Can Follow Edelman Here:

Instagram: https://www.instagram.com/edelman?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

Website: https://www.edelman.com/

::::

Sidewalker Daily is your go-to resource for Creators and Influencers who want to land paid brand deals, make money doing what they love, and build a successful business with the right tools and strategies. 

💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/

🤩 Need Help With Your Creator Business? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery

🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/

This Episode can be seen on YouTube: https://youtu.be/MWVPwJY3wqM
Show more...
2 months ago
43 minutes

Influencer Confidential
Influencers: How to Protect Your Instagram Account From Hackers #263
Your social media platforms = your storefront! If you’re a creator or influencer, your Instagram isn’t just for posting pretty pictures. It’s your business, your livelihood, your INCOME STREAM. Which means… you need to protect it like you would a physical shop, right? In this episode, I’m walking you through simple, easy-to-implement strategies to keep your Instagram safe from hackers, scams, and sneaky security breaches — so your content (and income) stays in your hands. I'm talking about: 
➜ How to create strong, unique passwords (and test their strength)
➜ The non-negotiable security setting every creator should turn on ASAP
➜ Tools to manage your passwords without losing your mind
➜ How to spot and remove shady third-party apps linked to your account
➜ Extra tips for travel creators & public Wi-Fi users
Let’s keep your platform safe (and "horror" stories free) so you can focus on creating what you love!

💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/
🤩 Ready To Level Up? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery
👉 Book A Call: https://sidewalkerdaily.com/coaching-influencers-creators/
🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/
🎁 Free Gift For Influencers & Creators: https://sidewalkerdaily.com/influencer-business-resources/
🛒 Shop our Amazon Store 🛒: https://www.amazon.com/shop/sidewalkerdaily

This episode can also been seen on YouTube: https://youtu.be/w50gDDXfOvU
Show more...
2 months ago
9 minutes

Influencer Confidential
I Reviewed 100+ Creator Media Kits, Here’s What Most Are Missing + FREE CHECKLIST #262
This document is literally what makes or breaks your chances of getting paid brand deals.
This document SPEAKS for YOU. It’s no longer just a list of stats. It’s not just a portfolio of your best content. It’s your sales tool. Your first impression. 
The thing that gets brands to say yes (or not reply at all). And yet... so many creators are still getting it wrong. Whether you’re just starting out or ready to level up your partnerships, this episode will change the way you see your media kit, and show you how to build one that actually CONVERTS. 💰 
Your media kit shouldn’t just look pretty. It should get you paid.

💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/
🤩 Ready To Level Up? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery
👉 Book A Call: https://sidewalkerdaily.com/coaching-influencers-creators/
🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/
🎁 Free Gift For Influencers & Creators: https://sidewalkerdaily.com/influencer-business-resources/
🛒 Shop our Amazon Store 🛒: https://www.amazon.com/shop/sidewalkerdaily
This episode can also been seen on YouTube: https://youtu.be/NT9Kxi2NrTs
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2 months ago
9 minutes

Influencer Confidential
The Million Dollar Creator Mindset: What 7-Figure Influencers Do Differently #261
What actually sets 7-figure creators apart? (It’s not luck, and it’s definitely not just going viral)
In this episode, we’re breaking down the real mindset of successful influencers, and how you can start thinking like a million-dollar business right now.
If you’ve been stuck hustling with little growth to show for it, constantly asking “what am I missing?”... this episode is your answer.
We’re talking about:
  • The thought patterns high-earning creators live by
  • The underrated power of speed
  • Why fear never goes away (and what to do about it) 
  • How to handle rejection and public failure like a pro 
  • Why investing in yourself isn’t optional... it’s essential 

Whether you’re just getting started or looking to finally hit that next level, knowing how to think and move like these top creators, is your secret sauce to success. Listen until the end for one of my favorite creator mindset metaphors of all time. It will stick with you.


💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/
🤩 Ready To Level Up? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery
👉 Book A Call: https://sidewalkerdaily.com/coaching-influencers-creators/
🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/
🎁 Free Gift For Influencers & Creators: https://sidewalkerdaily.com/influencer-business-resources/
🛒 Shop our Amazon Store 🛒: https://www.amazon.com/shop/sidewalkerdaily

This episode can also been seen on YouTube: https://youtu.be/mshknilSjrs
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3 months ago
12 minutes

Influencer Confidential
Why Every Creator Should Be On Substack | Monetize Your Content! #260
There’s a new(ish) platform in town…and creators are cashing in. 👀

If you're a creator, influencer, or service provider looking to grow your audience, build a community, and actually own your email list… It's time to take a closer look at Substack! This episode your Substack 101, with everything you need to get started with clarity and confidence.

I’m breaking down:
▸ What Substack actually is (and why creators are obsessed)
▸ How to set up your account and start publishing
▸ Monetization tips: Free vs Paid and how to position your offer
▸ How to grow your email list and keep readers coming back
▸ Real creator examples using Substack to grow their biz

Substack isn’t just another newsletter platform. It’s a space to share your voice, serve your people, and earn while doing it. Whether you're starting from scratch or ready to turn readers into revenue, this video will give you a roadmap to build something that’s truly yours.

💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/
🤩 Ready To Level Up? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery
👉 Book A Call: https://sidewalkerdaily.com/coaching-influencers-creators/
🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/
🎁 Free Gift For Influencers & Creators: https://sidewalkerdaily.com/influencer-business-resources/
🛒 Shop our Amazon Store 🛒: https://www.amazon.com/shop/sidewalkerdaily

This episode can also been seen on YouTube: https://youtu.be/WBNeGBlP_6Y
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3 months ago
8 minutes

Influencer Confidential
Why the Congressional Creators Caucus Is a Game-Changer for Creators #259
The U.S. government just launched the Congressional Creator Caucus, and FOR THE FIRST TIME EVER, Content Creators are officially recognized as business owners! In this episode, I’m breaking down what this means for YOU 

— whether you're full-time, part-time, or just getting started in the creator world. 

Here’s what we’re covering:

▸ Your tax rights as a creator and small business owner 
▸ Protections around AI, deepfakes, and algorithm transparency
▸ Child safety, copyright, and content ownership
▸ How the government plans to support creators with loans, healthcare, and legal protections ▸ Why this could be a game-changer for future brand deals and pay equity
▸ And more! This is a major step forward…and we’re only just getting started.

If you’ve ever felt overlooked or unprotected in this space, this is the episode you need to see. What a time to be a Creator!!

📌 Read the full press release here: https://vanduyne.house.gov/2025/6/reps-van-duyne-and-clarke-launch-bipartisan-creators-caucus-to-celebrate-and-support-digital-content-development

💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/
🤩 Ready To Level Up? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery
👉 Book A Call: https://sidewalkerdaily.com/coaching-influencers-creators/
🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/
🎁 Free Gift For Influencers & Creators: https://sidewalkerdaily.com/influencer-business-resources/
🛒 Shop our Amazon Store 🛒: https://www.amazon.com/shop/sidewalkerdaily
This episode can also been seen on YouTube: https://youtu.be/hlJ54iAuT4w
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3 months ago
7 minutes

Influencer Confidential
How Influencers REALLY Get Invited to Brand Events #258
You don’t need to be “internet famous” to show up in real-life spaces! If you’re an influencer or content creator ready to expand your network and get off the screen, this episode breaks down how to get in the room — literally! We're diving into:

⤷ How to get on brand + PR invite lists
⤷ How to pitch yourself to PR firms and event organizers
⤷ Tips to find local events happening near you
⤷ And how to build real friendships in the creator space

These strategies are based on real brand and PR experience from someone who’s worked behind the scenes managing influencer campaigns and events! Whether you’re looking to make new creator friends, show face at your first PR event, or get on a brand’s radar… this is the episode you’ll want to watch. Let’s stop waiting around to be noticed. Pitch yourself, show up, and be seen.

💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/
🤩 Ready To Level Up? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery
👉 Book A Call: https://sidewalkerdaily.com/coaching-influencers-creators/
🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/
🎁 Free Gift For Influencers & Creators: https://sidewalkerdaily.com/influencer-business-resources/
🛒 Shop our Amazon Store 🛒: https://www.amazon.com/shop/sidewalkerdaily

This episode can also been seen on YouTube: https://youtu.be/x2TzgsEnkBg
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3 months ago
13 minutes

Influencer Confidential
Welcome to Influencer Confidential, a podcast brought to you by Sidewalker Daily. In this podcast, we are dedicated to creating transparency in the Influencer Industry and showing what it takes to succeed in this new world. Sidewalker Daily is a consulting agency that works on both sides of the influencer industry. On one hand, Sidewalker Daily consults for brands and public relations firms on their influencer marketing initiatives and social media strategy and on the other, the company works with influencers and creators to help them build sustainable businesses online. Sidewalker Daily's unique position in the industry bridges the gap between brands and creators, to ensure every partnership is a win-win. Sidewalker has worked on campaigns for Jetsetter (A Tripadvisor Company), Four Seasons and the Costa Rica Tourism Board, to name a few. In this podcast, expect to learn about all things working with brands, being an influencer, influencer marketing, media kits, pitching to brands and much more! Meet Your Host, Nina Zadeh - Co-founder, Nina received her MBA in marketing from Fordham University and has a B.A. in Communications and
Economics from Boston College.