Go behind the scenes with Dave Rynecki, Director of R&D at Crush It Brands — the team behind Core Nutritionals, Merica Labz, Unmatched Nutrition, and MYOBLOX — as he breaks down how modern supplements are formulated. In this exclusive conversation, Dave shares: How Crush It Brands balances trending ingredients with clinical validationWhy ingredients like AstraGin® and Senactiv® are changing how athletes recoverThe future of peptide-based supplements and longevity formulationsWhat it reall...

Transparent Labs has become one of the fastest-growing sports nutrition brands — but how did they do it? In this episode, CEO John Williams shares his journey from a small retail shop to building Transparent Labs into a global leader in clean-label supplements. We cover scaling with the EOS system, building long-term athlete partnerships with names like Hafþór Júlíus Björnsson and Rory McIlroy, and why clinically validated ingredients like AstraGin® and Senactiv® give Transparent Labs a compe...

IFBB Pro & White Lion Labs CEO Christopher Barr breaks down how @IFBB -level discipline translates into brand strategy, premium formulations, and distribution growth—including scaling to 190+ locations, a Europa partnership, and key gym accounts. You’ll hear his daily routine during Olympia prep, why he refuses to compromise on science-backed ingredients, and how athlete credibility fuels B2B sales momentum. What you’ll learn How athlete discipline translates into daily founder sys...

Ghost Energy flipped the script on the energy drink market. While most brands chase caffeine overload, Ghost found the sweet spot: 200mg caffeine + functional ingredients like AstraGin®, Alpha-GPC, and taurine. Add in bold flavors like Orange Cream and authentic collabs with EDC, Space Jam, and TMNT, and you’ve got the blueprint for a new era of functional energy drinks. In this video, we break down Ghost’s functional energy blueprint: ⚡ Why 200 mg caffeine became the sweet spot ⚡...

Why do most supplements miss the mark? In this episode, we sit down with Spencer Lynn and Applied Nutrition to break down what’s really going on in the supplement industry — and how brands can do better. From stimulant-heavy pre-workouts to supplements that actually deliver on recovery, absorption, and wellness, this conversation dives into the challenges brands face and the opportunities that lie ahead. 👉 What you’ll learn in this episode: Why so many supplements fail to meet consumer expe...

From healthy soil to trusted supplements, Gaia Herbs has built its reputation on transparency, sustainability, and a deep respect for the plants they grow. 🌱 In this episode, we sit down with Gaia Herbs’ Formulation Manager, Susan Hirsch, and Global Sourcing & Procurement Senior Manager, Chase Millhollen, to explore how Gaia brings their philosophy to life. We explore their from soil to supplements philosophy — from their certified organic farm in Brevard, North Carolina, to trusted globa...

In this episode, we sit down with the team behind Jelly IV, the sugar-free, liver-supporting hydration brand disrupting the supplement space. We break down why functional hydration is replacing sugary powders and social recovery. Perfect for nights out, happy hour, and vacations—Jelly IV’s Pregame Chaser is more than just electrolytes. It’s a science-backed solution for hydration, liver support, and social recovery. With zero sugar and key ingredients to help you bounce back fast...

Kenn Israel has spent over three decades in the supplement industry—and he’s not here for the gimmicks. In this episode, he joins us to talk about what actually matters: clinically validated ingredients, outcomes people can feel, and why trust is the new differentiator. 💡 We dive into: The evolution of gut health supplement trendsWhy natural recovery supplements are no longer just for athletesWhat’s real (and what’s not) in the longevity supplements spaceHow to spot a science-backed supplemen...

Why do some supplements work better than others? The answer lies in science-backed supplement formulation and clinically validated supplement ingredients. In this episode of In the Mix, we sit down with Steven, CEO and Founder of Historic Labs for a candid conversation on the realities of building a successful supplement brand and effective formulas in today’s competitive market. From the growing demand for clinically backed ingredients like AstraGin and Senactiv, to the importance of ...

In this episode, we sit down with David from Axe & Sledge to unpack the evolving playbook for supplement brand success in 2025. We dive into what’s driving the industry's fastest-growing brands—from rapid supplement product development to in-house innovation strategies and the rise of authentic supplement brand marketing. You’ll hear real-world insights about: How David approaches product launches in weeks, not monthsWhat it means to truly empower a creative team inside a supplement compa...

Clinical supplement research is crucial for modern supplement innovation. In today’s competitive supplement industry, brands can no longer afford to rely on hype or anecdotal claims. Success relies on science. It depends on validated, human-based data. This data drives real-world outcomes in muscle recovery, nutrient absorption, and long-term cellular health. At the center of this scientific evolution is Dr. Chia-Hua Kuo, a globally recognized expert whose work continues to shape the landscap...

In this episode of In the Mix, we sit down with Dr. Chia-Hua Kuo, Dean of Sports Nutrition at the University of Taipei, to explore how clinical research and ingredient innovation are redefining performance nutrition and athletic recovery. With a background studying under sports nutrition pioneer Dr. John Ivy, Dr. Kuo brings a deep, evidence-based perspective to the science behind Senactiv®. What You’ll Learn: • Why Senactiv® supports endurance, energy production, and recovery • The importanc...

In this episode of In the Mix, we sit down with Donovan, National Director of Sales at Centurion Labz, to explore how top-tier supplement brands are using ingredients like AstraGin®, Senactiv®, and Zylaria® to boost nutrient absorption, athletic recovery, and sleep quality. From the increasing demand for clinically studied ingredients to the realities of sports supplement formulation, Donovan shares how Centurion Labz approaches ingredient sourcing, product development, and staying competiti...