Infinite Shelf - An Omnichannel Podcast by Future Commerce
Future Commerce, Ingrid Milman Cordy
37 episodes
5 days ago
Join our host Ingrid Milman Cordy, a retail and digital commerce veteran, as she explores the modern omnichannel landscape, and brings fun to our otherwise tech-heavy retail ecosystem! This weekly show will introduce you to the people who make the brands, the products, and the services that blend the right recipe of connection, relevance, emotional attachment, and, of course, profitability.
Infinite Shelf is neither an eCommerce podcast nor is it just another omnichannel podcast. This is a podcast for human-centric retailers.
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Join our host Ingrid Milman Cordy, a retail and digital commerce veteran, as she explores the modern omnichannel landscape, and brings fun to our otherwise tech-heavy retail ecosystem! This weekly show will introduce you to the people who make the brands, the products, and the services that blend the right recipe of connection, relevance, emotional attachment, and, of course, profitability.
Infinite Shelf is neither an eCommerce podcast nor is it just another omnichannel podcast. This is a podcast for human-centric retailers.
From discussions on leadership, brand strategy, pop culture moments, and unique takes on how it’s all intertwined, Ingrid and Orchid brought a meaningful and fun season together. In this last episode of the season, Phillip and Brian join Ingrid to share their favorite moments and what made Season 3 so insightful.
Ingrid and Orchid sit down to dish out their hot takes on what is happening in the news. Does Threads have what it takes to survive? Did Instant Pot “sh*t the bed” when it came to customer retention and repeat sales? Did Vanmoof invest too much money into a niche market? Tune in to find out.
Is it possible for a brand to actually change consumer perception? Are you thinking about your values before you hit the order button? Do influencers affect your purchasing habits? Erika Dyer, Producer at Future Commerce and Infinite Shelf, joins Ingrid and Orchid to offer a Gen Z perspective on what’s working and…what’s really not.
Nothing is better than a great leader, but also nothing is worse than a poor leader. It takes humility and kindness to lead well, and a great leader must learn the importance of putting ego and insecurities aside for the greater good. Enter the million-dollar question: Are great leaders born to lead or can they be taught and rise to the occasion?
Get ready for an epic showdown as Ingrid and Orchid step into the ring to explore the ultimate cage match between profitability and growth! It's a no-holds-barred battle. Can both profitability and growth survive this ruthless brawl, or will one be forced to tap out?
Brace yourself for bone-crushing trade-offs and discover the true costs of mismatched contenders. This year, every move is under the spotlight; so tune in for the fight of a lifetime!
Let’s be honest, we ALL have “internal hurdles” in our work life. Whether CEO or intern, problem-solving and effective communication can be a challenge. How can we overcome these issues…besides a weekly therapy session? Enter in: The Work Love Languages. We all know “The 5 Love Languages” to better understand your relationship and partner, but have you considered learning your work love language to understand yourself and your coworkers? Listen in as Ingrid and Orchid explore their work love language and “business astrology” results to glean insight into what they prefer in the workplace. Next, ask yourself…what’s my work love language?
It’s Ask Me Anything Day here on the Pod and Orchid and Ingrid drop some great advice in today’s episode. Could Toys R Us have survived if they adapted? Is the Age of the Influencer coming to an end? Tune in to hear your questions answered and check out our Instagram @_infiniteshelf for a post-episode treat!
There comes a time when every DTC company hits the pause button and asks, “What’s next?” Cue the Patrick Bateman and Kendall Roy mergers and acquisitions quotes. If acquisition does end up being an option, when you cede power as a founder, will you be happy with what the new parent company decides to do? Will your legacy live on?
Have you ever seen an influencer trying to be relatable with their 20 step morning routine and just…immediately unfollowed? Welcome to the club! Join Ingrid and Orchid today as they talk fake relatability, aspirations, and understanding what your brand is fundamentally. Plus, stick around for an exclusive sneak peek into Orchid’s Tiktok for you page results!
With so many recent changes in media, it’s important to remember that media does indeed change, but it doesn’t ever go away. Who is going to rule the new class of media, of brand development, of DTC? What is DTC today and how are we approaching it and what do we keep from the DTC heyday into its new evolution of growth? Listen now and join the discussion!
There have been many noticeable changes in the workplace over the past few years. How does your brand authentically align with your values? How do you build that in a way that is authentic and meaningful while still being professionals? How do you use how you show up to work and the norms of that as a way to create less distraction from the meaningful work that's done, but not in a way that is gatekeeping access to everyone? Listen now and join the discussion!
Welcome to Season 3! Infinite Shelf is back and Orchid Bertelsen, Chief Operating Officer at Common Thread Collective, is joining Ingrid as co-host this season, and there is much to discuss this season. What do we do with DTC next? What is that balance between making it feel like you have a dialog with your consumers and you're connected to your consumers, but ultimately, as the brand, being the expert and the one making the curated decisions? How do we go forward from here? Listen now!
Looking back over the scope of Season 2 of Infinite Shelf, starting with some real problem-solving situations with great guests who shared willingly about their experiences and moving into the second part of the season about how we connect as humans and how that relates to the brand, Philip and Brian from Future Commerce join Ingrid to recap Season 2 and offer a sneak peek into what is ahead in Season 3. Listen now!
Why is it that memories of your grandma’s cereal offerings can be such a powerful and nostalgic memory? Ingrid and Kiri talk about the power of memory when it comes to content and commerce and how this element of our human experience can be such a beautiful way for brands to build a legacy that lasts to future generations.
There has never been a time like now where customers expect such a relationship and purpose from brands. How are brands to think about this and handle this well while staying true to who they are? And how many consumers are actually driven to purpose-focused brands?
Continuing on our journey through the ten key human experiences that make us who we are and how that relates to content and commerce and brands that we are a part of and that we love to consume, today's episode is all about the human characteristic of curiosity. How can curiosity be understood and better used within the world of content and commerce?
Although the audience may change, storytelling is a human trait that is underestimated and very powerful for brands. BUT, how does a brand stay within the proper boundaries of who they are and who their audience is without overstepping into cringe-ville?
We are social beings who need community and long to create meaning through the relationships in our life. How do we interact with brands, consumers, and the products surrounding us to really engage with each other? Listen as Kiri and Ingrid dive into the human need for community and belonging.
This is the second part of a 2-part conversation! If you haven't had a chance to listen to part 1 yet, head over to Infinite Shelf Season 2 Episode 5.
What is Infinite Shelf? It represents the humans on one side of the shelf that’s being stocked and prepared and the humans on the other side that are buying and participating. Where has Ingrid been over these past few months? Listen in as she shares and introduces her new co-host, Kiri Masters.
What is Infinite Shelf? It represents the humans on one side of the shelf that’s being stocked and prepared and the humans on the other side that are buying and participating. Where has Ingrid been over these past few months and why is she back? Listen in as she shares and introduces her new co-host, Kiri Masters.
Infinite Shelf - An Omnichannel Podcast by Future Commerce
Join our host Ingrid Milman Cordy, a retail and digital commerce veteran, as she explores the modern omnichannel landscape, and brings fun to our otherwise tech-heavy retail ecosystem! This weekly show will introduce you to the people who make the brands, the products, and the services that blend the right recipe of connection, relevance, emotional attachment, and, of course, profitability.
Infinite Shelf is neither an eCommerce podcast nor is it just another omnichannel podcast. This is a podcast for human-centric retailers.