How Klout doubled the revenue of Rich and Clear in 90 days with an effective paid ads strategy

Style reform is a small but mighty, woman owned, athliesure brand. They've been around for a few years, and we brought them on board in Klout about 90 days ago. The interesting business case with Style Reform is that they are a wholesaler pivoting to D2C and that's where our paid ads strategy is focused. In this episode, Rony, Kevin and I talk about: - How we got started with Style Reform and some unique aspects of their onboarding - How a post by JLo happen and its effects on the business - The Difference between Sales and Marketing - Bidding strategies: Lowest costs vs Cost Cap campaigns - Moving from Wholesale to D2C - Lessons Learned for Klout

This conversation focuses on creating CLTV with a business called Obega Beauty that drop ships support bras for women.

Today’s episode focuses on a company called Artizara. Artizara is a pioneer in the online modest fashion space. They’ve been around since 2002 and they’ve been a client at Klout for more than a year. In this episode, we discuss how we have been able to drive continued success and scale with new customers for Artizara with our signature Ultimate Paid Ads advantage program.

In today’s full-length episode of Impact Marketer, we’re interviewing Anthony Blatner. Anthony is an ex-IBMer, tech founder, and digital entrepreneur. He’s managed over $5 million in ad spend and has been able to generate over 165,000 sales opportunities for his clients. He’s also completed 4 marathons and an ultra marathon in the last year. He’s been committed to being the best there is at LinkedIn Ads becoming the go-to authority in the space. On this episode, you’ll learn: The One Area Of Your Funnel LinkedIn Ads Are PERFECT For LinkedIn VS Facebook Ads: Don’t Make This Rookie Mistake The Laser Accurate Targeting Strategies To Reach Your Audience On LinkedIn Connect with Anthony Blatner: Blog: ModernMedia.io Email: Anthony@modernmedia.io https://www.linkedin.com/in/anthonyblatner

In today’s Talk Of The Day episode of Impact Marketer, we’re interviewing Anthony Blatner. Anthony is an ex-IBMer, tech founder, and digital entrepreneur. He’s managed over $5 million in ad spend and has been able to generate over 165,000 sales opportunities for his clients. He’s also completed 4 marathons and an ultra marathon in the last year. He’s been committed to being the best there is at LinkedIn Ads becoming the go-to authority in the space. On this episode, you’ll learn: How To Use Freelancing To Find True Fulfillment In Your Work How To Avoid Analysis Paralysis To Create Long Term Momentum Connect with Anthony Blatner: Blog: ModernMedia.io Email: Anthony@modernmedia.io https://www.linkedin.com/in/anthonyblatner

In today’s full-length episode of Impact Marketer, I’ll be sharing my experience of growing my agency Klout Consulting through automated social selling on platforms like LinkedIn. In the last month I’ve closed over 5 figures worth of deals through this. This has been repeatedly used to scale countless B2B businesses to 5+ figures per month. Without sales you have no business. This is one of the most important aspects to keeping your business alive - by creating predictable income. This is a deep and tactical episode; grab a pen and pad cause you’ll need it. On this episode, you’ll learn: What Social Selling Is And The Do’s And Don’ts That’ll Make Or Break You My Three Part Sales Flow That Makes You Look Like An Expert Even If You Don’t Post A Ton Of Content The Exact Software I Use To Automate This Process From Start To Finish Connect with me: IG @HayRony - Text, DM, or email me through here. KloutConsulting.com

In today’s Talk Of The Day episode of Impact Marketer, I’ll be sharing my personal story of how I overcame massively failing my first real business. I feel deep into a dark place where I doubted every move I made professionally and needed constant reassurance. I dropped out of college, lost a 5 year relationship, and failed two businesses at the same time. Oh I was also $10k in debt from one of the failed launches as well. I knew I could get out of it. But I didn’t believe or perceive that I could. My current life is changing pretty rapidly for the better and I wanted to keep you in the loop because you’ve been with me through it all. Next week I’ll be going over the strategies I used to get my agency over $10k per month in recurring revenue. Stay tuned and thanks for listening. Connect with me: IG @HayRony - Text, DM, or email me through here.

In today’s full-length episode of Impact Marketer, we’re interviewing Charlie Chang. Charlie is a serial entrepreneur, personal finance Youtuber, and social media influencer. He’s recently launched Core Capital Realty, a residential real estate brokerage serving LA and Orange County. He’s a true hustler that does photography, modeling, and runs an Amazon FBA business. His Youtube is where he posts his side hustle content and has been able to EXPLODE on social media using TikTok. He’s been able to overcome camera shyness and provide value and guidance when most are questioning their job security. On this episode, you’ll learn: The Story Behind A 3.5 Million View TikTok Video The Key To Cracking The TikTok Algorithm How To Growth-Hack Multiple Platforms At Once Connect with Charlie Chang: IG: @Charlie__Chang (That’s 2 underscores) Youtube: Charlie Chang - https://www.youtube.com/channel/UCTQuKo8v0PaPCvk5aRxc_Yg

In today’s Talk Of The Day episode of Impact Marketer, we’re interviewing Charlie Chang. Charlie is a serial entrepreneur, personal finance Youtuber, and social media influencer. He’s recently launched Core Capital Realty, a residential real estate brokerage serving LA and Orange County. He’s a true hustler that does photography, modeling, and runs an Amazon FBA business. His Youtube is where he posts his side hustle content and has been able to EXPLODE on social media using TikTok. He’s been able to overcome camera shyness and provide value and guidance when most are questioning their job security. On this episode, you’ll learn: How To Use Your Personal Brand To Shape Your Identity Simple Ways To Avoid Analysis Paralysis Ways To Stack Habits To Stack Confidence Connect with Charlie Chang: IG: @Charlie__Chang (Yes, that’s 2 underscores) Youtube: Charlie Chang - https://www.youtube.com/channel/UCTQuKo8v0PaPCvk5aRxc_Yg

In today’s full-length episode of Impact Marketer, we’re interviewing Ejay Cruz. Ejay is an entrepreneur, podcaster, speaker, and registered nurse. He’s been able to grow his podcast to a top 100 Apple podcast that’s listened to in over 63+ countries. He’s been featured in Kivo Daily, Disrupt Magazine, and Stereo Stickman. He’s been in the healthcare industry for over 10 years and has been able to grow an impressive network of entrepreneurs around the world using his podcast The Parables. On this episode, you’ll learn: Podcast Monetization Without Selling Out. How To Curate And Host Elite Podcast Interviews. An Organic Growth Podcast Strategy For New Podcasters. Connect with Ejay Cruz: Instagram @ItsEjayCruz The Parables IG: @TheParablesPodcast The Parables Podcast: https://www.ejaycruz.com/podcast/

In today’s Talk Of The Day episode of Impact Marketer, we’re interviewing Ejay Cruz. Ejay is an entrepreneur, podcaster, speaker, and registered nurse. He’s been able to grow his podcast to a top 100 Apple podcast that’s listened to in over 63+ countries. He’s been featured in Kivo Daily, Disrupt Magazine, and Stereo Stickman. He’s been in the healthcare industry for over 10 years and has been able to grow an impressive network of entrepreneurs around the world using his podcast The Parables. On this episode, you’ll learn: How Habit Stacking Creates A Momentum Loop. The Secret To Getting More Results With Subconscious Discipline. Connect with Ejay Cruz: Instagram @ItsEjayCruz The Parables IG: @TheParablesPodcast The Parables Podcast: https://www.ejaycruz.com/podcast/

In today’s full-length episode of Impact Marketer, we’re interviewing Cam Martinez. Cam is an entrepreneur and founder of LVRG, a group purchasing org that serves small businesses and entrepreneurs. He’s generated over $300,000 worth of revenue purely through organic marketing, which is an impressive feat in itself. Cam’s also got a heart for helping those in need, having partnered up with the non-profit org Feed A Billion to feed over 200,000 people. Throughout his journey of personal growth, his ultimate accomplishment in personal growth was overcoming his self doubt, gaining clarity and discovering what his purpose was and what he wanted to create for the world. Cam’s got everything figured out, and he’s using his success as a means to help other entrepreneurs. Now, he’s known as the “Chief of Figuring Sh*t Out” and is sharing tips to other people who need help on making their business grow. He does this by hosting his podcast, The 6-Figure Roadmap, and connecting with his community. On this episode, you’ll learn: Podcast Growth Hacking: How To Grow Your Podcast, Get Into Other Podcasts, And Attract Cool People On Your Podcast. How To Negotiate Deals, Create A Community, And Get People To Pay For Your Services. Finding The People Who Are Talked About And Consuming Their Content. Connect with Cam Martinez: TheCamMartinez.com LVRG.it

In today’s Talk Of The Day episode of Impact Marketer, we’re interviewing Cam Martinez. Cam is an entrepreneur and founder of LVRG, a group purchasing org that serves small businesses and entrepreneurs. He’s generated over $300,000 worth of revenue purely through organic marketing, which is an impressive feat in itself. Cam’s also got a heart for helping those in need, having partnered up with the non-profit org Feed A Billion to feed over 200,000 people. Throughout his journey of personal growth, his ultimate accomplishment in personal growth was overcoming his self doubt, gaining clarity and discovering what his purpose was and what he wanted to create for the world. Cam’s got everything figured out, and he’s using his success as a means to help other entrepreneurs. Now, he’s known as the “Chief of Figuring Sh*t Out” and is sharing tips to other people who need help on making their business grow. He does this by hosting his podcast, The 6-Figure Roadmap, and connecting with his community. On this episode, you’ll learn: Breaking Free From The Concept Of “I’m organized but I still don’t know what I’m doing” And Setting Up A Solid Gameplan. Getting Deals And Enhancing Your Customer Experience. How To Grow Overnight Confidence By Focusing On One Thing (Hint: It’s Not Money). Connect with Cam Martinez: TheCamMartinez.com LVRG.it

In today’s full-length episode of Impact Marketer, we’re interviewing Kevin Yee. Kevin’s a digital marketer, Founder of Refugee Hustle, PharmD, and high ticket sales expert who successfully transitioned from a 6-figure pharmacist career into a remote entrepreneur. He made over 1.2 million dollars worth of DEALS in just a span of 10 months and has a growing YouTube channel with over 1.8 million views and 10,000 subscribers. To add to that, Kevin underwent an incredible transformation from being an insecure entrepreneur who put too much focus on perfection to a successful entrepreneur that has figured out what he needs to do and focuses on the learning process instead of perfection. He’s also got his IDEAL lifestyle down, from having high quality relationships, practicing jiu jitsu and increasing the impact of other companies through sales. On this episode, you’ll learn: The Traits Of A Powerful And Great Salesperson. Catering And Making Yourself Look Authentic To Hook Your Client And Their Trust. Helping Your Client Find Their Finances In An Ethical Manner. Connect with Kevin Yee: RefugeeHustle.com/ Instagram: @kevin_the_refugee YouTube: www.refugeehustle.com/youtube

In today’s Talk Of The Day episode of Impact Marketer, we’re interviewing Kevin Yee. Kevin’s a digital marketer, Founder of Refugee Hustle, PharmD, and high ticket sales expert who successfully transitioned from a 6-figure pharmacist career into a remote entrepreneur. He made over 1.2 million dollars worth of DEALS in just a span of 10 months and has a growing YouTube channel with over 1.8 million views and 10,000 subscribers. To add to that, Kevin underwent an incredible transformation from being an insecure entrepreneur who put too much focus on perfection to a successful entrepreneur that has figured out what he needs to do and focuses on the learning process instead of perfection. He’s also got his IDEAL lifestyle down, from having high quality relationships, practicing jiu jitsu and increasing the impact of other companies through sales. On this episode, you’ll learn: Accepting That Making Mistakes Is Part Of The Process. How To Find The Best Mentors That Give The Best Advice. The Three Pillars Of Good Mental: Health, Wealth And Relationships. Connect with Kevin Yee: RefugeeHustle.com/ Instagram: @kevin_the_refugee YouTube: www.refugeehustle.com/youtube

In today’s full-length episode of Impact Marketer, we’re interviewing Gilad Rom. Gilad is the founder of Huan, one of the biggest pet protection services in the United States. He turned a 6-month sabbatical into a service that uses your smartphone and bluetooth smart tags to locate your missing pets. Not only that, Huan’s been featured on Hallmark, Reader's Digest, San Fernando Valley Business Journal, and Giftbee and garnered over 2000 users while bootstrapping. Huan has also worked with over a half-dozen dog rescue groups from Dogs Without Borders, Wags & Walks, and Angel City Pit Bull to name a few. Gilad took one of his greatest fears, which is losing his dog, and created a phenomenal product that sells itself… Which nearly cleared out his inventory as it went viral in upstate New York last year. On this episode, you’ll learn: How To Launch A Hardware Tech Start-Up Without Getting Outside Funding. Where To Find The Right Customers For Your Start-Up Even If You’re Starting From Scratch. How To Make People Find Value In What Your Brand Is Doing So They Sell It For You, Without You Asking Connect with Gilad Rom: gethuan.com Twitter: @giladrom/@gethuan

In today’s Talk Of The Day episode of Impact Marketer, we’re interviewing Gilad Rom. Gilad is the founder of Huan, one of the biggest pet protection services in the United States. He turned a 6-month sabbatical into a service that uses your smartphone and bluetooth smart tags to locate your missing pets. Not only that, Huan’s been featured on Hallmark, Reader's Digest, San Fernando Valley Business Journal, and Giftbee and garnered over 2000 users while bootstrapping. Huan has also worked with over a half-dozen dog rescue groups from Dogs Without Borders, Wags & Walks, and Angel City Pit Bull to name a few. Gilad took one of his greatest fears, which is losing his dog, and created a phenomenal product that sells itself… Which nearly cleared out his inventory as it went viral in upstate New York last year. On this episode, you’ll learn: How To Be Exceptional And Find The Passion To Overcome Procrastination. How To Find What Excites You So You Can Develop An Ambition That Goes Beyond Money. What You Can Do To Figure Out If You Launch A Start-Up Even If You Haven’t Done It Before. Connect with Gilad Rom: gethuan.com Twitter: @giladrom/@gethuan

In today’s full-length episode of Impact Marketer, we’re interviewing Eric Z Yang. Eric is the founder of Lead Next Gen, a virtual summit agency that helps coaches, entrepreneurs, and consultants host successful virtual summits. Eric has generated over $350,000 in revenue and raised $40,000 in mastermind scholarships. He has also generated 40,000 email subscribers for his virtual events. As a high schooler, Eric flew all the way to California where he learned to break the “finish college” stereotype and attended a Tony Robbins event. There, he learned valuable lessons on growth, business, lifestyle and systems and began connecting with great entrepreneurs to start his own network. Today, he leads his own agile agency that produces virtual summits for his clients. He’s also a speaker, real life growth-hacker and author. On this episode, you’ll learn: The Basics Of Virtual Summits And Why They Work. How To Create An Engaged And Lasting Audience. How To Learn From The Best Experts In Your Industry For FREE. Connect with Eric Z Yang: Leadnextgen.com Instagram: @yangeric20

In today’s Talk Of The Day episode of Impact Marketer, we’re interviewing Eric Z Yang. Eric is the founder of Lead Next Gen, a virtual summit agency that helps coaches, entrepreneurs, and consultants host successful virtual summits. Eric has generated over $350,000 in revenue and raised $40,000 in mastermind scholarships. He has also generated 40,000 email subscribers for his virtual events. As a high schooler, Eric flew all the way to California where he learned to break the “finish college” stereotype and attended a Tony Robbins event. There, he learned valuable lessons on growth, business, lifestyle and systems and began connecting with great entrepreneurs to start his own network. Today, he leads his own agile agency that produces virtual summits for his clients. He’s also a speaker, real life growth-hacker and author. On this episode, you’ll learn: How To Master Making Connections Even If You Have Zero Networks. What You Need To Do To Break The “You Have To Go To College” Cycle. How To Get Rid Of “Impostor Syndrome”. Connect with Eric Z Yang: Leadnextgen.com Instagram: @yangeric20