In Motion

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In Motion

Inertia Growth

1 episodes

2 hours ago

In Motion, powered by Inertia Growth, is a podcast for founders and lean teams navigating the critical inflection points of growth. Motion is where it all begins—those early moves that spark traction. Inertia is what carries that momentum forward, helping companies scale from their first wins to repeatable, sustainable growth. Each episode unpacks strategies and stories from leaders who know what it takes to grow from early traction through Series A, B, and beyond. Listen and subscribe on Spotify, Apple Podcasts, and YouTube—because growth doesn’t happen standing still, it happens in motion.

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All content for In Motion is the property of Inertia Growth and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

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Episodes (1/1)

In Motion

Victor Schwenoha: Scaling Operations in Startups

In this conversation, Victor shares his journey from sales to operations, emphasizing the importance of establishing effective systems and processes in early-stage companies. He discusses the challenges faced in scaling operations, the significance of aligning sales and customer success, and the role of AI in enhancing operational efficiency. Victor also highlights the necessity of good data management and the impact of using the right tools to drive growth and success in startups.

Takeaways

Victor transitioned from life insurance sales to SaaS sales.
Understanding data flow in CRM is crucial for operations.
Early-stage companies need to establish sales methodologies.
Retention is key to long-term success.
Sales and customer success alignment is vital for onboarding.
AI tools can automate and enhance sales processes.
Data quality is essential for effective decision-making.
Operational rigor helps in scaling businesses efficiently.
Founders should prioritize hiring operations personnel early.
The landscape of sales operations is rapidly evolving with AI.

Chapters

00:00 Introduction to Victor and His Journey

03:07 Transitioning from Sales to Operations

06:05 Challenges in Early Operations

08:58 Importance of Sales to Customer Success Handoff

11:59 Systems for Effective Onboarding

14:49 Leveraging AI in Sales Operations

17:49 Top of the Funnel Strategies

20:53 AI Tools and Their Impact

23:18 Leveraging First-Party Data for Targeted Messaging

25:01 Building a Revenue Organization with Effective Tools

26:55 Innovative MCP Tooling in Go-to-Market Strategies

29:59 The Importance of Data in Competitive Analysis

32:42 Operational Efficiency and the Role of Ops

36:10 Data as the Foundation for Growth Strategies

37:49 Establishing Sales Methodology and Accountability

41:39 Creating a Culture of Data-Driven Decision Making

To learn more about Own My Growth or speak to Victor, reach out to Victor on LinkedIn: https://www.linkedin.com/in/mrpipeline/