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Indie Filmmaking: Truth & Reality
Jeff Deverett
30 episodes
4 days ago
Film school taught you how to make a movie—this show teaches you how to get it financed and distributed. In bite-sized 30-minute episodes, filmmaker and distribution expert Jeff Deverett gives you the real-world advice film schools leave out. From raising money to getting your movie on screens (and making your money back), Indie Filmmaking: Truth & Reality breaks down the business side of indie film with practical, honest guidance. No fluff. No sugar-coating. Just the truth—and the reality—of what it takes to get your film made and seen.

Have a question for Jeff?
jdeverett@deverettmedia.com 

From Straw Hut Media
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All content for Indie Filmmaking: Truth & Reality is the property of Jeff Deverett and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Film school taught you how to make a movie—this show teaches you how to get it financed and distributed. In bite-sized 30-minute episodes, filmmaker and distribution expert Jeff Deverett gives you the real-world advice film schools leave out. From raising money to getting your movie on screens (and making your money back), Indie Filmmaking: Truth & Reality breaks down the business side of indie film with practical, honest guidance. No fluff. No sugar-coating. Just the truth—and the reality—of what it takes to get your film made and seen.

Have a question for Jeff?
jdeverett@deverettmedia.com 

From Straw Hut Media
Show more...
Investing
Business,
Careers,
Marketing
Episodes (20/30)
Indie Filmmaking: Truth & Reality
Inside Indie Film Distribution with Jack Sheehan of Archstone
In this episode of Indie Filmmaking: Truth and Reality, host Jeff Deverett sits down with industryveteran Jack Sheehan, President of Archstone Distribution, to break down the real-world challenges of getting independent films sold and seen. Jack shares his 15+ years of experience navigating the global distribution landscape — from film festivals to streaming platforms — and offers candid insights on what makes a movie marketable in today’s rapidly shifting industry.

Together, they discuss the changing economics of indie filmmaking, the role of sales agents vs. distributors, and the harsh truth that most indie films never recoup their costs. Jack also dives into the impact of AI in low-budget filmmaking, how filmmakers can find the right partners, and why planning distribution before production is critical. Whether you’re a first-time filmmaker or a seasoned pro, this conversation delivers a grounded look at the business side of the art form — and how to survive it.

Key Takeaway: Passion drives indie filmmaking, but strategy and realistic expectations keep you in the game.
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4 days ago
49 minutes

Indie Filmmaking: Truth & Reality
It’s All About the Audience
In this episode, Jeff Deverett reminds indie filmmakers that the most important part of filmmaking isn’t the festivals, streamers, or distributors — it’s the audience. He talks honestly about how rejection is a normal part of the business, whether it’s from distributors ghosting your emails or festivals passing on your film. But none of that means your film doesn’t have value. What really matters is getting it in front of people who will watch and enjoy it.

Jeff shares why filmmakers need to think beyond the traditional gatekeepers and learn how to market directly to their audience. He explains how platforms don’t actually “own” viewers — and how filmmakers can still build their own path to connect with fans. This episode is a practical, encouraging look at taking control of your film’s destiny and finding the people who truly want to see your work.
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1 week ago
26 minutes

Indie Filmmaking: Truth & Reality
Truth & Reality in Indie Filmmaking; Why I Do This Podcast
2 weeks ago
25 minutes

Indie Filmmaking: Truth & Reality
Cracking Indie Film Distribution with Indie Rights
In this episode of Indie Filmmaking, Jeff Deverett sits down with Linda Nelson and Michael Madison, founders of Indie Rights, one of the leading distributors in the independent film world. They share their journey from making their first IMAX film to building a distribution company that now represents hundreds of indie filmmakers.Linda and Michael break down the realities of indie film distribution, the importance of fair deals, and how accessibility, transparency, and community-building set Indie Rights apart. They also dive into the evolving landscape of AVOD, TVOD, and SVOD platforms, the critical role of marketing, and why filmmakers themselves—not just their films—are the brand.If you’re an indie filmmaker navigating the challenges of getting your work seen, this episode offers candid insights, practical advice, and encouragement straight from two industry veterans.
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3 weeks ago
50 minutes

Indie Filmmaking: Truth & Reality
Payroll Made Simple with Cameron Woodward, Creator of Wrapbook
In this episode, Jeff Deverett sits down with Cameron Woodward, founder of Wrapbook, a payroll service built specifically for the film industry. They dive into the essentials of payroll management for indie filmmakers, covering:
  • Why proper payroll is critical for productions of all sizes

  • The role of insurance and how it protects both crew and producers

  • Understanding deductions and compliance requirements

  • The benefits of paying employees through EOR (Employer of Record) services

Whether you’re producing your first short film or managing a larger set, this conversation offers practical insights on protecting your production and treating your crew right.
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1 month ago
21 minutes

Indie Filmmaking: Truth & Reality
Legal Survival Guide for Indie Filmmakers — with Tatiana Perez
In this episode, Jeff sits down with entertainment attorney Tatiana Perez of Ramo Law to break down the side of filmmaking most creators avoid talking about: the legal work that keeps your film safe and sellable. From contracts to clearances to distribution deals, Tatiana explains why setting aside part of your budget for legal purposes isn't optional — it’s essential.

Takeaway: Legal might feel intimidating, but getting it right upfront protects your film, your money, and your career. 
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1 month ago
23 minutes

Indie Filmmaking: Truth & Reality
Markets, Money & Micro-Budgets — Tom Malloy on Real Indie Distribution
 Tom Malloy pulls no punches about what actually moves for indie films — who does what in distribution, why audience traction matters more than festival prestige, and how small teams can make smarter deals and stretch production value without breaking the bank.Aim for a clear, marketable hook — genre + audience beats vague “art-house” positioning when you need to sell.

Treat distribution like part of production: build relationships early and create demonstrable demand.

Put minimums/performance clauses in deals so rights can revert if a distributor doesn’t deliver.
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1 month ago
50 minutes

Indie Filmmaking: Truth & Reality
Indie Film Distribution Secrets with Clay Epstein
Distribution can make or break your film. In this episode, Jeff Deverett sits down with Clay Epstein, President of Film Mode Entertainment and Chair of the Independent Film & Television Alliance, for a deep dive into the truth about indie film distribution.

What you’ll learn:

● Why distribution is the most crucial step after making your film● The role of IFTA in protecting indie filmmakers worldwide● How film markets like AFM and Cannes really work● What distributors look for when acquiring films● The harsh realities behind pre-sales, MGs, and revenue forecasts● Why only 1% of indie films succeed—and how to improve your odds● The importance of partnerships, transparency, and creating your own luck

 If you’re serious about indie filmmaking, this episode is a must-listen.
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1 month ago
55 minutes

Indie Filmmaking: Truth & Reality
The Truth and Reality about Film Festivals.
In this episode, we dive into the truth behind the film festival circuit and what indie filmmakers really need to know before submitting their work. From the celebration of cinema to the harsh realities of distribution, we explore how festivals actually function, which ones matter most, and why expectations need to be managed.Listeners will learn:
  • Why film festivals are more about celebration and networking than distribution deals.

  • The difference between A-level festivals (like Sundance, Cannes, TIFF) and smaller regional events.

  • How platforms like FilmFreeway make submissions easier—but also overwhelming with thousands of options.

  • The importance of budgeting for submissions and travel, and why choosing festivals based on location and experience might matter as much as prestige.

  • The reality of acceptance rates, subjectivity, and premier rules that can affect strategy.

This candid conversation reminds indie filmmakers that while festivals can be fun, inspiring, and worthwhile, they should be approached with a clear plan and realistic expectations.
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2 months ago
37 minutes

Indie Filmmaking: Truth & Reality
Selling & Distributing Your Indie Film with Ryan Tillotson
In this episode of Indie Filmmaking: Truth and Reality, Jeff Deverett sits down with filmmaker Ryan Tillotson to discuss his journey producing and directing his own indie film. Ryan shares his creative process and the challenges he faced bringing his vision to life, while Jeff offers clear, practical insight into one of the most crucial—and often overlooked—aspects of filmmaking: the business side. From understanding the marketplace to navigating sales and distribution, Jeff provides valuable guidance that every indie filmmaker needs to hear before taking their project to the next stage.
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2 months ago
39 minutes

Indie Filmmaking: Truth & Reality
Why the Indie Film Business Has Never Worked
 In this solo episode, Jeff Deverett unpacks a bold but honest take: the indie film business isn’t broken—because it’s never truly worked in the first place. Jeff dives deep into why indie filmmakers often fail to build sustainable careers, focusing on one crucial oversight: ignoring the business side of filmmaking.

 Key takeaways:● The difference between indie filmmaking and the indie film business● Why treating filmmaking purely as art is unsustainable● The essential role of marketing, distribution, and finance● How big studios succeed by balancing creativity and business strategy● Why indie filmmakers need to build teams with complementary skill sets● Practical advice for aligning with business-minded collaborators

 Whether you're a student, first-time filmmaker, or seasoned creative, this episode is packed with valuable insights on how to survive.—and thrive—as a career indie filmmaker.
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2 months ago
27 minutes

Indie Filmmaking: Truth & Reality
Film Distribution with Berry Meyerowitz of Quiver Distribution
 In this episode, Jeff Deverett sits down with Berry Meyerowitz, President of Quiver Distribution, for a deep dive into the realities of indie film distribution. They explore the evolution of Berry’s career across major companies like Fox and E1, his entrepreneurial journey founding Quiver, and what it takes to get a film distributed in today’s saturated market.

 Topics covered include:

● How the distribution landscape has changed for indie filmmakers● Why AVOD platforms like Tubi are a growing opportunity● What distributors look for in low-budget films● Why marketing assets are just as important as the film itself● The hard truth about breaking even on a $500K indie● How filmmakers can improve their odds through preparation, genre selection, and partnership with distributors

Whether you're a first-time filmmaker or a seasoned indie creator, this episode delivers a candid and practical look at what it takes to succeed with distribution today.
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2 months ago
56 minutes

Indie Filmmaking: Truth & Reality
Distribution Reality with Noah Segal
 In this episode, Jeff sits down with longtime industry veteran and Elevation Pictures Co-President, Noah Segal. Together, they unpack the hard truths of indie film distribution—what it takes to get your movie seen, the myth of theatrical releases, and navigating today’s streaming-dominated landscape. If you're making a low-budget film, this episode is essential listening.
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2 months ago
53 minutes

Indie Filmmaking: Truth & Reality
The Sound Behind the Scenes
In this episode, Jeff Deverett is joined by longtime collaborator and sound designer Dan Blessinger to dive deep into one of the most overlooked—but absolutely vital—aspects of indie filmmaking: sound design.

Together, they pull back the curtain on what it really takes to create an immersive audio experience in indie film, and how sound can make or break a project—even when you're working with limited resources. With years of collaboration between them, Jeff and Dan share real-world tactics, budget hacks, and stories from past projects that prove audio is never an afterthought.
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3 months ago
27 minutes

Indie Filmmaking: Truth & Reality
Editing with Scott Leslie
Key Takeaways:
  • Start editing on set: Shoot with the edit in mind—get plenty of coverage for smooth pacing and transitions.

  • Script advisor tip: Use one in post to fine-tune structure and catch issues early.

  • Smart shooting saves time: Streamline post-production by planning camera setups that support the edit.

  • Avoid common indie pitfalls: Learn from real mistakes and discover practical solutions.

A must-listen for indie filmmakers looking to sharpen their post-production skills and avoid coverage-related headaches.
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3 months ago
27 minutes

Indie Filmmaking: Truth & Reality
Cinematography with Scott Leslie
In this episode, Jeff Deverett is joined by Cinematographer & Editor Scott Leslie to explore the art and strategy behind great cinematography in indie filmmaking.

They go beyond camera talk, diving deep into lighting, equipment setups, and how to creatively use limited resources to deliver a high-end visual experience. Scott shares practical tips on how to stretch a small budget and make your indie film look like a big-budget production through smart cinematography choices, experience, and time-tested techniques.
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3 months ago
29 minutes

Indie Filmmaking: Truth & Reality
The Truth About Casting For An Indie Film
In this episode, Jeff Deverett sits down with Casting Directors Miriam Hoffman and Candice Bernstein to uncover the truth and reality behind assembling the perfect cast for an indie film.

They dive into the nuances of casting—from A-list to B-list talent—and break down the key differences between hiring union versus non-union actors, including the cost implications of each. Miriam and Candice also offer valuable insights into the casting process, sharing what filmmakers should look for when making casting decisions.
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3 months ago
46 minutes

Indie Filmmaking: Truth & Reality
Script Scheduling and Shooting Schedules
In this episode, Jeff Deverett dives deep into the essentials of script scheduling and shooting schedules for indie filmmakers. He shares valuable insights on how to break down your script effectively to create a realistic shooting schedule. Learn how to plan your filming days to maximize efficiency, save time, and reduce costs. Jeff emphasizes the importance of proper planning to avoid rescheduling and ensure your indie film stays on track.Jeff also discusses the potential downsides of having to reschedule filming days, such as dealing with bad weather, an actor falling sick, or other unforeseen circumstances. He explains how rescheduling can impact your indie film's finances and budget, leading to increased costs, delays, and potential strain on resources. Jeff provides strategies to mitigate these risks and keep your production on course.
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4 months ago
18 minutes

Indie Filmmaking: Truth & Reality
Music Composing in Indie Filmmaking with James Covell
In this episode of Indie Filmmaking with Jeff Deverett, Jeff is joined by special guest James Covell, a veteran film composer, to pull back the curtain on the role of music in indie film.James and Jeff share their first-hand experiences — from choosing the perfect score to match your story’s mood, to navigating the pros, cons, and reality of scoring a small-budget film.Topics covered in this episode:
  • The creative process of composing for film

  • Why choosing the right piece of music can make or break a scene

  • Tips for working with a composer on a tight budget

  • Cost-effective alternatives, from needle drops to production libraries

  • The most efficient ways to find or license music when resources are limited

Whether you’re a filmmaker on a shoestring budget or just want a better understanding of how music plays a key role in cinematic storytelling, this episode is filled with insightful, actionable advice.
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4 months ago
31 minutes

Indie Filmmaking: Truth & Reality
Script Writing & Hiring a Writer
In this episode, Jeff Deverett dives into the different ways indie filmmakers can get a script—whether writing it themselves or hiring a writer. He breaks down the real costs, challenges, and whether it’s truly worth the investment. If you’re serious about indie filmmaking, you don’t want to miss this practical advice.
Show more...
4 months ago
24 minutes

Indie Filmmaking: Truth & Reality
Film school taught you how to make a movie—this show teaches you how to get it financed and distributed. In bite-sized 30-minute episodes, filmmaker and distribution expert Jeff Deverett gives you the real-world advice film schools leave out. From raising money to getting your movie on screens (and making your money back), Indie Filmmaking: Truth & Reality breaks down the business side of indie film with practical, honest guidance. No fluff. No sugar-coating. Just the truth—and the reality—of what it takes to get your film made and seen.

Have a question for Jeff?
jdeverett@deverettmedia.com 

From Straw Hut Media